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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Journal The Winners Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Humanities and Applied Science Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Aptisi Transactions on Technopreneurship (ATT) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen Creative Research Management Journal Bima Journal : Business, Management and Accounting Journal International Journal of Science and Society (IJSOC) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Formosa Journal of Science and Technology (FJST) Enrichment: Journal of Multidisciplinary Research and Development Applied Business and Administration Journal (ABAJ) IIJSE International Journal of Law, Policy and Governance Maneggio International Journal of Applied Management and Business
Rina Astini
Universitas Mercu Buana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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PENGARUH PRODUCT PRICE, INDIVIDUAL PERSONALITY DIFFERENCES, ENVIRONMENTAL FRIENDLINESS PADA KEPUTUSAN PEMBELIAN Rina Astini; Yuyus Yustian K
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.197 KB) | DOI: 10.22441/mix.2020.v10i1.010

Abstract

The purpose of this study was to determine the effect of Product Price, Individual Personality Differences on Environmental Friendliness of Isotonik Drink “Isoplus”. The population used in this research are runners who practice at GOR Soemantri. Sampling method in this research was conducted by questionnaire and by used probability sampling method. The sample in this study used the theory of Hair et al. (2008), who recommend samples to be taken in this research based on the number of items of statements multiplied by 5-10, namely 29 x5 = 145, then rounded up to 150 respondents. Data analysis method used in this study is SEM (Structural Equation Model) using Lisrel. The results showed that Product Price had a positive and significant effect on Consumer Purchase Decisions, whereas Individual Personality Differenceand Environmental Friendliness had no significant effect on Consumer Purchase Decisions.
PERILAKU BRAND SWITCHING PENGGUNA TELEPON SELULER SMARTFREN Tafiprios .; Rina Astini
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.355 KB) | DOI: 10.22441/mix.2019.v9i1.015

Abstract

The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek variations, and product quality on brand switching behavior from Smartfren mobile phones to other mobile brands. A total of 140 respondents who had used smartfren mobile phones and then switched brands to other cellphones were used in this study. Data collected through questionnaires using a Likert scale. Analysis of this research data using SEM with Lisrel 8.8. The results showed that consumer dissatisfaction did not have a significant effect on brand switching behavior, while the need to seek variation and product quality had a significant effect on brand switching behavior
IMPLIKASI GREEN BRAND IMAGE, GREEN SATISFACTION DAN GREEN TRUST TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara) Rina Astini
Jurnal Manajemen Vol. 20 No. 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v20i1.63

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan. Data dikumpulkan melalui 150 responden yang mengkonsumsi air mineral kemasan galon AQUA dengan menggunakan kuesioner di Serpong Utara. Analisis data yang digunakan adalah analisis statistik dalam bentuk Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa green brand image berpengaruh signifikan terhadap green satisfaction, sementara green brand image berpengaruh negatif terhadap green trust. Green satisfaction berpengaruh signifikan terhadap green trust, dan green trust berpengaruh signifikan terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan.The Purpose of this study is to know the impacts of green brand image and green satisfaction on green trust and its implication on the customer’s loyalty on gallon bottled mineral water products AQUA at North Serpong, South Tangerang. Data were collected from 150 respondents who consume gallon bottled mineral water products AQUA at North Serpong, South Tangerang using a questionnaire. Data analysis which is used is statistical analysis in the form of Structural Equation Modeling. The results indicated that green brand image does significantly affect green satisfaction, while green brand image does negative affect green trust. Green satisfaction does significantly affect green trust, and green trust does significantly affect customer’s loyalty on gallon bottled mineral water products AQUA at North Serpong, South Tangerang.
Kajian Strartegi Promosi Dan Strategi Penentuan Harga Tiket Masuk Museum Berdasarkan Sudut Pandang Pengunjung (Studi Empiris Di Kota Besar Di Pulau Jawa) Rina Astini
Jurnal Manajemen Vol. 18 No. 2 (2014): June 2014
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v18i2.542

Abstract

This study is a follow-up study that examined the museum marketing phenomenon quantitatively. The decrease in the number of visitors to the museum is continuously in almost all museums on the island of Java and the museum visitor behavior became the focus of analysis in this study.
Analyze The Influence of Current Ratio, Debt to Equity Ratio, Earning Per Share, Return on Asset on Stock Return at Coal Mining Company Listed on Indonesia Stock Exchange Period 2013-2016 Isma Khairani Sinaga; Rina Astini
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.06

Abstract

This research conducted to analyze and to know the influence of Current Asset (CR), Debt to Equity Ratio (DER), Earning Per Share(EPS) and Return On Asset (ROA) on Stock Return at coal mining company listed on Indonesia Stock Exchange period 2013-2016. The population used in this research is all coal mining companies listed in Indonesia Stock Exchange 2013-2016. The sample of this research are 17 coal mining companies that appropriate the criteria. The analysis technique used in this research is panel data regression with using Eviews 9. Based on Chow test and Hausman test Panel Data Regression Model selected Is Fixed Effect Model. Based on t-test the result showed that Current Ratio (CR) has a significant effect on Stock Return, Debt to Equity Ratio (DER) has no significant effect on Stock Return, Earning Per Share(EPS) has no significant effect on Stock Return, and Return On Assets (ROA) has no significant effect on Stock Return. Based on F-test the result show that Current Ratio, Debt to Equity Ratio, Earning Per Shareand Return On Asset has a significant effect on Stock Return.Keywords : Stock Return, CR, DER, EPS, ROA
LITERATURE REVIEW: PERAN MEDIA SOSIAL DALAM PEMASARAN FILM INDONESIA: ANALISIS KEPUASAN DAN NIAT BELI PENONTON Muhammad Fadheel Djamaly; Djumarno Djumarno; Rina Astini; Daru Asih
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 3 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i3.706

Abstract

This literature review article discusses the role of social media in Indonesian film marketing with a focus on analyzing audience satisfaction and purchase intent. This study was conducted to see the extent to which the use of social media can affect audience satisfaction and purchase intention towards Indonesian films. The method used in this study is to conduct a literature study of previous studies related to the role of social media in film marketing. In its analysis, the study found that the use of social media can increase audience satisfaction and also influence their purchase intention towards Indonesian films. Previous studies have shown that the use of social media can provide more complete and faster information about upcoming films, as well as provide a more interactive experience for viewers. With more complete and interactive information, viewers feel more satisfied with the viewing experience, and have a greater tendency to buy tickets for the film. In addition, the study also found that social media use can influence viewers' purchase intent through the influence of movie recommendations and reviews by other social media users. The more people who recommend and give positive reviews about the film on social media, the greater the audience's buying intention to watch it. In conclusion, the study shows that the use of social media plays an important role in the marketing of Indonesian films, and can affect audience satisfaction and purchase intent. Therefore, film producers in Indonesia can utilize social media more effectively in their film marketing campaigns to increase audience satisfaction and purchase intent.
The Effect Of Green Transformation Leadership On Government Performance Accountability: Through Organizational Learning Imam, Sabferrial Fernando; Astini, Rina
International Journal of Law Policy and Governance Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v1i1.194

Abstract

This study aims to analyze quantitatively related to the factors driving the accountability of the performance of government agencies. This study examines the effect of green transformational leadership and organizational learning on government performance accountability. The survey method approach uses a questionnaire to answer research questions. Hypothesis testing using Structural Equation Modelling - Partial Least Square (SEM-PLS). Analysis of research data involved 100 respondents consisting of officials and staff at the Banten Provincial Government. The results of the study state that green transformational leadership and organizational learning have a positive effect on the performance accountability of government agencies. It was concluded that, the role and influence of a leader in the organization in stages. This is because leadership makes a major contribution to the accountability of the performance of government agencies. While the importance of learning in organizations can have a big impact and influence in improving the quality of accountability for the performance of government agencies, especially local governments.
Beyond Branches: How Fintech and Sustainable Innovation are Reshaping The Banking Landscape in Indonesia Sendjaja, Theodorus; Rachbini, Didik J.; Astini, Rina; Asih, Daru
Applied Business and Administration Journal Vol. 3 No. 03 (2024): ABAJ Vo.3 No.3
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v3i03.184

Abstract

This research underscores the critical role of innovation and sustainability in the financial services industry as businesses strive to remain competitive. It sheds light on the widespread closure of bank branches on a global scale, emphasizing the delicate balance required between embracing digital advancements and maintaining a physical presence to ensure competitiveness and meet evolving consumer needs. The Systematic Literature Review focuses on two primary areas—sustainable digital technology innovation in Fintech and banks' digital transformation—and compiles theoretical references pertinent to sustainable innovation in financial institutions. The evolution of technology influences digital business models, and the aim is to implement digital service-oriented policies to ensure long-term business sustainability. Fintech has the potential to change the business and economic landscape fundamentally. The advantages of fintech are as follows: innovative, faster, flexible, interactive, diverse applications, disruptive thinking, and design thinking. The suggested digital transformation approach for the Bank's ongoing innovation: making digital a key value in business, customer-centricity, openness principles, and regulatory compliance.Keywords: Bank, Digital Transformation, Fintech, Innovation, Sustainability
The Clinical Information System That Effects The Patients' Satisfaction Of The Healthcare Services Sri Hartono; Yanto Ramli; Rina Astini; C. Catur Widayati; Anees Janee Ali
Jurnal Manajemen Vol. 28 No. 1 (2024): February 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i1.1463

Abstract

This research intends to understand and investigate how to increase patients' satisfaction by implementing the clinical information system and by looking at the service quality, green environment, and patients' perceptions to provide better patient satisfaction concerning healthcare services. The data collection is done through the distribution of questionnaires in Jakarta, Indonesia. This research is based on descriptive and verification methods; the sample is determined through Purposive Sampling, and the method analysis technique is Partial Least Square (PLS). The research results show that patients' perception significantly influences clinical system information compared to quality services and a green environment to achieve patient satisfaction. Healthcare clinics need to implement the clinical system information to assist the healthcare workers in providing quality patient services.
The Effect of Job Stress and Work Environment on Employee Performance Through Job Satisfaction at Airports in the Manokwari Region Kumendongl, Frengki; Christian, Ferdinandus; Astini, Rina
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/ry4hh188

Abstract

This study aims to analyze the effect of work stress and work environment on employee performance through job satisfaction at Banadara in the Manokwari Region. This research was conducted using a quantitative approach with an explanatory research design to determine the direct effect of work stress variables, work environment and job satisfaction on employee performance and the indirect effect of work stress and work environment on employee performance through job satisfaction at the Airport in the Manokwari Region. The population in this study were 138 people and a sample of 102 using the Slovin formula. Data collection techniques using questionnaires and to test the hypothesis using Partial Least Square (Smart PLS). The results showed that work stress has a significant effect on employee performance; Work environment has a significant effect on employee performance; Job satisfaction has a significant effect on employee performance; Work stress has a significant effect on job satisfaction; Work environment has a significant effect on job satisfaction; Job satisfaction mediates the effect of work stress on employee performance; Job satisfaction mediates the effect of work environment on employee performance.
Co-Authors Abd. Rasyid Syamsuri Ami Pujiwati Anees Janee Ali Arief Bowo Prayoga Kasmo Barimbing, Vanesha Emanuela Bless, Genos Imanuel Christian , Ferdinandus Christina Catur Widayati Cut Edwina Safia Oebit Daru Asih Didik J Rachbini Ditra Krahara, Yuwan Djamaly, Muhammad Fadheel Djumarno Djumarno Djumarno, Djumarno Erlita Prasetyaningsih Fauziah Aryanti, Mega Ferdinandus Christian, Ferdinandus Granita, Widya Hidayat, Galih Daniar Imam, Sabferrial Fernando Indah Sulistiyowati Isma Khairani Sinaga Khosyiati, Nur Evirda Kumendongl, Frengki lestari, selfiana Ma'ruf, Khakam Muhammad Fadheel Djamaly Novita Sari Nur Azizah Nushair, Muhammad Rois Rachbini, Didik J. Rizcky Adhiprasetyo Rizcky Adhiprasetyo, Rizcky Rusmala, Amna Sadewa, Gilang Sendjaja, Theodorus Setiawan, Rizal Justian Siti Sarah Nur Aisyah Sofie, Viola Indriana Sri Hartono Surip, Ngadino Tafiprios Tafiprios Untailawal, Herlyn Yanto Ramli Yuli Harwani, Yuli Yuyus Yustian K Zulfa, Derina