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All Journal Media Farmasi : Jurnal Ilmu Farmasi (Journal Of Pharmaceutical Science) Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat JPPS (Jurnal Penelitian Pendidikan Sains) Jurnal Surya Teknika Nobel Management Review Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Room of Civil Society Development Serambi Engineering Journal of Industrial Engineering Innovation Room of Civil Social Development
Widi Astutik
Program Studi Farmasi Fakultas Ilmu Kesehatan, Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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Strategi Pengembangan UMKM Berbasis Potensi Lokal Melalui Penerapan Digitalisasi Kewirausahaan Ahmad, Nur Fahmi; Syahidah, Muthi; Khair, Andi Ummul; Mustamin, Mustamin; Astutik, Widi; Zulkarnaen, Achmad
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 5, No 1: February 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v5i1.36675

Abstract

The low use of digital technology by Micro, Small, and Medium Enterprises (MSMEs) based on local potential is still an obstacle in increasing competitiveness and business sustainability in the midst of digital economy transformation. This condition is also experienced by MSMEs in Cimpiga Village, Camba District, Maros Regency, most of which are still managed conventionally with limited market reach. This Community Service activity aims to increase digital literacy and entrepreneurial capacity of MSMEs through the implementation of entrepreneurial digitalization. A participatory approach is used to encourage active involvement of partners in the learning process and application of digital technology. The results of the activity showed an increase in the understanding, digital skills, and marketing capabilities of MSMEs, followed by a change in business patterns towards a more adaptive use of digital media. These findings show that entrepreneurship digitalization is effective as a strategy for empowering MSMEs based on local potential and contributes to increasing competitiveness and readiness of business actors in facing the dynamics of the digital economy in a sustainable manner.
Co-Authors Ahmad, Nur Fahmi Andi Ummul Khair Arfah Mustari, Muh Asrul Fole Cindya Alfi Didik Hasmono Erniyani, Erniyani Fatih, Mohamad Hardianty Askar Irawati, Arwita Januar Kulsaputro Khoerun Nisa Safitri Makkarakka, B. Arman Mita Anggaryani Mujaddid Mujaddid, Mujaddid Musdalifah Mustamin Mustamin Nailis Syifa Nasution, Nabila Nur Almaida Oka Saputra Ramadhan, Muh. Ihwal Rifai, Leyla Khairunnisa Saphira, Hanandita Veda Syahidah, Muthi Takdir Imran, Muh Tandiarrang, Jenita Tri Andriyani HS Kandora Windi Asnim, Nur Yanasim, Nurwindy Zaki Alhusni, Hanan Zulkarnaen, Achmad