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All Journal Jurnal Literasiologi Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Ethical Lingua: Journal of Language Teaching and Literature Jurnal Bisnis Mahasiswa Jurnal Neraca Peradaban Indonesian Community Journal JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Proceeding of The International Conference on Economics and Business Jurnal Pengabdian Masyarakat Sains dan Teknologi Journal of Social Science, Humanitis and Humaniora Adpertisi Jurnal Masyarakat Mengabdi Nusantara Transformasi: Journal of Economics and Business Management Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Riset Manajemen dan Ekonomi Ardhi: Jurnal Pengabdian dalam Negri Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Jurnal Ekonomi, Manajemen, Akuntansi
Mey Enggane Limbongan
Universitas Kristen Indonesia Toraja
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
PERAN MEDIA SOSIAL DALAM PENINGKATAN KUNJUNGAN WISATAWAN DI WISATA SA’DAN TO BARANA Alexander Rinto TalluBali; Mey Enggane Limbongan; Marinus Ronal
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis peran media sosial dalam meningkatkan kunjungan wisatawan ke Destinasi Wisata Mandi Sa'dan Ke Barana. Metode deskriptif kualitatif digunakan, menggabungkan observasi, wawancara, dan dokumentasi. Temuan menunjukkan bahwa platform media sosial seperti Instagram, Facebook, dan TikTok berkontribusi secara signifikan untuk memperkenalkan destinasi ke audiens yang lebih luas. Konten visual yang menarik dan interaksi langsung antara pengelola dan pengunjung semakin meningkatkan daya tarik situs pariwisata ini. Selain itu, strategi pemasaran digital yang efektif melalui media sosial telah berhasil meningkatkan minat wisatawan, terutama di kalangan generasi muda. Dengan demikian, pemanfaatan media sosial dapat menjadi alat strategis dalam mendukung pertumbuhan sektor pariwisata, khususnya dalam mempromosikan destinasi yang sedang berkembang. Kata kunci: Media Sosial, Promosi Pariwisata, Kunjungan Turis, Pariwisata Digital.
STRATEGI PENGEMBANGAN PRODUK PADA USAHA SABLON WS FIVEHER SCREEN PRINTING DI TANA TORAJA Gebi Buli; Mey E. Limbongan; Marchelin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17986

Abstract

This study aims to design a product development strategy for WS FIVEHER SCREEN PRINTING in Tana Toraja. The research uses a descriptive qualitative method with data collected through interviews with the business owner and customers. The data were analyzed using the SWOT method by identifying strengths, weaknesses, opportunities, and threats. The results show that WS FIVEHER SCREEN PRINTING is positioned in quadrant I of the SWOT Matrix, supporting an aggressive strategy. Recommended development strategies include community-based promotions, product diversification aligned with market trends, improving production efficiency, and optimizing social media to reach a wider market segment. Keywords: product development strategy; SWOT analysis; WS FIVEHER screen printing; print quality; local promotion; product diversification; production efficiency.
STRATEGI PENGEMBANGAN WISATA UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN PADA OBJEK WISATA HUTAN PINUS TO’NAKKA’ ULUSALU KABUPATEN TANA TORAJA Hilda Arruan Saratu’; Mey E. Limbongan; Helba Rundupadang
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.18129

Abstract

The purpose of this study is to identify tourism development strategies to increase tourist visits to the To’Nakka Ulusalu Pine Forest tourist attraction in Tana Toraja. The data collection procedures for this research include observation, interviews, and documentation. The method used in this study is a qualitative approach with SWOT analysis.The results indicate that the To’Nakka Pine Forest tourist attraction has great potential to be developed into an appealing tourist destination while promoting the region’s natural tourism potential. The conclusion of this study emphasizes that with proper management, the To’Nakka Pine Forest can become a tourism destination that supports the local economy and introduces Tana Toraja to the international tourism stage. Keywords: Development Strategy, Increasing Visits, Boosting Local Economy.
Co-Authors Abedneigo C. Rambulangi Adolfina Ro’son Adriana Madya Marampa Alexander Rinto TalluBali Althon K. Pongtuluran Astriwari Biringkanae Biringkanae, Astriwati Clara Sappode Devica Devica Dian Intan Tangkeallo Dina Ramba' Elisabet Pali Enawan, Priska Sulo Estigrahayu, Estigrahayu Gebi Buli Grace Sriati Mengga Helba Rundupadang Hilda Arruan Saratu’ Imelda Jesika Bura Irmawati Mangguali Isak Pasulu Jeanne Fransisca Bokko Jeanne Fransisca Bokko Joris Masarrang Julia Patiung Langi’, Eban Taruk Lisa K. Wibisono Lisa K. Wibisono Lisa Kurniasari Wibisono Marchelin Maria Sonda Baco Marinus Ronal Marinus Ronal Markus Deli Girik Allo Marniati Marniati Nelce Opang Novita Rante Paranduk Oktajayanice, Wildalend OKTAVIANUS PASOLORAN Palambingan, Herianto Ganti Palimbong, Yuski Panggeso, Gideon Patandean, Desryani Pompeng, Olivia Devi Yulian Rahma Gusmawati Tammu Ramba, Dina Salu, Angelia Shilfani Shilfani Shilfani Shilfani Shilfani, Shilfani Stefani Marina Palimbong Suba Sampewai, Melvis Putri Prasintia Sulo, Riski Bin Suleman Susanti Susanti Wensy Senolinggi Wilma Dian Ardiyanti Winta Panimba Yovita Yovita