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Pemahaman Literasi Keuangan Dan Manajemen Keuangan untuk pelaku UMKM di Kelurahan Pendrikan Lor,Kecamatan Semarang Tengah, Kota Semarang Susilo, Bambang Widjanarko; Andreas Heri Kurniawan; Andreas Tigor Oktaga; Siska Narulita; Nanik Qosidah; Galuh Aditya
Community : Jurnal Pengabdian Pada Masyarakat Vol. 3 No. 3 (2023): November : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i3.465

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memperkenalkan dan meningkatkan pemahaman tentang literasi keuangan dan manakemen keuangan dalam beberapa hal mencatat transaksi keuangan antara lain harga beli pertama kali, harga waktu djual, selisih kerugian jika tidak laku, dan serta menghitung laba rugi keuntungan atau kerugian sederhana bagi para pelaku UMKM di sekitar Kelurahan Pendrikan Lor, Semarang Tengah, Kota Semarang. Pendekatan ceramah yang menggunakan media visual sebagai alat pendukung, dan dilengkapi dengan sesi tanya jawab, terbukti sangat efektif dalam menyampaikan materi tersebut.
Digital Marketing melalui Pemanfaatan Landing Page untuk Kelompok Usaha Kecil Siska Narulita; Prihati, Prihati; Priyambodo, Aji; Aditya, Galuh; Safari, Teti
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 1 No. 1 (2023)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v1i1.75

Abstract

Saat ini, proses pemasaran produk yang dilakukan oleh kelompok-kelompok usaha kecil yang ada di Desa Margosari, Kelurahan Limbangan, Kabupaten Kendal, Jawa Tengah masih dilakukan melalui personal selling. Hal ini dirasa kurang efektif dan efisien. Strategi pemasaran yang banyak diterapkan oleh perusahaan dalam melakukan promosi di era industri 4.0 ini adalah digital marketing. Media digital marketing yang banyak digunakan oleh para pelaku usaha baik usaha kecil menengah maupun perusahaan besar salah satunya adalah landing page. Untuk membantu memperluas proses pemasaran produk yang dihasilkan oleh kelompok-kelompok usaha kecil tersebut, dilakukan kegiatan pengenalan dan pelatihan pembuatan landing page yang dapat membantu memperluas wilayah pemasaran sehingga meningkatkan jumlah konsumen dan pendapatan. Manfaat yang diperoleh dari pelaksanaan kegiatan pengabdian kepada masyarakat ini, antara lain kelompok-kelompok usaha kecil yang ada di Desa Margosari dapat meningkatkan pengetahuannya tentang penggunaan digital marketing khususnya pemanfaatan landing page dalam proses pemasaran produknya, melalui digital marketing, wilayah pemasaran produk menjadi lebih luas, sehingga dapat menjangkau konsumen yang berada di luar daerah, dengan bertambahnya jumlah konsumen, jumlah pendapatannya yang diperoleh juga meningkat.
Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian: (Studi pada CV Mitra Sejati Foamindo Semarang) Aditya, Galuh; Ristanto, Hesti; Catur, Catur
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 1 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i1.99

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan promosi terhadap keputusan pembelian produk di CV. Mitra Sejati Foamindo Semarang. Populasi dalam penelitian ini yaitu konsumen yang melakukan pembelian produk di CV. Mitra Sejati Foamindo Semarang. Pada penelitian ini menggunakan sampel sebanyak 96 responden dipilih dengan metode purposive sampling dimana semua individu yang ada didalam populasi dimasukkan sebagai responden dengan pertimbangan tertentu. Teknik analisis yang digunakan adalah regresi linear berganda. Berdasarkan pada hasil analisis dan pembahasan, maka dapat ditarik kesimpulan sebagai berikut: (1). Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, (2). Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian.
Analisis Komparatif Tingkat Kepercayaan Masyarakat atas Pelayanan yang Diberikan oleh RSI Sultan Agung Semarang (Kajian Sebelum dan pada Saat Pandemi Covid-19) Mujab, Saiful; Astutik, Dwi; Ristanto, Hesti; Aditya, Galuh
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.225

Abstract

Tujuan penelitian ini yaitu untuk: 1) Mengetahui tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang sebelum pandemi COVID-19, 2) Mengetahui tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang pada saat pandemi COVID-19, 3) Mengetahui perbedaan tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang sebelum pandemi COVID-19 dengan pada saat pandemi COVID-19. Metode yang digunakan dalam penelitian ini adalah kuatitatif. Hasil Penelitian dapat disimpulkan: 1) Tingkat kepercayaan masyarakat atas pelayanan yang diberikan sebelum pandemi COVID-19 terhadap 60 responden terdapat 49 responden (81,7%) yang percaya. 2) Tingkat kepercayaan masyarakat atas pelayanan yang diberikan oleh RSI Sultan Agung Semarang pada saat pandemi COVID-19 terhadap 60 responden terdapat 43 responden (71,7%) yang percaya. 3) Terdapat perbedaan tingkat kepercayaan masyarakat atas pelayanan yang diberikan sebelum pandemi COVID-19 dengan pada saat pandemi COVID-19. RSI Islam Sultan Agung Semarang dalam upayanya menyikapi perubahan pada saat pandemi COVID-19 untuk menjaga kepercayaan masyarakat. RSI Sultan Agung Semarang telah mengimplementasikan prosedur tetap (protap) penanganan COVID-19 sesuai dengan ketetapan pemerintah melalui Keputusan Menteri Kesehatan (Kepmenkes) Nomor 1591/2020.
Pengaruh Pemasaran 7-P (Product, Price, Place, Promotion, People, Physical Evidence, Procces) Terhadap Keputusan Pembelian Supermarket Retail Jawa Tengah Sri Heneng Prasastono; Heni Dwi Listyaningrum; Galuh Aditya
Journal of Management and Social Sciences Vol. 1 No. 3 (2022): Agustus : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v1i3.1118

Abstract

Main problem: The influence of 7-P marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on purchasing decisions. Objective: Analyze the influence of 7-P Marketing on Purchasing Decisions. Originality: The Influence of 7-P Marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process) on Purchasing Decisions. Method: An important examination technique used in this exploration is the explanation strategy. Result: The combination of the 7P views (item, cost, place, progress, individual, physical evidence, process) influences purchasing choices, with the greatest impact covered by tangible evidence factors and the smallest impact is the cost variable. The details of the advertising system obtained are: following the spatial plan
Faktor-Faktor Penentu Keberhasilan UMKM di Era Digital: Pendekatan Pemodelan Prediktif Menggunakan Gradient Boosting Galuh Aditya; Siska Narulita; Agus Fitri Yanto; Andreas Tigor Oktaga
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 3 (2026): Juli: JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i3.4180

Abstract

This study aims to compare the performance of three boosting algorithms, namely XGBoost, LightGBM, and CatBoost, to predict the success of MSMEs. The data used consists of 250 entries with 13 attributes that include business actor characteristics, initial capital, industry experience, financial record-keeping, internet utilization, business planning, partnerships, and the target variable success. The pre-processing stage includes checking for missing values, standardizing numerical attributes, and splitting the data into 80% training data and 20% test data. The evaluation results show that XGBoost provides the best performance with an accuracy of 0.92, precision of 0.8333, recall of 0.8333, F1-score of 0.8333, and ROC-AUC of 0.9715. LightGBM has an accuracy of 0.88, while CatBoost achieves an accuracy of 0.90. The research results show that XGBoost has the best ability to classify successful and unsuccessful MSMEs. The feature importance results also show that the success of MSMEs is influenced by a combination of several key factors. This research emphasizes that boosting algorithms are effectively used as predictive models to support the analysis of MSME success.
Kontribusi Usaha Perempuan dalam UMKM Berbasis Potensi Lokal terhadap Perekonomian Keluarga di Kabupaten Purworejo Galuh Aditya; Hesti Ristanto
Progress Vol. 18 No. 2 (2025): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. This study aims to analyze the role of women-led enterprises in strengthening family economies through MSMEs based on local natural resource utilization in Purworejo Regency in 2025. The research employed a qualitative approach using a case study design. Data were collected through in-depth interviews, observations, and documentation involving women MSME actors who utilize local commodities such as coconut, cassava, chili, and livestock products. Informants were selected purposively based on their active involvement in business and contribution to household income. Data were analyzed thematically through data reduction, data display, and conclusion drawing. The findings reveal that women’s enterprises contribute significantly to household income, fulfillment of family needs, and family economic resilience. Women’s motivations extend beyond economic necessity to include independence, self-confidence, and self-actualization. The utilization of local natural resources creates product value-added that supports business sustainability. This study highlights women’s roles as family economic agents and drivers of local resource-based economic development. Theoretically, the findings reinforce household economic theory and women empowerment perspectives. Practically, the results imply the importance of training support, microfinance access, and marketing strengthening for women-led MSMEs. Keywords: women’s enterprises, MSMEs, family economy, women empowerment, local natural resources
PERAN MEDIASI AUDIT TENURE ANTARA UMUR PERUSAHAAN, UKURAN PERUSAHAAN TERHADAP AUDIT DELAY: PERAN MEDIASI AUDIT TENURE ANTARA UMUR PERUSAHAAN, UKURAN PERUSAHAAN TERHADAP AUDIT DELAY Bambang Widjanarko Susilo; Edy Susanto; Ayu Miranti Kusumaningrum; Febryantahanuji Febryantahanuji; Zahra Dinul Khaq; Galuh Aditya; Risma Nurhapsari
Jurnal Akuntansi dan Bisnis Vol. 4 No. 2 (2024): Oktober 2024 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v4i2.787

Abstract

The purpose of the study is to determine and test whether partially the size of the company, the age of the company, is significant to the audit tenure and audit delay and also to test whether the audit tenure is able to mediate the effect of reducing the effect of the relationship between company size, company age and audit delay. Secondary quantitative financial statements of 48 Indonesia Stock Exchange companies in the property and real estate sector. Samples were obtained by 48 companies by purposive sampling. Analysis with path analysis software SPSS v24. The company's age results are the only significant variable to audit delay. While audit tenure, partial company size is not significant to audit delay, and audit tenure cannot increase influence as an intervening variable.
PENGARUH PROFITABILITAS, PERTUMBUHAN ASET , UKURAN PERUSAHAAN TERHADAP STRUKTUR MODAL Galuh Aninditiyah; Bambang Widjanarko Susilo; Vivi Kumalasari Subroto; Galuh Aditya; Aftuqa Sholikatur Rohmania; Haryo Kusomo
Jurnal Akuntansi dan Bisnis Vol. 4 No. 2 (2024): Oktober 2024 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v4i2.800

Abstract

This study aims to analyze the influence of profitability, asset growth, and company size on the capital structure of companies listed on the Indonesia Stock Exchange. Capital structure is a crucial element in financial management that affects funding decisions and company risks. The analysis method used was multiple regression, with a sample during the period 2014-2018. The results showed that profitability had a significant negative effect on capital structure, indicating that high-profit companies tended to use less debt. Asset growth, on the other hand, has a significant positive effect on capital structure, suggesting that fast-growing companies are more likely to capitalize on debt. Meanwhile, the size of the company does not show a significant influence on the capital structure. These findings provide important insights for managers in formulating effective and efficient funding strategies, and emphasize the need to consider internal and external factors in decision-making related to capital structure.
NAVIGATING ETHICAL DILEMMAS IN ALGORITHMIC DECISION-MAKING: A CASE-BASED STUDY OF FINTECH PLATFORMS Agustinus Wardi; Galuh Aditya
Jurnal Akuntansi dan Bisnis Vol. 5 No. 1 (2025): Mei 2025 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v5i1.1044

Abstract

Advancements in fintech algorithms have improved decision-making efficiency in credit scoring, investment advice, and financial product offerings. However, these automated systems raise ethical concerns related to algorithmic bias, lack of transparency, and accountability. Social inequalities embedded in historical data risk reinforcing discrimination in digital financial services, particularly in Southeast Asia’s evolving regulatory environment. This study explores ethical dilemmas in algorithmic decision-making across fintech platforms and assesses company responses. Using a qualitative multiple-case study of three Indonesian fintech firms in peer-to-peer lending, e-wallet, and robo-advisory sectors, data were gathered through semi-structured interviews and internal document analysis. Results indicate algorithmic bias as the most critical issue, followed by transparency and accountability gaps. Peer-to-peer lending firms demonstrate better ethical readiness via regular audits, while others show limited mitigation efforts. The study proposes a conceptual model emphasizing fairness, transparency, and accountability, offering practical insights for regulators and industry to strengthen ethical governance in Indonesia’s AI-based fintech ecosystem.