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All Journal Nyimak: Journal of Communication Scientific Journal of Reflection : Economic, Accounting, Management and Business GEMA EKONOMI Jurnal Perilaku dan Strategi Bisnis JURNAL PEMASARAN KOMPETITIF JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM ProBisnis : Jurnal Manajemen Al-Buhuts (e-journal) Journal of Artificial Intelligence and Digital Business Journal of Research and Publication Innovation International Journal of Law, Policy and Governance International Journal of Management and Business Applied JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi
Arif Siaha Widodo
Universitas Pamualng
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : JURNAL PEMASARAN KOMPETITIF

 1 
RETRACTED: Pengaruh Promosi Dan Penetapan Harga Terhadap Keputusan Pembelian Produk Cendo Arif Siaha Widodo; Surti Wardani
Jurnal Pemasaran Kompetitif Vol 3, No 2 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i2.4496

Abstract

RETRACTED : Artikel ini telah di RETRAKSI karena data yang disajikan tidak sesaui dengan fakta sebenrnya.Abstract. This study aims to determine the effect of promotion on the purchase decision of PT Penta Valent Jakarta products, to find out the effect of price setting on the "purchase decision" of cendo product PT Penta Valent Jakarta" and to determine the silmultaneous effect  of "promotion and price determination on the purcahse decision of cendo product  "PT Penta Valent Jakarta". The "analysis method" is used multiple linear regression test, t test and F test. The population are all the consumers who use cendo product  PT Penta Valent Jakarta and the sample size are "100 respondents". The results show a positive effect of promotion on the "purchase decision" of cendo PT Penta Valent Jakarta with a coefficient value of "equal to" 0.519 and  t value > t table or 5.884> 1,660. Pricing has a positive effect on purchasing decisions with a coefficient value obtained "of 0.327" and  t valuet > t table or 8.007 > 1,660. Promotion and price simultaneously have a positive and significant effect on purchasing decisions for cendo product PT Penta Valent Jakarta, with the equation Y = 7.210 + 0.519 X1 + 0.327 X2 and F value > F table that is 60,369> 3,090.  Keywords:" Promotion; "Pricing; Purchase Decisions
Perceived Quality Membentuk Customer Loyalty via Brand Equity pada Pengguna Smartphone Merek Xiaomi di Tangerang Selatan Rosa Lesmana; Nardi Sunardi; Hastono Hastono; Arif Siaha Widodo
Jurnal Pemasaran Kompetitif Vol 4, No 2 (2021): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v4i2.9422

Abstract

Penelitian ini mencari tahu apakah Perceived Quality berpengaruh terhadap Customer Loyalty melalui Brand Equity pada pengguna smartphone merek Xiaomi di wilayah Tangerang Selatan. Dengan menggunakan pendekatan penelitian kuantitatif dan metode analisis faktor SEM serta alat uji  SPSS Amos 23. Objek analisis adalah konsumen “pengguna smartphone merek Xiaomi” di daerah Tangerang Selatan. Desain penelitian yang digunakan adalah single cross sectional, dengan jumlah sampel sebanyak 150 responden.Hasil menunjukkan bahwa perceived quality berpengaruh signifikan terhadap brand equity pada smartphone merek Xiaomi di wilayah Tangerang Selatan dengan koefisien regresi sebesar 0.882 dan nilai critical ratio 6.891. Brand equity berpengaruh signifikan terhadap customer loyaty pada smartphone merek Xiaomi di wilayah Tangerang Selatan dengan koefisien regresi sebesar 0.612 dan nilai critical ratio sebesar 5.696. Perceived quality secara langsung tidak berpengaruh signifikan terhadap customer loyalty pada smartphone merek Xiaomi di wilayah Tangerang Selatan dengan koefisien regresi sebesar 0.043 dan nilai critical ratio sebesar 0.385. Pengaruh tidak langsung perceived quality terhadap customer loyalty > pengaruh secara langsung perceived quality terhadap customer loyalty sebesar 0.482 > 0.043, diartikan bahwa brand equity memediasi antara perceived quality dengan customer loyalty pada smartphone merek Xiaomi di wilayah Tangerang Selatan
Upaya Meningkatan Publisitas Melalui Model Integrated Marketing Comunication Pada Sebuah Rumah Sakit Swasta di Tangerang Selatan Surti Wardani; Arif Siaha Widodo
Jurnal Pemasaran Kompetitif Vol 3, No 2 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i2.4460

Abstract

There are two Hermina Hospitals in South Tangerang. Although they have implemented a marketing communication strategy but not the Integrated Marketing Communication (IMC) model. This research aims to describe the marketing communication strategy used by the Hermina Hospital in South Tengerang. The focus of this research is on how marketing communication is available at the two Hermina Hospitals in making marketing communication models so that the services delivered are integrated. The method of this research is descriptive qualitative by observing the public. Data obtained by interviewing informants. The selection of research informants was by using purposive sampling method to obtain information about tyhe characteristics of the hospital service user community. The results of the study produced an integrated marketing communication model can be used as a basis for making policies in increasing hospital publicity.Keywords: Strategy, Model, Integrated Marketing Communication (IMC).
The Formation of Customer Loyalty From Brand Awareness and Perceived Quality through Brand Equity of Xiaomi Smartphone Users in South Tangerang Rosa Lesmana; Arif Siaha Widodo; Nardi Sunardi
Jurnal Pemasaran Kompetitif Vol 4, No 1 (2020): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v4i1.7211

Abstract

The purpose of this research was to determine the effect of Brand Awareness and Perceived Quality on Brand Equity, the effect of Brand Equity on Customer Loyalty, and to find out whether Brand Equity mediates between Brand Awareness and Perceived Quality on Customer Loyalty of the Xiaomi smartphone user in South Tangerang area. The type of the research is quantitative using the factor analysis method, and SEM and the tools used SPSS Amos 23. The unit of analysis in this study is the consumer who uses the Xiaomi smartphone in South Tangerang area. The research design is single cross sectional, a sample size of 150 respondents. The results show that brand awareness does not have a significant effect on brand equity on Xiaomi smartphones in South Tangerang area with a regression coefficient value of -.730 and critical ratio value -1.183. Perceived quality has a significant effect on brand equity on Xiaomi smartphone in the South Tangerang area with a regression coefficient of 0.964 and a critical ratio value of 4,450. Brand equity has a significant effect on customer loyalty of the Xiaomi smartphone in the South Tangerang area with a regression coefficient of 0.590 and a critical ratio value of 5,373. Brand awareness has no significant effect on customer loyalty on the Xiaomi smartphones in the South Tangerang area with a regression coefficient of 0.608 and a critical ratio value of 1.343. Perceived quality has no significant effect on customer loyalty of the Xiaomi smartphones in South Tangerang area with a regression coefficient of -0.164 and a critical ratio value of -0.880. Brand awareness indirectly has no significant effect on customer loyalty through brand equity on the Xiaomi smartphones in South Tangerang area with a regression coefficient of -0.181 and the Sobel test result of -3,000. Perceived quality indirectly has a significant effect on customer loyalty through brand equity on the Xiaomi smartphones in South Tangerang area with a regression coefficient of 0.663 and the results of the Sobel test of 20,165
Co-Authors Agung Tri Putranto Ahmad Dimyati Ahmad Dimyati Anggun Anggita Kinasih Sunowo Putri Armansyah Armansyah Armansyah Armansyah Armansyah Arsid Arsid Arsid Arsid Arsid, Arsid Damiasih Dedek Kumara Dedek Kumara Dhiani, Hanum Puspa Ermawati Fachry Abda El Rahman Fauziah Septiani Fitriani Hady, Hamdy Hanny, Risa Hanum Puspa Dhiani Hanum, Nurilah Hanum, Nurillah Hastono Hastono Kumara, Dedek Lilis Utami Muharam, Hari Mutmainnah Mutmainnah Mutmainnah Mutmainnah Nardi Sunardi Nugroho Adi Utomo Nur Ropandi Nurilah Hanum Nurillah Hanum Pitri Yadita Putranto, Agung Tri Risa Hanny Rosa Lesmana Rosa Lesmana Santi Budiman Septiani, Fauziah Sheila A Yughi Sheila Ardila Yughi Sheila Ardilla Yughi Sir Kalifatullah Surti Wardani Syamsiar, Syamsiar Utomo, Nugroho Adi Yughi, Sheila Ardila Yughi, Sheila Ardilla Yulianti Yulianti