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Nur Azlina
Fakultas Ekonomi Universitas Riau
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Journal : Unri Conference Series: Community Engagement

 1 
Digitalisasi Pemasaran Produk Unggulan Daerah: Strategi BUMDesa Langgam Sako Menuju Sustainable Competitive Advantage Alwie, Alvi Furwanti; Azlina, Nur; Taufik, Taufeni; Iznillah, M. Luthfi; Maulana, Gilang Eka; Ramadhan, Gian Riovi
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.159-165

Abstract

Village-Owned Enterprises or BUMDesa Langgam Sako, Bengkalis Regency, has great potential in regional superior products, but faces challenges in marketing products effectively. This article discusses the community service activities carried out by the community service team in order to support BUMDesa Langgam Sako to achieve Sustainable Competitive Advantage through marketing digitalization. The method of implementing activities begins with an analysis of the needs and potential of BUMDesa Langgam Sako. Furthermore, the procurement of a marketing website was carried out to provide a digital platform that facilitates the promotion and sale of regional superior products. The website was designed with user-friendly features and optimized for internet searches. Online marketing training was provided to BUMDesa members through intensive workshops covering the use of social media, digital content creation, and online marketing strategies as an effort to strengthen BUMDesa's ability to manage their business more effectively and achieve Sustainable Competitive Advantage. The results of this activity showed a significant increase in the visibility of regional superior products online. BUMDesa members also demonstrated improved skills in managing digital marketing and business in general. This activity successfully assisted BUMDesa Langgam Sako in achieving a sustainable competitive advantage and positively impacted the local economy through the increased contribution of flagship product sales, namely Bengkalis woven batik, it has also become a source of income for artisans and strengthened the village's economic competitiveness at the regional level. This initiative underscores the importance of digitalization for the overall economic development of the village.
Produksi Biokompos Melalui Teknik Mini Biopori di dalam Wadah Bekas Ramah Lingkungan Untuk Tanaman Hortikultura Dahliaty, Andi; Sophia, Halida; Azlina, Nur; Siregar, Siti Saidah; Susilawati, Susilawati; Nugroho, Titania Tjandrawati
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.247-253

Abstract

Mini biopori is an innovative and efficient technique for producing biocompost. This technique utilizes used containers that are environmentally friendly, allowing the community to independently process household organic waste. In addition to reducing waste, this technique also produces fertilizer that is beneficial for horticultural plants. The purpose of this community service activity is to provide knowledge and insights to the community about the application of mini biopori technology in used containers for horticultural plant production, enhance the community's skills in applying mini biopori technology, utilize the biocompost produced from biopori infiltration holes for planting horticultural crops, and assist the community from an economic aspect (increasing community income) by using simple and inexpensive materials to produce high-value horticultural plants. This activity is conducted in Sungai Berbari Village, Pusako District, Siak Regency. The methods of this community service consist of several stages, including preparation, training through lectures and discussions, practical implementation of the mini biopori technique, and evaluation, which considers the conditions before and after the training activities. The results of this activity indicate that the participants have a better understanding of the biocompost production process and the benefits of the mini biopori technique. All participants (100%) considered the mini biopore technique training to be very beneficial, indicating that this training has successfully provided added value to the participants. A total of 70% of the participants showed an interest in applying the mini biopore technique in their homes. The mini biopore technique is considered effective in managing organic waste, producing beneficial fertilizer, and has the potential to reduce dependence on chemical fertilizers. Additionally, implementing this technique can lower agricultural production costs, increase crop yields, and contribute to long-term economic well-being in the community.
Co-Authors ', Desmiyawati ', Julita ', Supriyono Agustami, Try Agustia, Dwi Al Azhar A Alfiati Silfi Alvi Furwanti Alwie Alwindria, Yoga Amri, Taqiyuddin Andi Dahliaty Asnidar Daulay, Rani Asrul Hidayat Azahra, Mutiara Azwir Nasir Bahri, Fathul Damariswara, Rian Desmiyawati Desmiyawati Desmiyawati, Desmiyawati Devi Safitri Dian Pertiwi Dinanda Sulaeman Edi Erwan Eka Maulana, Gilang Emrinaldi Nur DP Endang Sri Mujiwati Evi Sribudiani Fathul Bahri Fawaida, Ulya Firdaus Firdaus Halida Sophia Hamzah, Hajrah Hamzah, Hartono Has, Fandri Riomanugusta Hasbi Al Hasymi Haugesti Diana Henni Noviasari Hua, Me Humairoh, Fitri HUSNI SHABRI Idrianto, Odi Ilma, Arini Ilma Imam Fakhruddin Indira, Nur Ira Amelia Iznillah, M. Luthfi Jadda, Asram A. T. James Hellyward Jauhariah, Siti Julita Julita Kamaliah Kamaliah, Kamaliah Listiawati, Irda Lubis, David Seand Rafael Luthfi, Muhammad Maulana, Gilang Eka Meilda Wiguna Mudrika Alamsyah Hasan Muhammad Ilyas Tarigan, Muhammad Ilyas Muhammad Luthfi iznillah Muhammad Mardhiansyah Mujahiddin, Mujahiddin Mukhlisin Mukhlisin Muslim, Ego Nafis, Cholil Nainggolan, Misco Valensi Naza, Ahrun Noratika, Noratika Nur Azlina Nurhasanatang, Siti Nurul Ardiani Nurulita, Suci Putra, Arfend Adi Putra, Rizki Agus Putri, Siti Nurrahayu Qizam, Ibnu Rahmani, Sofiah Rahmawati, Lusi Ramadhan, Gian Riovi Ramaiyanti, Sinta Ratnawati , Vince Rheny Afriana Hanif Rijal, Abdul Rini, Disti Marta Rino Riyaldi Riovi Ramadhan, Gian Rita Anugerah Rofika Rofika Rofika, Rofika Rosman, Romzie Safitri, Meilina Safitri, Selfi Yanti saputri, sri mulya Sari, Embun Widya Siregar, Siti Saidah Siregar, Siti Saidah Siregar, Zhakia Nathasha Surohman, Irzan Susilatri Susilatri, Susilatri Susilawati - Susilawati, Susilawati Syafri Ahmad, Syafri Syahida, Aztyara Taufeni Taufik Titania Tjandrawati Nugroho Triwahyuni, Mustika Tsalitsa, Annuriana Yananta Sari, Debyta Yesi Mutia Basri Yulia, Fanny Yundari, Yundari Yunni, Yunni Zulfikar Hasan