Article Per Year (5 Year)
p-Index From 2021 - 2026
2.693
P-Index
This Author published in this journals
All Journal Mimbar PGSD Undiksha Widyagogik : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Madrasah: Jurnal Pendidikan dan Pembelajaran Dasar Sekolah Dasar: Kajian Teori dan Praktik Pendidikan ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture Al Ishlah Jurnal Pendidikan KREDO : Jurnal Ilmiah Bahasa dan Sastra Premiere Educandum: Jurnal Pendidikan Dasar dan Pembelajaran Jurnal Ilmiah Sekolah Dasar AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Jurnal Tinta: Jurnal Ilmu Keguruan dan Pendidikan Mattawang: Jurnal Pengabdian Masyarakat Elementary School: Jurnal Pendidikan dan Pembelajaran ke-SD-an Dialektika Jurnal Pendidikan Bahasa Indonesia
M. Ridwan
PGSD STKIP PGRI Sumenep
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Multimodal Discourse Analysis in Learning Media: A Case Study of Promotional Content in Pasuruan Mochamad Bayu Firmansyah; Suchaina Suchaina; M. Ridwan
AL-ISHLAH: Jurnal Pendidikan Vol 17, No 2 (2025): JUNE 2025
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v17i2.7334

Abstract

Pasuruan, known for its rich cultural heritage and natural beauty, requires more effective promotional strategies that authentically reflect its local identity. Current tourism materials often lack depth in portraying the region’s historical and cultural dimensions. This study investigates how multimodal promotional content can better communicate Pasuruan's cultural narrative while also serving as educational media. This qualitative study employed a multimodal discourse analysis approach, examining 215 brochures, 3,500 website posts, and guidebooks related to Pasuruan’s tourism. The analysis focused on five core modalities—language, images, music, sound, and movement—and was guided by seven thematic categories, including nature, religion, authenticity, and persuasive strategies. Findings reveal that promotional content effectively combines various modes to depict the interconnection between Pasuruan’s society, religious traditions, and natural environment. Rituals such as Petik Laut and religious landmarks are emphasized through compelling visual and textual representations. The materials successfully evoke authenticity and emotional appeal, enhancing both cultural understanding and tourist interest. Multimodal promotional content not only informs but also engages audiences through layered communication strategies. These materials offer more than tourism promotion—they support multimodal learning, making them valuable in educational settings, particularly in tourism and cultural studies. This study highlights the potential of multimodal media in promoting local culture while enriching tourism education. The findings advocate for integrating multimodal approaches into both promotional practices and learning frameworks, supporting culturally respectful and effective communication strategies in the tourism industry.
Co-Authors Agus Wahdian Ali Armadi Anisah Habibiyah Asmoni Asmoni Choli Astutik Fajar Budiyono Hodairiyah, Hodairiyah iwan kuswandi Jamilah Kholik Kurratul Aini Kurratul Aini, Kurratul Mas’odi Mas’odi Miftahus Surur Mochamad Bayu Firmansyah Muhammad Misbahudholam AR Mulasih Mulasih, Mulasih Nyimas Robbiany Pandanarum Sama', Sama' Saptono Hadi, Saptono Shohenuddin Shohenuddin Suchaina Suchaina Sukitman, Tri Sulistiyono Sulistiyono Surya Fajar Rasyid Yeni Puji Astuti