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Journal : Community Empowerment

Assistance of the MSMEs Roti Abimanyu during the pandemic to maximize profits Angga Rizka Lidiawan; Nunung Susilaningsih; Sudjiono Sudjiono; Nabila Andriani; Risma Gesang Ayu Cahyani
Community Empowerment Vol 7 No 7 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.971 KB) | DOI: 10.31603/ce.6490

Abstract

This community service program focuses on increasing productivity at the MSMEs Roti Abimanyu during the COVID-19 pandemic with a training scheme for the use of social media and marketplaces. The target to be achieved in this activity is to increase sales, marketing, and product ordering services through the use of information technology. This activity is carried out with training and assistance in utilizing e-commerce. The result of this activity is that MSMEs Roti Abimanyu have understood marketing techniques through social media and marketplaces.
E-marketing development for brown sugar cane product Nur Laely; Bothy Dewandaru; Sudjiono Sudjiono; Lisrohmatin Lisrohmatin; Arnella I Nowhaf Tiko
Community Empowerment Vol 7 No 7 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.444 KB) | DOI: 10.31603/ce.6495

Abstract

The Covid-19 pandemic has significantly impacted the economy, particularly MSMEs. The Production of Brown Sugar Cane, Ds. Mangunrejo Ngadiluwih, is one of the MSMEs that is impacted since they still utilize old marketing techniques and are less innovative. This program intends to encourage MSMEs engaged in the production of brown sugar cane to become knowledgeable and skilled in e-marketing so they can compete effectively and make the most money possible during the pandemic. Training is the method employed in this activity. The outcomes of this program include expanding MSME players' knowledge of and skills in using digital technologies to boost marketing productivity and expand the marketing reach.