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All Journal Nirmana Jurnal Ilmu Komunikasi Jurnal Art Nouveau JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Majalah Komunikasi Massa Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura ANDHARUPA MUDRA Jurnal Seni Budaya Jurnal Representamen Bricolage : Jurnal Magister Ilmu Komunikasi Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Muh Bahruddin
Universitas Dinamika
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PEMETAAN IDEOLOGI PERFORMATIF DAN REPRESIF DALAM VIDEO DOKUMENTER DI KANAL YOUTUBE: SEBUAH PERSPEKTIF MULTIMODALITAS BUDAYA KOTA LASEM Harry, Harry; Marta, Rustono Farady; Bahruddin, Muhammad; Bangun, Nurlina; Kurniawati, Laurencia Steffanie Mega Wijaya
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 8 No. 01 (2022): March 2022
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v8i01.4727

Abstract

AbstrakPenanaman akulturasi budaya di Pulau Jawa telah terjalin sejak 600 tahun silam dan tertuang dalam video dokumenter. Dokumentasi dari sejumlah perspektif komunikator disampaikan dengan menggunakan teknik visual yang berbeda. Khalayak yang menerima video dokumenter kemudian memperluas pengetahuan mereka berdasarkan perspektif tertentu. Tujuan penelitian ini adalah untuk membuktikan persatuan budaya di Kota Lasem, Jawa Tengah, melalui dua video dokumenter dari akun IndonesiaKaya dan Klenteng Lasem yang ditayangkan di kanal Youtube. Pendekatan penelitian yang digunakan adalah kualitatif konstruktivis dengan metode analisis diskursus multimodalitas. Elemen teori yang digunakan adalah metafora visual dan performa kultural. Hasil penelitian menunjukkan bahwa terdapat persamaan dan perbedaan ideologi performatif dan represif sineas komunikator kedua akun Youtube dalam menyampaikan pesan pelestarian budaya Lasem kepada khalayak. Persamaan tersebut terdapat dalam penayangan sinergisitas visual yang membahas klenteng Gie Yong Bio sebagai pusat pelestarian sejarah Lasem. Sementara perbedaannya terdapat dalam ideologi yang digunakan untuk menyampaikan makna kepada khalayak. Akun IndonesiaKaya menggunakan ideologi performatif budaya dalam penyampaian pesannya. Sementara akun Klenteng Lasem menggunakan ideologi sejarah penjajahan pemerintahan VOC terhadap rakyat Pulau Jawa dari cuplikan film. Kata Kunci: analisis teks, budaya, dokumenter, Lasem, multimodalitas AbstractAcculturation of Javanese cultures has been planted around 600 years ago and was delivered through a documentary. Communicator’s perspective is built through documentation and distributed in form of video. Audiences receiving the documentary video will then be able to expand their knowledge through a specific perspective. The purpose of this research is to find out how documentary proves a unity of differing cultures in Lasem City, Central Java, from 2 different accounts, which is IndonesiaKaya and Klenteng Lasem. The research is conducted in qualitative method with constructivist paradigm, as well as multimodality discourse analysis technique. The mapping of visual metaphor theory and cultural performance theory is used in this research. It is discovered in the research that the two accounts have their similarity and difference in two account’s communicator ideology to inform audience about conserving Lasem’s culture. The similarity lies within the visual synergy that discusses Gie Yong Bio Temple as Lasem’s history conservation center. The difference is the ideology, both performative and repressive, of the two accounts to create meaning to audience, where IndonesiaKaya account used cultural performance to deliver their ideology, while Klenteng Lasem account used Javanese’s suffering from VOC’s colonialism from a film’s cutscene to construct audience’s ideology.  Keywords: culture, documentary, Lasem, multimodality, text analysis
Pembuatan Video Profile sebagai Saluran Branding SD Antawirya Kecamatan Krian Kabupaten Sidoarjo Bahruddin, Muh; Sutikno; Herdiansyah Dwi Saputra
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.9230

Abstract

Tak banyak sekolah yang mengenalkan lembaganya kepada masyarakat dengan menggunakan media video profile. Sebagian sekolah masih mengandalkan konten video berbasis vlog, seperti di Sekolah Dasar (SD) Antawirya (Islamic Javanese School) kecamatan Krian, kabupaten Sidoarjo. Video profile sebagai saluran branding penting bagi sekolah untuk mengenalkan lebih jauh tentang identitas sekolah kepada masyarakat. Apalagi media ini memiliki kekuatan dalam hal teknologi audio dan visual. Tujuan dari pengabdian masyarakat ini adalah untuk memberikan edukasi tentang pentingnya video profile bagi sekolah sebagai bagian branding dalam mengomunikasikan visi dan misi sekolah. Metode yang digunakan adalah memberikan edukasi terkait branding dan video profile kepada tim sekolah, melakukan forum group discussion (FGD) terkait visi dan misi, serta pembuatan video profile sekolah. Dampak dari kegiatan pengabdian masyarakat ini adalah pihak sekolah memahami pentingnya video profile sebagai saluran branding dan lembaga sekolah diharapkan lebih dikenal masyarakat luas.
Representasi Perubahan Sosial dalam Kampanye LGBT pada Produk IKEA Muh. Bahruddin; Setya Putri Erdiana; Dhika Yuan Yurisma
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.7763

Abstract

Advertisement can be used to campaign on social issues, such as the IKEA’s product campaign on the issue of equality for the LGBT community viewed negatively by the people. This article aims to identify the IKEA attempts to change people's perspective through visual communication. This research uses the theory of structuration and Saussure's semiotic method to interpret signs based on signifiers and signifieds. As a result, the social change represented by IKEA with the theme of equality in American history is a donation communication strategy for the LGBT community, that is vulnerable to suicide, by considering local views and culture.
Gender Communication of Batik Air Flight Attendants in Improving Customer Service Bahruddin, Muh.; P, Rega Ayu
representamen Vol 10 No 02 (2024): Jurnal Representamen Volume 10 No 02 Oktober 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v10i02.11146

Abstract

Gender perception in Indonesia is influenced by sociological and cultural processes that focus on the relationship between gender and work in society. Meanwhile, people often associate gender with a certain gender. In economic challenges, such as gender inequalities in education, physical quality, labor, and migration, exacerbate gender imbalances. Cultural norms and values contribute to a more diverse workforce. Based on these problems, this study aims to provide an overview of how the gender communication strategy carried out by flight attendants in improving service during their time as employees at Batik Air airline. The method used in this study uses a descriptive qualitative approach. Primary data was obtained from a semi-structured interview process with three informants who work as Batik Air flight attendants with the criteria of having at least 5 years of experience in Batik airlines. Meanwhile, secondary data is obtained through the process of collecting literature data such as articles and other sources, both from books and national and international journals. The interview focused on service during being a Batik Air flight attendant, as well as the experience of dealing with customers, especially those who are in contact with gender. The viewpoint used in analyzing the data is gender communication. The results of the research findings revealed that: 1). Flight attendants are the brand image of the airline, representing the company's commitment to safety and professional service, 2) flight attendants serve as a representation of the airline's professional service and image, ensuring effective communication and understanding of passenger situations and conditions. In achieving success in terms of professional services, communication strategies are seen from the analysis of the situation, who the target is, what message is to be conveyed, the media used, and the results obtained. Keywords: Batik Air, Communication, Airlines, Flight Attendants, Strategy
Psychedelic: An Illustration that Reveals False Power in Rhythm 0 Performance Art Dewanto, Thomas Hanandry; Bahruddin, Muhammad
Mudra Jurnal Seni Budaya Vol 39 No 4 (2024)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v39i4.2723

Abstract

The performance art entitled Rhythm 0 by Marina Abramovic is controversial, raising various questions regarding its power and influence in the context of art. This research aims to illustrate the microphysical approach to power in the performing arts Rhythm 0, where power emerges from fear and shifts to the dominance of the ideology of power. A qualitative approach with visual analysis techniques was used in this research to explain the phenomenon of this performing arts from a very subjective view. This created illustration entitled "Psychedelic" reveals false powers in the form of intense hallucinations involving auditory, visual and feeling experiences in the Rhythm 0. The basic principles of art were used as the basis for creating this illustrative work. In this case, the use of gold leaf, peony flower elements and halos in the illustration also has a solid symbolic value, so semiotics is used as a basis for giving meaning to the symbols used. The results of this research show that the apparent power contained in the Rhythm 0 performing arts can be revealed through an illustration entitled "Psychedelic", which describes the context of the artwork in depth. This research contributes to understanding Rhythm 0's artwork and enriches knowledge about using psychedelic illustrations as a medium for artistic expression. This research also highlights how these illustrations can communicate complex themes in the performing arts, strengthening our understanding of power dynamics in arts contexts.
Representasi Perubahan Sosial dalam Kampanye LGBT pada Produk IKEA Bahruddin, Muh.; Putri Erdiana, Setya; Yuan Yurisma, Dhika
Jurnal ILMU KOMUNIKASI Vol. 21 No. 2 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i2.7763

Abstract

Advertisement can be used to campaign on social issues, such as the IKEA’s product campaign on the issue of equality for the LGBT community viewed negatively by the people. This article aims to identify the IKEA attempts to change people's perspective through visual communication. This research uses the theory of structuration and Saussure's semiotic method to interpret signs based on signifiers and signifieds. As a result, the social change represented by IKEA with the theme of equality in American history is a donation communication strategy for the LGBT community, that is vulnerable to suicide, by considering local views and culture.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Abdullah Khoir Riqoh Abdullah Khoir Riqqoh Achmad Reza Pahlevi Achmad Yanu Aliffianto Afrizal Rudiansyah, Afrizal Agung Setiyo Budi, Agung Setiyo Ake Arif Radhian Primanta Alfathan, Ika Ananda Kurnia Mirani Andika Agung Sutrisna Anisa Ayu Ratna, Anisa Ayu Ansori, Agung Gumelar Apriannoor, Ilham Bangun, Nurlina Baptista, Jose Lobo Darussalam Darussalam, Darussalam Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dewi Restya Andriani, Dewi Restya Dhafi Kusuma Adam Dhika Yuan Yurisma Dinda Cholifah Putri, Dinda Cholifah Dito Febry Pradityo, Dito Febry Duanda Lis Septiawan Dwi Estining Tyas Dwinata Puspasari, Dwinata Eka Satriawan Kusuma Wijaya, Eka Satriawan Kusuma Ekky Fardhy Satria Nugraha Eko Cahyono Saderi, Eko Cahyono Estherlita, Tria Kuswidya Fani Ismawati Yunitasari Fenny Tri Nur Azizah, Fenny Tri Nur Hani Hani Tanzilia Ifadhah, Hani Hani Tanzilia Hardman Budiardjo, Hardman Harry Harry, Harry Hendri Rahman Susetyo Hendrikus Rian Prayuda Herdiansyah Dwi Saputra Hidayat, Endik Hidayat, Galih Rendy Hogi Er Pranata, Hogi Er I Gede Yudha Pratama Ibadurrokhman, Ibadurrokhman Ilham Rizaldi Permadi Putra Imansyah, Surya Adi In Mamal Siin Fara Dewinta Pramanda Jamhari Jamhari Jessy Octavia Andrele Karsam Karsam Kennedy Rony Dewantara Widodo Khurriyatur Rosyidah Kurniawati, Laurencia Steffanie Mega Wijaya Lia Wardah M Faizal Rizal, M Faizal M Fauzil Ali, M Fauzil Muhammad Nur Aminuddin Mukadar, Winda Tri Astami Mustakim, Wilyan Nathanael, Clemen Ogi Nindyaning Ayu Nareswari, Nindyaning Ayu Nurajizah Nurajizah P, Rega Ayu Pam Pam Januar Maulana Poetri, Indah Andini Pradhika, Moch Romawan Prakasa, Aditya Agung Pratama, Reza Nanda Prayoga, Al Lukman Arif Priyogatama, Debby Damar Putri Erdiana, Setya Rachmat Isa Asera Nempung Rasyuqa Asyira Hafiidh Rifky Rafsanjani Abbas Rinda Oktarina Riyansa England Fernandez, Riyansa England Rizal Afriansyah Rizky Julian Pratama, Rizky Julian Rizky Senja Pahlawan P.B, Rizky Senja Royyan Hidayat, Royyan Rustono - Ryan Setiawan Samiaji, Andis Satrio Arif Wicaksono, Satrio Arif Sembodo, Kukuh Priyo Setya Putri Erdiana Sigit P, Sigit Sigit Prayitno Yosep Stefanus Lutfi Eliazer Sugiharto Adhi Cahyono, Sugiharto Adhi SUTIKNO Sutikno Sutikno Swandawidharma, Yohanes Ev Syarful Laziem Tantri Windarti Thomas Hanandry Dewanto Uqba, Muhammad Tuhmadu Uzda Nabilah Shabiriani, Uzda Nabilah Virgiawan Tri Wijardito, Virgiawan Tri Yoda Aji Mahendra Yuan Yurisma, Dhika Zainul Arifin