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Perancangan Media Promosi Prima Boga Sebagai Upaya Meningkatkan Brand Awareness Imansyah, Surya Adi; Bahruddin, Muh; Yurisma, Dhika Yuan
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
Publisher : Jurnal Art Nouveau

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The development of household appliances industry, especially the kitchen equipment in Indonesia can be said is not comparable with the development of the culinary industry very rapidly in Indonesia, which until now, according to the Ministry of Industry of the Republic of Indonesia, the food and beverage industry grew by 13% or approximately Rp. 390 Trillion per year (http://www.kemenperin.go.id:04/03/2016) One of the producers of cookware that has existed since 1998, Prima Boga made products, especially pan kitchen equipment that can be said the main component in cooking in some countries in southeast Asia such as Vietnam, China and Indonesia and markets its products in various cities in Indonesia, one of Surabaya. Although it has long stood as a manufacturer of kitchen appliances in Indonesia with an extensive distribution chain, the public is not fully aware of the existence and reputation of the company. Therefore, the purpose of this research is directed to design a media campaign Prima Boga an effort to increase brand awareness.Keywords: Media Promotion, Prima Boga, Brand Awareness, Illustration, Vector.
Perancangan Buku Ilustrasi Karakter Jajanan Tradisional Khas Surabaya dengan Teknik Vektor Guna Meningkatkan Minat Anak pada Produk Lokal Swandawidharma, Yohanes Ev; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
Publisher : Jurnal Art Nouveau

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Traditional snacks currently almost alienated and less attractive to Surabaya residents, especially the children because of the emergence of a wide range of modern snacks. This happens because of  lack of awareness of  local people to appreciate and preserve the genuine products from the area of Surabaya. Traditional snacks including one culture that must be preserved, therefore the purpose of this research is to design book character illustration of traditional snacks Surabaya to improve a child's interest in local products. Traditional snacks are part of the culture of each city in Indonesia where the snacks are. In the midst of modern meal in Surabaya, which serves a variety of selection, Surabaya typical traditional snacks began to be forgotten among the children. From the analysis of these data, obtained keyword "primary" (main). The main concept can also be interpreted as the most prominent of the rival, through the selection of colorful designs that are expected to be more prominent traditional snacks of modern snacks (snack) or other snacks are more popular today. Children disinterest towards local products due to the lack of recognition of traditional snacks to them. Traditional snacks is also a cultural diversity depends on the region of origin. Currently traditional snacks has been a loss of identity or less popular among children. The design of character for each traditional Surabaya’s snack is expected to attract the interest of children on local products, because in their age is still fairly early, they will be more interested in matters it is easy to understand, such as cartoons, drawings of characters, mascot image and so on. Keywords: Illustrated Books, Traditional Snacks Surabaya, Character, Local Heritage, Primary
PERANCANGAN BUKU CITY GUIDE WISATA CAGAR BUDAYA KOTA SURABAYA MENGGUNAKAN TEKNIK ILUSTRASI PENSIL WARNA GUNA MENINGKATKAN DAYA TARIK WISATAWAN Sembodo, Kukuh Priyo; Bahruddin, Muhammad; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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The purpose of designing city guide book travel heritage city of Surabaya is to increase the attractiveness of travelers. The study was conducted with qualitative methods of doing interviews, documentation, observation and literature study to get the data used to support the manufacture of the design concept travel guide book heritage city of Surabaya. In the Oxford dictionary of English "Pleasure" has a meaning that is menyenagkan. Description of "Pleasure" in Indonesian big dictionary is made happy or evoke a sense of fun. In such case, this delightful concept that has a relationship with the city of Surabaya traveled heritage that the city guide book travel Surabaya Heritage city can give a pleasant impression for the reader in the guide for Traveling. So in this design to be visualized creatively with an object that looked fun is in illustration of cultural heritage buildings in Surabaya. Results from the design book travel city guide heritage city of Surabaya is to increase the tourist attraction of cultural heritage city of Surabaya. Keywords : Books , City Guides, travel , heritage, Surabaya.
Perancangan Buku Safety Riding dengan Teknik Ilustrasi Karikatur Untuk Menumbuhkan Kesadaran Keselamatan Berkendara Untuk Remaja di Surabaya Priyogatama, Debby Damar; Bahruddin, Muh; Riyanto, Darwin Yuwono
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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Safety riding is a principle or knowledge of riding with safe , where the rider behavior must have adequate levels of security for oneself and others . The rapid growth in the number of vehicles and  driver  in Indonesia is not balanced with the sufficient increase of enough safety for motorcycle rider, the number of accidents is realy high , especially the case of accidents in adolescents , it is extremely dangerous given the teens are the future generation of a nation . The number of accident rate indicates a lack of awareness of road safety , there are still many who do not consider road safety is something that should be prioritized while ride a motorcycle . Therefore, this study aims to create a book of safety riding with caricature illustration techniques to raise awareness of road safety for young people in Surabaya.Keyword: Safety Riding Book, Awarness, Caricature Illustration, Outstanding
PENCIPTAAN BUKU ILUSTRASI TENTANG PENTINGNYA SAYURAN SEBAGAI MEDIA EDUKASI BAGI ANAK-ANAK Pradityo, Dito Febry; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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Abstract: Seeing the growth in the modern era of such as this the increasing number of fast food that circulate in the canteens of school children and diminished fibrous foods such as vegetables. The problem, nutritious foodsparticularly vegetables now rarely known by the person if the nutrients contained in vegetables high protein. Vegetables are the main source of minerals for the children there are a few types of vegetables containing iron, potassium and phospor. This is because there is a lot of media who publish, particularly through the book in the form of vector which is accompanied puzzle game. Though vegetables are foods that are high in fiber needed by the body to keep the body becomes healthy and fit. In addition, if not eating vegetables will also interfere with the growth and cause vision problems such as blindness and xerophthalmia or dryness of the membranes and corneal mata.tetapi still many people who tend to avoid the vegetables for the body. In this study indicate that children do not despise to vegetables because of bitter taste. For the purpose of this study was to create an illustrated book on the importance of vegetables as a medium of education for children.Keywords: Vegetables, Children, Book Illustration, Vector, Design
Perancangan Buku Ilustrasi Jaranan dengan Teknik Vektor Sebagai Upaya Melestarikan Budaya Lokal Kediri Prakasa, Aditya Agung; Bahruddin, Muh; Yurisma, Dhika Yuan
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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Art Jaranan Kediri very thick with each show mystical activities, ranging from trance, to eat things that are not natural, such as eating grass and broken glass. Jaranan Dance Arts is one of art owned by the Indonesian state and  many other cultural arts. In the staging of dance art jaranan tells a brief history jaranan dance arts. Unfortunately at this time, jaranan art like this is now becoming obsolete by youngster. Only generation handful of people who still survive to preserve one of Kediri jaranan dance arts. The lack of information in various media to learn the art of dance jaranan, making dance jaranan Kediri began to fade. Therefore, this study aims to create an illustrated book Jaranan with the vector technique to preserve kediri local culture. The design of this illustrated book using the method of collecting qualitative research method used is by interview, observation, literature study, study competitors, STP studies, and SWOT, which is important in determining the design concept of the study. From the results of the data analysis, the concept of which was obtained was nationalist. Said nationalist taken to create a sense of pride in one of Indonesia's cultural arts. This concept will be used as reference in design, both of illustration, the delivery of the message. Because who else is going to continue and maintain the art if not the next generation, which can trigger the awareness to recognize and preserve our culture. So this jaranan illustrated book with the vector technique is expected to be one of the media that the introduction to children.Keywords: Books Jaranan Kediri, Cartoon Illustration, Preserving Local Culture, Nationalist.
REBRANDING CV. PRAWARA DWI PERSADA SEBAGAI UPAYA MENCIPTAKAN BRAND AWARENESS Rizal, M Faizal; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 6, No 1 (2017)
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Abstract: CV. Prawara Dwi Persada is a company that runs in the field of architecture and interior design. This newcomer company that runs in business of architecture, need an effort to build a strong identity and image in order to create brand awareness of the company. Then, the act of rebranding as an effort to create brand awareness with the creation of a new identity and promotional media such as a logo for the company, stationery sets, print ads, and website is necessary. The purpose of this final assignment is to rebranding CV. Prawara Dwi Persada which will adjust the vision and mission of the company and provide a fresh visual appearance than previous branding. To be able producing draft and appropriate design, it takes several stages such as interviews, observation, data collection, the creative strategy from CV. Prawara Dwi Persada and then continued to the process of designing. The keywords that has been obtained from these stages is the "treasure". This final assignment report produces logo, print media advertising, stationery sets, and a website, which will be submitted to the company owner of CV. Prawara Dwi Persada.
Perancangan Media Promosi Video Profil Mandana Mas Dengan Teknik Live Shoot Sebagai Upaya Meningkatkan Brand Awareness Nathanael, Clemen Ogi; Bahruddin, Muh; Yurisma, Dhika Yuan
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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Mandana Mas is a company engaged in the fashion world that produce accessories made from beads. The purpose of designing this profile video media campaign is an effort to increase brand awareness of a perusaahan. Further research conducted with qualitative research methods that will conduct interviews, observation, documentation, and literacy in order to obtain the data used to support the design of Mandana Mas’s profile video. Keyword of designing video Mandana profile Mas've been through data analysis that has been done. Determining keywords is taken based on the data collected from interviews, observations, STP, literature studies, existing studies, and studies of competitors resulting in "Dynamic" as a keyword designing this profile video. The concept of "Dynamic" aims to demonstrate a business step of Mandana Mas who has integrity and innovative personality. So media video promotions and media profile supporter in the form of websites and product catalogs designed to give a picture of Mandana Mas information about working with integrity. Kata Kunci : Fashion, Accessories, Video Profile, Media Promotion, Brand Awareness.
Perancangan Branding Candi Palah Penataran Blitar Berbasis Sejarah Sebagai Upaya Meningkatkan Kesadaran Masyarakat Fanani, Zaenal; Bahruddin, Muh; Yurisma, Dhika Yuan
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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Blitar Regency has a lot of tourism sector, one of which is in the historical Palah Penataran Temple. Palah Penataran Temple is the largest temple complex in East Java and one of the main attractions in Blitar. As a main tourist attraction,   promotional activities should be the maximum. This research aims to increase public awareness of historical knowledge about the Palah Penataran Temple. So beside visitors who come to enjoy the beauty of Palah Penataran Temple also understand the historical. Data collection technique is doing by observation, interviews and documentation to obtain the Branding that will be applied to the Palah Penataran Temple. It brings the concept of "grandeur" Candi Penataran Palah are implemented in the design of media promotion starting from a color photo, illustrations, text, typography and logo. The results of this research are expected tourists visiting the Palah Penataran Temple to increase they knowledge about the historcal and finally is expected to increase a sense of concern in history of Palah Penataran Temple.. Keywords: Palah Penataran Temple, Branding, Design, History, Historical tourism
Redesain Environmental Graphic Taman Bungkul Surabaya dengan Teknik Vektor sebagai Upaya Optimalisasi Media Informasi Mukadar, Winda Tri Astami; Bahruddin, Muh; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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Taman Bungkul of Surabaya is one of the city parks that have a very important role for the development of Surabaya city as evidenced with being visited by their local travelers even foreign tourists. To make tourists understand more about the available facilities, it required a precise information media. The Information Media being said is containing the form of environmental graphic design such as sign system and wayfinding inside the park. In this scheme, the data has been obtained and analyzed by using multiple stages, namely data reduction stage, data presentation, and conclusion. After analyzing the data, we've discovered a design concept or a keyword which is "Satisfied". "Satisfied" means content or feeling happy (relieved, excited) because it fulfilled the desire of the heart. The concept of "Satisfied" aims to show that the results of the environmental graphic redesign, which is in Taman Bungkul of Surabaya, can facilitate visitors both local and foreign tourists, so they can understand the whole information that being presented. That is to say, the concept of "Satisfied" is expected for visitors whom have difficulty in activities within the park such as finding a way to understand the signs, wayfinding, as well as supporting media such as mini-map and wayfinding map, and visitors can feel satisfied with the information that being provided. Utilization of the vector technique aims for a design that can be easily understood by visitors. Keywords: Taman Bungkul, Environmental Graphic Design, Sign, Wayfinding, Satisfied, Vector.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Abdullah Khoir Riqoh Abdullah Khoir Riqqoh Achmad Reza Pahlevi Achmad Yanu Aliffianto Afrizal Rudiansyah, Afrizal Agung Setiyo Budi, Agung Setiyo Ake Arif Radhian Primanta Alfathan, Ika Ananda Kurnia Mirani Andika Agung Sutrisna Anisa Ayu Ratna, Anisa Ayu Ansori, Agung Gumelar Apriannoor, Ilham Bangun, Nurlina Baptista, Jose Lobo Darussalam Darussalam, Darussalam Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dewi Restya Andriani, Dewi Restya Dhafi Kusuma Adam Dhika Yuan Yurisma Dinda Cholifah Putri, Dinda Cholifah Dito Febry Pradityo, Dito Febry Duanda Lis Septiawan Dwi Estining Tyas Dwinata Puspasari, Dwinata Eka Satriawan Kusuma Wijaya, Eka Satriawan Kusuma Ekky Fardhy Satria Nugraha Eko Cahyono Saderi, Eko Cahyono Estherlita, Tria Kuswidya Fani Ismawati Yunitasari Fenny Tri Nur Azizah, Fenny Tri Nur Hani Hani Tanzilia Ifadhah, Hani Hani Tanzilia Hardman Budiardjo, Hardman Harry Harry, Harry Hendri Rahman Susetyo Hendrikus Rian Prayuda Herdiansyah Dwi Saputra Hidayat, Endik Hidayat, Galih Rendy Hogi Er Pranata, Hogi Er I Gede Yudha Pratama Ibadurrokhman, Ibadurrokhman Ilham Rizaldi Permadi Putra Imansyah, Surya Adi In Mamal Siin Fara Dewinta Pramanda Jamhari Jamhari Jessy Octavia Andrele Karsam Karsam Kennedy Rony Dewantara Widodo Khurriyatur Rosyidah Kurniawati, Laurencia Steffanie Mega Wijaya Lia Wardah M Faizal Rizal, M Faizal M Fauzil Ali, M Fauzil Muhammad Nur Aminuddin Mukadar, Winda Tri Astami Mustakim, Wilyan Nathanael, Clemen Ogi Nindyaning Ayu Nareswari, Nindyaning Ayu Nurajizah Nurajizah P, Rega Ayu Pam Pam Januar Maulana Poetri, Indah Andini Pradhika, Moch Romawan Prakasa, Aditya Agung Pratama, Reza Nanda Prayoga, Al Lukman Arif Priyogatama, Debby Damar Putri Erdiana, Setya Rachmat Isa Asera Nempung Rasyuqa Asyira Hafiidh Rifky Rafsanjani Abbas Rinda Oktarina Riyansa England Fernandez, Riyansa England Rizal Afriansyah Rizky Julian Pratama, Rizky Julian Rizky Senja Pahlawan P.B, Rizky Senja Royyan Hidayat, Royyan Rustono - Ryan Setiawan Samiaji, Andis Satrio Arif Wicaksono, Satrio Arif Sembodo, Kukuh Priyo Setya Putri Erdiana Sigit P, Sigit Sigit Prayitno Yosep Stefanus Lutfi Eliazer Sugiharto Adhi Cahyono, Sugiharto Adhi SUTIKNO Sutikno Sutikno Swandawidharma, Yohanes Ev Syarful Laziem Tantri Windarti Thomas Hanandry Dewanto Uqba, Muhammad Tuhmadu Uzda Nabilah Shabiriani, Uzda Nabilah Virgiawan Tri Wijardito, Virgiawan Tri Yoda Aji Mahendra Yuan Yurisma, Dhika Zainul Arifin