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All Journal LITE: Jurnal Bahasa, Sastra, dan Budaya Media Wisata Tourism Scientific Journal Jurnal Akademi Pariwisata Medan Jurnal Abdimas Pariwisata JiTEKH (Jurnal Ilmiah Teknologi Harapan) Jurnal Pengabdian kepada Masyarakat Journal of Social Responsibility Projects by Higher Education Forum International Journal of Tourism and Hospitality in Asia Pasific Jurnal Pengabdian Masyarakat Waradin Literacy : International Scientific Journals of Social, Education, Humanities The International Conference on Education, Social Sciences and Technology (ICESST) Indonesian Journal of Community Services Cel Jurnal Manajemen Pariwisata dan Perhotelan Journal of Gastro Tourism (JOGASTO) Journal of Community Service and Society Empowerment International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Saba : Journal of Tourism Research Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat UTAMA: Jurnal Pariwisata Prima International Journal of Accounting, Management, and Economics Research : Ijamer Brilliant International Journal of Management and Tourism Journal of Tourism Planning and Economic Development KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Karya untuk Masyarakat (JKuM)
Izza Ulumuddin Ahmad Asshofi
Universitas Dian Nuswantoro
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Enhancing Hospitality Service Management and Financial Literacy for Sustainable Tourism Development : Evidence from Malaysia’s Local Destination Operators Pamungkas, Imang Dapit; Rahayu, Emik; Izza Ulumuddin Ahmad Asshofi; Noviastuti, Nina; Ibrahim, Mohd Hairulnizam
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4961

Abstract

In the increasingly competitive tourism landscape, many local operators in Malaysia face challenges in maintaining service quality and managing their businesses sustainably. The objective of this study is to investigate how training in hospitality service management and financial literacy can enhance the long-term sustainability of local tourism businesses. This study aims to examine the impact of hospitality service management and financial literacy training on the business sustainability of local tourism operators. Using a quantitative approach, data were collected from 120 small-scale tourism entrepreneurs in East Malaysia through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both hospitality service management and financial literacy have a positive and significant effect on business sustainability. Moreover, the integrated implementation of both trainings produces a stronger impact than each intervention individually. These findings support the SERVQUAL Model, Human Capital Theory, and Empowerment Theory, highlighting that knowledge-based capacity building is crucial for improving operational performance and economic resilience in the tourism sector. The study recommends that policymakers and universities adopt integrated training modules that combine service and financial competencies to empower tourism-based microenterprises and foster inclusive, sustainable development.
Eksperimen Rasa Nastar Dalam Pembuatan Minuman Coffee Mocktail Di Novotel Semarang Athariq Ghazilay; Pranatha, Prima Setia Judha; Izza Ulumuddin Ahmad Asshofi
Journal of Tourism Planning and Economic Development Vol. 3 No. 1 (2025): Journal of Tourism Planning and Economic Development (JOTPED)
Publisher : Universitas Persatuan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65483/jotped.v3i1.109

Abstract

Penelitian ini bertujuan untuk mengetahui kualitas rasa nastar pada pembuatan kopi mocktail dengan menggunakan respon karyawan sebagai pendekatan penelitian. Sampel penelitian ini adalah karyawan dan ahli Novotel Semarang. Analisis yang digunakan panelis dalam penelitian ini adalah statistik deskriptif, dengan teknik diferensial semantik. Variabel yang dinilai adalah tekstur, warna, rasa dan aroma. Penelitian ini menganalisis data dengan menggunakan metode melakukan uji coba atau eksperimen kemudian membandingkan kesimpulan yang diambil berdasarkan tanggapan konsumen dengan hasil wawancara dengan beberapa ahli dan karyawan Novotel. Selain itu pembahasan kualitas minuman terdiri dari faktor rasa, aroma, warna dan tekstur. Pada percobaan ini responden memaksimalkan kualitas dalam pembuatan mocktail kopi. Terbukti faktor rasa, warna, aroma dan tekstur pada kopi mocktail rasa nastar yang umumnya memberikan respon positif pada dalam kategori suka. Dalam percobaannya peneliti menemui kendala, dimana kendala tersebut terdapat pada beberapa formula yang menyebabkan konsumen kurang tertarik terhadap mocktail kopi rasa nastar karena adanya perbedaan teknik pembuatan minuman. Namun dengan teknik yang tepat akan dihasilkan kopi mocktail rasa nastar yang disukai konsumen dan layak dijual di pasaran.
Penguatan Tata Kelola Desa Wisata Melalui Pemberdayaan Kelompok Sadar Wisata (POKDARWIS) Tolokan Telomoyo Kabupaten Semarang Haura Tabriza Asyan; Izza Ulumuddin Ahmad Asshofi; Muhammad Askha Rafliansyach Wijaya; Nabilla Dinda Ramadani; Anasthasia Indah Larasati; Dian Mita Amanda; Zahra Khoironi Aulia; Dinar Visita Dewi Anggraeni; Fresta Indah Lestari; Ariel Sabella Siva Shan; Genta Bernard Mahardika
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 1 (2024): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i1.2401

Abstract

Tolokan Village, which is located at the foot of Mount Telomoyo, has advantages in its natural potential. The natural potential found in the village includes the agricultural sector which has an impact on tourism. Tolokan Village is pioneering a tourism village initiated by the Tourism Awareness Group (POKDARWIS) but its role in tourism awareness has not been optimal so that community participation is still low in exploring the potential of the tourism village. The natural potential of Tolokan Village has not been managed in a structured manner due to the lack of understanding and provision of its management. The purpose of writing this article is to describe the process of strengthening tourism village governance with the Tolokan Telomoyo Tourism Awareness Group (POKDARWIS) in collaboration with the Association of Hospitality Management Students of Universitas Dian Nuswantoro. The method used in this article is descriptive qualitative by conducting participatory training, discussion, packaging tour, and field practice carried out to empower village community in  fostering governance Tourism Awareness group. In doing so, it can realize Sapta Pesona as a support in pioneering tourism villages. The result of this village community service is product of a set of tour packages, a tour guide group, a roadmap for developing a tourism village for the next 3 years so that the potential of Tolokan village can be explored and provide added value to local residents, the formation of synergy between Universitas Dian Nuswantoro, the Tolokan Tourism Awareness Group (POKDARWIS), the Tolokan Women Farmers Group (KWT), and villagers in preparing a structured tourism village pilot.
Training on Hospitality and Homestay Management in Lerep Tourism Village, Ungaran, Semarang Regency Dima, Cindy Citya; Rahayu, Emik; Asshofi, Izza Ulumuddin Ahmad; Pranatha, Prima Setia Judha
Indonesian Journal of Community Services Cel Vol. 4 No. 3 (2025): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v4i3.117

Abstract

Background: Lerep Tourism Village is a developed tourist village in Semarang Regency, focusing not only on the production of locally sourced goods but also as a center for education, recreation, and local wisdom. The lack of promotion of homestays in Lerep has prompted attention to introduce products and services through a hands-on learning concept in the village and to promote the village as a tourist destination with a unique tourism concept.Aims: The aim of this community service activity is to improve hospitality skills and homestay management in Lerep tourist village.Methods: This community service is carried out in July 2025 in Lerep Village, Ungaran, Semarang Regency through hospitality management training. 30 homestay owners joined, starting from preparation, focus group discussion, implementation, follow up phase, and content on service management literacy.Results: The results showed implementation of practice training with homestay owners are not only theory, but more practice is the best solution to engage with customers to develop hospitality skills. Practical training is urgently needed to improve the hospitality skills of homestay owners, with product and service innovation as the main priority to create uniqueness and enhance guest satisfaction. Additional support through technology implementation, mentoring and evaluation, sustainability programs, and innovations in marketing, management, and operational processes will strengthen the competitiveness of homestays in Lerep Tourism Village.
Pelatihan Chse Pengelolaan Homestay pada Desa Candirejo yang Tergabung di PT Wimbo Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Joseph Aldo Irawan; Aji Kusumah Ramdhani; Karis Widyatmoko; Ibnu Utomo Wahyu Mulyono; Imang Dapit Pamungkas; Dian Indriana Hapsari; Nurjanah
Jurnal Karya untuk Masyarakat (JKuM) Vol 4 No 1: JANUARI 2023
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/1b8p9y88

Abstract

Pandemi Covid-19 memberikan dampak buruk pada masyarakat salah satunya pada sektor industri pariwisata. Seluruh dunia tidak terkecuali Indonesia mengalami kondisi tersebut, seluruh elemen pada sektor pariwisata di Indonesia mengalami penurunan pendapatannya secara drastis sebab wisatawan khawatir berpergian dan terpapar Covid-19. Salah satu yang terdampak oleh Covid-19 ini ialah homestay yang dikelola masyarakat desa Candirejo. Sebuah kebijakan dikeluarkan oleh Kementerian Pariwisata dan Ekonomi Kreatif yaitu CHSE (Cleanliness, Health, Safety, & Environment Sustainability) untuk meningkatkan kembali kepercayaan para wisatawan. Masyarakat desa Candirejo sebagai pengelola homestay harus mendapatkan sertifikat CHSE sebagai bentuk pengakuan secara resmi dari negara karena telah menerapkan protokol kesehatan melalui penerapan CHSE dalam bidang pariwisata. Universitas Dian Nuswantoro bermitra dengan PT Wimbo merancang sebuah pelatihan CHSE bagi pengelola homestay untuk memberikan pengetahuan perihal penerapan CHSE. Pelaksanaan pelatihan ini dilakukan pada tanggal 26 November 2022. Kegiatan berlangsung dengan lancar dan mendapat sambutan positif dari masyarakat desa Candirejo yang tergabung dalam kegiatan pelatihan CHSE dalam pengelolaan homestay di masyarakat desa Candirejo.
Perceptions of Udinus Students from Outside the Region Toward Traditional Cuisine of Semarang City Prima Setia Judha Pranatha; Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Cindy Citya Dima
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2357

Abstract

This research aims to explore the perceptions of students from outside the area at Udinus towards traditional food in the city of Semarang, as well as the factors that influence their perceptions. This research uses mixed methods where the results obtained are based on observations, interviews and questionnaires. This research was conducted on 87 students from outside the region at Dian Nuswantoro University who were selected purposively based on certain criteria. Research data was collected using interview guidelines, questionnaires prepared based on the problem formulation and research instruments. Research data was analyzed using thematic analysis, namely analysis that identifies, codes, and interprets themes that emerge from the data. The results of the research show that the perceptions of students outside the Udinus area towards traditional Semarang city cuisine vary, ranging from strongly agree, agree, disagree and disagree. There are several factors that can influence their perceptions, namely their cultural and culinary background, experience and frequency of consuming traditional Semarang city cuisine, knowledge and information about the cuisine, as well as social factors, such as friends, family and the media. Their perceptions also have an impact on their behavior in choosing and consuming traditional Semarang city cuisine, as well as their social and cultural integration on the Udinus campus. It is hoped that this research can provide additional input for the development of social sciences, especially in the field of culinary anthropology.
Co-Authors Aji Kusumah Ramdhani Albertus, Angelina Amanda, Dian Mita Anasthasia Indah Larasati Andi Hallang Lewa Andi Hallang Lewa Andi Hallang Lewa Ani Wijayanti Ar Ruum Maulanasari Ariel Sabella Siva Shan Ariel Sabella Siva Shan Ariestya, Natasya Sekar Artin Bayu Mukti Athariq Ghazilay Aulia, Zahra Khoironi Azzahra, Mayada Saharani Budi Santoso Citya Dima, Cindy Dedi Joko Purnomo Dian Indriana Hapsari Dian Mita Amanda Dinar Visita Dewi Anggraeni Dwi Prinsa Pratiwi Dwijayanti, Ratih Euodia Charity Didimustanto Fitriatunnisa Shabrina Fresta Indah Lestari Genta Bernard Mahardika Handoyo, Siaw Armando Hapsari, Izzul Atsani Aries Haryadi Darmawan Haura Tabriza Asyan Hergiandari, Ganjar Ibnu Utomo Wahyu Mulyono Ibnu Utomo Wahyu Mulyono Ibrahim, Mohd Hairulnizam Imang Dapit Pamungkas Imang Dapit Pamungkas Indah Indah Joseph Aldo Irawan Karis Widyatmoko Lestari, Fresta Indah Lewa, Andi Hallang Mahardika, Genta Bernard Marisa, Kintan Muhammad Askha Rafliansyach Wijaya Mulyono, Ibnu Utomo Wahyu Mutiara Amelia Putri N. Nurjanah Nabilla Dinda Ramadani Nor Afrida Aulia Noviastuti, Nina Nur Rohmah Nurjanah Nurjanah Nurjanah Oei Tania Sabella Pramitasari, Ratih Pranatha, Prima Setia Judha Purnomo, Dedi Joko Putriyanti, Tiara Diva Rahayu, Emik Rahayuningtyas, Bulan Aulia Rio Dwi Saputra Safitri, Rachma Hani Rahayuning Shan, Ariel Sabella Siva Sudiana Wachyudi Tomi Dapot Tua Simarmata Veronica Halim Widyatmoko Karis Wijaya, Muhammad Askha Rafliansyach Zahra Khoironi Aulia