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All Journal E-Journal of Tourism LITE: Jurnal Bahasa, Sastra, dan Budaya Media Wisata Tourism Scientific Journal Jurnal Akademi Pariwisata Medan Jurnal Abdimas Pariwisata JiTEKH (Jurnal Ilmiah Teknologi Harapan) Jurnal Pengabdian kepada Masyarakat Journal of Social Responsibility Projects by Higher Education Forum KREATIF: Jurnal Pengabdian Masyarakat Nusantara International Journal of Tourism and Hospitality in Asia Pasific Jurnal Pengabdian Masyarakat Waradin Literacy : International Scientific Journals of Social, Education, Humanities The International Conference on Education, Social Sciences and Technology (ICESST) Indonesian Journal of Community Services Cel Jurnal Manajemen Pariwisata dan Perhotelan Journal of Gastro Tourism (JOGASTO) Journal of Community Service and Society Empowerment International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Saba : Journal of Tourism Research Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat UTAMA: Jurnal Pariwisata Prima International Journal of Accounting, Management, and Economics Research : Ijamer Brilliant International Journal of Management and Tourism Journal of Tourism Planning and Economic Development KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Karya untuk Masyarakat (JKuM)
Izza Ulumuddin Ahmad Asshofi
Universitas Dian Nuswantoro
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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The humanistic use of social media strategies for tourism and hospitality industry promotion Asshofi, Izza Ulumuddin Ahmad
Journal of Gastro Tourism Vol. 3 No. 1 (2025): February 2025
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v3i1.540

Abstract

This study examines communication and promotional strategies in the hospitality and tourism sectors, emphasizing the strategic use of social media to achieve specific marketing objectives and to enhance relationships between tourism managers and tourists. In the digital era, social media functions as an essential tool that facilitates access to information about tourism destinations and hospitality services for prospective travelers and hotel guests. This research adopts a qualitative methodology, enriched by a humanistic perspective, to gain a deeper understanding of tourism participants' behaviors and expectations. The findings indicate that social media plays a crucial role in promoting tourism and hospitality businesses by fostering meaningful engagement and sustaining relationships between operators and stakeholders over both short- and long-term periods. Furthermore, the integration of social media into promotional efforts enables more personalized, accessible, and location-independent communication, thereby improving the overall effectiveness of tourism marketing strategies on a global scale.
Tourist Mobility and Destination Loyalty: Insights for Hospitality and Tourism Management in Indonesia Aulia, Zahra Khoironi; Amanda, Dian Mita; Asshofi, Izza Ulumuddin Ahmad
Journal of Gastro Tourism Vol. 3 No. 2 (2025): August 2025
Publisher : Surya Hijau Manfaat

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Abstract

Tourism represents one of the fastest-growing sectors globally. In Indonesia, this growth is reinforced by abundant natural resources, cultural diversity, and substantial tourism capital, which collectively strengthen the country’s position as a prominent tourist destination. The Central Bureau of Statistics (BPS) recorded tourist arrivals to Indonesia in 2024 at 13.9 million or grew by 19.05% from the previous year. Majority of tourists came from ASEAN countries (Ministry of Tourism, 2025). The purpose of this study is to analyze tourist mobility and destination loyalty in the context of hospitality and tourism management in Indonesia. This article focuses on the economic aspect and tries to explain how tourist mobility contribute the economic growth of Indonesia's local areas. This research also aims to find and investigate methods that can help increase the role of tourism sector in supporting the economy. The type of research used in this research is descriptive qualitative research with a systematic literature review approach. The results showed that local destinations in Indonesia are very influential on the Indonesian economy. The factors that influence domestic tourists' loyalty to local destinations include destination attractiveness, accessibility, diversity, information, hospitality, cleanliness, accommodation and relative prices.
Leadership Dynamics on Daily Workers in the Hotel Sector: A Conceptual Review Rahayuningtyas, Bulan Aulia; Hapsari, Izzul Atsani Aries; Asshofi, Izza Ulumuddin Ahmad
SABA: Journal of Tourism Research Vol 3, No 1 (2025): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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Abstract

This article discusses the application of leadership in organizational culture in relation to everyday workers in the hotel industry in Central Java. World The hotel industry is an important service industry in most countries in the world, especially in terms of attracting tourists for holidays and business events. Leadership is important in organizations because leadership is one of the keys to achieving organizational success. All decisions, actions and development steps require leadership. The main reason why leadership is important is because it is the foundation for fostering creativity and building strong teams. It should be noted that leadership is closely related to organizational culture, good leadership in an organization will give birth to a good organizational culture and support organizational productivity. Organizational culture is a habit that is maintained over time and is used and applied in work activities as a driving force to improve the work quality of employees and managers of a company. The aim of this research is to identify leadership in implementing organizational culture in the hotel industry in Central Java. The method used in this research is descriptive qualitative through library research, namely research based on the study of books, journals and previous literature related to the research topic. Using library research methods, descriptive analysis will be used to interpret the data. The results of this research can be concluded that leadership plays an important role in the hotel industry and has a significant positive and negative influence on the performance of daily workers.
Enhancing Hospitality Service Management and Financial Literacy for Sustainable Tourism Development : Evidence from Malaysia’s Local Destination Operators Pamungkas, Imang Dapit; Rahayu, Emik; Izza Ulumuddin Ahmad Asshofi; Noviastuti, Nina; Ibrahim, Mohd Hairulnizam
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4961

Abstract

In the increasingly competitive tourism landscape, many local operators in Malaysia face challenges in maintaining service quality and managing their businesses sustainably. The objective of this study is to investigate how training in hospitality service management and financial literacy can enhance the long-term sustainability of local tourism businesses. This study aims to examine the impact of hospitality service management and financial literacy training on the business sustainability of local tourism operators. Using a quantitative approach, data were collected from 120 small-scale tourism entrepreneurs in East Malaysia through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both hospitality service management and financial literacy have a positive and significant effect on business sustainability. Moreover, the integrated implementation of both trainings produces a stronger impact than each intervention individually. These findings support the SERVQUAL Model, Human Capital Theory, and Empowerment Theory, highlighting that knowledge-based capacity building is crucial for improving operational performance and economic resilience in the tourism sector. The study recommends that policymakers and universities adopt integrated training modules that combine service and financial competencies to empower tourism-based microenterprises and foster inclusive, sustainable development.
Eksperimen Rasa Nastar Dalam Pembuatan Minuman Coffee Mocktail Di Novotel Semarang Athariq Ghazilay; Pranatha, Prima Setia Judha; Izza Ulumuddin Ahmad Asshofi
Journal of Tourism Planning and Economic Development Vol. 3 No. 1 (2025): Journal of Tourism Planning and Economic Development (JOTPED)
Publisher : Universitas Persatuan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65483/jotped.v3i1.109

Abstract

Penelitian ini bertujuan untuk mengetahui kualitas rasa nastar pada pembuatan kopi mocktail dengan menggunakan respon karyawan sebagai pendekatan penelitian. Sampel penelitian ini adalah karyawan dan ahli Novotel Semarang. Analisis yang digunakan panelis dalam penelitian ini adalah statistik deskriptif, dengan teknik diferensial semantik. Variabel yang dinilai adalah tekstur, warna, rasa dan aroma. Penelitian ini menganalisis data dengan menggunakan metode melakukan uji coba atau eksperimen kemudian membandingkan kesimpulan yang diambil berdasarkan tanggapan konsumen dengan hasil wawancara dengan beberapa ahli dan karyawan Novotel. Selain itu pembahasan kualitas minuman terdiri dari faktor rasa, aroma, warna dan tekstur. Pada percobaan ini responden memaksimalkan kualitas dalam pembuatan mocktail kopi. Terbukti faktor rasa, warna, aroma dan tekstur pada kopi mocktail rasa nastar yang umumnya memberikan respon positif pada dalam kategori suka. Dalam percobaannya peneliti menemui kendala, dimana kendala tersebut terdapat pada beberapa formula yang menyebabkan konsumen kurang tertarik terhadap mocktail kopi rasa nastar karena adanya perbedaan teknik pembuatan minuman. Namun dengan teknik yang tepat akan dihasilkan kopi mocktail rasa nastar yang disukai konsumen dan layak dijual di pasaran.
Penguatan Tata Kelola Desa Wisata Melalui Pemberdayaan Kelompok Sadar Wisata (POKDARWIS) Tolokan Telomoyo Kabupaten Semarang Haura Tabriza Asyan; Izza Ulumuddin Ahmad Asshofi; Muhammad Askha Rafliansyach Wijaya; Nabilla Dinda Ramadani; Anasthasia Indah Larasati; Dian Mita Amanda; Zahra Khoironi Aulia; Dinar Visita Dewi Anggraeni; Fresta Indah Lestari; Ariel Sabella Siva Shan; Genta Bernard Mahardika
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 1 (2024): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i1.2401

Abstract

Tolokan Village, which is located at the foot of Mount Telomoyo, has advantages in its natural potential. The natural potential found in the village includes the agricultural sector which has an impact on tourism. Tolokan Village is pioneering a tourism village initiated by the Tourism Awareness Group (POKDARWIS) but its role in tourism awareness has not been optimal so that community participation is still low in exploring the potential of the tourism village. The natural potential of Tolokan Village has not been managed in a structured manner due to the lack of understanding and provision of its management. The purpose of writing this article is to describe the process of strengthening tourism village governance with the Tolokan Telomoyo Tourism Awareness Group (POKDARWIS) in collaboration with the Association of Hospitality Management Students of Universitas Dian Nuswantoro. The method used in this article is descriptive qualitative by conducting participatory training, discussion, packaging tour, and field practice carried out to empower village community in  fostering governance Tourism Awareness group. In doing so, it can realize Sapta Pesona as a support in pioneering tourism villages. The result of this village community service is product of a set of tour packages, a tour guide group, a roadmap for developing a tourism village for the next 3 years so that the potential of Tolokan village can be explored and provide added value to local residents, the formation of synergy between Universitas Dian Nuswantoro, the Tolokan Tourism Awareness Group (POKDARWIS), the Tolokan Women Farmers Group (KWT), and villagers in preparing a structured tourism village pilot.
Training on Hospitality and Homestay Management in Lerep Tourism Village, Ungaran, Semarang Regency Dima, Cindy Citya; Rahayu, Emik; Asshofi, Izza Ulumuddin Ahmad; Pranatha, Prima Setia Judha
Indonesian Journal of Community Services Cel Vol. 4 No. 3 (2025): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v4i3.117

Abstract

Background: Lerep Tourism Village is a developed tourist village in Semarang Regency, focusing not only on the production of locally sourced goods but also as a center for education, recreation, and local wisdom. The lack of promotion of homestays in Lerep has prompted attention to introduce products and services through a hands-on learning concept in the village and to promote the village as a tourist destination with a unique tourism concept.Aims: The aim of this community service activity is to improve hospitality skills and homestay management in Lerep tourist village.Methods: This community service is carried out in July 2025 in Lerep Village, Ungaran, Semarang Regency through hospitality management training. 30 homestay owners joined, starting from preparation, focus group discussion, implementation, follow up phase, and content on service management literacy.Results: The results showed implementation of practice training with homestay owners are not only theory, but more practice is the best solution to engage with customers to develop hospitality skills. Practical training is urgently needed to improve the hospitality skills of homestay owners, with product and service innovation as the main priority to create uniqueness and enhance guest satisfaction. Additional support through technology implementation, mentoring and evaluation, sustainability programs, and innovations in marketing, management, and operational processes will strengthen the competitiveness of homestays in Lerep Tourism Village.
Pelatihan Chse Pengelolaan Homestay pada Desa Candirejo yang Tergabung di PT Wimbo Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Joseph Aldo Irawan; Aji Kusumah Ramdhani; Karis Widyatmoko; Ibnu Utomo Wahyu Mulyono; Imang Dapit Pamungkas; Dian Indriana Hapsari; Nurjanah
Jurnal Karya untuk Masyarakat (JKuM) Vol 4 No 1: JANUARI 2023
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/1b8p9y88

Abstract

Pandemi Covid-19 memberikan dampak buruk pada masyarakat salah satunya pada sektor industri pariwisata. Seluruh dunia tidak terkecuali Indonesia mengalami kondisi tersebut, seluruh elemen pada sektor pariwisata di Indonesia mengalami penurunan pendapatannya secara drastis sebab wisatawan khawatir berpergian dan terpapar Covid-19. Salah satu yang terdampak oleh Covid-19 ini ialah homestay yang dikelola masyarakat desa Candirejo. Sebuah kebijakan dikeluarkan oleh Kementerian Pariwisata dan Ekonomi Kreatif yaitu CHSE (Cleanliness, Health, Safety, & Environment Sustainability) untuk meningkatkan kembali kepercayaan para wisatawan. Masyarakat desa Candirejo sebagai pengelola homestay harus mendapatkan sertifikat CHSE sebagai bentuk pengakuan secara resmi dari negara karena telah menerapkan protokol kesehatan melalui penerapan CHSE dalam bidang pariwisata. Universitas Dian Nuswantoro bermitra dengan PT Wimbo merancang sebuah pelatihan CHSE bagi pengelola homestay untuk memberikan pengetahuan perihal penerapan CHSE. Pelaksanaan pelatihan ini dilakukan pada tanggal 26 November 2022. Kegiatan berlangsung dengan lancar dan mendapat sambutan positif dari masyarakat desa Candirejo yang tergabung dalam kegiatan pelatihan CHSE dalam pengelolaan homestay di masyarakat desa Candirejo.
Co-Authors Aji Kusumah Ramdhani Albertus, Angelina Amanda, Dian Mita Anasthasia Indah Larasati Andi Hallang Lewa Andi Hallang Lewa Andi Hallang Lewa Ani Wijayanti Ar Ruum Maulanasari Ariel Sabella Siva Shan Ariel Sabella Siva Shan Ariestya, Natasya Sekar Artin Bayu Mukti Athariq Ghazilay Aulia, Zahra Khoironi Azzahra, Mayada Saharani Budi Santoso Cindy Citya Dima Citya Dima, Cindy Dedi Joko Purnomo Dian Indriana Hapsari Dian Mita Amanda Dinar Visita Dewi Anggraeni Dwi Prinsa Pratiwi Dwijayanti, Ratih Euodia Charity Didimustanto Fitriatunnisa Shabrina Fresta Indah Lestari Genta Bernard Mahardika Handoyo, Siaw Armando Hapsari, Izzul Atsani Aries Haryadi Darmawan Haura Tabriza Asyan Hergiandari, Ganjar Ibnu Utomo Wahyu Mulyono Ibnu Utomo Wahyu Mulyono Ibrahim, Mohd Hairulnizam Imang Dapit Pamungkas Imang Dapit Pamungkas Indah Indah Joseph Aldo Irawan Karis Widyatmoko Lestari, Fresta Indah Lewa, Andi Hallang Mahardika, Genta Bernard Marisa, Kintan Muhammad Askha Rafliansyach Wijaya Mulyono, Ibnu Utomo Wahyu Mutiara Amelia Putri N. Nurjanah Nabilla Dinda Ramadani Nor Afrida Aulia Noviastuti, Nina Nur Rohmah Nurjanah Nurjanah Nurjanah Oei Tania Sabella Pramitasari, Ratih Pranatha, Prima Setia Judha Purnomo, Dedi Joko Putriyanti, Tiara Diva Rahayu, Emik Rahayuningtyas, Bulan Aulia Rio Dwi Saputra Safitri, Rachma Hani Rahayuning Shan, Ariel Sabella Siva Sudiana Wachyudi Tomi Dapot Tua Simarmata Veronica Halim Widyatmoko Karis Wijaya, Muhammad Askha Rafliansyach Zahra Khoironi Aulia