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Enhancing Hospitality Service Management and Financial Literacy for Sustainable Tourism Development : Evidence from Malaysia’s Local Destination Operators Pamungkas, Imang Dapit; Rahayu, Emik; Izza Ulumuddin Ahmad Asshofi; Noviastuti, Nina; Ibrahim, Mohd Hairulnizam
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4961

Abstract

In the increasingly competitive tourism landscape, many local operators in Malaysia face challenges in maintaining service quality and managing their businesses sustainably. The objective of this study is to investigate how training in hospitality service management and financial literacy can enhance the long-term sustainability of local tourism businesses. This study aims to examine the impact of hospitality service management and financial literacy training on the business sustainability of local tourism operators. Using a quantitative approach, data were collected from 120 small-scale tourism entrepreneurs in East Malaysia through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both hospitality service management and financial literacy have a positive and significant effect on business sustainability. Moreover, the integrated implementation of both trainings produces a stronger impact than each intervention individually. These findings support the SERVQUAL Model, Human Capital Theory, and Empowerment Theory, highlighting that knowledge-based capacity building is crucial for improving operational performance and economic resilience in the tourism sector. The study recommends that policymakers and universities adopt integrated training modules that combine service and financial competencies to empower tourism-based microenterprises and foster inclusive, sustainable development.
Penguatan Tata Kelola Desa Wisata Melalui Pemberdayaan Kelompok Sadar Wisata (POKDARWIS) Tolokan Telomoyo Kabupaten Semarang Haura Tabriza Asyan; Izza Ulumuddin Ahmad Asshofi; Muhammad Askha Rafliansyach Wijaya; Nabilla Dinda Ramadani; Anasthasia Indah Larasati; Dian Mita Amanda; Zahra Khoironi Aulia; Dinar Visita Dewi Anggraeni; Fresta Indah Lestari; Ariel Sabella Siva Shan; Genta Bernard Mahardika
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 1 (2024): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i1.2401

Abstract

Tolokan Village, which is located at the foot of Mount Telomoyo, has advantages in its natural potential. The natural potential found in the village includes the agricultural sector which has an impact on tourism. Tolokan Village is pioneering a tourism village initiated by the Tourism Awareness Group (POKDARWIS) but its role in tourism awareness has not been optimal so that community participation is still low in exploring the potential of the tourism village. The natural potential of Tolokan Village has not been managed in a structured manner due to the lack of understanding and provision of its management. The purpose of writing this article is to describe the process of strengthening tourism village governance with the Tolokan Telomoyo Tourism Awareness Group (POKDARWIS) in collaboration with the Association of Hospitality Management Students of Universitas Dian Nuswantoro. The method used in this article is descriptive qualitative by conducting participatory training, discussion, packaging tour, and field practice carried out to empower village community in  fostering governance Tourism Awareness group. In doing so, it can realize Sapta Pesona as a support in pioneering tourism villages. The result of this village community service is product of a set of tour packages, a tour guide group, a roadmap for developing a tourism village for the next 3 years so that the potential of Tolokan village can be explored and provide added value to local residents, the formation of synergy between Universitas Dian Nuswantoro, the Tolokan Tourism Awareness Group (POKDARWIS), the Tolokan Women Farmers Group (KWT), and villagers in preparing a structured tourism village pilot.
Pelatihan Chse Pengelolaan Homestay pada Desa Candirejo yang Tergabung di PT Wimbo Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Joseph Aldo Irawan; Aji Kusumah Ramdhani; Karis Widyatmoko; Ibnu Utomo Wahyu Mulyono; Imang Dapit Pamungkas; Dian Indriana Hapsari; Nurjanah
Jurnal Karya untuk Masyarakat (JKuM) Vol 4 No 1: JANUARI 2023
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/1b8p9y88

Abstract

Pandemi Covid-19 memberikan dampak buruk pada masyarakat salah satunya pada sektor industri pariwisata. Seluruh dunia tidak terkecuali Indonesia mengalami kondisi tersebut, seluruh elemen pada sektor pariwisata di Indonesia mengalami penurunan pendapatannya secara drastis sebab wisatawan khawatir berpergian dan terpapar Covid-19. Salah satu yang terdampak oleh Covid-19 ini ialah homestay yang dikelola masyarakat desa Candirejo. Sebuah kebijakan dikeluarkan oleh Kementerian Pariwisata dan Ekonomi Kreatif yaitu CHSE (Cleanliness, Health, Safety, & Environment Sustainability) untuk meningkatkan kembali kepercayaan para wisatawan. Masyarakat desa Candirejo sebagai pengelola homestay harus mendapatkan sertifikat CHSE sebagai bentuk pengakuan secara resmi dari negara karena telah menerapkan protokol kesehatan melalui penerapan CHSE dalam bidang pariwisata. Universitas Dian Nuswantoro bermitra dengan PT Wimbo merancang sebuah pelatihan CHSE bagi pengelola homestay untuk memberikan pengetahuan perihal penerapan CHSE. Pelaksanaan pelatihan ini dilakukan pada tanggal 26 November 2022. Kegiatan berlangsung dengan lancar dan mendapat sambutan positif dari masyarakat desa Candirejo yang tergabung dalam kegiatan pelatihan CHSE dalam pengelolaan homestay di masyarakat desa Candirejo.
Perceptions of Udinus Students from Outside the Region Toward Traditional Cuisine of Semarang City Prima Setia Judha Pranatha; Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Cindy Citya Dima
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2357

Abstract

This research aims to explore the perceptions of students from outside the area at Udinus towards traditional food in the city of Semarang, as well as the factors that influence their perceptions. This research uses mixed methods where the results obtained are based on observations, interviews and questionnaires. This research was conducted on 87 students from outside the region at Dian Nuswantoro University who were selected purposively based on certain criteria. Research data was collected using interview guidelines, questionnaires prepared based on the problem formulation and research instruments. Research data was analyzed using thematic analysis, namely analysis that identifies, codes, and interprets themes that emerge from the data. The results of the research show that the perceptions of students outside the Udinus area towards traditional Semarang city cuisine vary, ranging from strongly agree, agree, disagree and disagree. There are several factors that can influence their perceptions, namely their cultural and culinary background, experience and frequency of consuming traditional Semarang city cuisine, knowledge and information about the cuisine, as well as social factors, such as friends, family and the media. Their perceptions also have an impact on their behavior in choosing and consuming traditional Semarang city cuisine, as well as their social and cultural integration on the Udinus campus. It is hoped that this research can provide additional input for the development of social sciences, especially in the field of culinary anthropology.
A qualitative study of communication management to stabilize the hospitality staff performance in the digital age Haura Tabriza Asyan; Izza Ulumuddin Ahmad Asshofi
Journal of Gastro Tourism Vol. 4 No. 1 (2026): February 2026
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v4i1.645

Abstract

The tourism industry has many components that are needed to meet the needs of tourists and face globalization. In facing the dynamics of globalization that affect the work system in the tourism industry, especially hospitality, an understanding of effective communication is a key factor in maintaining smooth operations and adapting to change, especially in the digital age. The emergence of misunderstandings of the work system, poor communication between departments through the hotel's digital system, and poor staff relations can affect the internal performance of the hotel. This can lead to data entry errors, delays in interdepartmental work, and disharmony in the work environment. This study applies a qualitative method through participant observation. The purpose of this research is to examine the understanding and delivery of communication between hotel staff in the context of digital transformation and its impact on staff harmony and staff attitudes towards guests. In addition, it provides an understanding of communication between hotel staff to stabilize the hotel internally. The main contribution of this study is the recommendation of structured communication standards as a practical guide for hotel management, helping stabilize staff performance and significantly improving overall service quality.
Eksperimen Rasa Nastar Dalam Pembuatan Minuman Coffee Mocktail Di Novotel Semarang Athariq Ghazilay; Prima Setia Judha Pranatha; Izza Ulumuddin Ahmad Asshofi
Journal of Tourism Planning and Economic Development Vol. 3 No. 1 (2025): Journal of Tourism Planning and Economic Development (JOTPED)
Publisher : Universitas Persatuan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65483/jotped.v3i1.109

Abstract

Penelitian ini bertujuan untuk mengetahui kualitas rasa nastar pada pembuatan kopi mocktail dengan menggunakan respon karyawan sebagai pendekatan penelitian. Sampel penelitian ini adalah karyawan dan ahli Novotel Semarang. Analisis yang digunakan panelis dalam penelitian ini adalah statistik deskriptif, dengan teknik diferensial semantik. Variabel yang dinilai adalah tekstur, warna, rasa dan aroma. Penelitian ini menganalisis data dengan menggunakan metode melakukan uji coba atau eksperimen kemudian membandingkan kesimpulan yang diambil berdasarkan tanggapan konsumen dengan hasil wawancara dengan beberapa ahli dan karyawan Novotel. Selain itu pembahasan kualitas minuman terdiri dari faktor rasa, aroma, warna dan tekstur. Pada percobaan ini responden memaksimalkan kualitas dalam pembuatan mocktail kopi. Terbukti faktor rasa, warna, aroma dan tekstur pada kopi mocktail rasa nastar yang umumnya memberikan respon positif pada dalam kategori suka. Dalam percobaannya peneliti menemui kendala, dimana kendala tersebut terdapat pada beberapa formula yang menyebabkan konsumen kurang tertarik terhadap mocktail kopi rasa nastar karena adanya perbedaan teknik pembuatan minuman. Namun dengan teknik yang tepat akan dihasilkan kopi mocktail rasa nastar yang disukai konsumen dan layak dijual di pasaran.
PELATIHAN DAN PENGENALAN KONSEP MANAJEMEN PARIWISATA KEPADA MASYARAKAT DI SEKITAR GALERI BATIK WARNA ALAM GUNUNGPATI SEMARANG Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Cindy Citya Dima; Budi Santoso
Jurnal Pengabdian Masyarakat Kesosi Vol. 8 No. 2 (2025): Juli: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v8i2.332

Abstract

This community service aims to improve the tourism competency of natural dye batik artisans through training on the development of Tourism Human Resources for Natural Dye Batik Artisans at the Gunungpati Batik Center in Semarang. The use of natural dye writing until the inauguration of the natural dye batik gallery opened in January 2024. The gallery becomes a gathering place for batik artisans using natural dyes in Semarang City by implementing the Sustainable Development Goals. Batik Salma, Batik Zie, dan Batik Siputeri have good domestic marketing and sales with high demand from buyers, but there are obstacles from low sales at the Batik Center Gallery. Human Resources who still do not understand tourism competency in product sales will bring a multiplier effect. With adequate tourism understanding and satisfactory service, it will certainly be able to attract the interest of tourists, both domestic and international, to visit the batik gallery which will certainly have an impact on increasing the number of batik product sales from these artisans.