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Satria Bangsawan

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Author-ID : 240627

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Transportation Other

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Driving Sustainable Business Performance: The Impact of Green Innovation on Food & Beverage SMEs in Bandar Lampung City Natalie, Hellen Cornellia; Bangsawan, Satria; Husna, Nurul
International Journal of Business and Applied Economics Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i3.9187

This research investigates how green innovation, including both product and process innovations, affects the sustainable performance of micro, small, and medium food and beverage enterprises (MSMEs) in Bandar Lampung City. Using quantitative methods and a sample of 100 MSMEs, the study finds that while there is a positive but insignificant relationship between green product innovation and sustainable business performance, there is a significant positive relationship between green process innovation and sustainable business performance. This suggests that MSMEs in the food and beverage sector are increasingly adopting environmentally friendly practices, such as waste management and energy conservation, leading to improved business sustainability. The study underscores the importance of integrating green innovation into business strategies to enhance performance and promote environmental responsibility.

Five Factors in Social Network Site Advertisement Influencing the Purchase Intention of Generation Z Atmawijaya, Melissa Adira Puteri; Bangsawan, Satria; Ramelan, Mudji Rachmat
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.9184

In the realm of digital marketing, understanding the factors that influence Online Purchase Intention is imperative for the success of advertising campaigns. This research investigates the specific elements shaping consumer intentions within the context of Skintific Advertisement on Instagram. This study focuses on the effect of the of five factors in SNS advertisement, namely; information, entertainment, trust, disturbance, and social interaction, on online purchase intention. The research was conducted on Skintific Instagram followers who have made purchases on Skintific products. This research was conducted quantitatively on 151 respondents. The method used is Structural Equation Model with SmartPLS 3.3.3 software in 2024. Statistical results after hypothesis testing show thathypotheses one, two, three, four five, and six are proven, and it can be concluded that information, entertainment, trust, disturbance, and social interaction all have a positive and significant effect on online purchase intention.

The Effect of Utilitarian and Hedonic Values on Consumption Behavior in Online Purchase of Fashion Sneakers among Generation Z Yusa, Viola De; MS, Mahrinasari; Bangsawan, Satria
International Journal of Business, Economics & Financial Studies Vol. 1 No. 1 (2023): May 2023
Publisher : Indonesia Academia Research Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62157/ijbefs.v1i1.11

Today, the contemporary world offers a wide range of fashion products such as apparel, accessories, luggage, and shoes in Indonesia. All shoe firms try to make excellent items, which becomes a huge draw for Generation Z called internet generation. This study investigates the effect of utilitarian and hedonic values on Generation Z purchase of fashion sneakers. It was a quantitative review that used the causality technique and a total of 200 people who wore sneakers were selected as the participants. Data were then analyzed using SmartPLS and a measurement model technique (outer model). The results showed that utilitarian and hedonic values significantly affect Generation Z online purchasing of sneakers. This indicates that the two variables cause people to behave consumptively, starting with viewing artists or acquaintances, affiliations and associations, as well as others.

The Effect of Shopping Orientation, Product Attributes, and Electronic Word of Mouth (E-WOM) on online Purchase Intent in The Marketplace Sihombing, Joel Chandra; Bangsawan, Satria; Mahrinasari, M.S.
Journal Research of Social Science, Economics, and Management Vol. 2 No. 9 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i10.447

Each individual has a different shopping orientation which is shown through opinions, desires, and individual activities when shopping. Currently, individual understanding of shopping orientation is the ease of shopping. The convenience of this shopping can be obtained through online shopping marketplaces. Some of the attributes that exist in the online marketplace as a shopping place used by consumers are having a variety of choices in payment methods, ease of use, data security factors are also important including security in transactions, product guarantees, speed of delivery and related shipping fee promos offered, this is often a consideration for consumers to buy a product on an online marketplace. Online marketplace providers such as Shopee, Tokopedia, Bukalapak, and others each provide comment column features such as product reviews and product discussions to assist customers in making purchases. The purpose of this study was to determine the effect of shopping orientation, product attributes and electronic word of mouth partially on online purchase intentions in marketplaces using multiple linear regression analysis. The research population was Indonesian people who had purchased online marketplaces with a sample of 270 respondents using the purposive sampling method, and then processed with the help of SPSS 25 statistical software. The results showed that from multiple linear regression analysis and testing the shopping orientation hypothesis, product attributes and electronic word of mouth positively and significantly influences purchase intention.

The Influence Of Service Quality And Trust On The Acceptors Loyalty Of Through Consumer Satisfaction As A Mediation Variable In The National Population And Family Planning Board (Bkkbn) Tanggamus District Aulia, M. Khoirul; Bangsawan, Satria; Pandjaitan, Dorroty RH
Journal of Social Research Vol. 3 No. 7 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i7.2170

Acceptor Loyaltyin research This as variable dependent , whether loyalty consumer after quality services provided by the district BKKBN Tanggamus give impact positive to BKKBN 's performance own research carried out For know service quality, consumer trustin a way Partial influential direct to Acceptor Loyalty, service qualityand consumer trustin a way Partial influential to variable mediation ie satisfaction customers , loyalty consumers , service qualityand trust consumers who are mediated by satisfaction consumer in a way Partial mediate or in a way No direct to Acceptor Loyalty. Research carried out use method perposive random sampling with amount sample of 220 respondents with SEM method using tool analysis namely Amos. Findings empirical results obtained is Service qualityinfluential positive and significant to Acceptor Loyaltyat Regency BKKBN Tanggamus . Consumer trustInfluential positive and significant to Acceptor Loyalty. Service qualityinfluential positive and significant to satisfaction consumer Consumer trustinfluential positive and n significant to papacy customer . Satisfaction consumer influential positive and significant to Acceptor Loyalty. Service qualityinfluential positive and significant to Acceptor Loyaltythrough satisfaction consumer as variable mediation Consumer trustInfluential positive and significant to Acceptor Loyaltythrough satisfaction consumer as variable mediation.

The Influence Of Social Presence On Impulsive Behavior Buy Gen Z On Live Streaming E-Commerce Shopee With Sor Framework Gumay, Elsa Christy; Bangsawan, Satria; Pandjaitan, Dorothy Rouly H.
Journal of Social Research Vol. 3 No. 7 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i7.2171

The rapid development of the internet in Indonesia has driven the growth of e-commerce businesses, with this phenomenon being a major factor in the emergence of live streaming e-commerce features. There exists a social presence in live streaming e-commerce, which is the ability to interact directly with viewers, thus prompting unplanned purchases (Impulsive Buying). In Indonesia, Gen Z tends to engage in impulsive buying, especially when shopping online. The need for instant gratification and the convenience of online shopping further fuel this behavior, often resulting in unplanned and impulsive purchases. Therefore, this study aims to analyze the influence of social presence on impulsive buying in live streaming e-commerce among Gen Z. Using dimensions such as broadcaster's social presence, viewer's social presence, live streaming social presence, arousal, and pleasure. Thus, this research examines the impact of social presence that may affect impulsive buying on Shopee. This study adopts a quantitative research approach using Structural Equation Model (SEM) with AMOS application. Data collection involves quantitative methods through questionnaires and SEM analysis. The research findings indicate that the overall Structural Equation Modeling (SEM) supports the current model, where impulsive buying dimensions have a positive and significant influence from broadcaster's social presence, viewer's social presence, live streaming social presence, arousal, and pleasure. This study is expected to provide theoretical and practical insights into how marketers can effectively plan and implement strategies in live streaming e-commerce. Keywords: e-commerce, marketing, social presence, impulsive buying, Gen Z, Structural Equation Modeling (SEM).

The Influence Of Personality Traits And Self-Congruity On Customer Satisfaction And Brand Loyalty At El's Coffee In Bandar Lampung SARITA, Rahma; BANGSAWAN, Satria; PANDJAITAN, Dorothy RH
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 2 (2024): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i2.1041

The development of the lifestyle of consumingcoffee has long been a business opportunity for entrepreneurs to set up coffee shops. To complete the current understanding of the importance of coffee shop branding. This research was conducted using quantitative research. The data in this research uses primary data obtained by distributing questionnaires. The data obtained was then explained descriptively and using structural equation modeling (SEM). The population in this study were Tokopedia users, totaling 400 samples. The sampling technique is carried out using probability sampling, the type is purposive sampling. The research results show that this research supports the proposed hypothesis: (1) Personality traits have a positive and significant effect on harmony, (2) Personality traits have a positive and significant effect on customer satisfaction, (3) Personality traits have a positive and significant effect on customer satisfaction. significant impact on customer satisfaction. significant effect on consumer satisfaction, (3) Personality traits have a positive and significant effect on consumer satisfaction. positive and significant effect on brand loyalty, (4) Conformity has a positive and significant effect on customer satisfaction, (5) Conformity has a positive and significant effect on brand loyalty, (6) Customer satisfaction has a positive and significant effect on brand loyalty. From the research results, these findings confirm that coffee shop owners must be encouraged to develop brand loyalty by investing in customer satisfaction. Coffee shop managers must also try as much as possible to understand the needs and desires of their customers.

MSME Business Growth in Indonesia: is the Indonesian Standard Quick Response Code (QRIS) a Major Factor? Nita, Nurul Apri; Bangsawan, Satria; RH Pandjaitan, Dorothy
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 2 (2024): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i2.1770

This research aims to analyze the relationship between the adoption of the Quick Response Code Indonesian Standard (QRIS) on the business growth of Micro, Small and Medium Enterprises (MSMEs) in the food industry sector in Indonesia. The research methodology used in this research is quantitative, using SmartPLS 3.0 software. Primary data collection was carried out by taking a sample of respondents, namely MSME actors in Indonesia. A total of 200 samples were used for this research. Data was obtained through the use of Google Form, with indicator assessment carried out using a Likert Scale. Research findings show that there is a good correlation between the Quick Response Code Indonesian Standard (QRIS) in relation to the growth of MSME businesses in Indonesia, this is because QRIS lowers the barriers to entering the digital payment ecosystem by simplifying the process and reducing setup costs which are often a barrier. for MSMEs. This directly increases their access to a wider market and has the potential to increase business income. Operational efficiency is also improved through the use of QRIS. By utilizing QRIS, MSMEs can reduce the time and resources required to manage payment transactions.

How Influencer Endorsements and TikTok Advertising Shape Purchase Intentions for Glad 2 Glow Skincare Products Irene Vanessa Ramadhani; Satria Bangsawan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 1 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.64

This study seeks to evaluate the impact of influencer endorsements and social media advertisements on consumer purchase intentions for Glad 2 Glow skincare products on TikTok. A quantitative approach was employed, using a survey method with 128 Indonesian respondents who had been exposed to influencer endorsements and social media advertisements for Glad 2 Glow on TikTok. Data were gathered through questionnaires and analyzed using a t-test to assess the direct effects of the variables on purchase intention. The criterion for acceptance was set at t-value > t-table. The results indicated that both influencer endorsements (X1) and social media advertisements (X2) significantly affect purchase intentions (Y). Influencer endorsements recorded a t-value of 3.289 with a regression coefficient of 0.266, while social media advertisements showed a t-value of 2.471 with a regression coefficient of 0.195, both surpassing the t-table value of 1.979. Consequently, hypotheses H1 and H2 were supported.

Co-Authors Akuan, Muhammad Farel Aqilah Yunda Putria Sari Atmawijaya, Melissa Adira Puteri Aulia, M. Khoirul Ayi Ahadiat, Ayi Azzahra, Maghfira Muthia Calosa, America Rachmasari Chaniago, Nicco Chaisar Dewi, Ayu Karmila Dorothy R. H. Pandjaitan Dorothy Rouly H. Pandjaitan Ekaputra, Rismoyo Fajrin Satria Dwi Kesumah FEBRIAN, ANGGA Febrian, E Angga Forda Nama, Gigih Gigih Forda Nama Gumay, Elsa Christy Handoko, Albert Jayadi Hanner Rambe Hibatullah, Raihan Irawan, Yanuar Irene Vanessa Ramadhani Janice Jesslyne, Naomi Mahrinasari MS Mahrinasari, M.S. Ms, Maharinisari Muhammad Ibnoe Nugraha Nabila Maram Pahlawan, Princhita Nadia Putri Pramudiyanto, Khashia Natalie, Hellen Cornellia Ni Komang Ayuni Puspita Sari Nita, Nurul Apri Nurul Husna Nurul Kholifah, Nurul Nuzul Inas Nabila PANDJAITAN, Dorothy RH Pandjaitan, Dorroty RH Rachmat Ramelan, Mudji Ramelan, Mudji Rachmat RH Pandjaitan, Dorothy Salsabila Inggrid Widya Septi Saptarini, Atmi Saputra, Aditia Jaya Sarita, Rahma Sentosa, Budi Sihombing, Joel Chandra Suci, Nanda Destyana Widya Astuti Wulan, Mutiasari Nur Yuniarti Fihartini Yusa, Viola De

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