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Satria Bangsawan

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Author-ID : 240627

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Transportation Other

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The Effect of Utilitarian and Hedonic Values on Consumption Behavior in Online Purchase of Fashion Sneakers among Generation Z Yusa, Viola De; MS, Mahrinasari; Bangsawan, Satria
International Journal of Business, Economics & Financial Studies Vol. 1 No. 1 (2023): May 2023
Publisher : Indonesia Academia Research Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62157/ijbefs.v1i1.11

Today, the contemporary world offers a wide range of fashion products such as apparel, accessories, luggage, and shoes in Indonesia. All shoe firms try to make excellent items, which becomes a huge draw for Generation Z called internet generation. This study investigates the effect of utilitarian and hedonic values on Generation Z purchase of fashion sneakers. It was a quantitative review that used the causality technique and a total of 200 people who wore sneakers were selected as the participants. Data were then analyzed using SmartPLS and a measurement model technique (outer model). The results showed that utilitarian and hedonic values significantly affect Generation Z online purchasing of sneakers. This indicates that the two variables cause people to behave consumptively, starting with viewing artists or acquaintances, affiliations and associations, as well as others.

The Effect of Shopping Orientation, Product Attributes, and Electronic Word of Mouth (E-WOM) on online Purchase Intent in The Marketplace Sihombing, Joel Chandra; Bangsawan, Satria; Mahrinasari, M.S.
Journal Research of Social Science, Economics, and Management Vol. 2 No. 9 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i10.447

Each individual has a different shopping orientation which is shown through opinions, desires, and individual activities when shopping. Currently, individual understanding of shopping orientation is the ease of shopping. The convenience of this shopping can be obtained through online shopping marketplaces. Some of the attributes that exist in the online marketplace as a shopping place used by consumers are having a variety of choices in payment methods, ease of use, data security factors are also important including security in transactions, product guarantees, speed of delivery and related shipping fee promos offered, this is often a consideration for consumers to buy a product on an online marketplace. Online marketplace providers such as Shopee, Tokopedia, Bukalapak, and others each provide comment column features such as product reviews and product discussions to assist customers in making purchases. The purpose of this study was to determine the effect of shopping orientation, product attributes and electronic word of mouth partially on online purchase intentions in marketplaces using multiple linear regression analysis. The research population was Indonesian people who had purchased online marketplaces with a sample of 270 respondents using the purposive sampling method, and then processed with the help of SPSS 25 statistical software. The results showed that from multiple linear regression analysis and testing the shopping orientation hypothesis, product attributes and electronic word of mouth positively and significantly influences purchase intention.

The Influence Of Personality Traits And Self-Congruity On Customer Satisfaction And Brand Loyalty At El's Coffee In Bandar Lampung SARITA, Rahma; BANGSAWAN, Satria; PANDJAITAN, Dorothy RH
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 2 (2024): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i2.1041

The development of the lifestyle of consumingcoffee has long been a business opportunity for entrepreneurs to set up coffee shops. To complete the current understanding of the importance of coffee shop branding. This research was conducted using quantitative research. The data in this research uses primary data obtained by distributing questionnaires. The data obtained was then explained descriptively and using structural equation modeling (SEM). The population in this study were Tokopedia users, totaling 400 samples. The sampling technique is carried out using probability sampling, the type is purposive sampling. The research results show that this research supports the proposed hypothesis: (1) Personality traits have a positive and significant effect on harmony, (2) Personality traits have a positive and significant effect on customer satisfaction, (3) Personality traits have a positive and significant effect on customer satisfaction. significant impact on customer satisfaction. significant effect on consumer satisfaction, (3) Personality traits have a positive and significant effect on consumer satisfaction. positive and significant effect on brand loyalty, (4) Conformity has a positive and significant effect on customer satisfaction, (5) Conformity has a positive and significant effect on brand loyalty, (6) Customer satisfaction has a positive and significant effect on brand loyalty. From the research results, these findings confirm that coffee shop owners must be encouraged to develop brand loyalty by investing in customer satisfaction. Coffee shop managers must also try as much as possible to understand the needs and desires of their customers.

MSME Business Growth in Indonesia: is the Indonesian Standard Quick Response Code (QRIS) a Major Factor? Nita, Nurul Apri; Bangsawan, Satria; RH Pandjaitan, Dorothy
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 2 (2024): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i2.1770

This research aims to analyze the relationship between the adoption of the Quick Response Code Indonesian Standard (QRIS) on the business growth of Micro, Small and Medium Enterprises (MSMEs) in the food industry sector in Indonesia. The research methodology used in this research is quantitative, using SmartPLS 3.0 software. Primary data collection was carried out by taking a sample of respondents, namely MSME actors in Indonesia. A total of 200 samples were used for this research. Data was obtained through the use of Google Form, with indicator assessment carried out using a Likert Scale. Research findings show that there is a good correlation between the Quick Response Code Indonesian Standard (QRIS) in relation to the growth of MSME businesses in Indonesia, this is because QRIS lowers the barriers to entering the digital payment ecosystem by simplifying the process and reducing setup costs which are often a barrier. for MSMEs. This directly increases their access to a wider market and has the potential to increase business income. Operational efficiency is also improved through the use of QRIS. By utilizing QRIS, MSMEs can reduce the time and resources required to manage payment transactions.

How Influencer Endorsements and TikTok Advertising Shape Purchase Intentions for Glad 2 Glow Skincare Products Irene Vanessa Ramadhani; Satria Bangsawan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 1 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.64

This study seeks to evaluate the impact of influencer endorsements and social media advertisements on consumer purchase intentions for Glad 2 Glow skincare products on TikTok. A quantitative approach was employed, using a survey method with 128 Indonesian respondents who had been exposed to influencer endorsements and social media advertisements for Glad 2 Glow on TikTok. Data were gathered through questionnaires and analyzed using a t-test to assess the direct effects of the variables on purchase intention. The criterion for acceptance was set at t-value > t-table. The results indicated that both influencer endorsements (X1) and social media advertisements (X2) significantly affect purchase intentions (Y). Influencer endorsements recorded a t-value of 3.289 with a regression coefficient of 0.266, while social media advertisements showed a t-value of 2.471 with a regression coefficient of 0.195, both surpassing the t-table value of 1.979. Consequently, hypotheses H1 and H2 were supported.

The Effect of Price and Brand Image on Purchase Intention on Elizabeth Women's Work Bags Products : (Consumer Study in Bandar Lampung) Miranda Miranda; Satria Bangsawan; Rinaldi Bursan
International Journal Business, Management and Innovation Review Vol. 2 No. 4 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i4.177

This reseach determine the effect of price and brand image on purchase intention for Elizabeth women's work bag products (a consumer study in Bandar Lampung). Elizabeth women's work bag products were chosen because this brand is quite popular among consumers, known as a long-standing player in the Indonesian bag industry with affordable prices and a positive brand image. The phenomenon underlying this research is the current trend regarding fashion as an important aspect when traveling, as well as a decrease in sales of Elizabeth women's work bag products, which were previously known to hold the first position in the Top Brand Index for the women's work bag category. This study uses a quantitative approach with a survey method through questionnaires distributed online to 120 respondents. The sampling technique used was purposive sampling with the criteria: domiciled in Bandar Lampung, aware of Elizabeth women's work bag products, and having the intention to purchase Elizabeth women's work bag products. Data were analyzed using multiple linear regression with the aid of SPSS. The results show that price and brand image have a significant effect on purchase intention for Elizabeth women's work bag products (Consumer Study in Bandar Lampung). This finding interprets that consumers who intend to buy Elizabeth women's work bag products will consider the factors of price and brand image in making a purchase. Thus, this research can serve as a basis for the Elizabeth brand in setting a competitive price and maintaining its quality or excellence to keep the positive brand image of the product.

The Influence Of Fear Of Missing Out (Fomo) And Celebrity Endorser Syifa Hadju On Impulse Buying With Hedonic Shopping Motivation As A Moderating Variable: (Study on Generation Z Consumers of Glad2Glow Products in Bandar Lampung City) Putri Chantika Khairunnisa; Satria Bangsawan; ⁠Mutiasari Nur Wulan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.3012

The development of e-commerce and social media has driven changes in consumer behavior, particularly among Generation Z, in purchasing skincare products. This phenomenon is characterized by an increase in impulse buying behavior influenced by psychological and digital marketing factors. This study aims to analyze the influence of Fear of Missing Out (FOMO) and celebrity endorser Syifa Hadju on impulse buying, with hedonic shopping motivation as a moderating variable, among Generation Z consumers of Glad2Glow products in Bandar Lampung City. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to Generation Z consumers who had purchased Glad2Glow products, with the sample size determined using purposive sampling. Data analysis was performed using Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results showed that Fear of Missing Out (FOMO) and celebrity endorsers had a positive and significant effect on impulse buying. In addition, hedonic shopping motivation was found to moderate the influence of Fear of Missing Out (FOMO) and celebrity endorsers on impulse buying.

The Effect of Experiential Marketing on Customer Commitment with Customer Satisfaction as a Mediating Variable at Nuju Coffee Bandar Lampung Tiara Rizky Cahya; Satria Bangsawan; Nuzul Inas Nabila
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i2.4735

The rapid growth of the coffee shop industry in Bandar Lampung has intensified competition among businesses, encouraging companies to focus not only on product quality but also on delivering meaningful customer experiences. This study aims to examine the effect of experiential marketing on customer commitment, with customer satisfaction acting as a mediating variable at Nuju Coffee Bandar Lampung. This research employs a quantitative approach using a non-probability purposive sampling technique. Data were collected through questionnaires distributed to 180 respondents who had visited and dined in at Nuju Coffee Bandar Lampung within the last three months. Experiential marketing serves as the independent variable, customer satisfaction as the mediating variable, and customer commitment as the dependent variable. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The results indicate that experiential marketing has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer commitment. The findings also reveal that customer satisfaction significantly mediates the relationship between experiential marketing and customer commitment. These results demonstrate that experiential marketing plays a crucial role in enhancing customer satisfaction and strengthening long-term customer commitment in the coffee shop industry.

Co-Authors Akuan, Muhammad Farel Aqilah Yunda Putria Sari Atmawijaya, Melissa Adira Puteri Ayi Ahadiat, Ayi Azzahra, Maghfira Muthia Calosa, America Rachmasari Chaniago, Nicco Chaisar Dewi, Ayu Karmila Dorothy R. H. Pandjaitan Dorothy Rouly H. Pandjaitan Ekaputra, Rismoyo Fajrin Satria Dwi Kesumah Febrian, E Angga Gigih Forda Nama Handoko, Albert Jayadi Hanner Rambe Hibatullah, Raihan Irawan, Yanuar Irene Vanessa Ramadhani Mahrinasari MS Mahrinasari, M.S. Miranda Miranda Ms, Maharinisari Muhammad Ibnoe Nugraha Natalie, Hellen Cornellia Ni Komang Ayuni Puspita Sari Nita, Nurul Apri Nurul Husna Nurul Kholifah, Nurul Nuzul Inas Nabila PANDJAITAN, Dorothy RH Putri Chantika Khairunnisa Ramelan, Mudji Rachmat RH Pandjaitan, Dorothy Rinaldi Bursan Salsabila Inggrid Widya Septi Saptarini, Atmi Saputra, Aditia Jaya Sarita, Rahma Sentosa, Budi Sihombing, Joel Chandra Suci, Nanda Destyana Tiara Rizky Cahya Widya Astuti Wulan, Mutiasari Nur Yuniarti Fihartini Yusa, Viola De ⁠Mutiasari Nur Wulan

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