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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jambura Science of Management Develop EKUITAS (Jurnal Ekonomi dan Keuangan) Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis IJFBP International Journal of Family Business Practices Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Kabar Masyarakat Jurnal Informasi Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat International Assulta of Research and Engagement EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat SENMEA Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Journal of Advanced Studies in Management

Chusnul Rofiah

Unknown Affiliation

Author-ID : 2418952

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Pengaruh Citra Merek, Desain Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Merek Bata Dewi Saidatul Mukarromah; Chusnul Rofiah
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 2 No 1: Januari (2019) - Juni (2019)
Publisher : STIE PGRI Dewantara Jombang

Penelitian ini bertujuan penelitian ini untuk mengetahui pengaruh variabel citra merek, desain produk dan kualitas produk terhadap keputusan pembelian sepatu Bata di Ruko Citra Niaga Jombang. Populasi pada peneitian ini konsumen sepatu Bata yang membeli di outlet sepatu Bata di Ruko Citra Niaga Jombang, sedangkan sampel yang digunakan dalam penelitian ini berjumlah 100 responden dengan menggunakan teknik Non Probability Sampling. Instrument penelitian ini menggunakan angket dan dianalisis menggunakan analisis regresi berganda, uji hipotesis dan uji asumsi klasik dengan SPSS for windows versi 20. Berdasarkan hasil penelitian ini menunjukkan bahwa peningkatan keputusan pembelian dapat disebabkan oleh: 1) Citra merek yang baik, meliputi kenyamanan saat dipakai, kesan yang mewah, model yang beragam dan warna yang bervariasi; 2) Desain produk meliputi desain mewah, kuat dan awet serta pilihan yang sangat bervariasi dan 3) Kualitas produk meliputi fitur dan rancangan produk.

Pengaruh Electronic Word Of Mouth Terhadap Keputusan Berkunjung Dimediasi Oleh Citra Destinasi Chusnul Rofiah
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 3 No 1 (2020): Januari (2020) - Juni (2020)
Publisher : STIE PGRI Dewantara Jombang

Penelitian ini bertujuan 1) Untuk mengetahui pengaruh Electronic Word Of Mouth terhadap keputusan berkunjung pada pengunjung Kenduren Wonomerto 2) Untuk mengetahui pengaruh Electronic Word Of Mouth terhadap citra destinasi pada pengunjung Kenduren Wonomerto 3) Untuk mengetahui pengaruh Citra destinasi terhadap keputusan berkunjung pada pengunjung Kenduren Wonomerto. 4) Untuk mengetahui pengaruh Electronic Word Of Mouth terhadap keputusan berkunjung yang dimediasi citra destinasi pada pengunjung Kenduren Wonomerto. Penelitian menggunakan metode penelitian eksplanasi yang dilaksanakan melalui pengumpulan data dilapangan. Asumsi-asumsi yang digunakan dalam penelitian ini adalah berupa variabel-variabel yang dapat diukur dengan menggunakan variabel-variabel yang diukur dengan menggunakan tanggapan responden dengan angket, sampel adalah pengunjung Kenduren Wonomerto sebanyak 100 pengunjung, analisa data dengan menggunakan SEM dengan pendekatan WarpPLS dan pengujian hipotesis. Berdasarkan hasil penelitian menunjukkan bahwa 1) Electronic Word Of Mouth mampu meningkatkan Citra destinasi ke Kenduren Wonomerto 2) Citra destinasi mampu meningkatkan keputusan berkunjung ke Kenduren Wonomerto 3) Electronic Word Of Mouth tidak mampu meningkatkan keputusan Berkunjung ke Kenduren Wonomerto 4) Citra destinasi memediasi penuh peningkatan electronic word of mouth dengan keputusan berkunjung

VIRUS PRENEUR : SINGLE MOTHER Chusnul Rofiah
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 4 No. 2 (2021): Juli (2021) - Desember (2021)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v4i2.787

Peran sebagai seorang ibu tunggal (single mother) adalah hal yang tidak diharapkan, namun apabila hal itu terjadi, maka wanita harus siap dalam segala hal termasuk kesiapan menopang perekonomian keluarga. Hal yang paling umum dilakukan adalah dengan bekerja tanpa meninggalkan perannya sebagai ibu dan kepala keluarga bagi anak-anaknya. Wirausaha adalah jawabannya. Penelitian ini bertujuan untuk menghadirkan pandangan dari para single mother baru tentang kegiatan wirausaha yang dilakukan para single mother. Penelitian ini menggunakan paradigma postpositivist dengan metode penelitian kualitatif dan pendekatan fenomenologi dengan desain Simple Research With Triangulation Theory. Hasil pemikiran baru yang diperoleh disajikan melalui diagram fishbone untuk membantu memudahkan pemahaman tentang pendirian dan pengembangan usaha single mother yang menghasilkan dua puluh tiga hal penting yang perlu dipersiapkan pada saat memulai mendirikan dan mengembangkan usaha bagi single mother. Hasil dari penelitian ini diharapkan menjadi bahan diskusi bagi para peneliti selanjutnya serta motivasi dan virus preneur bagi para wanita wirausaha khususnya single mother lainnya.

Online Social Gathering Service Firm Strategy Chusnul Rofiah
MediaTrend Vol 16, No 2 (2021): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v16i2.10296

This research is written on the background of how the strategy to market online social gathering services is behind the rise of online social gathering scams. With the postpositivist paradigm of a qualitative approach to case study design, it has been found that the marketing strategy for online social gathering services will survive if it is supported by the products offered, causing reactions and consumer interest to be noticed, owned, used or consumed so as to satisfy consumer wants and needs. The products offered by the owner to consumers also vary. The price offered by the owner of this online social gathering is in accordance with the get that consumers want to get, so that consumers choose the get the social gathering slot according to their wishes, the use of online media is more effective to reach wider consumers and offer their products. The owner of this online social gathering benefits in the form of having a relationship with many people and also benefits from holding an online social gathering, the most important finding of this research is to include the mandate in running an online social gathering service business.

How Women’s Community Shape Social Enterprise and it’s Impact? Chusnul Rofiah
Jambura Science of Management Vol 4, No 2 (2022): Jambura Science of Management - July 2022
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v4i2.13370

This paper aims to present how the strength of the women's community is to solve the problems of economic and nutritional adversity through social enterprises established by the women's community. Moreover women are described as motivated not by reasons of money but rather by a desire to act as what can only be described as the mother of the community: women exist to help, to build, for others but never for themselves, and are rarely valued or rewarded for they job. The methods used in data collection are observation, interviews, and photo documentation. The analysis refers to the hermeneutic phenomenological approach by Van Manen (2001), which describes that researchers "mediate" between the meanings of different life experiences. The result of this analysis is the identification of the meaning of success for the women's community through social enterprises. The results of the study indicate that in establishing a women's social enterprise and staying focused on impact, it is necessary to include (1) Women's Leadership Style; (2) Identification with the Community; (3) Participation Process: Listening And Collaborative Atmosphere; (4) Networking. The contribution given from this research is in the fields of economics and business, especially in the strategy of establishing social enterprises for women in the third sector. The implication of this research is the selection of a social business establishment strategy and the focus of solving the problems to be solved.

SMALL DOESN'T MEAN CAN'T SURVIVE : MICRO SMALL AND MEDIUM FAMILY BUSINESS SUCCESSION STRATEGY chusnul rofiah
International Journal of Family Business Practices Vol 5, No 2 (2022)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ijfbp.v5i2.3889

Many family-owned companies at the micro, small and medium level have failed to plan for succession in business (Voithofer & Mandl, 2004). It is very different from family business continuity succession planning in large companies compared to micro, small and medium businesses even though the business is unique and creative. In large companies, the selection of successors is much wider than that of family owned micro, small and medium enterprises because candidates in family business are only for family members (Tatoglu et al., 2008). reveals a family business succession planning strategy with a phenomenological approach. The findings of this study provide a valuable understanding of family business in the selected factors: (1) The importance of the level of heir preparation and the relationship between family and business members on business performance, (2) Family business becomes a strategy for growth, increasing competitiveness in the business world , (3) Successor skills are the most important factor in successor selection and positive effect on family business performance, (4) Successors are asked to join the family business, (5) Founders and predecessors, build self-confidence, promote positive attitudes and facilitate the transition process, (6) Succession planning, consistency in high-quality communication is required for adequate business exploration and addressing all issues. Based on this research, family companies emphasize the awareness of the importance of succession planning in their business, especially in relation to performance, efficiency and sustainability. This phenomenon will help increase income, productivity and help MSMEs, in terms of finance, and facilitate the regeneration of family businesses.

ANALISIS DATA KUALITATIF: MANUAL ATAU DENGAN APLIKASI? Chusnul Rofiah
Develop Vol 6 No 1 (2022)
Publisher : Universitas Dr. Soetomo

Pesatnya perkembangan komputerisasi metode analisis data untuk penggunaan penyelidikan naturalistik dalam penelitian kualitatif, tujuan dari catatan penelitian ini adalah untuk membandingkan manual dan komputerisasi teknik analisis data. Dengan berbagai macan pertimbangan kelebihan, kekurangan, dan umum dimiliki asumsi penggunaan aplikasi dan secara manual terus berlanjut karena kelangkaan literatur yang membahas keuntungan dan kelemahan kedua metode tersebut. Dan pada dasarnya peneliti dapat menganalis data tanpa menggunakan aplikasi, peneliti senior lebih bebas bekerja tanpa aplikasi. Kemajuan teknologi menyebabkan penelitian tergantung pada teknologi, aplikasi analisis data kualitatif hanya efektif menganalisis data deskriptif. Penggunaan aplikasi hanya efektif pada pendekatan post-positivistik, pada dasarnya analisis data kualitatif lebih efektif dilakukan oleh peneliti sendiri selama ia di lapangan dan saat ia menulis laporan penelitian, kekuatan utama analisis data kualitatif adalah trianggulasi data dan trianggulasi hasil penelitian. Aplikasi tidak dapat menganalisis data kualitatif, faktanya bahwa kita telah melihat perkembangan analisis data kualitatif dengan bantuan aplikasi seharusnya tidak mengejutkan mengingat perkembangan yang meluas dan aksesibilitas aplikasi untuk analisis kualitatif data tetap menjadi masalah yang diperdebatkan dan belum digunakan secara universal (R. M. Lee dan Fielding, 1991; Morison dan Moir, 1998). Aplikasi dalam menganalisis data kualitatif dan aturan yang tepat tidak kompatibel dengan sifat data kualitatif yang tidak terstruktur dan ambigu sehingga dapat mendistorsi atau melemahkan data atau melumpuhkan kreativitas (Becker, 1993; Kelle dan Bird, 1995; Richards, 1998). Sifat penelitian kualitatif apabila ditinjau dari volume dan kompleksitas data yang tidak terstruktur dan cara di mana temuan dan teori muncul dari data juga membuat paket perangkat lunak, dikembangkan untuk mengelola dan menganalisis data tersebut, sulit untuk diaplikasikan dan digunakan secara memadai. (Kelle dan Bird, 1995).

SISI GELAP STRATEGI PENJUALAN PRIBADI Chusnul Rofiah
Develop Vol 6 No 2 (2022)
Publisher : Universitas Dr. Soetomo

Adanya perbedaan secara spesifik target penjualan pribadi membuat strategi penjualan pribadi dari tim penjualan mengambil langkah yang “tersembunyi” untuk memenuhinya (Sheth, 1973; Macdonald et al., 2016). Penelitian ini menggunakan pendekatan fenomenologi transedental (Moustakas, 1994) dan berfokus pada interaksi penjualan pribadi dalam melakukan penjualan pribadi dan alasan mereka melakukan strategi tersebut karena area ini memiliki belum cukup dibahas dalam literatur. Dalam memeriksa interaksi strategi penjualan pribadi dan fungsi pembelian, sebagai dua bidang minat teoritis. The Orther side of Personal Selling Strategy bahwa ada beberapa dimensi antara lain pentingnya tenaga pemasar memiliki (1) product knowledge : Harga Produk; Spesifikasi Produk; Keunggulan Produk, selain itu juga diharapkan pembawaan tenaga pemasar melakukan (2) Service Product yaitu Good looking; Ideal; Pakaian rapi dan sensual, melakukan (3) Personal Confrontation : Pendekatan terselubung caned approach; Preprouch; Negatif Personal touch, (4) Persuasif Communication Style, Pemilihan Bahasa yang lembut, kata-kata yang menggoda, (5) Dark Cultivation : Bertemu di luar Jam Kerja; Tempat café Remang2; Cek in Hotel, (6) Dark Response : Dark Communication Style; Dark Body Language; Kontak Mata dengan Konsumen

Not hedon not famous Chusnul Rofiah; Andi Styawan
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1417

The increase in internet users and the development of e-commerce in Indonesia have influenced consumer buying behavior. One of the unique characteristics of Indonesian consumers is that they tend not to plan. Students tend to have a high sense of curiosity, so students often want to try new things that will shape their lifestyle. This study aims to understand and describe the dynamics of the hedonistic lifestyle in STIE PGRI Dewantara Jombang students. The method used in data collection is interviews, where there is a two-way interaction between the researcher and the research subject, to obtain information that is following the research focus. In this study, the determination of informants was carried out using a purposive technique, in which informants were selected based on certain considerations and predetermined criteria. The results of the study show that the hedonistic lifestyle of STIE PGRI Dewantara Jombang students involves individual views that prioritize personal pleasure. Activities such as shopping, walking, watching movies, spending time at the mall, using a private car when going to campus, owning gadgets priced above 5 million rupiahs, and wearing trendy clothes according to current trends in the campus environment.

Temanten.Id Start Up Social Enterprise : Bersatu Kita Mampu Penelitian Terapan Pada Program Wirausaha Merdeka Chusnul Rofiah; Nuri Purwanto; Langgeng Prayitno Utomo
Develop Vol 7 No 2 (2023)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/dev.v7i2.6156

This article explores Temanten.id start up Apps is a Social Enterprise Business Network focusing on collaborative efforts of young people to strengthen business resilience and sustainability. This approach offers multiple benefits which provide various kinds of conveniences for holding special Javanese weddings including counting auspicious days, as well as various complete wedding preparation ceremony https://bit.ly/E-Katalog_TEMANTEN with high-quality services at affordable prices and provide students with an authentic work experience to be flexible, operate on a project basis, and prepare themselves for a 'portfolio career'. future. The case study approach builds on previous studies (Adler & Clark, 1991; Leonard-Barton, 1992; Von Hippel & Tire, 1995; and Hoopes & Postrel, 1999). Case studies on 216 new businesses founded by 610 students from 60 universities throughout Indonesia to become new entrepreneurs. Investigating entrepreneurial product development and product development performance under multiple knowledge auspices, the authors conducted multidivisional comparative case studies, testing new products through product validation programs conducted during the learning process. Findings/Results: Temanten.Id Start Up Social Enterprise in Collaborative Business Development Run by Students: Opportunities for Students and SMEs: (1) Structure; (2) Revenue Sharing; (3) Opportunity; (4) Partner Selection and Commercialization; (5) Recruiting Operational Challenges; (6) Conceptual Future Expansion/Expansion Model; (7) Mission, Students can be better prepared for careers to gain valuable work experience before graduating as PWM participants through this model. During the PWM process, the Temanten.id team learned important points to avoid failure in startup development, including: (1) Product Time; (2) Product design; (3) Improper Distribution or Sales Strategy; (4) Unclear Business Definition; (5) Excessive reliance on a single customer; (6) Initial Capitalization; (7) Assume Debt Instruments; (8) Problems with Venture Capital (9) Ineffective team; (10) Personal problems; (11) One Track Thinking; (12) Cultural/Social Factors.

Co-Authors Agustin Hanivia Cindy Andi Styawan Asfahani Asfahani Asfahani, Asfahani Burhan Bungin Chairul Anam, Chairul Deni Widyo Prasetyo Dewi Saidatul Mukarromah Erminati Pancaningrum Erminati Pancaningrum Eryana, Erika Hasan, Wahyudin Hersiyati Palayukan Idham Idham Kristin Juwita MARDI ASTUTIK, MARDI Nuri Purwanto Nurul Hidayati Prasetyo, Deni Widyo Primaadi , Airlangga Ransimanti Yuvati Rapitasari , Diana Rita Mutiarni Rohmah , Asya RR. Ella Evrita Hestiandari Sapto Roedy Widijanto Sapto Roedy Widijanto Sufyati HS Suryanti Teodora Winda Mulia Utomo, Langgeng Prayitno Widijanto , Sapto Roedy YUNIEP MUJATI SUAIDAH

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