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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jambura Science of Management Develop EKUITAS (Jurnal Ekonomi dan Keuangan) Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis IJFBP International Journal of Family Business Practices Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Kabar Masyarakat Jurnal Informasi Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat International Assulta of Research and Engagement EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat SENMEA Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Journal of Advanced Studies in Management
Chusnul Rofiah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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OPTIMIZATION COMMUNITY PROGRESS THROUGH EMPOWERMENT IN THE FIELD OF SUSTAINABLE EDUCATION Suryanti, Suryanti; Rofiah, Chusnul; Asfahani, Asfahani; Cindy, Agustin Hanivia; Palayukan, Hersiyati
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27420

Abstract

This service focuses on Optimizing Community Progress through Empowerment in the Field of Sustainable Education. The background of this article emphasizes the need for holistic global education that integrates environmental, social, and economic aspects. This service aims to empower the community to actively participate in sustainable education initiatives actively, fostering a sense of ownership, collaboration, and long-term impact. This service method uses participatory approaches such as Participatory Action Research (PAR) and Asset-Based Community Development (ABCD), emphasizing collaboration between stakeholders, including government agencies, NGOs, educational institutions, and community members. The results show significant increases in community ownership, participation, and commitment to continuing education programs. A participatory approach facilitates designing contextually relevant solutions and identifying locally relevant problems and opportunities. Asset-Based Community Development utilizes existing community strengths and resources for educational support, increasing independence and resilience. The conclusion is that community empowerment and collaborative partnerships are important in optimizing community progress in sustainable education. Empowered communities drive positive change, address local challenges effectively, and contribute to a more equitable and sustainable future. Collaborative partnerships ensure sustainable education initiatives' scalability, impact, and long-term sustainability and foster empowered communities.
Pengaruh Electronic Word Of Mouth Terhadap Minat Berkunjung Dengan Mediasi Theory Of Planned Behavior Pada Obyek Wisata Halal Di Kabupaten Jombang Purwanto, Nuri; Rofiah , Chusnul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v5i2.14835

Abstract

This study aims to determine the effect of the effect of electronic word of mouth on halal travel interest mediated by Theory of planned behavior (TPB). The research method uses quantitative by using explanatory research types. The population in this study were all visitors of religious tourism in Jombang Regency who learned information about these religious tourism from social media. While the sampling technique is purposive random sampling where sampling from the population is carried out randomly and with certain considerations by taking a number of 332 respondents, research results show that ewom influences the dimensions of Theory Planned Behavior namely subjective norm, attitude and Percected behavior control, as well as subjective norms and attitudes directly affect inttention to travel, ewom indirectly influences inttention to travel through atttitude and perceived behavior control
APAKAH SHOPPING EMOTION DALAM MEMEDIASI PENGARUH PROMOSI PENJUALAN MENINGKATKAN IMPULSE BUYING? Rofiah, Chusnul; Rohmah , Asya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and explain the significant effect of sales promotion on impulse buying with shopping emotion as an intermediary variable (study on marketplace users). The research uses an explanatory research method which is carried out through data collection in the field. The population is Jombang students with a sample of 100 respondents. Data analysis uses simple linear regression statistical 4 models methods, hypothesis testing and coefficient of determination. Based on the results of data analysis and discussions that have been carried out, it can be concluded that sales promotion has a good contribution in influencing shopping emotion, so that the higher sales promotion, the higher shopping emotion of shopee marketplace consumers. Shopping emotion has a good contribution in influencing impulse buying, so the better the emotional shopping, the higher the impulse buying of consumers who use the shopee marketplace.
Paradigma Baru dalam Penelitian Kualitatif: Pergeseran dari Pengalaman Verbal menuju Cyberfenomenologi dalam Dunia Kehidupan Digital Chusnul Rofiah; Teodora Winda Mulia
Develop Vol 10 No 1 (2026): Maret 2026
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/dev.v10i1.11618

Abstract

Perkembangan pesat lingkungan yang dimediasi secara digital mendorong peninjauan kritis terhadap fondasi epistemik inkuiri kualitatif. Ketika pengalaman manusia semakin bersifat hibrid, terdistribusi, dan terstruktur oleh teknologi, kerangka interpretatif yang dibangun di atas asumsi kehadiran langsung dan ko-presensi menghadapi keterbatasan analitis yang semakin nyata. Artikel konseptual ini berupaya menjawab tiga pertanyaan utama: (1) bagaimana inkuiri kualitatif berevolusi sebagai respons terhadap perubahan kondisi realitas sosial; (2) ketegangan metodologis apa yang muncul ketika pengalaman hidup semakin dimediasi secara digital; dan (3) bagaimana tradisi fenomenologis dapat diperluas untuk mempertahankan kedalaman interpretatif dalam konteks pascadigital. Dengan bertumpu pada perdebatan kontemporer mengenai ketelitian kualitatif, pluralitas metodologis, visual turn, serta penelitian yang terbenam dalam lingkungan digital, artikel ini mengembangkan analisis konseptual integratif untuk menelusuri lintasan epistemik metode kualitatif. Analisis menunjukkan bahwa transformasi metodologis bukanlah inovasi yang terpisah, melainkan mencerminkan rekonfigurasi yang lebih luas dalam cara subjektivitas dibentuk dan ditafsirkan. Pendekatan yang ada semakin menghadapi tantangan dalam menangkap dunia-kehidupan yang dimediasi teknologi, di mana kehadiran bersifat hibrid dan makna muncul melalui lingkungan yang terhubung secara jejaring. Untuk menjembatani kesenjangan interpretatif tersebut, cyberfenomenologi diajukan sebagai perluasan fenomenologis yang mampu berinteraksi dengan pengalaman yang dimediasi secara digital sekaligus mempertahankan komitmen teoretis yang selama ini mendefinisikan keilmuan kualitatif. Alih-alih diposisikan sebagai disrupsi metodologis, cyberfenomenologi ditempatkan dalam gerakan yang lebih luas menuju paradigma interpretatif pascadigital. Artikel ini memberikan tiga kontribusi utama: mengonseptualisasikan evolusi inkuiri kualitatif sebagai transisi epistemik, memperluas analisis fenomenologis ke dalam realitas yang terstruktur teknologi, serta merumuskan implikasi bagi penelitian masa depan terkait kerja lapangan yang terdistribusi, refleksivitas yang diperluas, dan interpretasi multimodal. Secara keseluruhan, temuan konseptual ini menawarkan kerangka untuk memahami mengapa metode kualitatif perlu terus berevolusi seiring dengan transformasi cara manusia mengalami dunia sosial
CYBER-PHENOMENOLOGY'S VERSION OF NON-FUNGIBLE TOKEN (NFT) MARKETING STRATEGY Chusnul Rofiah
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 4 (2024): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i4.6629

Abstract

The non-fungible token (NFT) issue motivates this research as it presents a great opportunity for talented creators to support creative businesses in Indonesia, increase art's exposure to local and international markets, and earn royalties for their works of art. This research focuses on how a non-fungible token (NFT) digital object can be sold out and what strategy is used to sell the NFT? using a cyberphenomenology approach. Informant criteria: The informant must have sold NFTs at least three times themselves. Have a minimum of 1000 followers on social media and one year of experience. The focus areas for online media research include Facebook, Instagram, and the Indonesian NFT community. We collected the data through in-depth media interviews, direct observation of social media, and manual data analysis procedures, which involved triangulating sources and theories. The findings indicate that the NFT marketing strategy involves SFS, consistent promotion, regular product posting, Twitter retweets, targeting a specific market, and celebrity endorsement. The price of a resale product is typically higher than its original price. NFT products are animations. GIFs are difficult to steal. Products are animated GIFs. Marketplace (Opensea): NFTs are a source of income. Direct transfers of NFTs are possible without the need for purchase transactions. Cryptocurrency: Smart Contract System: Low Crypto Prices NFTs will end.
Co-Authors Agustin Hanivia Cindy Andi Styawan Asfahani Asfahani Asfahani, Asfahani Burhan Bungin Chairul Anam, Chairul Deni Widyo Prasetyo Dewi Saidatul Mukarromah Erminati Pancaningrum Erminati Pancaningrum Eryana, Erika Hasan, Wahyudin Hersiyati Palayukan Idham Idham Kristin Juwita MARDI ASTUTIK, MARDI Nuri Purwanto Nurul Hidayati Prasetyo, Deni Widyo Primaadi , Airlangga Ransimanti Yuvati Rapitasari , Diana Rita Mutiarni Rohmah , Asya RR. Ella Evrita Hestiandari Sapto Roedy Widijanto Sapto Roedy Widijanto Sufyati HS Suryanti Teodora Winda Mulia Utomo, Langgeng Prayitno Widijanto , Sapto Roedy YUNIEP MUJATI SUAIDAH