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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jambura Science of Management Develop EKUITAS (Jurnal Ekonomi dan Keuangan) Eksis: Jurnal Riset Ekonomi dan Bisnis Comvice : Journal of community service JMD: Jurnal Riset Manajemen & Bisnis Dewantara Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis IJFBP International Journal of Family Business Practices Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Kabar Masyarakat Jurnal Informasi Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat International Assulta of Research and Engagement EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat SENMEA Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Journal of Advanced Studies in Management
Chusnul Rofiah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Pelatihanan Peningkatan Inovasi Produk UKM Di Desa Jatigedong Chusnul Rofiah
Ekobis Abdimas Vol 1 No 2 (2020): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.1.2.3030

Abstract

Wabah covid 19, telah melumpuhkan perekonomian dunia, khususnya di Indonesia, dampak terbesar yang dirasakan adalah menurunya daya beli masyarakat, karena tergangunya roda perekonomian, dengan penurunan tersebut tentu saja konsumen akan lebih selektif dalam memilih produk yang akan dibeli, inovasi merupakan kunci dari keberhasilan suatu bisnis. Inovasi tidak hanya berkutat pada pengembangan produk namun, pengenalan produk, membuat konsep ulang mengenai produk dalam rangka meningkatan nilai dari suatu produk atau jasa dapat disebut sebagai inovasi. Pelaksanaan selama tiga hari di desa Jatigedong telah sukes dilaksanakan, meningkatknya kemampuan dalam membuat aneka kue, khususny kue modern, peningkatan kemampuan dalam pemasaran serta inovasi serta bertambahnya wawasan mengenai kewirausahaan di harapkan dapat menjadi modal untuk meningkatkan kesejahteraan masyarakat sekitar Kata kunci : Inovasi, Kue Modern, Kesejahteraan
Optimalisasi Pemberdayaan Kelompok Masyarakat dan Dampaknya Dalam Pengembangan Ekonomi Kreatif Dalam Mewujudkan Wisata Edukasi Potensi Desa Chusnul Rofiah
Ekobis Abdimas Vol 2 No 2 (2021): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.2.2.4999

Abstract

Pemberdayaan Kelompok Masyarakat Berbasis Kinerja adalah suatu kegiatan optimalisasi potensi desa yang diharapkan bisa memberikan dampak positif bagi lingkungan sekitarnya. Strata perekonomian penduduk Desa Krembangan cukup beragam. Masih adanya keluarga yang terkategori miskin dan dibawah garis kemiskinan. Jumlahnya pun masih tergolong banyak. Sedikitnya terdapat 615 kepala keluarga. Kondisi ini tentu membutuhkan perhatian dan pemberdayaan tentunya, untuk mengangkat dan menyelamatkan mereka dari keterpurukan. Atas dasar hal itulah maka yang dilakukan pendampingan bagi kelompok masyarakat inovatif Desa Krembangan dengan fokus Strategi Branding Icon Destinasi Wisata Edukasi Melalui Optimalisasi Potensi Desa Dengan Memberdayakan Generasi Millennial melalui kerjasama antara pemerintah desa krembangan dalam hal ini kelompok masyarakat Inovatif yang berkegiatan langsung, Pemerintah Kabupaten Jombang dalam hal ini dilakukan oleh BAPPEDA Kab. Jombang, Pusat Studi Kewirausahaan Dewantara dalam program pemberdayaan kelompok masyarakat berbasis kinerja yang dilaksanakan mulai selama 3 bulan Agustus sampai dengan Oktober 2021, menjawab tujuan dilaksanakan program pemberdayaan kelompok masyarakat berbasis kinerja sebagai berikut : (1) Membuka peluang kesempatan kerja bagi masyarakat dengan keterampilan mengukir sandal jepit (2) Pemberdayaan masyarakat sehingga terwujud kampung sandal ukir di Desa Krembangan sesuai dengan bidangnya dan potensi daerah (3) Mengembangkan dan mendorong semua potensi UMKM desa Krembangan melalui pelatihan dan pengembangan pasar.
Kontenmu Menentukan Larisnya Jualanmu : Pelatihan Konten Kreator Bagi Kelompok Usaha Bersama Chusnul Rofiah; Kristin Djuwita
Ekobis Abdimas Vol 4 No 2 (2023): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.4.2.8234

Abstract

Pelatihan ini bertujuan memberikan para pengusaha alat dan keterampilan yang diperlukan untuk menjadi seorang content creator yang efektif dalam memasarkan produk atau layanan mereka secara online. Pelatihan ini akan fokus pada beberapa aspek utama yang dibutuhkan oleh seorang pengusaha yang ingin menjadi content creator yang sukses. Pertama, peserta mempelajari strategi pemasaran konten yang efektif, tentang audiens target, riset kata kunci, dan penentuan saluran distribusi yang tepat. Peserta diperkenalkan dengan berbagai jenis konten yang dapat mereka ciptakan, belajar bagaimana membuat konten yang menarik, informatif, dan relevan dengan merek atau produk mereka. Pelatihan ini juga akan membahas teknik-teknik kreatif seperti storytelling, fotografi, editing video, dan desain grafis yang akan membantu peserta menghasilkan konten yang menarik dan profesional. Peserta akan diberikan wawasan tentang penggunaan alat dan perangkat lunak yang populer dalam industri konten kreatif, strategi pengelolaan konten yang efisien dan efektif, cara mengatur jadwal produksi konten, mengelola platform media sosial, dan menganalisis kinerja konten. Kesimpulan: Peningkatan Keterampilan Komunikasi; Peningkatan Brand Awareness; Meningkatkan Interaksi dengan Pelanggan; Meningkatkan Konversi dan Penjualan; Penghematan Biaya Pemasaran.
Tren Pemasaran Masa Depan Rofiah, Chusnul
MARGIN ECO Vol. 7 No. 2 (2023): Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v7i2.4084

Abstract

Alat pemasaran adalah yang paling penting dalam kaitannya dengan kesuksesan bisnis (LabanauskaitÄ— et al., 2020) sedikit literatur yang membahas AR di bidang real estate aplikasi yang disebutkan adalah hasil penelitian internet dan literatur yang ekstensif Munawar et al., (2020). Penelitian ini bertujuan untuk mengetahui semakin relevannya pemasaran media sosial dan augmented reality di pasar real estat perumahan terkait teknologi pendukungnya alat seperti augmented reality. Kontribusi penelitian ini terhadap literatur yang ada terkait erat dengan kesenjangan pengetahuan yang disebutkan sebelumnya. Penelitian ini menggunakan paradigma fenomenologi dengan metode penelitian kualitatif dan pendekatan Cyber fenomenologi (Rofiah, 2023) dengan desain Penelitian Sederhana Dengan Teori Triangulasi (Rofiah, 2021). Temuan : (1) Pemasaran Media Sosial : Menciptakan Awareness; Untuk Track Record; Sebagai Portofolio Perusahaan. (2) Konten Kreatif: Konten Yang Memiliki Interaksi Tinggi;Konten Untuk Portofolio; Konten Sesuai Trend/ Traffic; Konten Daily Office; Memakai Sound Trend;Posting Setiap Hari. (3) Teknologi Augmented Reality: Sebagai Bagian dari Produk
ANALISIS DATA KUALITATIF: MANUAL DATA ANALISIS PROSEDUR Rofiah, Chusnul; Burhan Bungin
Develop Vol 8 No 1 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/dev.v8i1.7319

Abstract

The purpose of this article is to propose and discuss a Qualitative Data Analysis Guide: Manual Data Analysis Procedures that can be carried out independently by each researcher according to the character of the qualitative method used. Due to the realistic problems faced by qualitative researchers including: (1) Excessive reliance on qualitative software packages, (2) Excess words due to the line-by-line approach (3) Coding using a pre-formed framework, (4) Difficulty in maintaining the integrity of each respondent stories (5) The full potential of data is not exploited (6) Data analysis as an individual process. The author offers a guide to qualitative data analysis: Manual Data Analysis Procedures (MDAP) as a data analysis method that is comprehensive and systematic but not rigid; provide a space that stimulates intuition and creativity as optimally and as fully as possible. This method allows researchers to come out of their isolation and the analysis process is seen as a team activity rather than a purely individual process in order to facilitate the qualitative data analysis process, although it cannot guarantee the quality of the analysis. This method is proposed as a guiding tool rather than as a strict procedure or technique that step by step must be implemented correctly, the skills of the researcher and the general quality of the research team remain the most important components of a successful analysis process. It is very important to consider the data analysis process as a team activity, as long as the research process is not exaggerated, let alone based on conflicts of interest, funding, then whatever research results cannot be applied.
SIKLUS HIDUP BISNIS KELUARGA Rofiah, Chusnul; Ransimanti Yuvati
Develop Vol 8 No 1 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/dev.v8i1.7346

Abstract

The internal dynamics of business families show that family firms are unique in their learning opportunities and educational needs for various reasons: (1) the long time span of family involvement in the business (2) the participating parties have different interests and roles for each to play. in companies and families everything is important to the company's functioning of the business (3) members of the same family work together, they may experience strong emotions from filial love and parental altruism, to personal hostility stemming from early sibling rivalry. The focus of our research is on concentrating on matters of complexity and scale, where the family plays a major management and ownership role, and where there is an intention to do so maintain constancy within the family. With a phenomenological approach and the object of our research is a gold shop in Jombang which has reached 3 generations and was founded in 1948. Using manual data analysis procedures, this research found that in maintaining the life cycle of a family business there are two main points: (1) family business managed by family members and in important positions, familiar with the business environment so that generational transfer can be prepared gradually, without coercion and careers proceed according to indirect procedures at the top level. (2) a marketing strategy which requires flexibility in work patterns, time and network expansion. Apart from that, it must also keep up with the times by prioritizing customer satisfaction so that it will create positive communication and don't forget to innovate by not carrying out centralized control and must maintain a good name.
Cyberfenomenologi dan Evolusi Identitas Manusia Dalam Dunia Media Sosial: Pendekatan Studi Kualitatif Rofiah, Chusnul
Develop Vol 8 No 2 (2024): September 2024
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/dev.v8i2.9079

Abstract

This research explores users' subjective experiences in cyberspace through a cyberphenomenology approach, focusing on privacy, digital identity, and social interactions on social media. Using qualitative methods, data was collected through in-depth interviews and participant observation. Thematic analysis was applied to identify main themes related to freedom in building digital identities, concerns about the security of personal data, and the influence of social interactions on privacy behavior. This article also summarizes cyber phenomenology-based qualitative research procedures to serve as a guide for other researchers. The coding process was carried out using the color coding method, where each main theme is given a special color to facilitate grouping and manual analysis. The themes identified included flexibility in expressing digital identity, uncertainty regarding the use of personal data, and social pressure to share information. Findings show that many users feel freer in building their online identities, but face privacy risks due to a lack of digital literacy. Suggestions for digital platforms include providing more transparent privacy features and digital literacy education. Stricter privacy regulations are also needed to protect users in the digital era. This research provides important insights into the evolution of digital identity and the challenges faced in maintaining privacy on social media.
Training on Local Potential Development of Banana Peel Crackers, Increasing Confidence in Halal Sales and Management Procedures for Female Heads of Households in Cukir Village, Diwek, Jombang Chusnul Rofiah; Erminati Pancaningrum; Sapto Roedy Widijanto
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 1 No. 3 (2024): Juli: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v1i3.263

Abstract

Training on Local Potential Development of Banana Peel Crackers was carried out in Cukir Village, Diwek, Jombang, with the main aim of increasing the self-confidence of women heads of families in the field of sales and understanding halal management procedures. Banana peels, which are usually waste, are processed into products of high economic value in the form of crackers, thereby providing new business opportunities for the participants. This training includes techniques for processing banana peels into crackers, marketing strategies, and knowledge about halal certification which is important to increase product competitiveness in the market. The results of the training showed an increase in participants' skills and knowledge in making products, increased confidence in selling, and a better understanding of the importance of halal management. Thus, this program not only contributes to improving the household economy but also supports sustainable local industrial development.
Pemberdayaan Masyarakat Melalui Inovasi Sosial: Kreasi Tas Hajatan dan Daster dari Sarung Bekas Chusnul Rofiah; Yuniep Mujati Suaidah; Sapto Roedy Widijanto
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2025): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v3i1.1231

Abstract

Entrepreneurship training entitled "Social Innovation in Community Empowerment: Creating New Entrepreneurs Sewing Hajatan Bags and Dasters from Used Sarong Fabric in Kayen Village, Bandarkedungmulyo District" aims to improve technical skills, understanding of social entrepreneurship, and digital marketing strategies for non-productive housewives. This program was implemented on October 27-30, 2024 at the Kayen Village Hall and was attended by 20 participants. The implementation of the activity included a pre-test stage to measure initial abilities, technical training in sewing hajatan bags and dasters, and a post-test to evaluate the results of the training. The post-test results showed an average increase of 65% in sewing skills, understanding of the concept of social entrepreneurship, and product marketing skills. During the training, several obstacles were identified, including limited tools and supporting materials, disparities in the initial skill levels of participants, and the lack of confidence of some participants in utilizing digital platforms for marketing. These obstacles were successfully overcome through intensive mentoring by a team of trainers who provided practical direction and motivation during the activity. As a concrete result, four business groups were formed, namely the Bodeh Group, the Amanah Kreatif Group, the Maju Jaya Sewing House, and the Mak Kreatif Group, which utilize digital platforms such as WhatsApp, Instagram, TikTok, and Shopee to support the marketing of their products. This program not only increases the capacity of individual participants but also creates a sustainable community-based entrepreneurial ecosystem. The results of the training show that the social innovation approach can be an effective solution to significantly empower the economy of rural communities. With proper implementation, this model has the potential to be replicated in other areas to overcome similar problems.
Inovasi Briket Daun Kering: Pelatihan Kewirausahaan Berwawasan Lingkungan untuk Masyarakat Desa Kaliwungu, Kecamatan Jombang Chusnul Rofiah; Nuri Purwanto; Erminati Pancaningrum
Jurnal Kabar Masyarakat Vol. 3 No. 1 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i1.2871

Abstract

The problem of organic waste, especially dry leaves, is one of the environmental challenges that has not been optimally resolved in Indonesia. Kaliwungu Village, Jombang District, is one of the areas that has high potential for dry leaf waste, but has not been utilized economically. Most of this waste is simply burned, causing air pollution and carbon emissions. This community service program aims to empower environmental cadres and PKK cadres through training in making briquettes from dry leaves, which not only provides environmental solutions but also opens up business opportunities based on social entrepreneurship. The training was carried out for three days involving 30 participants. Activities included socialization, technical training, business simulations, and evaluation of results. The results showed a significant increase in participant understanding, with an average pretest score of 40% increasing to 85% in the posttest. As an output, participants succeeded in producing 300 briquettes that met alternative fuel quality standards. In addition, most participants expressed their readiness to start a briquette business independently or in groups. This program has a positive impact on social, economic, and environmental aspects, in line with the principles of sustainable development and the Sustainable Development Goals (SDGs) agenda, especially point 8 (Decent Work and Economic Growth) and point 12 (Responsible Consumption and Production). With continued assistance and collaboration with strategic partners, it is hoped that this program will be able to create a sustainable small business ecosystem based on the environment and provide wider benefits for the people of Kaliwungu Village.
Co-Authors Agustin Hanivia Cindy Andi Styawan Asfahani Asfahani Asfahani, Asfahani Burhan Bungin Chairul Anam, Chairul Deni Widyo Prasetyo Dewi Saidatul Mukarromah Erminati Pancaningrum Erminati Pancaningrum Eryana, Erika Hasan, Wahyudin Hersiyati Palayukan Idham Idham Kristin Juwita MARDI ASTUTIK, MARDI Nuri Purwanto Nurul Hidayati Prasetyo, Deni Widyo Primaadi , Airlangga Ransimanti Yuvati Rapitasari , Diana Rita Mutiarni Rohmah , Asya RR. Ella Evrita Hestiandari Sapto Roedy Widijanto Sapto Roedy Widijanto Sufyati HS Suryanti Teodora Winda Mulia Utomo, Langgeng Prayitno Widijanto , Sapto Roedy YUNIEP MUJATI SUAIDAH