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Membangun Kemandirian Ekonomi: Pelatihan Manajemen Usaha untuk Pekerja Migran Indonesia di Desa Gabusbanaran, Tembelang, Jombang Chusnul Rofiah; Rita Mutiarni; Deni Widyo Prasetyo
Jurnal Informasi Pengabdian Masyarakat Vol. 3 No. 1 (2025): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v3i1.1500

The Business Management Training for Indonesian Migrant Workers (PMI) in Gabusbanaran Village, Tembelang, Jombang, was designed to improve the entrepreneurial capacity of PMI in utilizing remittance funds productively. This program integrates theoretical and practical approaches through business planning, financial management, and marketing strategies. The implementation method includes a survey of participant needs, provision of theoretical materials, practical simulations, and post-training assistance to ensure the sustainability of implementation. The evaluation results showed a significant increase in participant competence, with an average increase in ability of 24.87%, based on a comparison of pretest and posttest scores. Participants showed progress in understanding the concept of entrepreneurship, preparing business plans, and using digital technology for marketing. However, this training faced obstacles such as low technological literacy, limited business capital, and lack of participant confidence. To overcome these obstacles, ongoing assistance, simplification of training materials, and strengthening access to technology are needed. In addition to providing a positive impact on individual participants, this program contributes to village economic development through the formation of local entrepreneur communities. With a systematic and sustainability-oriented approach, this training can be a strategic model in similar community empowerment programs in other areas

INOVASI PEMASARAN DIGITAL KELOMPOK GSH_MOROSUNGGINGAN GUNA PENINGKATAN EKONOMI KELUARGA Chusnul, Rofiah; Mardi, Astutik; Primaadi , Airlangga
COMVICE: Journal Of Community Service Vol. 8 No. 2 (2024): Oktober (2024)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/comvice.v8i2.1317

Morosunggingan Village in Jombang Regency faces socio-economic problems in the form of poverty and high rates of stunting and malnutrition in pregnant women and children. The Srikandi Women's Group, as a fostered partner, tries to overcome these problems through hydroponic businesses but faces obstacles in terms of business management and marketing. The Community Service Program funded by Ministry of Education, Culture, Research, and Technology in 2024, was implemented by a team of lecturers from STIE PGRI Dewantara and Wahab Hasbullah University from August to October 2024. The solutions offered include financial management training, digital marketing through social media, and the implementation of a digital application-based financial recording system. This activity has succeeded in increasing managerial capacity, expanding marketing reach, and supporting nutrition programs for stunted children and pregnant women. The impact of this program can be seen in the increase in group income and the decrease in stunting rates in the village. The follow-up plan includes ongoing assistance in product diversification and strengthening digital marketing to ensure the sustainability of the fostered partner's business.

New Entrepreneurship Creation Model In The Community Of Kebonagung Village, Ploso District, Jombang Regency As A Form Of Puskad Business Incubator Collaboration Chusnul Rofiah; Sapto Roedy Widijanto
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i4.754

This community service activity shows that the Puskad business incubator as part of the community can remain closely connected with the community that gave birth to it. For example, the problem of poverty which continues to haunt social life must continue to be eradicated. This can be alleviated, for example, by entrepreneurship or business development. Meanwhile, business development continued to develop over time, resulting in the rise of social media. With this service, we can see that people must share knowledge and experience with each other so that we can develop together. Therefore, answers from academics to problems and society can be displayed here. Using the participatory action research method, it was found that the way to increase the younger generation's understanding and knowledge of social media is to start with interaction. The differences that arise from social media training can be seen through the accuracy of conveying information to the appropriate target audience, equipment and communication facilities between creative actors, and budget conditions to meet the training and creativity needs of the community. The results of content creator training for entrepreneurs are: 1) Improved Communication Skills; 2) Increased Brand Awareness; 3) Increase interaction with customers; 4) Increase Conversions and Sales; 5) Marketing Cost Savings

Menghidupkan Warisan Budaya Di Pasar Barongan : Kewirausahaan Sosial Sebagai Penggerak Ekonomi Lokal Rofiah, Chusnul; Eryana, Erika
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5622

Pasar budaya merupakan bentuk inovasi sosial yang berpotensi menggabungkan pelestarian budaya dengan pemberdayaan ekonomi lokal. Di Indonesia, pendekatan komodifikasi budaya menjadi strategi penting dalam menjadikan elemen budaya sebagai aset ekonomi. Namun, studi terkait dampak nyata dari praktik ini terhadap masyarakat masih terbatas. Penelitian ini bertujuan untuk menganalisis bagaimana komodifikasi budaya diterapkan di Pasar Barongan Kali Gunting dan dampaknya terhadap minat pengunjung, pelestarian budaya, serta pemberdayaan perempuan sebagai pelaku ekonomi. Penelitian menggunakan pendekatan kualitatif dengan metode etnografi. Teknik pengumpulan data meliputi observasi partisipatif, wawancara mendalam, dan dokumentasi. Informan terdiri dari kepala desa, pengelola pasar, pedagang perempuan, dan pengunjung. Analisis dilakukan dengan Manual Data Analysis Procedure (MDAP) dan teori triangulasi. Komodifikasi budaya di Pasar Barongan melibatkan unsur seperti pakaian adat, makanan tradisional, desain bangunan SEKALA, serta penggunaan uang bambu sebagai alat transaksi. Pasar ini menarik lebih dari 800 pengunjung per event dan melibatkan sekitar 75% pelaku usaha perempuan. Peningkatan pendapatan pedagang berkisar antara 20–30%. Pengalaman budaya yang autentik menciptakan nilai simbolik sekaligus nilai komersial yang signifikan. Pasar Barongan menjadi model kewirausahaan sosial berbasis budaya yang berhasil menyelaraskan pelestarian tradisi, pemberdayaan perempuan, dan penguatan ekonomi lokal. Penelitian ini berkontribusi pada teori embedded economy dan cultural entrepreneurship, serta menawarkan implikasi praktis bagi pengembangan pasar budaya berbasis komunitas.

Empowering Micro Small and Medium Enterprises (MSMEs) to Improve Global Economic Welfare Bambang Irawan; Chusnul Rofiah; Asfahani Asfahani; Sufyati HS; Wahyudin Hasan
International Assulta of Research and Engagement (IARE) Vol. 1 No. 2 (2023): International Assulta of Research and Engagement (IARE)
Publisher : Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/iare.v1i2.66

In recent years, there has been a paradigm shift in understanding the role of MSMEs in the global economy. MSMEs are no longer considered local business entities but agents of change that can stimulate sustainable economic growth. This service research aims to make a real contribution to designing MSME empowerment strategies that have a broad impact, open up new opportunities, and positively affect global economic welfare. The method applied in this community service activity is community-based Research (CBR) using the forum group discussion (FGD) approach in the training and mentoring process. So, it is concluded that the empowerment of MSMEs proves its effectiveness in identifying, overcoming, and providing concrete solutions to their challenges. Involving business actors in decision-making and empowerment processes provides a solid foundation for sustainable growth. Training, mentoring, and support from the government and local communities form a supportive ecosystem in improving global economic welfare through developing MSMEs. Second, findings related to product innovation from natural resources, such as coconut and fish, show great potential in diversifying MSME businesses and opening up new opportunities in the global market.

Transformasi Sampah Menjadi Peluang Usaha: Pelatihan Ekonomi Kreatif bagi Perempuan Morowali Rofiah, Chusnul; Idham, Idham; Rapitasari , Diana
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Juni 2025
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v4i1.210

This community service program aims to empower women from Morowali Regency through intensive training on transforming waste into economically valuable products within the framework of the creative economy. The activity was held in Surabaya for five days, involving 80 participants. The training materials covered waste sorting, recycling into handicraft products, pricing strategies, packaging, and digital marketing. The program was delivered through collaboration between lecturers from three universities and two waste management practitioners. Based on the evaluation, participants showed significant improvements in theoretical understanding (with 20% rated as excellent and 33% as good) as well as practical skills in product creation. This program not only enhanced technical skills but also fostered entrepreneurial spirit and environmental awareness. The results indicated that women have strong potential as agents of change in generating economic opportunities from household waste.

Pemberdayaan Wirausahawan Perempuan di Lingkungan Pesantren melalui Sistem Pemesanan Terjadwal: Sebuah Pendekatan Pengabdian Masyarakat Terstruktur Rofiah, Chusnul; Widijanto , Sapto Roedy; Anam, Chairul
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Juni 2025
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v4i1.233

This community engagement program aims to strengthen pesantren-based entrepreneurship through a scheduled ordering system designed to meet the daily needs of female students. The system is managed collaboratively by caregivers and alumni of PPHQ Putri 1. This initiative serves as a strategic response to the limited entrepreneurial preparedness of pesantren alumni in addressing contemporary economic challenges, while also promoting community-based economic self-reliance. The program employed a participatory approach, incorporating entrepreneurship motivation sessions, personalized consultations, technical training in basic business management, and live implementation of an open pre-order service model. The activities were structured over two academic semesters (May–July 2025), covering stages such as student needs assessment, formation of operational teams, digital business recording training, and monthly business mentoring by university faculty. The results indicate a significant improvement in alumni entrepreneurial motivation, business mindset development, and concrete initiatives, including the formation of alumni-led business groups. Moreover, the scheduled ordering model proved effective in linking internal supply with actual student demand in a responsive and efficient manner. This initiative successfully demonstrated a replicable and structured model of pesantren-based entrepreneurship, grounded in real community needs and sustained through collaborative engagement.

Menghidupkan Warisan Budaya Di Pasar Barongan : Kewirausahaan Sosial Sebagai Penggerak Ekonomi Lokal Rofiah, Chusnul; Eryana, Erika
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5622

Pasar budaya merupakan bentuk inovasi sosial yang berpotensi menggabungkan pelestarian budaya dengan pemberdayaan ekonomi lokal. Di Indonesia, pendekatan komodifikasi budaya menjadi strategi penting dalam menjadikan elemen budaya sebagai aset ekonomi. Namun, studi terkait dampak nyata dari praktik ini terhadap masyarakat masih terbatas. Penelitian ini bertujuan untuk menganalisis bagaimana komodifikasi budaya diterapkan di Pasar Barongan Kali Gunting dan dampaknya terhadap minat pengunjung, pelestarian budaya, serta pemberdayaan perempuan sebagai pelaku ekonomi. Penelitian menggunakan pendekatan kualitatif dengan metode etnografi. Teknik pengumpulan data meliputi observasi partisipatif, wawancara mendalam, dan dokumentasi. Informan terdiri dari kepala desa, pengelola pasar, pedagang perempuan, dan pengunjung. Analisis dilakukan dengan Manual Data Analysis Procedure (MDAP) dan teori triangulasi. Komodifikasi budaya di Pasar Barongan melibatkan unsur seperti pakaian adat, makanan tradisional, desain bangunan SEKALA, serta penggunaan uang bambu sebagai alat transaksi. Pasar ini menarik lebih dari 800 pengunjung per event dan melibatkan sekitar 75% pelaku usaha perempuan. Peningkatan pendapatan pedagang berkisar antara 20–30%. Pengalaman budaya yang autentik menciptakan nilai simbolik sekaligus nilai komersial yang signifikan. Pasar Barongan menjadi model kewirausahaan sosial berbasis budaya yang berhasil menyelaraskan pelestarian tradisi, pemberdayaan perempuan, dan penguatan ekonomi lokal. Penelitian ini berkontribusi pada teori embedded economy dan cultural entrepreneurship, serta menawarkan implikasi praktis bagi pengembangan pasar budaya berbasis komunitas.

PENCIPTAAN WIRAUSAHA BARU MELALUI PELATIHAN KEWIRAUSAHAAN MERACIK MINUMAN, KUE SERBA BOBA DI DESA KAROBELAH MOJOAGUNG JOMBANG Chusnul Rofiah; Erminati Pancaningrum
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 04 (2023): NOVEMBER 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pelatihan ini bertujuan untuk Penciptaan Wirausaha Baru Melalui Pelatihan Kewirausahaan Meracik Minuman, Kue Serba Boba memberikan para calon wirausaha baru keterampilan yang diperlukan untuk menjadi seorang wirausaha baru melalui olahan serba boba yang kreatif dan inovatif. Serta mengajarkan Masyarakat desa karobelah tentang pembuatan olahan serba boba yang efektif dan cara menghasilkan olahan boba yang menarik untuk menarik perhatian dan memasarkan produk mereka. Pelaksanaan pengabdian diawali dengan tahap persiapan yaitu melakukan koordinasi dengan Tim Pengabdi untuk menentukan kegiatan awal ataupun jadwal yang harus disusun, pada tahap ini juga diadakan pembagian tugas masing-masing tim dan anggotanya sesuai dengan bidang keahlian masing-masing. Penting untuk memberikan pemahaman pada peserta tentang tujuan inovasi olahan makanan dan minuman serba boba; Penelitian Pasar; Pengembangan Ide Olahan boba; Praktek Olahan boba; Pemasaran Olahan boba Melalui Media Sosial; Praktik dan Umpan Balik. Kesimpulan dari hasil pelatihan pembuatan minuman dan kue serba boba bagi peserta : Meningkatkan Konversi dan Penjualan; Penghematan Biaya Pemasaran; Peserta terampil dalam membuat dan mengemas aneka produk; Peserta mendapatkan pengetahuan tentang usaha boga yaitu meliputi perhitungan harga jual, strategi pemasaran; Peserta mendapatkan pengetahuan dan keterampilan untuk bisa mengembangkan home industry yaitu membuat produksi boba home dan olahan serba boba; Program kegiatan PPM memberikan informasi terutama bagi peserta tentang pusat studi kewirausahaan dewantara; Program kegiatan PPM membangun sinergitas positif antara masyarakat di kabupaten Jombang, pemerintahan dan civitas akademika

Strategy To Get Better Consumers Via The Tiktok Application For Beauty Products rofiah, chusnul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of this research is to help business people better understand the benefits of the phenomenon of marketing content, copywriting and information credibility which is considered one of the main effects that will ultimately lead to increased sales as well as efforts to optimize marketing strategies that have experienced developments, from traditional marketing methods. to modern marketing methods. The focus is to understand the impact and popularity of the TikTok platform which has 1.1 billion followers and how the platform has become relatively more popular compared to competitors on the same platform since it was first founded in 2019. TikTok has become one of the social media platforms that is currently trending with interesting content in the application. Scarlett Whitening is one of the most viewed brands on the app. This research aims to better understand the influence of marketing content, copywriting and the credibility of information through the TikTok application on purchasing decisions for Scarlett Whitening. To understand the effect, we apply the information adoption model because it has been widely used in previous research. Variable amount of information added to the information use model. We collected data from 403 respondents via a Google Form survey which had several criteria. PLS-SEM uses selected Smart PLS to analyze the data. We found that the application of information has a positive and significant effect on purchase intention. The model was able to accurately predict Scarlett Whitening's purchase intentions by 21.1%.

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