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All Journal INTERACTION: Jurnal Pendidikan Bahasa Jurnal Teknologi Dan Sistem Informasi Bisnis REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) El-Mujtama: Jurnal Pengabdian Masyarakat Ilomata International Journal of Social Science CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Masyarakat: Jurnal Pengabdian Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Cakrawala Akademika JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Asep Dony Suhendra
Universitas Bina Sarana Informatika
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Brand image dan Kepuasan Konsumen terhadap Repeat purchase Sirup Marjan di Kecamatan Cengkareng Jakarta Barat: The Influence of Brand Image and Consumer Satisfaction on Repeat purchase of Marjan Syrup in Cengkareng District West Jakarta Salsa Aisyah Putri; Asep Dony Suhendra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.595

Abstract

Among the various syrup brands in the market, Marjan Syrup is the most memorable to Indonesian consumers, especially during Ramadan, owing to its consistent brand identity built through iconic advertisements aired since 1994. This study analyzes the effect of Brand image and Consumer Satisfaction on Repeat purchase of Marjan Syrup in Cengkareng District, West Jakarta, both partially and simultaneously. A quantitative method with purposive sampling was applied to 97 respondents, analyzed using multiple linear regression. The t-test results show Brand image has a significant effect on Repeat purchase (t=2.611; Sig.=0.011), as does Consumer Satisfaction (t=3.534; Sig.=0.001). The F-test indicates a significant simultaneous effect (F=37.736; Sig.=0.000). An Adjusted R Square of 0.434 indicates both variables explain 43.4% of the variation in Repeat purchase. These findings show that Brand image and Consumer Satisfaction play an important role in driving repeat purchases of Marjan Syrup.
Co-Authors Achmad Husen Adib, Zidna Khoirul Anus Wuryanto Arvianus Agustin H.D Asriani Natong Ayu Azizah Cahya Ningrum, Maharani Dede Mustomi Dede Suleman Endang Kusnaeni Eni Reptiningsih Ersanda Aprilia Faif Yusuf Faisal Alparizzi Febriana Banyu Mukti Fitriani, Lia Ikvi Febriani Irwan Raharja Khoirul Ulum Kusnaeni, Endang Maria Lapriska Dian Ela Revita Mety Titin Herawaty Mujizatul Azizah Eka Ziyadatur Rohmah Natalia Prameswari Suci Martani Nina karlina Popon Rabia Adawia Puspasari, Aprilia Rachmat Hidayat Ratih Dwi Asworowati Ratih Setyo Rini Salsa Aisyah Putri Setiawan, Adi Chandra Styaningrum, Etik Dwi Suparno SUPRIATIN Supriatin Supriatin Supriatin Supriatin, Supriatin Tri Ismawati Ulum, Khoirul Vebi Annafia Wina Aulia Putri windi wijaya Yohana Dian Vanessa Zahra Zahra Zahra