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All Journal INTERACTION: Jurnal Pendidikan Bahasa Jurnal Teknologi Dan Sistem Informasi Bisnis REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) El-Mujtama: Jurnal Pengabdian Masyarakat Ilomata International Journal of Social Science CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Masyarakat: Jurnal Pengabdian Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Cakrawala Akademika JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Asep Dony Suhendra
Universitas Bina Sarana Informatika
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pelatihan Kewirausahaan Digital melalui Workshop bagi Remaja Yayasan Rumah Harapan, Kabupaten Bekasi, Jawa Barat Puspasari, Aprilia; Raharja, Irwan; Adawia, Popon Rabia; Suhendra, Asep Dony
Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2025): JIPPM - Juni 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jippm.777

Abstract

Dunia kewirausahaan melalui tehnologi digital mulai berkembang dengan pesat. Hal ini membuka peluang khususnya bagi remaja didalam memulai bisnis tanpa terikat batasan geografis maupun modal. Fenomenanya masih banyak remaja yang belum memiliki ilmu pengetahuan dan keterampilan yang memadai dalam bidang tehnologi digital untuk pengembangan usahanya. Hal ini disebabkan kurangnya akses dan informasi mengenai pelatihan kewirausahaan digital dan terdapatnya keterbatasan infrastruktur teknologi. Tujuan pengabdian masyarakat ini untuk memberikan pemahaman mengenai kewirausahaan dan tehnologi digital, serta membekali remaja dengan keterampilan praktis dalam menjalankan bisnis berbasis teknologi. Pengabdian kepada masyarakat dilakukan dengan metode pelatihan secara tatap muka. Materi pelatihan disampaikan secara langsung kepada para remaja yang terdapat di Yayasan Rumah Harapan, Bekasi, Jawa Barat dengan mengggunakan slide presentasi. Adapun materi yang disampaikan meliputi pembuatan website toko online, pemasaran produk melalui media social dan pengelolaan bisnis digital secara efektif. Program ini juga mencakup pemberian wawasan tentang manajemen bisnis, pengelolaan keuangan dan strategi branding. Hasil pengabdian kepada masyarakat ini dapat meningkatkan kemampuan remaja dalam dunia digital, memperoleh kemandirian ekonomi, dan memperluas wawasan kewirausahaan. Kegiatan ini memberikan dampak positif, tidak hanya untuk pengembangan keterampilan usaha, tetapi juga untuk meningkatkan motivasi dan percaya diri dalam menghadapi tantangan dunia digital.
PERANCANGAN PROGRAM FREKUENSI KALIBRASI ALAT UKUR BERBASIS WEB PADA DEPARTEMEN QUALITY ASSURANCE DI PT MENARA TERUS MAKMUR JABABEKA CIKARANG Asworowati, Ratih Dwi; Suhendra, Asep Dony; Adib, Zidna Khoirul
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 4 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Memasuki Revolusi industri 4.0 perkembangan teknologi dan informasi terjadi begitu cepat. Dampak pada era revolusi industri 4.0 ini tentu sengat besar di dunia industri dan juga perilaku di masyarakat. Dalam hal ini Departemen Quality Assurance di PT Menara Terus Makmur memiliki berbagai jenis alat ukur yang harus dilakukan pengecekan atau kalibrasi dengan skala jangka waktu (frekuensi) yang berbeda beda dan dilakukan secara manual. Mengembangkan sistem yang ada di perusahaan dengan digitalisasi menggunakan metode waterfall dan mendigitalisasi manajemen alat ukur. Dengan membuat web untuk mempermudah karyawan dalam melakukan penyimpanan data dan kalibrasi alat ukur, dan juga merubah data pengecekan yang semula dicetak dan diinput dikertas, akan dirubah kebentuk tampilan web yang dapat diakses dengan smartphone ataupun tablet yang mudah dibawa ke lapangan atau tempat produksi. Web ini pun dapat memberikan informasi yang cepat dan akurat sehingga karyawan dapat melaksanakan pekerjaanya dengan lebih efisien dalam hal data maupun waktu, dan web ini dapat mendorong terciptanya paperless di lingkungan perusahaan.
PENGOLAHAN DATA KEUANGAN PADA TOKO BANGUNAN BUMI BARU BEKASI DENGAN ZAHIR ACCOUNTING Dony Suhendra, Asep; Fitriani, Lia
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 3 (2021)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Persaingan bisnis yang semakin ketat menyebabkan kebutuhan informasi yang cepat, tepat dan akurat sangat dibutuhkan oleh setiap kalangan bisnis. TB. Bumi Baru Bekasi membutuhkan adanya suatu program aplikasi yang dapat menunjang kagiatan usahanya. Sistem pencatatan transaksi keuangan pada TB. Bumi Baru Bekasi masih di lakukan secara manual, mulai dari pencatatan transaksi-transaksi setiap terjadi penerimaan dan pengeluaran kas , sampai pembuatan laporan. Pencatatan secara manual ini memungkinkan terjadinya kesalahan, kurang akuratnya laporan penggunaan aplikasi program akuntansi pada TB. Bumi Baru Bekasi merupakan solusi terbaik untuk memecahkan permasalahan yang ada. Data transaksi keuangan bisa lebih terorganisir, serta kemungkinan terjadinya kesalahan dalam pengolahan data keuangan menjadi lebih kecil bila dibandingkan dengan pengolahan data keuangan secara manual. Dengan sistem yang terkomputerisasi maka akan dapat menunjang aktivitas-aktivitas usaha sistem yang lebih efektif da efesien.
Pengaruh Strategi Pemasaran Digital dan Customer Experience terhadap Minat Beli Konsumen Mitra Baker Old Lambang Sari Faisal Alparizzi; Asep Dony Suhendra
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 4 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i4.2239

Abstract

The rapid development of digital technology has significantly transformed marketing strategies, particularly in the micro, small, and medium enterprises (MSMEs) sector, including Mitra Baker Old Lambang Sari, which strives to expand its market reach and enhance competitiveness through the adoption of digital marketing. Digital marketing today functions not only as a promotional tool but also as an interactive medium that shapes customer experience at every stage of the consumer journey. This study aims to analyze the extent to which digital marketing strategies and customer experience contribute to consumer purchase intention for Mitra Baker Old Lambang Sari products. A quantitative research design was applied using a survey method, with questionnaires distributed to 100 respondents. The collected data were analyzed using SPSS version 25 through partial tests, simultaneous tests, and the coefficient of determination. The partial test results revealed that both digital marketing strategies and customer experience individually exert a positive and significant influence on purchase intention, as evidenced by a significance value of 0.000 (< 0.05) and t-values exceeding the critical t-table values. Furthermore, the simultaneous test confirmed that the two variables jointly have a significant effect, supported by an F-value of 108.003, which is greater than the F-table value of 3.09, and a significance level of 0.000. The coefficient of determination (R Square) was 0.690, indicating that 69% of the variation in consumer purchase intention is explained by digital marketing strategies and customer experience, while the remaining 31% is influenced by other factors not examined in this study. These findings highlight that implementing effective digital marketing strategies alongside delivering high-quality customer experiences is crucial for enhancing consumer purchase intention in MSMEs within the digital era.
A COMPARATIVE STUDY OF E-RECRUITMENT EFFECTIVENESS: TIME AND COST EFFICIENCY ANALYSIS AT PT CIPTA MULIA ADINUGRAHA Asep Dony Suhendra; Supriatin
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The purpose of this study focuses on a comparative analysis of the effectiveness of online recruitment (e-recruitment) implementation at PT Cipta Mulia Adinugraha (CMA) by comparing the key metrics of Time-to-Hire (TTH) and Cost-per-Hire (CPH) between conventional and online recruitment periods. The secondary objective is to identify the impact of digital implementation on Quality of Hire. This research method uses a quantitative-comparative design with a case study approach. Quantitative data were collected from the Human Resources (HRD) Division reports of PT CMA during two one-year observation periods. Efficiency data were analyzed descriptively using comparative percentage change calculations. Qualitative data, derived from in-depth interviews with Talent Acquisition Managers and Staff, were used to strengthen the interpretation of the results. The results show a substantial increase in efficiency. The average TTH decreased by 42% (from 50 days to 29 days), while CPH was saved by an average of 35% (from Rp 5,000,000 to Rp 3,250,000). However, the surge in applicant volume post-digitalization poses new challenges related to mismatch ratios and has the potential to impact Quality of Hire if the in-depth screening process is not optimized. PT.CMA is recommended to balance the efficiencies achieved by integrating Artificial Intelligence (AI) features into its Applicant Tracking System (ATS) to improve competency screening accuracy, thereby achieving overall recruitment effectiveness.
Study Of Impulse Buying Behavior On Interest In Using Paylater Facilities In The Marketplace With Celebrity Endorsers As Mediations Zahra, Zahra; Suleman, Dede; Wuryanto, Anus; Styaningrum, Etik Dwi; Rini, Ratih Setyo; Suhendra, Asep Dony; Supriatin, Supriatin; Setiawan, Adi Chandra
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.253

Abstract

The purpose of this study was to examine the effect of impulsive buying behavior on interest in using a paylater with celebrity endorser as an intervening variable. The sample of this study was 100 students in Jakarta who were selected using the convenience sampling method, data were collected using a questionnaire. The collected data is processed using SmartPls 3.0. The results of this study indicate that impulsive buying behavior has a significant effect on interest in using paylater. Celebrity endorser has no significant effect on interest in using paylater, Celebrity endorser also has no significant effect as an intervening variable
ANALYSIS OF FACTORS CAUSING OPERATIONAL FAILURE OF LOGISTICS COMPANIES IN THE E-COMMERCE ERA: A CASE STUDY OF JET EXPRESS Asep Dony Suhendra; Ayu Azizah; Eni Reptiningsih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2794

Abstract

Jet Express is a shipping service company in Indonesia that once grew rapidly along with the rise of the e-commerce trend. However, in recent years, the company has faced a crisis characterized by declining service, a reduction in operational branches, and declining customer trust. This study aims to analyze the factors causing the Jet Express crisis, its impact on the logistics industry, and potential recovery strategies. The study used a descriptive qualitative approach through literature review and secondary data analysis. The results indicate that the Jet Express crisis was influenced by weak management, intense competition, and a failure to adapt to service digitalization.
Pengaruh Citra Merek, Kepercayaan Konsumen, dan Persepsi Risiko terhadap Loyalitas Konsumen AMDK Aqua : The Influence of Brand Image, Consumer Trust, and Risk Perception on Aqua Bottled Water Consumer Loyalty Ersanda Aprilia; Asep Dony Suhendra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.596

Abstract

The increasingly competitive bottled drinking water industry in Indonesia has encouraged companies to better understand the factors influencing consumer loyalty. This study aims to examine the effects of brand image, consumer trust, and perceived risk on consumer loyalty toward Aqua bottled drinking water in Cengkareng District, West Jakarta. A quantitative approach was employed using multiple linear regression analysis with IBM SPSS. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. The results indicate that consumer trust has a positive and significant effect on consumer loyalty, whereas brand image and perceived risk do not have a significant effect. Simultaneously, brand image, consumer trust, and perceived risk significantly influence consumer loyalty. The coefficient of determination (R²) of 0.713 indicates that the independent variables explain 71.3% of the variation in consumer loyalty, while the remaining 28.7% is explained by other factors outside the research model.
Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Suryajaya Bumi Kencana Febriana Banyu Mukti; Asep Dony Suhendra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2645

Abstract

This study aims to determine the influence of the work environment and work discipline on employee performance at PT. Suryajaya Bumi Kencana. The population consists of all 30 employees of PT. Suryajaya Bumi Kencana; consequently, a saturated sampling technique was employed. Data were collected via questionnaires, while analysis involved validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination, using SPSS version 27 software. The results indicate that the work environment has a positive and significant partial effect on employee performance, evidenced by a t-count of 2.182 (exceeding the t-table value of 1.701) and a significance level of 0.038 (below 0.05). Work discipline also exerts a positive and significant effect on employee performance, with a t-count of 4.246 (exceeding the t-table value of 1.701) and a significance level of 0.001 (below 0.05). Simultaneously, the work environment and work discipline have a positive and significant effect on employee performance, with an F-count of 21.083 (exceeding the F-table value of 3.34) and a significance level below 0.05. The coefficient of determination reveals that the work environment and work discipline collectively explain 61.0% of the variation in employee performance, while the remaining 39.0% is influenced by variables outside the scope of this study. Based on these findings, it can be concluded that improving the quality of the work environment, supported by the implementation of sound work discipline, can enhance employee performance at PT. Suryajaya Bumi Kencana.
Pengaruh Cita Rasa dan Kepercayaan Merek Terhadap Keputusan Pembelian Produk Indomie di Kecamatan Cengkareng Jakarta Barat: The Influence of Taste and Brand Trust on the Decision to Purchase Indomie Products in Cengkareng District West Jakarta Vebi Annafia; Asep Dony Suhendra
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.594

Abstract

Amidst intense competition in the food and beverage industry, particularly within the instant noodle sector, Indomie remains the top choice for Indonesian consumers, thanks to its distinctive taste and brand trust cultivated over decades. This phenomenon highlights the need for further research into the factors underlying consumer decisions to purchase Indomie products. This study aims to analyze the partial effects of taste and brand trust on purchasing decisions, as well as their simultaneous effect on the decision to purchase Indomie products in the Cengkareng District of West Jakarta. A quantitative approach was employed, utilizing purposive sampling to select 97 respondents who had purchased and consumed Indomie. Data analysis was conducted using multiple linear regression via SPSS software. The results indicate that taste has a positive and significant effect on purchasing decisions t-value of 6.480 and significance 0.000, and brand trust also has a positive and significant effect t-value of 7.706 and significance 0.000, Furthermore, the two variables exert a significant simultaneous effect F-value of 140.875 and significance 0.000, with an Adjusted R-Square coefficient of determination of 0.745.
Co-Authors Achmad Husen Adib, Zidna Khoirul Anus Wuryanto Arvianus Agustin H.D Asriani Natong Ayu Azizah Cahya Ningrum, Maharani Dede Mustomi Dede Suleman Endang Kusnaeni Eni Reptiningsih Ersanda Aprilia Faif Yusuf Faisal Alparizzi Febriana Banyu Mukti Fitriani, Lia Ikvi Febriani Irwan Raharja Khoirul Ulum Kusnaeni, Endang Maria Lapriska Dian Ela Revita Mety Titin Herawaty Mujizatul Azizah Eka Ziyadatur Rohmah Natalia Prameswari Suci Martani Nina karlina Popon Rabia Adawia Puspasari, Aprilia Rachmat Hidayat Ratih Dwi Asworowati Ratih Setyo Rini Salsa Aisyah Putri Setiawan, Adi Chandra Styaningrum, Etik Dwi Suparno SUPRIATIN Supriatin Supriatin Supriatin Supriatin, Supriatin Tri Ismawati Ulum, Khoirul Vebi Annafia Wina Aulia Putri windi wijaya Yohana Dian Vanessa Zahra Zahra Zahra