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All Journal Jurnal Ekonomi Ilmu Administrasi Publik Jurnal Bisnis dan Manajemen Jurnal Computech & Bisnis (e-Journal) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI ILTIZAM Journal of Sharia Economic Research Jurnal Ekonomi dan Manajemen Jurnal Mantik JURNAL EKSBIS JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen dan Bisnis Jurnal Informatika Ekonomi Bisnis Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Enrichment : Journal of Management Jurnal Marketing Journal of Industrial Engineering & Management Research (JIEMAR) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jurnal Manajemen dan Profesional Mejuajua Relevance: Journal of Management and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Melati: Jurnal Media Komunikasi Ilmu Ekonomi SJEE (Scientific Journals of Economic Education) Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Informatika Ekonomi Bisnis MULTIPLE: Journal of Global and Multidisciplinary Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies Strada Jurnal Ilmiah Kesehatan (SJIK) Ekopedia: Jurnal Ilmiah Ekonomi
Amelindha Vania
Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Program Loyalitas dan Kualitas Layanan Terhadap Loyalitas Pelanggan Di Sinar Bahagia Pancor Lombok Timur Arwin Yafi Rahmatullah; Amelindha Vania
Jurnal Ekonomi dan Manajemen Vol. 22 No. 3 (2021): Jurnal Ekonomi dan Manajemen
Publisher : Program Pascasarjana Universitas Gajayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Loyalitas adalah strategi pemasaran yang berbentuk keanggotaan, yang dirancang untuk memperkuat pertukaran pemasaran lanjutan. Kualitas layanan adalah proses pemenuhan kebutuhan dan keinginan pelanggan beserta ketepatan penyampaian untuk menyeimbangi harapan pelanggan. loyalitas pelanggan adalah komitmen dari suatu konsumen terhadap produk, merek yang didasarkan atas sikap positif yang tercermin dalam pembelian ulang. Tujuan penelitian ini adalah 1. Untuk mengetahui pengaruh Program Loyalitas terhadap Loyalitas pelanggan, 2. Untuk mengetahui pengaruh Kualitas Layanan terhadap Loyalitas pelanggan,3. Untuk mengetahui Program Loyalitas dan Kualitas Layanan yang berpengaruh secara simultan terhadap Loyalitas pelanggan. Metode penelitian ini adalah kuantitatif, sedangkan metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis regresi linier berganda dan menggunakan uji asumsi kelasik yang terdiri dari uji normalitas, uji linieritas, uji heteroskedastisitas, uji multikolonieritas, uji autukorelasi. Hasil penelitian ini menunjukkan bahwa program loyalitas memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. kualitas layanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. program loyalitas dan kualitas layanan memiliki pengaruh simultan yang positif dan signifikan terhadap loyalitas pelanggan.
The Influence of Live-Streamers on Somethinc’s Purchase Intention at Tiktok Shop Mediated by Consumer Trust Liizza Diana Manzil; Amelindha Vania
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i1.225

Abstract

The trend that is happening nowadays is online transactions through live-streaming or what is commonly known as live-streaming shopping. This study aims to determine the effect of live-streamers on purchase intention with consumer trust as an intervening variable. This research uses descriptive quantitative method. The population in this study are state university students who use social media TikTok in Malang City. The sample in this study amounted to 195 respondents, determined using a purposive sampling technique with criteria such as students aged 18-28 years who are TikTok social media users in Malang City who have watched live-streaming on the official TikTok account of @Somethincofficial, and have ever used TikTok Shop feature. The data analysis technique used in this study is Structural Equation Modeling (SEM) Partial Least Square (PLS) or SEM-PLS with the help of SmartPLS 3.0 software. The results of this study indicate that live-streamers have a positive and significant effect on consumer trust, live-streamers have a positive and significant effect on purchase intention, consumer trust has a positive and significant effect on purchase intention, and live-streamers have a positive and significant effect on purchase intention through consumer trust.
Analisis Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Fajar Pranata; Amelindha Vania
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.089 KB) | DOI: 10.36418/syntax-literate.v7i6.7276

Abstract

Metode yang dipakai di penelitian ini yakni Kuantitatif dengan pendekatan deskriptif dalam mencari tahu pengaruh variabel kualitas produk, harga, dan promosi pada keputusan pembelian. Obyek Penelitian ini yakni UD Fajar Ponggok Blitar. Sampel didapatkan dengan teknik purposive,sampling. Periode penelitian ini yaitu April 2022. Data dikumpulkan dengan teknik data primer dan data sekunder. Data primer didapatkan dari menyebar angket, lalu datasekunder didapatkan dari studi kepustakaan dan lain sebagainya. Teknik pegujian data dengan analisis regresi linear berganda dengan uji validitas reliabilitas yang memiliki sampel sejumlah 120 responden. Hasil penelitian memperlihatkan kalau secara parsial kualitas produk, harga, dan promosi memberikan pengaruh pada keputusan pembelian. Secara Simultan kualitas produk, harga, dan promosi memberikan pengaruh pada keputusan pembelian konsumen beras cap ikan koi di UD Fajar Ponggok Blitar.
Examining Purchase Behavior of Electric Vehicles as an Effort to Reduce Air Pollution: Theory of Planned Behavior Amelindha Vania; Ardiansyah Muhammad
Jurnal Ilmiah Ilmu Administrasi Publik Vol 13, No 2 (2023)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v13i2.53162

Abstract

Central Jakarta has increasingly bad levels of air pollution, it is recorded that Jakarta is ranked third with the worst air in the world. Purchasing an electric vehicle is one way to minimize bad air. This research uses the Theory of Planned Behavior (TPB) to understand and predict what characteristics or variables influence the purchase of electric vehicles in Central Jakarta. The research sample consisted of 166 respondents who had purchased an electric vehicle. Data analysis used descriptive statistics and PLS-SEM. The perception of ease of avoiding pollution influences the lack of desire to protect oneself, and the protect intention (PI) influences purchasing behavior (PB). Subjective norms (SN) and attitudes towards electric vehicle purchasing behavior (ATB) are important elements that can increase a person's desire to defend against pollution by purchasing an electric vehicle. Perceived behavioral control (PBC) challenges subjective norms and attitudes toward electric vehicle purchasing behavior. Perceived behavioral control is proven to be a solution to preventing air pollution.
Fenomena brand Mixue yang dipengaruhi oleh beberapa faktor penting di kota Malang Ellisa Fadia Laili; Amelindha Vania
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 4 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i4.25393

Abstract

This research was conducted to find out the factors that influence consumer’s repurchase intention of Mixue products in Malang city. The factors that will be tested for their influence on repurchase intention include product quality, electronic word-of-mouth, and brand image. This study used a quantitative method by distributing questionnaires to 145 respondents with an age range of 17-40 years who live in Malang city and have at least purchased Mixue products in the past year. With 145 data were collected, then processed using the PLS-SEM method with the SmartPLS statistical data processing tool. From the research, it can be concluded that product quality, electronic word-of-mouth, and brand image have a significant effect on consumer repurchase intention for Mixue products in Malang city. Brand image can mediate product quality and electronic word-of-mouth on the intention to repurchase Mixue products in Malang city. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang memengaruhi niat pembelian ulang produk Mixue di kota Malang. Faktor-faktor yang akan diuji untuk mengetahui pengaruhnya terhadap niat pembelian ulang meliputi kualitas produk, electronic word-of-mouth, dan citra merek. Metode penelitian yang digunakan adalah kuantitatif dengan menggunakan kuesioner yang disebarkan kepada 145 responden berusia 17-40 tahun yang tinggal di kota Malang dan pernah membeli produk Mixue dalam setahun terakhir. Data yang diperoleh dari 145 responden diolah menggunakan metode PLS-SEM dengan menggunakan software statistik SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk, electronic word-of-mouth, dan citra merek memiliki pengaruh yang signifikan terhadap niat pembelian ulang konsumen pada produk Mixue di kota Malang. Selain itu, citra merek juga berperan sebagai mediator antara kualitas produk dan electronic word-of-mouth terhadap niat pembelian ulang produk Mixue di kota Malang.
OPTIMALISASI CREATIVE DIGITAL MARKETING UNTUK KEBERLANJUTAN UMKM: PENGGUNAAN GOOGLE BUSINESS DAN WHATSAPP BUSINESS Amelindha Vania; Nur Laili Fikriah
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 2, No 1 (2023): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v2i1.22916

Abstract

MSMEs in Sawojajar, Malang City, East Java Province are experiencing problems in developing their business, because they are not optimizing digital marketing creatively in marketing their products. With this training, it makes it easier for MSMEs to develop their business not only in the surrounding environment but can be recognized on a national scale. This activity aims to facilitate MSMEs who will develop their product marketing through Google Business and WhatsApp Business, so that MSMEs can use digital media professionally and reliably. With this activity, it is hoped that MSMEs in Sawojajar, Malang City, will be able to sell their products online and expand their market share outside Malang City. The method used in this activity is conducting situation analysis, needs analysis, providing training to MSMEs related to creative digital marketing, evaluating the results of the training, then conclusions and suggestions. The result of this activity is that MSME players have a Google Business account to make it easier to find their business location and can operate sales with Whatsapp Business and know how to increase sales on Whatsapp Business. This activity also provides benefits for lecturers at the State Islamic University (UIN) Maulana Malik Ibrahim Malang as implementers of the activity, so that they can implement the knowledge they have (especially digital marketing knowledge) to the wider community.
Impulsive buying behavior: scarcity impact of flash sale through arousal as mediating variable Nilam Fathia; Amelindha Vania
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4189

Abstract

The scarcity of flash sales is one of the causes of the tendency of individuals to make higher impulse purchases. This study sought to investigate the direct connection between flash sales and impulsive purchases through arousal as a mediator among 160 Generation Z in South Kalimantan who had shopped for flash sales at e-commerce Shopee. This study used an explanatory approach with 160 respondents. The data analysis method makes use of SmartPLS 4.0's Partial Least Square-Structural Equation Modeling (PLS-SEM). This study reveals that limited quantity scarcity and arousal positively and significantly affect impulsive buying. In contrast, limited time scarcity has a positive but insignificant effect on impulsive buying. In addition, the study results show that limited quantity scarcity and limited time scarcity have a positive and significant impact on arousal. In contrast, limited quantity scarcity and limited time scarcity have an indirect effect on impulsive buying through arousal. The research provides managerial implications for business owners to focus on the scarcity of flash sales to create an arousal stimulus for consumers, which results in impulse buying. This research is expected to provide knowledge to business owners regarding product marketing strategies at Shopee that are used to support increased sales
The Influence of Symbolic and Hedonic Value on Customer Engagement with Trust as an Intervening Variable for Gen Z Consumers of Eiger Products via Shopee Live-Streaming in Malang City Maya Aulia Ilma; Amelindha Vania
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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Abstract

The purpose of this study is to examine the impact of symbolic and hedonic value on customer engagement through trust in Gen Z consumers of Eiger products via Shopee live streaming. Eiger product sales have increased by 16 times thanks to Shopee live streaming, which allows buyers to see the seller in real-time and interact with them. This study's method is descriptive quantitative, with data analyzed using PLS-SEM and SmartPLS 3.0. The study's findings indicate that trust can fully mediate between symbolic value and customer engagement, while trust can only partially mediate between hedonic value and customer engagement among Gen Z consumers purchasing Eiger products through Shopee live streaming.
PERAN STORE ATMOSPHERE, SHOPPING LIFESTYLE, DAN PRICE PADA IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING : PERAN STORE ATMOSPHERE, SHOPPING LIFESTYLE, DAN PRICE PADA IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING Asna Ulya Rosidah; Vania , Amelindha
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This research is motivated by the impulsive buying behavior carried out by consumers when shopping. The aim of this research is to explain the influence of store atmosphere, shopping lifestyle, and price on impulse buying, which is mediated by positive emotions. The method used in this research is a quantitative method. Sampling used the purposive sampling technique. Data analysis in this research was carried out using PLS. The research results show that there is a significant indirect influence between store atmosphere, shopping lifestyle, and price on impulse buying through positive emotion in Ninety-Fashion Hijab in Blitar City. This proves that the hypothesis in this research cannot be fully accepted.
PERAN STORE IMAGE DAN CONTENT MARKETING TERHADAP REPURCHASE INTENTION YANG DI MEDIASI CUSTOMER SATISFACTION (Studi pada Pelanggan NTB Mall di Kota Mataram): PERAN STORE IMAGE DAN CONTENT MARKETING TERHADAP REPURCHASE INTENTION YANG DI MEDIASI CUSTOMER SATISFACTION (Studi pada Pelanggan NTB Mall di Kota Mataram) Yuni Kartika Wulandari; Vania, Amelindha
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine the effect of Store Image and Content Marketing on Repurchase Intention with Customer Satisfaction as a moderating variable for NTB Mall customers in Mataram City. The research method used is a descriptive quantitative approach, namely an explanation of the number measurement system using purposive sampling technique. The number of samples determined in this study were 90 respondents who had made purchases at the NTB Mall. The results and conclusions found are that Store image and content marketing have a positive and significant influence on Customer Satisfaction, and Store image and content marketing also have a positive and significant influence on Repurchase Intention for NTB Mall consumers. However, the role of Customer Satisfaction is not able to mediate the relationship between Store image and content marketing on Repurchase Intention for NTB Mall consumers.
Co-Authors Amelia, Adinda Rizqy Anisyah, Chumairoh Nur Ardiansyah Muhammad Arifa, Ziada Elma Arliyah, Regina Sukma Arwin Yafi Rahmatullah Asadiyah, Elia Asna Ulya Rosidah Bahtiarachim, Bagas Barkhoya, Muhammad Alfin Brilliantama Aulia Hakim Prasetyo Cahyani, Rania Defriza, Diaz Dwi Prasetyo, Benny Dzikhrullah, Harits Dijani Ellisa Fadia Laili Fajar Nuraini, Okta Fajar Pranata Fard, Ahmad Muhlis Fanmaddamkhul Fatchur Rohman Fikriah, Nur Laili Hariyono Hasyim, Muhammad Hafidz Hidayat, Syuhdan Ahmad Ikhsan Maksum Indriani, Arsita Kamila, Putri Muhtarisa Sahda Karim Sabrina, Naila Kartika Anggraeni Sudiono Putri Khoirotunnisaa, Nurul Latifah, Rahmi Yanuar Liizza Diana Manzil Li’izza Diana Manzil M Muti Udin Maya Aulia Ilma Mega Noerman Ningtyas Mei Monika Putri Mifta, Husni Nur Muhammad Hilmi Assydqi Muhammad Roihan Mahesa Putra Nila Nailatul Magfiroh Nilam Fathia Nunuk Maf'idayu Nur Laili Fikriah Nur Rahmah Ningsih Putri, Lidya Cahyaning Rahmi Yanuar Latifah Ratna Nabila Permataningrum Roihan Mahesa Putra, Muhammad Romiza, Kurnia Salsabila, Kamaludin Ahmad Setiani Setiani, Setiani Sholeha, Amialia Sri Wahyuni Sumiati Sumiati Sumiati Sumiati Vanessa Devistian Kurnia Efendi Vivin Maharani Ekowati Wesilaturrohimieh, Wesilaturrohimieh Yuly Peristiowati Yuni Kartika Wulandari Zayyi Natul Ainin