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All Journal Jurnal Ekonomi Ilmu Administrasi Publik Jurnal Bisnis dan Manajemen Jurnal Computech & Bisnis (e-Journal) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI ILTIZAM Journal of Sharia Economic Research Jurnal Ekonomi dan Manajemen Jurnal Mantik JURNAL EKSBIS JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen dan Bisnis Jurnal Informatika Ekonomi Bisnis Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Enrichment : Journal of Management Jurnal Marketing Journal of Industrial Engineering & Management Research (JIEMAR) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jurnal Manajemen dan Profesional Mejuajua Relevance: Journal of Management and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Melati: Jurnal Media Komunikasi Ilmu Ekonomi SJEE (Scientific Journals of Economic Education) Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Informatika Ekonomi Bisnis MULTIPLE: Journal of Global and Multidisciplinary Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies Strada Jurnal Ilmiah Kesehatan (SJIK) Ekopedia: Jurnal Ilmiah Ekonomi
Amelindha Vania
Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analisis Pengaruh Persepsi Kualitas Produk, Kepercayaan Terhadap Merek, dan Ewom Terhadap Keputusan Pembelian Konsumen di Shopee Barkhoya, Muhammad Alfin; Vania, Amelindha
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3014

Abstract

This study aims to analyze the effect of perceived product quality, brand trust, and electronic word of mouth (EWOM) on consumer purchasing decisions on the Shopee e-commerce platform in Malang City. With an explanatory quantitative approach, data were collected using purposive sampling method and analyzed through Structural Equation Modeling (SEM) technique. The results showed that EWOM has the most significant direct influence on purchasing decisions with a path coefficient of 0.45, followed by brand trust (0.38) and perceived product quality (0.42). The indirect influence mechanism of the three variables is also prominent, highlighting the complexity of the interaction of these factors in shaping consumer purchasing decisions. The valence dimension of EWOM and product functionality are the main indicators that influence consumer preferences. This research provides practical insights for businesses to improve marketing strategies through increasing online reviews, building brand trust, and optimizing product quality. The theoretical implications enrich the literature on consumer behavior in the evolving e-commerce ecosystem.
Analisis Dampak Influencer Marketing dan Customer Review Terhadap Impulse Buying dengan Price Discount sebagai Variabel Moderasi Pada Platform Tiktok Shop Salsabila, Kamaludin Ahmad; Vania, Amelindha
SJEE (Scientific Journals of Economic Education) Vol 9, No 1 (2025): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v9i1.199

Abstract

This study aims to analyze the impact of Influencer Marketing and Customer Reviews on Impulse Buying among university students in Malang, with Price Discount as a moderating variable on the TikTok Shop platform. Data were collected through a survey of 152 respondents using purposive sampling, and analyzed using multiple linear regression. The results show that both Influencer Marketing and Customer Reviews have a positive and significant effect on Impulse Buying, with Customer Reviews having a greater impact compared to Influencer Marketing. Additionally, Price Discount was found to have a significant effect on Impulse Buying and moderates the relationship between Influencer Marketing and Impulse Buying. However, the interaction between Customer Reviews and Price Discount showed a negative impact on Impulse Buying, indicating that price discounts are more dominant than customer reviews. These findings confirm that social factors and pricing play a crucial role in driving impulse buying on social media-based e-commerce platforms. This research provides insights for marketers to design strategies that integrate influencer promotions, customer reviews, and price discounts to increase impulse buying among young consumers.
Pengaruh Gamifikasi Terhadap Repurchase Intention Pada Aplikasi ByU Indriani, Arsita; Vania, Amelindha
ISTIKHLAF: Jurnal Ekonomi, Perbankan dan Manajemen Syariah Vol. 7 No. 1 (2025): (Maret 2025)
Publisher : Institut Agama Islam Yasni Bungo Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51311/istikhlaf.v7i1.661

Abstract

This study aims to analyze the impact of gamification on customer repurchase decisions. Using linear regression methods, the research involved 50 respondents who are ByU users in Malang City, focusing on gamification elements. The analysis results indicate that gamification has a significant positive effect on repurchase, with a regression coefficient of 0.817 and a significance level of p < 0.001. Additionally, ANOVA analysis revealed that the developed model substantially explains the variability in repurchase (F = 184.228, p < 0.001). These findings suggest that implementing gamification elements in marketing strategies can enhance customer engagement and loyalty. While this study provides valuable insights, limitations related to sample size and research design indicate the need for further studies to deepen the understanding of this dynamic. This research is expected to serve as a reference for companies in designing effective strategies to improve customer retention through gamification.
IN-SHOP EMOTIONS DAN PERCEIVED VALUE: FAKTOR PENENTU DALAM MEMBENTUK REPURCHASE INTENTION Mei Monika Putri; Amelindha Vania
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14620

Abstract

The rapid development of information technology in the business world has undergone major global transformations. This development has spurred the emergence of various types of modern retail businesses, including KTV, which have become popular in various countries and created increasingly competitive competition, which is in line with the Stimulus-Organism-Response (SOR) theory that explains how external stimuli affect individual organisms and respond in certain behaviors, and is the grand theory of this study. The aim of this study is to analyze the effect of in-shop emotions and perceived value on the repurchase intention of KKV consumers in Malang City. The method used in this study is quantitative, namely with an associative approach using a Likert scale. The sampling technique applied was nonprobability sampling with the purposive sampling method, involving 96 KKV consumer respondents in Malang City. Then, hypothesis testing will be carried out using SmartPLS software. The results of the study have shown that the in-shop emotions variable has a positive and significant effect on perceived value. Then, the perceived value variable also has a significant effect on repurchase intention. However, perceived value has a positive but not significant effect on repurchase intention
When Reviews Matter More: Exploring the Influence of Online Customer Reviews and Brand Awareness on Purchase Intention Dwi Prasetyo, Benny; Vania, Amelindha
ILTIZAM Journal of Shariah Economics Research Vol. 9 No. 1 (2025): Iltizam Journal of Shariah Economic Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/hpsr9v07

Abstract

Online food delivery is the main choice of Indonesians, along with lifestyle changes that prioritize comfort, convenience, and time efficiency. This study aims to analyze the effect of online customer reviews and brand awareness on consumer purchase intention, especially on Gacoan Noodle products sold through the ShopeeFood application. Data was mainly collected by using a quantitative approach, data was distributed to consumers who have bought Mie Gacoan product form questionnaire. The analysis method used is Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that online customer reviews have a significant influence on the purchase intention of Gacoan Noodle consumers on ShopeeFood in Malang City. Conversely, although brand awareness plays an important role in brand recognition, its effect on purchase intention is not partially significant. However, simultaneously, these two independent variables can explain most of the variation in the purchase intention of Gacoan Noodle consumers on the ShopeeFood application in Malang City.
INFLUENCE PERCEIVED VALUE AND SOCIAL MEDIA MARKETING TOWARDS REPURCHASE INTENTION WITH SATISFACTION AS AN INTERVENING VARIABLE (AT PLAYDATE FASHION STORE KEMANG JAKARTA) Sholeha, Amialia; Vania, Amelindha
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the variables that influence customer value, marketing in social media, customer satisfaction in orders to create repeat purchases at Playdate Kemang. The type of research used is quantitative with an explanatory approach. Primary data in this study utilizes questionnaire data distributed via gform. The population in this study were female workers in the manufacturing sector in Pasuruan and a sample of 90 respondents. By using probability sampling technique and using Malhotra's formula. The data was analyzed and tested using the SPLS 4 application Based on the results of the study showed that: (1). The variable perceived value has a significant effect on repurchase intention at Playdate Kemang. (2). Social media marketing variables have a significant effect on repurchase intention at Playdate Kemang. (3). The satisfaction variable has a significant effect on repurchase intention at Playdate Kemang. (4). The perceived value variable has a significant effect on satisfaction at Playdate Kemang. (5). Social media marketing variables have a significant effect on satisfaction at Playdate Kemang. (6). The satisfaction variable mediates perceived value on satisfaction at Playdate Kemang. (7). The satisfaction variable mediates social media marketing on satisfaction at Playdate Kemang.
The Influence of Digital Marketing on Community Perceptions and Health Services in Local Government-Owned Hospitals in Kediri City Muhammad Roihan Mahesa Putra; Amelindha Vania; Hariyono; Yuly Peristiowati
STRADA : Jurnal Ilmiah Kesehatan Vol. 14 No. 1 (2025): May
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/sjik.v14i1.1205

Abstract

Marketing using digital applications is very important and cannot be separated from health service units. In the context of providing health services, a hospital is starting to move towards commercialization. One way to increase the utilization of hospital services and improve public health is to develop marketing management so that more patients come to the hospital to get services. This study aims to analyze the effect of digital marketing on public perception and health services in government hospitals in Kediri City. This study uses a quantitative approach with a descriptive analytical design and cross-sectional method to test the effect of digital marketing on public perception and health services in government hospitals in Kediri City.
OPTIMALISASI STRATEGI BAURAN PEMASARAN JASA UNTUK PENINGKATAN PENJUALAN: STUDI KASUS BINTANG LAUNDRY Mifta, Husni Nur; Vania, Amelindha
Jurnal Manajemen dan Profesional Vol. 6 No. 2 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i2.2432

Abstract

Penelitian ini bertujuan untuk mengevaluasi strategi bauran pemasaran yang digunakan oleh Bintang Laundryuntuk meningkatkan penjualan dengan fokus pada pembahasan (7P) yaitu produk, harga, lokasi, promosi, orang, proses, dan bukti fisik. Metode penelitian ini adalah kualitatif dengan pendekatan studi kasus dan pengumpulan dasta dilakukan melalui observasi, wawancara secara mendalam dengan pemilik laundry dan pelanggan, dan dokumentasi. Hasil penelitian menunjukkan bahwa Bintang Laundry telah memberikan layanan jasa laundry yang berkualitas dengan harga yang kompetitif serta memiliki lokasi usaha yang strategis. Akan tetapi, Bintang Laundry belum melakukan promosi melalu media sosial sehingga cakupan pasar nya terbatas. Laundry ini hanya memiliki dua karyawan sehingga sulit menangani laundry dalam volume yang besar. Laundry ini masih menggunakan pengering matahari yang dapat berdampak terlambatnya proses pengeringan pada saat musim hujan. Oleh sebab itu, Bintang Laundry perlu untuk meningkatkan promosi, menambah jumlah karyawan, dan mencari alternatif lain untuk proses pengeringannya
Pengaruh Brand Experience terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Intervening (Studi Pada Konsumen Hanasui) Cahyani, Rania; Vania, Amelindha
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri kecantikan menjadi salah satu industri dengan tingkat persaingan yang sangat ketat. Ditambah dengan informasi yang semakin mudah didapatkan oleh masyarakat. Salah satu merek kecantikan lokal yang cukup terkenal di kalangan penikmat industri kecantikan adalah Hanasui. Penelitian ini bertujuan untuk menganalisis apakah faktor-faktor tertentu seperti pengalaman merek dapat memengaruhi loyalitas konsumen Hanasui. Selain itu, penelitian ini juga menganalisis apakah kepercayaan konsumen terhadap merek menjadi salah satu hal yang berpengaruh terhadap loyalitas konsumen sekaligus menjadi mediator antara pengalaman merek dan loyalitas konsumen Hanasui. Penelitian ini dilakukan dengan pendekatan kuantitatif menggunakan alat analisis Smart PLS versi 3. Metode analisis yang digunakan adalah Partial Least Square (PLS) berbasis Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa pengalaman merek dan kepercayaan merek berpengaruh terhadap loyalitas konsumen. Selain itu, kepercayaan merek juga mampu menjadi mediator antara pengalaman merek dengan kepercayaan merek terhadap 136 konsumen Hanasui di Kota Malang
We Trust In Green Product: The Impact Of Green Marketing And Packaging On Purchase Intention Nila Nailatul Magfiroh; Amelindha Vania
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2085

Abstract

Customers in Malang City's Generation Z are becoming more conscious of the harm that plastic garbage is doing to the environment. This study investigates the significance of green trust in establishing a connection between the impact of green packaging and marketing and the desire to make green purchases. 170 respondents made up the study's sample and were chosen based on predetermined criteria using a purposive sampling approach. The Partial Least Square (PLS) technique and descriptive statistical analysis were used in the data analysis. The results obtained suggest that green marketing and green packaging have a significant positive effect on green trust. Green trust has a significant positive impact on green purchase intention. Green marketing and green packaging have a significant positive effect on green purchase intention. Green faith acts as a strong mediating factor in the relationship between green marketing and green purchase intention, as well as between green packaging and green purchase intention.
Co-Authors Amelia, Adinda Rizqy Anisyah, Chumairoh Nur Ardiansyah Muhammad Arifa, Ziada Elma Arliyah, Regina Sukma Arwin Yafi Rahmatullah Asadiyah, Elia Asna Ulya Rosidah Bahtiarachim, Bagas Barkhoya, Muhammad Alfin Brilliantama Aulia Hakim Prasetyo Cahyani, Rania Defriza, Diaz Dwi Prasetyo, Benny Dzikhrullah, Harits Dijani Ellisa Fadia Laili Fajar Nuraini, Okta Fajar Pranata Fard, Ahmad Muhlis Fanmaddamkhul Fatchur Rohman Fikriah, Nur Laili Hariyono Hasyim, Muhammad Hafidz Hidayat, Syuhdan Ahmad Ikhsan Maksum Indriani, Arsita Kamila, Putri Muhtarisa Sahda Karim Sabrina, Naila Kartika Anggraeni Sudiono Putri Khoirotunnisaa, Nurul Latifah, Rahmi Yanuar Liizza Diana Manzil Li’izza Diana Manzil M Muti Udin Maya Aulia Ilma Mega Noerman Ningtyas Mei Monika Putri Mifta, Husni Nur Muhammad Hilmi Assydqi Muhammad Roihan Mahesa Putra Nila Nailatul Magfiroh Nilam Fathia Nunuk Maf'idayu Nur Laili Fikriah Nur Rahmah Ningsih Putri, Lidya Cahyaning Rahmi Yanuar Latifah Ratna Nabila Permataningrum Roihan Mahesa Putra, Muhammad Romiza, Kurnia Salsabila, Kamaludin Ahmad Setiani Setiani, Setiani Sholeha, Amialia Sri Wahyuni Sumiati Sumiati Sumiati Sumiati Vanessa Devistian Kurnia Efendi Vivin Maharani Ekowati Wesilaturrohimieh, Wesilaturrohimieh Yuly Peristiowati Yuni Kartika Wulandari Zayyi Natul Ainin