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The Limited Impact of Store Atmosphere on Customer Loyalty: Insights from Customer Satisfaction Mediation Wesilaturrohimieh, Wesilaturrohimieh; Vania, Amelindha
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 2 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcwwrb61

Abstract

This study seeks to assess the impact of store atmosphere on customer loyalty, with customer happiness as a mediating variable. This study employs quantitative methodologies with a descriptive approach to gather questionnaire data via Google Forms. The research site encompasses five districts in Malang City: Kedungkandang, Klojen, Sukun, Blimbing, and Lowokwaru. The sample was determined via purposive sampling, with 110 respondents. The findings indicated that store atmosphere does not influence customer loyalty, while it does impact customer loyalty; additionally, customer satisfaction affects customer loyalty, and customer satisfaction mediates the relationship between store atmosphere and customer loyalty at AADK Coffee & Eatery, Tlogomas Branch, Malang City. This research has substantial significance for practitioners and scholars in marketing and customer relationship management. This study elucidates the impact of store atmosphere on customer loyalty, with customer satisfaction acting as a mediating variable, offering significant insights for enterprises, especially within the food and beverage industry. The results suggest that although store atmosphere may not directly affect consumer loyalty, it can positively increase customer satisfaction, improving loyalty. This indicates that enterprises should prioritize establishing an engaging and enjoyable retail environment to enhance consumer happiness, cultivating increased loyalty. This study enhances the existing literature by elucidating the intricate relationship between environmental characteristics and consumer views, prompting further investigation into additional mediating variables and contexts. The quantitative methodology and data gathered from several districts in Malang City augment the generalizability of the findings, providing a basis for subsequent research in analogous urban environments.
"I Won't Buy This Product Again": The Boycott Determinants on Loyalty Using Animosity Model Approach Dzikhrullah, Harits Dijani; Vania, Amelindha
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.005

Abstract

Objectives: The paper investigates the correlation between McDonald's consumption and protest actions in Indonesia, with a particular focus on customer loyalty, customer ethnocentrism, consumer efficacy, and war animosity.Methodology: This research used the animosity model technique and a sample of around 200 respondents, determined by purposive sampling methods. Data were analyzed using the PLS-SEM method with the help of SmartPLS 3.0 software.Finding: The research demonstrates that customer ethnocentrism, consumer efficacy, and war animosity have a positive impact on boycotts, however, boycotts have an important negative effect on loyalty.Conclusion: The research analyzes the viewpoints of McDonald's customers about the CEO's position on governmental interference in a foreign country, with a particular focus on the issue surrounding the company's product. Certain customers express their dissatisfaction, while others engage in a boycott of McDonald's to compel changes in company policies. The study is conducted in Aceh, a place renowned for its strong religious convictions, with a specific emphasis on the local responses to McDonald's conduct.
Pengaruh Community Building Dan Social Marketing Di Platform Steam Terhadap Engagement Pengguna Dan Pembelian Game  (Studi Pada Pengguna STEAM Di Komunitas Grup) Muhammad Hilmi Assydqi; Amelindha Vania
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 1 (2025): Januari-Maret 2025
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the impact of community building and social marketing on the Steam platform on user engagement levels and game purchase decisions. As one of the largest digital distribution platforms in the world, Steam utilises the user community as a key element in its marketing strategy. This study used a survey method with a quantitative approach, involving 300 respondents who are active Steam users. Data analysis was conducted using linear regression to evaluate the relationship between the variables under study. The research findings revealed that community building involving interaction between users through forums, discussion groups and other features can significantly increase user engagement. In addition, social marketing through promotion on social media and co-operation with influencers was also shown to positively influence game purchase decisions. The results of this study provide an understanding of the important role of community and social marketing strategies in increasing user loyalty and driving increased sales on digital platforms. This research is expected to serve as a reference for game developers and marketers in optimising community-based marketing strategies on digital distribution platforms.
Persepsi Kualitas vs. Pemasaran Media Sosial: Memahami Efek Berbeda pada Kepercayaan Merek dan Loyalitas Merek Ratna Nabila Permataningrum; Amelindha Vania
ILTIZAM Journal of Shariah Economics Research Vol. 8 No. 2 (2024): Iltizam Journal of Shariah Economics Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/iltizam.v8i2.2770

Abstract

This study aims to examine the effect of Social Media Marketing and Perceived Quality on Brand Loyalty with Brand Trust as an intervening variable. This study was conducted on Facetology consumers in the TikTok application in five districts in Malang City. The research method uses a quantitative approach with data collection through questionnaires distributed online through google forms to Facetology consumers. The measurement scale in this study is using a Likert scale. The sampling technique used was non probability sampling technique with purposive sampling method with a sample size of 110 respondents. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 3 software to test the relationship between variables. The results showed that Social Media Marketing has no influence on brand trust. Perceived Quality has a significant effect on Brand Loyalty. Brand Trust is proven to have a positive and significant influence iton brand loyalty. The results of this study are expected to provide insight for business people, especially for marketers who are engaged in the beauty industry and use social media platforms such as TikTok to market their products. By understanding these dynamics, businesses can refine their marketing strategies to enhance brand loyalty among consumers, ultimately leading to stronger customer relationships and increased sales
The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance Vania, Amelindha; Fikriah, Nur Laili
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4546

Abstract

Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing creativity for business continuity through the role of marketing performance. The aim of this research is to look at the role of creative digital marketing in improving the marketing performance and sustainability of MSMEs. This research uses explanatory quantitative methods with data analysis techniques, namely the SmartPLS 3.0 application. The object of this research is members of MSMEs assisted by Baznas Microfinance Malang with a sample of 170 MSMEs. The results of this research explain that creative digital marketing is able to improve marketing performance and business sustainability and the role of marketing performance is able to mediate between creative digital marketing and business sustainability. The contribution of this research to science is to determine the role of creativity in digital marketing management to improve marketing performance and business sustainability. It is very important to study each dimension of creative digital marketing so that it can be applied to all MSMEs, especially Baznaz-assisted MSMEs in Malang City.
We Trust In Green Product: The Impact Of Green Marketing And Packaging On Purchase Intention Nila Nailatul Magfiroh; Amelindha Vania
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2085

Abstract

Customers in Malang City's Generation Z are becoming more conscious of the harm that plastic garbage is doing to the environment. This study investigates the significance of green trust in establishing a connection between the impact of green packaging and marketing and the desire to make green purchases. 170 respondents made up the study's sample and were chosen based on predetermined criteria using a purposive sampling approach. The Partial Least Square (PLS) technique and descriptive statistical analysis were used in the data analysis. The results obtained suggest that green marketing and green packaging have a significant positive effect on green trust. Green trust has a significant positive impact on green purchase intention. Green marketing and green packaging have a significant positive effect on green purchase intention. Green faith acts as a strong mediating factor in the relationship between green marketing and green purchase intention, as well as between green packaging and green purchase intention.
Pengaruh Pemasaran Media Sosial dan Kesadaran Merek Terhadap Minat Beli pada Konsumen Kopi Tuku di Kota Malang M Muti Udin; Amelindha Vania
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.6224

Abstract

This study aims to examine the influence of social media marketing and brand awareness on purchase intention among consumers of Toko Kopi Tuku in Malang City. A descriptive quantitative approach was employed, involving 160 respondents selected using purposive sampling. Data were collected through an online questionnaire and analyzed using the Partial Least Square (PLS) method with SmartPLS version 4.0 software. The findings reveal that social media marketing has a positive and significant impact on purchase intention, while brand awareness does not show a significant effect. These results highlight the importance of implementing effective social media marketing strategies to attract consumer interest, particularly by delivering informative and interactive content tailored to their needs.
STRATEGI CONTENT MARKETING INSTAGRAM DAN TANTANGANNYA DALAM MEMPERTAHANKAN CUSTOMER ENGAGEMENT Fard, Ahmad Muhlis Fanmaddamkhul; Vania, Amelindha
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1975

Abstract

This study aims to determine the implementation of Instagram content marketing strategies and the challenges in maintaining customer engagement. This study uses a descriptive qualitative approach. The research subjects consisted of four informants divided into two categories: internal and external subjects. The data used included primary and secondary data collected through interviews, observation, and documentation. Data analysis was conducted using the Miles and Huberman method, which includes data reduction, data presentation, and conclusion and verification stages. The results of this study indicate that the implementation of the Instagram content marketing strategy @ngopibarengpintulangit has adapted content to the needs of the audience, especially the family segment, through the use of various Instagram features. The transition from soft selling to hard selling was carried out to encourage direct audience decisions, but the consistency of uploads, caption development, and suboptimal two-way interaction resulted in uneven engagement levels.
Paradoks Pengalaman Berkesan: Peran Mediasi Kepuasan Pelanggan terhadap Loyalitas Pengguna RedDoorz Vania, Amelindha; Fajar Nuraini, Okta; Karim Sabrina, Naila; Roihan Mahesa Putra, Muhammad
Jurnal Media Komunikasi Ilmu Ekonomi Vol 42 No 1 (2025): MELATI: Jurnal Media Komunikasi Ilmu Ekonomi Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58906/melati.v42i1.262

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara pengalaman berkesan, kepuasan pelanggan, dan loyalitas pelanggan pada penginapan berbasis aplikasi berbiaya rendah, dengan studi kasus pada pengguna RedDoorz di wilayah Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei kausal eksplanatori. Data dikumpulkan melalui kuesioner daring dari responden yang memiliki pengalaman menginap di RedDoorz, kemudian dianalisis menggunakan Partial Least Squares Structural Equation Modeling. Hasil penelitian menunjukkan adanya fenomena paradoks pengalaman berkesan, di mana pengalaman yang dianggap berkesan tidak secara langsung meningkatkan kepuasan maupun loyalitas pelanggan. Kepuasan pelanggan terbukti berperan sebagai determinan utama loyalitas sekaligus memediasi secara penuh hubungan antara pengalaman berkesan dan loyalitas pelanggan. Temuan ini menunjukkan bahwa pengalaman berkesan hanya dapat mendorong loyalitas apabila mampu menghasilkan kepuasan pelanggan melalui pemenuhan ekspektasi dasar layanan. Secara teoretis, penelitian ini menegaskan bahwa peran pengalaman pelanggan bersifat kontekstual dan dapat bersifat paradoksal. Secara praktis, hasil penelitian ini menyarankan agar pengelola layanan penginapan digital memprioritaskan konsistensi kualitas layanan inti sebagai dasar pembentukan kepuasan dan loyalitas pelanggan.