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All Journal Jurnal Ekonomi Ilmu Administrasi Publik Jurnal Bisnis dan Manajemen Jurnal Computech & Bisnis (e-Journal) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI ILTIZAM Journal of Sharia Economic Research Jurnal Ekonomi dan Manajemen Jurnal Mantik JURNAL EKSBIS JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen dan Bisnis Jurnal Informatika Ekonomi Bisnis Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Enrichment : Journal of Management Jurnal Marketing Journal of Industrial Engineering & Management Research (JIEMAR) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jurnal Manajemen dan Profesional Mejuajua Relevance: Journal of Management and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Melati: Jurnal Media Komunikasi Ilmu Ekonomi SJEE (Scientific Journals of Economic Education) Pena Dimas: Jurnal Pengabdian Masyarakat Jurnal Informatika Ekonomi Bisnis MULTIPLE: Journal of Global and Multidisciplinary Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies Strada Jurnal Ilmiah Kesehatan (SJIK) Ekopedia: Jurnal Ilmiah Ekonomi
Amelindha Vania
Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence of Viral Marketing, Flash Sales, and FOMO on Impulsive Buying of Skintific Products Wahyuni, Sri; Vania, Amelindha
Ekonomi Bisnis Vol 28, No 2 (2023): EKONOMI BISNIS JULY 2023
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v28i2p1-7

Abstract

Skintific is a beauty product from Canada that has introduced its products since 2021. This beauty brand offers effective solutions to strengthen the skin barrier and overcome various skin problems through its superior products. This research aims to determine the influence of Viral Marketing, Flash Sales, and FOMO on impulse purchases of Scientific products. The population of this study is GenZ on the island of Java. The sampling technique used is purposive sampling, which is a technique that gives researchers the freedom to select samples based on certain criteria. The sample collected amounted to 92 respondents. The method used is quantitative research with descriptive statistical analysis methods and processed using PLS-SEM 4. The results of this research show that viral marketing has an insignificant positive influence on impulse purchases, Flash Sale has an insignificant positive influence on impulse purchases, and FOMO has a significant positive influence on impulse purchasing of Scientific products.
The Influence of Live-Streamers on Somethinc’s Purchase Intention at Tiktok Shop Mediated by Consumer Trust Manzil, Liizza Diana; Vania, Amelindha
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.565 KB) | DOI: 10.37034/infeb.v5i1.225

Abstract

The trend that is happening nowadays is online transactions through live-streaming or what is commonly known as live-streaming shopping. This study aims to determine the effect of live-streamers on purchase intention with consumer trust as an intervening variable. This research uses descriptive quantitative method. The population in this study are state university students who use social media TikTok in Malang City. The sample in this study amounted to 195 respondents, determined using a purposive sampling technique with criteria such as students aged 18-28 years who are TikTok social media users in Malang City who have watched live-streaming on the official TikTok account of @Somethincofficial, and have ever used TikTok Shop feature. The data analysis technique used in this study is Structural Equation Modeling (SEM) Partial Least Square (PLS) or SEM-PLS with the help of SmartPLS 3.0 software. The results of this study indicate that live-streamers have a positive and significant effect on consumer trust, live-streamers have a positive and significant effect on purchase intention, consumer trust has a positive and significant effect on purchase intention, and live-streamers have a positive and significant effect on purchase intention through consumer trust.
PENGARUH CONTENT MARKETING DAN ONLINE COSTUMER REVIEW TERHADAP PURCHASE DECISIONS (Studi Pada Konsumen Cushion Instaperfect Pada Aplikasi Shopee di Kota Malang) Khoirotunnisaa, Nurul; Vania, Amelindha
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 4 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i4.6938

Abstract

Studi ini meneliti dampak content marketing dan online customer review terhadap proses pengambilan keputusan dalam pembelian produk cushion merek Instaperfect yang dipasarkan melalui aplikasi Shopee, dengan fokus penelitian di wilayah Kota Malang. Seiring berkembangnya dunia digital, content marketing dan online customer review telah menjadi faktor krusial yang mempengaruhi pola pembelian masyarakat modern. Dalam pelaksanaannya, riset ini menerapkan pendekatan kuantitatif yang bersifat kausal asosiatif, dengan mengikutsertakan 100 partisipan yang diseleksi menggunakan teknik pengambilan sampel bertujuan. Instrumen pengambilan data berupa angket yang mengadopsi pengukuran skala Likert dengan rentang nilai 1 hingga 5. Pengolahan data statistik dilaksanakan melalui teknik analisis regresi linear berganda menggunakan program SmartPLS 4.0. Temuan riset mengindikasikan bahwa content marketing tidak memiliki pengaruh berarti pada keputusan pembelian konsumen (nilai koefisien -0,002 dengan signifikansi 0,914). Sebaliknya, online customer review menunjukkan dampak positif yang substansial (nilai koefisien 0,99 dengan signifikansi 0,000). Ketika dianalisis bersama-sama, kedua aspek tersebut memberikan kontribusi signifikan sebesar 21% terhadap proses pengambilan keputusan pembelian. Berdasarkan hasil tersebut, disarankan untuk melakukan peninjauan ulang terhadap strategi content marketing serta optimalisasi pengelolaan online customer review guna meningkatkan tingkat konversi penjualan. Kata kunci: Content Marketing, Online Customer Review, Keputusan Pembelian, Cushion Instaperfect, Shopee
PENGARUH HEDONIC SHOPPING MOTIVATION DAN DISCOUNT TERHADAP IMPULSE BUYING DIMEDIASI POSITIVE EMOTION Vanessa Devistian Kurnia Efendi; Amelindha Vania
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i11.7478

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Hedonic Shopping Motivation (X1) dan Discount (X2) terhadap Impulse Buying (Y), dengan Positive Emotion (Z) sebagai variabel mediasi pada konsumen Skintific di Kota Malang. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang diolah menggunakan metode SEM berbasis PLS melalui perangkat lunak SmartPLS 4.0. Responden penelitian berjumlah 100 konsumen Skintific. Hasil penelitian menunjukkan bahwa Hedonic Shopping Motivation dan Discount berpengaruh positif dan signifikan terhadap Positive Emotion. Selain itu, Hedonic Shopping Motivation juga memiliki pengaruh positif langsung terhadap Impulse Buying. Discount memiliki pengaruh signifikan terhadap Impulse Buying melalui Positive Emotion, sedangkan Hedonic Shopping Motivation secara signifikan memengaruhi Impulse Buying melalui Positive Emotion. Nilai R-Square menunjukkan bahwa variabel Impulse Buying dapat dijelaskan oleh Discount, Hedonic Shopping Motivation, dan Positive Emotion sebesar 75%. Sementara itu, variabel Positive Emotion dapat dijelaskan oleh Discount dan Hedonic Shopping Motivation sebesar 64%.
PENGARUH BRAND IMAGE, BRAND TRUST DAN CELEBRITY ENDORSER TERHADAP PURCHASE DECISION PADA KONSUMEN SUNCREEN FACETOLOGY DI KOTA MALANG Romiza, Kurnia; Amelindha Vania
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i7.8244

Abstract

Penelitian ini bertujuan untuk menguji pengaruh pengaruh brand image, brand trust dan celebrity endorser terhadap purchase decision pada konsumen suncreen facetology di kota malang. Metode dalam penelitian ini menggunakan kuantitatif. Sampel yang digunakan terdiri dari 105 responden. Structural equation modeling (SEM) dengan menggunakan pendekatan partial least square (PLS) merupakan metode analisis yang digunakan. Hasil penelitian menunjukkan bahwa variabel brand image, brand trust dan celebrity endorser berpengaruh dan signifikan terhadap keputusan pembelian
From screens to spontaneity: How augmented reality sparks impulse buying intention in e-commerce Anisyah, Chumairoh Nur; Vania, Amelindha
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5824

Abstract

The growing prevalence of e-commerce has transformed consumer behavior, particularly in sensory-driven industries like cosmetics. However, the absence of physical interaction with products poses challenges in building consumer confidence and driving purchase decisions. Augmented Reality (AR) has emerged as a potential solution by creating vivid and interactive virtual shopping experiences. This study examined the influence of AR on impulse buying intention, with product presence as a mediating variable, focusing on Shopee’s BeautyCam feature. A quantitative approach utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze responses from 135 women aged 18–35 in East Java, Indonesia. The findings revealed that AR significantly impacted both product presence and impulse buying intention, confirming its ability to enhance consumer engagement. However, the mediating role of product presence was not statistically significant, suggesting its limited effect on impulse buying. These results highlight the direct effectiveness of AR in stimulating spontaneous purchase behavior and underline the importance of refining AR features to maximize consumer impact. This study offers insights into leveraging AR technology to address sensory gaps in e-commerce and recommends further exploration into additional factors influencing impulse buying. Future research could investigate AR applications across diverse product categories and technological advancements, broadening the understanding of AR’s role in shaping digital consumer experiences
Pengaruh Product Quality Dan Price Terhadap Purchase Decision Dengan Brand Image Sebagai Variabel Intervening Rahmi Yanuar Latifah; Amelindha Vania
urn:multiple://2988-7828multiple.v2i128
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh product quality dan price terhadap purchase decision melalui brand image. Penelitian ini menggunakan pendekatan kuantitatif. Metode analisis yang digunakan dalam penelitian ini adalah SEM-PLS dengan menggunakan SmartPLS 3. Data yang digunakan menggunakan data primer melalui kuesioner. Sampel yang diambil sebanyak 100 responden yang ditentukan dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa product quality dapat memengaruhi persepsi positif konsumen terhadap brand image. Product quality dan price dapat mendorong konsumen untuk melakukan purchase decision. Namun, price tidak dapat mempengaruhi brand image dan brand image tidak dapat mempengaruhi purchase decision. Penelitian ini juga menunjukkan bahwa product quality dan price tidak berpengaruh positif dan signifikan terhadap purchase decision yang dimediasi oleh brand image.
THE IMPACT OF SALES PROMOTION AND PERCEIVED VALUE ON REPURCHASE INTENTION: A CASE STUDY ON SAMUDRA SUPERMARKET CONSUMERS IN MALANG CITY Arifa, Ziada Elma; Vania, Amelindha
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 3 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the impact of sales promotion and perceived value on repurchase intention among consumers of Samudra Supermarket in Malang. A quantitative approach was applied using data from 110 respondents, selected through purposive sampling. The data was analyzed using Smart PLS software to test the hypotheses. The findings reveal that sales promotion does not significantly influence repurchase intention, while perceived value has a positive and significant effect on repurchase intention. These results highlight the importance of perceived value in fostering customer loyalty, suggesting that Samudra Supermarket should focus on improving customer perceptions of value to encourage repeat purchases.
The Efficacy of Workplace Spirituality and Work Discipline on Employee Performance: Understanding the Mediating Role of Work Motivation Kamila, Putri Muhtarisa Sahda; setiani, setiani; Ekowati, Vivin Maharani; Vania, Amelindha
Relevance: Journal of Management and Business Vol. 7 No. 2 (2024): December
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v7i2.10019

Abstract

This study aimed to test and analyze the effect of workplace spirituality and work discipline on employee performance, with work motivation as a mediating variable. This study uses quantitative methods involving a population of all Tulungagung Regency Environmental Service employees. The survey was conducted using the Non-Probability Sampling method for 98 employees. The data were processed using SmartPLS version 4.0 with validity, reliability, and hypothesis testing. The results showed that workplace spirituality did not significantly affect employee performance, and work discipline did not considerably affect employee performance. Furthermore, work motivation affects employee performance. Work Motivation can also mediate the relationship between Employee Performance and Workplace Spirituality. In addition, Work motivation can also mediate the effect of Work Discipline on Employee Performance on employees of the Tulungagung Environmental Service. This research implies that focusing on Spirituality in the workplace can improve employees' emotional and psychological well-being, which can increase job satisfaction and loyalty to the organization.
Persepsi Kualitas vs. Pemasaran Media Sosial: Memahami Efek Berbeda pada Kepercayaan Merek dan Loyalitas Merek Ratna Nabila Permataningrum; Amelindha Vania
ILTIZAM Journal of Shariah Economics Research Vol. 8 No. 2 (2024): Iltizam Journal of Shariah Economics Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/iltizam.v8i2.2770

Abstract

This study aims to examine the effect of Social Media Marketing and Perceived Quality on Brand Loyalty with Brand Trust as an intervening variable. This study was conducted on Facetology consumers in the TikTok application in five districts in Malang City. The research method uses a quantitative approach with data collection through questionnaires distributed online through google forms to Facetology consumers. The measurement scale in this study is using a Likert scale. The sampling technique used was non probability sampling technique with purposive sampling method with a sample size of 110 respondents. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 3 software to test the relationship between variables. The results showed that Social Media Marketing has no influence on brand trust. Perceived Quality has a significant effect on Brand Loyalty. Brand Trust is proven to have a positive and significant influence iton brand loyalty. The results of this study are expected to provide insight for business people, especially for marketers who are engaged in the beauty industry and use social media platforms such as TikTok to market their products. By understanding these dynamics, businesses can refine their marketing strategies to enhance brand loyalty among consumers, ultimately leading to stronger customer relationships and increased sales
Co-Authors Amelia, Adinda Rizqy Anisyah, Chumairoh Nur Ardiansyah Muhammad Arifa, Ziada Elma Arliyah, Regina Sukma Arwin Yafi Rahmatullah Asadiyah, Elia Asna Ulya Rosidah Bahtiarachim, Bagas Barkhoya, Muhammad Alfin Brilliantama Aulia Hakim Prasetyo Cahyani, Rania Defriza, Diaz Dwi Prasetyo, Benny Dzikhrullah, Harits Dijani Ellisa Fadia Laili Fajar Nuraini, Okta Fajar Pranata Fard, Ahmad Muhlis Fanmaddamkhul Fatchur Rohman Fikriah, Nur Laili Hariyono Hasyim, Muhammad Hafidz Hidayat, Syuhdan Ahmad Ikhsan Maksum Indriani, Arsita Kamila, Putri Muhtarisa Sahda Karim Sabrina, Naila Kartika Anggraeni Sudiono Putri Khoirotunnisaa, Nurul Latifah, Rahmi Yanuar Liizza Diana Manzil Li’izza Diana Manzil M Muti Udin Maya Aulia Ilma Mega Noerman Ningtyas Mei Monika Putri Mifta, Husni Nur Muhammad Hilmi Assydqi Muhammad Roihan Mahesa Putra Nila Nailatul Magfiroh Nilam Fathia Nunuk Maf'idayu Nur Laili Fikriah Nur Rahmah Ningsih Putri, Lidya Cahyaning Rahmi Yanuar Latifah Ratna Nabila Permataningrum Roihan Mahesa Putra, Muhammad Romiza, Kurnia Salsabila, Kamaludin Ahmad Setiani Setiani, Setiani Sholeha, Amialia Sri Wahyuni Sumiati Sumiati Sumiati Sumiati Vanessa Devistian Kurnia Efendi Vivin Maharani Ekowati Wesilaturrohimieh, Wesilaturrohimieh Yuly Peristiowati Yuni Kartika Wulandari Zayyi Natul Ainin