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Amelindha Vania
Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Mekanisme Kognitif Niat Beli Produk Kosmetik Halal: Peran Mediasi Halal Awareness pada Pengaruh Religious Belief dan Sertifikasi Halal Shahrul Rossi; Amelindha Vania
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6696

Abstract

This study aims to examine the effect of religious belief and halal certification on purchase intention of Safi halal cosmetic products, with halal awareness as a mediating variable. A quantitative approach was employed using a survey method involving 170 potential consumers in Malang City who were aware of Safi products but had never made a purchase. The data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with SmartPLS 3 software. The results indicate that religious belief and halal certification have a positive and significant effect on halal awareness and purchase intention. Furthermore, halal awareness is proven to have a positive and significant influence on purchase intention and partially mediates the relationship between religious belief and halal certification on purchase intention. These findings suggest that stronger religious values and clear halal certification enhance consumers’ halal awareness, which subsequently increases their intention to purchase halal cosmetic products.
Co-Authors Amelia, Adinda Rizqy Anisyah, Chumairoh Nur Ardiansyah Muhammad Arifa, Ziada Elma Arliyah, Regina Sukma Arwin Yafi Rahmatullah Asadiyah, Elia Asna Ulya Rosidah Bahtiarachim, Bagas Barkhoya, Muhammad Alfin Brilliantama Aulia Hakim Prasetyo Cahyani, Rania Defriza, Diaz Dwi Prasetyo, Benny Dzikhrullah, Harits Dijani Ellisa Fadia Laili Fajar Pranata Fard, Ahmad Muhlis Fanmaddamkhul Fatchur Rohman Fikriah, Nur Laili Hariyono Hasyim, Muhammad Hafidz Hidayat, Syuhdan Ahmad Ikhsan Maksum Indriani, Arsita Kamila, Putri Muhtarisa Sahda Kartika Anggraeni Sudiono Putri Kayla Nazmeen Khoirotunnisaa, Nurul Latifah, Rahmi Yanuar Liizza Diana Manzil Li’izza Diana Manzil M Muti Udin Maya Aulia Ilma Mega Noerman Ningtyas Mei Monika Putri Mifta, Husni Nur Muhammad Hilmi Assydqi Muhammad Roihan Mahesa Putra Muhammad Roihan Mahesa Putra Naila Karim Sabrina Nila Nailatul Magfiroh Nilam Fathia Nunuk Maf'idayu Nur Laili Fikriah Nur Rahmah Ningsih Okta Fajar Nuraini Putri, Lidya Cahyaning Rahmi Yanuar Latifah Ratna Nabila Permataningrum Romiza, Kurnia Salsabila, Kamaludin Ahmad Setiani Setiani, Setiani Shahrul Rossi Sholeha, Amialia Sri Wahyuni Sumiati Sumiati Sumiati Sumiati Usmani, Nadhia Mananda Vanessa Devistian Kurnia Efendi Vivin Maharani Ekowati Wesilaturrohimieh, Wesilaturrohimieh Yuly Peristiowati Yuni Kartika Wulandari Zayyi Natul Ainin