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ITEM RESPONSE THEORY ANALYSIS ON STUDENT STATISTICAL LITERACY TESTS Herosian, Mila Yulia; Sihombing, Yeni Rafita; Pulungan, Delyanti Azzumarito
PEDAGOGIK : JURNAL PENDIDIKAN Vol 9, No 2 (2022)
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/pjp.v9i2.3800

Abstract

This study aims to evaluate the quality of statistical literacy instruments. With the ex post facto approach, the results of the statistical literacy tests of 150 students were used. Data were analyzed using PARSCALE, based on the Item Response Theory with a two-parameter GRM (2-PL) logistic model, namely item discriminant and item difficulty. The results showed that of the 12 items analyzed, all were good, and the GRM-IRT 2-PL model was the right model for statistical literacy instruments with polytomous answer types. The elements in the statistical literacy instrument have been constructed with accurate information about statistical literacy abilities ranging from -2.5 to +1.2. The least SEM occurs when the maximum test information function is assigned to the test set; therefore, it can be recommended for item analysis on other tests. The statistical literacy test items examined in this study can be used to assess student literacy statistics in various schools and regions.
Analisis Pengaruh Pengetahuan Keuangan, Sikap Keuangan Dan Locus Of Control Terhadap Perilaku Manajemen Keuangan Pada Pelaku UMKM Di Kota Medan Frienrich Perdana Sinaga; Agnes Mariani Simarmata; Adinda Putri; Yeni Rafita Sihombing
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8480

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan keuangan, sikap keuangan dan locus of control terhadap perilaku manajemen keuangan pada pelaku UMKM di kota Medan. UMKM merupakan unit usaha yang di kelola perorangan, kelompok atau badan usaha. UMKM memiliki kontribusi yang besar terhadap perkembangan perekonomian seperti penyerapan tenaga kerja, kesejahteraan masyarakat dan peningkatan PDRB. Populasi pada penelitian ini merupakan para pelaku UMKM di kota Medan. Pengumpulan data primer dilakukan menggunakan kuesioner dengan skala likert pada 96 sampel Responden yang ditentukan menggunakan rumus Lemeshow, sementara data sekunder diperoleh dari database online seperti Badan Pusat Statistik. Pengolahan data dalam penelitian ini dilakukan dengan bantuan aplikasi Statistical Package for the Social Sciences, yang mengindikasikan pada penelitian ini (1) pengetahuan keuangan berpengaruh positif signifikan terhadap perilaku manajemen keuangan pada pelaku UMKM di kota Medan (2) sikap keuangan berpengaruh positif signifikan terhadap perilaku manajemen keuangan pada pelaku UMKM di kota Medan (3) locus of control tidak berpengaruh signifikan terhadap perilaku manajemen keuangan pada pelaku UMKM di kota Medan (4) pengetahuan keuangan, sikap keuangan dan locus of control berpengaruh signifikan terhadap perilaku manajemen keuangan pada pelaku UMKM di kota Medan.
PENGARUH UKURAN PERUSAHAAN (FIRM SIZE), RETURN ON ASSETS (ROA), EARNING PER SHARE (EPS), DEBT TO EQUITY RATIO (DER) TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA (BEI) PERIODE 2020-2023 Budi, Jasa; Lilia, Wirda; Sihombing, Yeni Rafita
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/wbxhks85

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Ukuran Perusahaan (Firm Size), Return On Assets (ROA), Earning Per Share (EPS), dan Debt to Equity Ratio (DER) terhadap harga saham perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020-2023. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif dan analisis regresi linear berganda. Sampel penelitian terdiri dari 128 data keuangan dari 32 perusahaan manufaktur yang dipilih secara purposive sampling.  Hasil penelitian adalah Ukuran Perusahaan (Firm Size), EPS berpengaruh secara parsial Terhadap Harga Saham pada Perusahaan Manufaktur di Bursa Efek Indonesia (BEI) Periode 2020-2023. ROA, DER tidak berpengaruh secara parsial Terhadap Harga Saham pada Perusahaan Manufaktur di Bursa Efek Indonesia (BEI) Periode 2020-2023. Ukuran Perusahaan (Firm Size), Return On Assets (ROA), Earning Per Share (EPS), Debt to Equity Ratio (DER) berpengaruh secara simultan Terhadap Harga Saham pada Perusahaan Manufaktur di Bursa Efek Indonesia (BEI) Periode 2020-2023. Penelitian ini memberikan implikasi praktis bagi investor dan manajemen perusahaan dalam pengambilan keputusan investasi dan kebijakan keuangan. Saran untuk penelitian selanjutnya adalah menambah variabel lain dan memperpanjang periode pengamatan untuk memperdalam analisis.   
THE INFLUENCE OF PRICE PERCEPTION, SHIPPING COSTS, AND MARKETING CONTENT ON PURCHASE DECISIONS WITH TRUST AS A MODERATING VARIABLE AMONG SHOPEE MARKETPLACE USERS IN MEDAN CITY Edward, Yusuf Ronny; Louise, William; Lie, Darwin; Guci, Dede Ansyari; Sihombing, Yeni Rafita
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 12 No 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima Ind
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price perception, shipping costs, and marketing content on purchase decisions, with trust serving as a moderating variable among Shopee marketplace users in Medan City. The rapid growth of e-commerce platforms has intensified competition, making it essential for online marketplaces to understand consumer behavior, particularly the factors that shape purchasing decisions. A quantitative method was applied using purposive sampling, involving respondents who have made purchases on Shopee. Data were obtained through structured questionnaires and analyzed using multiple linear regression combined with Moderated Regression Analysis (MRA) to examine both direct and moderating effects. The findings reveal that price perception significantly influences purchase decisions, indicating that consumers evaluate fairness, attractiveness, and value before making online purchases. Shipping costs also have a significant positive effect, demonstrating that affordable or subsidized delivery fees encourage higher purchase intention. Marketing content, including product descriptions, visuals, and digital promotions, likewise significantly affects purchasing decisions by enhancing consumer engagement and information clarity. However, trust does not moderate the relationship between these independent variables and purchase decisions, suggesting that the influence of price, shipping costs, and marketing content remains consistent regardless of trust levels. These results highlight the importance for e-commerce platforms to optimize pricing strategies, reduce delivery fees, and strengthen marketing content to drive consumer decisions.
PENGARUH PROFITABILITAS, NILAI PERUSAHAAN, DAN TINGKAT BUNGA TERHADAP STRUKTUR MODAL PADA PERUSAHAAN SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Angat, Christina; Wijaya, Padma Sari; Sihombing, Yeni Rafita
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1dsnky75

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh profitabilitas, nilai perusahaan, dan tingkat bunga terhadap struktur modal pada perusahaan sektor perbankan yang terdaftar di Bursa Efek Indonesia. Metode penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian 57 perusahaan sektor perbankan yang terdaftar di Bursa Efek Indonesia. Teknik pengambilan sampel yang digunakan adalah purposive sampling sehingga diperoleh sebanyak 230 sampel. Jenis penelitian merupakan penelitian kuantitatif, teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa profitabilitas tidak berpengaruh terhadap struktur modal pada perusahaan sektor perbankan terdaftar di Bursa Efek Indonesia. Nilai Perusahaan berpengaruh negatif dan signifikan terhadap struktur modal pada perusahaan sektor perbankan terdaftar di Bursa Efek Indonesia. Tingkat Bunga berpengaruh negatif dan signifikan terhadap struktur modal pada perusahaan sektor perbankan terdaftar di Bursa Efek Indonesia. Profitabilitas, nilai perusahaan dan tingkat bunga berpengaruh signifikan terhadap struktur modal pada perusahaan sektor perbankan terdaftar di Bursa Efek Indonesia
The Influence of Brand Image, Customer Satisfaction and Advertising on Purchase Decisions of Lion Air Tickets (A Case Study on Medical Students at Universitas Prima Indonesia) Melissa Edwina Pangeran; Yeni Rafita Sihombing; Alvi, Alvi
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 03 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the increasingly competitive business of air transportation services, consumer purchase decisions have become a vital indicator influenced by various factors such as brand image, satisfaction, and advertising effectiveness. Studies on Lion Air indicate that despite having an extensive network and competitive pricing, consumer interest has remained relatively low and unstable in recent years. This is influenced by a less-than-positive brand image, suboptimal customer satisfaction levels due to various service complaints, and advertising that is perceived as less engaging and informative. These three factors collectively contribute to weakening purchase decisions, making it essential to conduct research to understand and enhance competitiveness and consumer trust, particularly among critical demographics such as students. The population of this study consists of students from the Faculty of Economics at Universitas Prima Indonesia who have used Lion Air at least twice. Since the exact population size is unknown, the Lemeshow formula was utilized to determine the sample size for an uncertain population. The sampling technique employed was accidental sampling, based on the availability and willingness of respondents. Calculations used a 95% confidence level ($Z = 1.96$), maximum estimation ($p = 0.5$), and a 10% margin of error ($d = 0.1$), resulting in a total sample of 96 respondents. The conclusion of this study demonstrates that brand image, customer satisfaction, and advertising individually influence the decision to repurchase Lion Air tickets. Furthermore, these three variables simultaneously have a significant effect on repurchase decisions.