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Public Relations Communication Strategy in Building the Image of an Environmentally Friendly Hotel: an Analysis of Greenotel Cilegon Rina Fitriana; Jaiz, Muhammad; Nina Yuliana; Kurnianingsih, Asih; Rini, Nuryadina Augus
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.744

Abstract

The increasingly competitive hospitality industry encourages each hotel to build strong differentiation, including through the formation of a brand image relevant to sustainable values. Greenotel Cilegon as a three-star hotel carries an environmentally friendly (go green) concept in the middle of the industrial area of ​​Cilegon City, thus requiring an effective Public Relations communication strategy to strengthen this image. This study aims to analyze the Public Relations communication strategy in shaping the image of an environmentally friendly hotel at Greenotel Cilegon. Using a qualitative approach with a case study method, data was obtained through in-depth interviews, field observations, and documentation, then analyzed through the process of data reduction, data presentation, and drawing conclusions. Information Integration Theory is used as a foundation in understanding the process of forming public perception. The results show that Greenotel Cilegon's Public Relations communication strategy is carried out through consistent social media content management, publication of environmentally oriented activities, utilization of travel e-commerce platforms, and the creation of hotel space experiences that highlight sustainable values ​​through recycled material designs. This strategy is proven to strengthen brand associations related to the uniqueness of the go green concept, natural aesthetic values, and commitment to the environment, thus supporting the formation of a positive image in the public mind. This study confirms that the success of an eco-friendly hotel image is determined by the consistency of communication messages and the alignment between symbolic communication and the real experiences received by visitors
Kesopanan Berkomunikasi Dalam Wawancara NCT Dream Bersama Ggondaehee Siti Naimah; Nina Yuliana
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 2 No. 4 (2024): Juli: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v2i4.192

Abstract

This study analyzes the language and behavioral politeness in the interaction between NCT Dream members Renjun and Jeno and host Ggondaehee on the show "Let's Eat." This study adopts Brown and Levinson's politeness theory, which includes strategies for maintaining positive and negative face and managing potentially face-threatening acts (FTAs). The purpose of this study is to understand how politeness strategies are applied in maintaining positive and negative face and managing FTAs in the interaction. The research method used is descriptive qualitative with video analysis as the main data source. The results show that Renjun and Jeno respond to FTAs from Ggondaehee with politeness strategies that reflect respect and politeness, such as waiting for Ggondaehee to start eating and responding to compliments in a friendly manner. Ggondaehee used on-record and off-record FTA strategies to manage the interaction, such as giving direct orders and using humor. This study found that positive and negative politeness strategies were used effectively by both parties to maintain the harmony of the interaction and avoid conflict.