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All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences SOCA: Jurnal Sosial Ekonomi Pertanian PIRAMIDA E-Journal of Tourism Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS ASEAN Journal on Hospitality and Tourism Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Hexagro Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Agribusiness Journal International Journal of Agriculture System Jurnal Agribest Indonesian Journal of Small Scale Farming Jurnal Ilmiah Teknologi Pertanian Agrotechno

KETUT BUDI SUSRUSA

Program Studi Agribisnis Fakultas Pertanian Universitas Udayana, Jalan PB Sudirman Denpasar 80232, Bali

Author-ID : 243767

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Primatani Terhadap Peningkatan Pendapatan Petani Perkebunan di Kecamatan Busungbiu NN. Arya; K. Budi Susrusa; M. Narka Tenaya
JURNAL MANAJEMEN AGRIBISNIS Vol. 2 - No. 1 - Mei 2014
Publisher : Universitas Udayana

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In 2006 up to 2009, Assessment Institue for Agriculture Technology (AIAT) of Bali, conducted Primatani assessment in Busungbiu district. There are several technologies introduced in the study, namely: (1) improvement of cultivation technology of coffee, cocoa, and goats, (2) processing of coffee and cocoa waste into animal feed, (3) processing of goat manure into organic fertilizer, and (4 ) processing of integration farming products. In this regard, the research aims to analyze the influence of Primatani to: (1) farmers income, (2) the extention of farmers' income, (3) contribution of the integration farming income to totally farm household income, (4) employment; ( 5) farmers' income distribution, and (6) the factors that influence farming integration income. The research was conducted in the Sepang and Pucaksari villages in July to September 2013. Respondents are farmers who implemented farming integration of Robusta coffee plants and goats. They are determined by disproportional random sampling. Respondents were divided into two groups, namely: the Primatani cooperators and not Primatani cooperators group. Number of samples are determined by Slovin theory. The data is collected by surveys. The data was analyzed by independent samples t-test, Lorenz curve, Gini coefficient, and Structural Quation Modeling of Partial Least Square method. The result of analysis showed, (1) the integration farming income in the Primatani cooperators group higher than not Primatani cooperators group; (2) sources of income in the Primatani cooperators group more than not Primatani cooperators group; (3) contribution of integration farming income to total income of household farmers in both sample groups are relatively equal, (4) sum of employ in the Primatani cooperators group higher than not Primatani cooperators group; (5) equitable distribution of income, and (6) factor of coffee plantation and goats farming influence on integration farming income.

KINERJA RANTAI PASOK BUNGA POTONG DI KOTA DENPASAR dice fice siska; Ketut Budi Susrusa; I Made Sudarma
JURNAL MANAJEMEN AGRIBISNIS Vol 7 No 2 (2019): OKTOBER 2019
Publisher : Universitas Udayana

Activities related to international and national meetings in Bali require cut flowers and their arrangements as a means of decoration and so on. Bali only produces a few types of cut flowers so it is supplied by cut flowers from outside Bali. This study aims to analyze the performance of cut flower supply chains in Denpasar City. The study was conducted in Denpasar with a descriptive qualitative approach. Determination of respondents using the snowball method with a total of 53 people consisting of farmers, suppliers, distributors, retailers and cut flower consumers. The results showed that the four types of cut flowers that dominated the cut flower market in Denpasar were roses, chrysanthemums, peacock and savory night. There were four large distributors who distribute cut flowers to 76 retailers in Denpasar City. Cut flowers from regions in West Java and East Java are sent every day. When payment can be made in cash which is directly paid on the spot, with credit or by transfer using mobile banking. Supply chain performance can be seen from the farmer's share ranges from 30% - 45% of the retailer's price. Which has the lowest share of farmer’s share was nightly flowers (30%) followed by roses (35%) then pikok flowers (36%) and the highest was chrysanthemums (45%). Share prices at the supplier level ranges from 40% - 65% of the retail price and at the distributor level ranges from 50% - 80% of the retail price. Revenue and cost ratios are dominated by retailers with a range between 4.71 - 10.76. Each member of the marketing agency performs different marketing functions depending on the needs including: product transportation, sorting and grading, packaging, packaing, transportation and distribution. Herewith the costs incurred have an impact on the prices received by end consumers. The concentration ratio (CR 4) at the retail level is 42.17 or belongs to a weak oligopoly market structure. Keywords: Cut flowers, supply chain performance

Dampak Pengembangan Agribisnis pada Subak terhadap Pendapatan Rumah Tangga Petani (Kasus di Subak Guama, Kecamatan Marga, Kabupaten Tabanan) N. Yudiarini; K. Budi Susrusa; NW. Sri Astiti
JURNAL MANAJEMEN AGRIBISNIS Vol. 2 - No. 1 - Mei 2014
Publisher : Universitas Udayana

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Agriculture and rural development in Indonesia seems to be less attention. If the farmer working individual, with a small area and low capital, they are in a weak position. Rice fields in Bali can not be separated from subak who have an exellence management, efficiency in the allocation of natural and human resources. The purpose of this study was to determine the household income of farmers in Subak Guama, find the distribution of income in Subak Guama and the factors that influence household income of farmers in Subak Guama. The population of the study is all the farmer in Subak Guama. Simple random sampling technique, from 86 people were used. Data obtained were tabulated and analyzed by quantitative and qualitative. The result show that the average household income of farmers in Subak Guama Rp 68.972.115,38/year or Rp 5.747.676,28/Month. Per capita income of farmers in Subak Guama Rp14.674.918,17/year. Gini ratio numbers is 0,324, said low lameness, it means there is an equal distribution income of farmers in Subak Guama. Factors affecting farmers' household income simultaneously ie age of farmer, Subak role , social and economic benefits . Partial factors that affect household income of farmers is land area, length of education, KUAT and Subak role, social, economic and technical benefits. The suggest based on the findings of the study, that the intensive training required to Subak Guama members to increase knowledge about the agribusiness and can increase revenue. Motivation to younger generations as farmers urgently needed, KUAT is expected to buy all the farmer production .

Tingkat Keberhasilan Program Pengembangan Usaha Agribisnis Perdesaan di Kabupaten Ende Provinsi Nusa Tenggara Timur Philipus N. Supardi; Ketut Budi Susrusa; I Wayan Budiasa
JURNAL MANAJEMEN AGRIBISNIS Vol. 3 - No. 2 - Oktober 2015
Publisher : Universitas Udayana

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Rural Agribusiness Development Program is a breakthrough program of Ministry of Agriculture for poverty reduction and employment, as well as for development gap reduction between central and regional regions and between sub-sectors. Ende Regency is one of beneficiary of Rural Agribusiness Development Program in East Nusa Tenggara province. The objectives of this study are assessing the success rate of the Rural Agribusiness Development Program in Ende Regency and assessing factors affecting the success of Rural Agribusiness Development Program in Ende Regency with survey method. The study population is the Farmers Group Association (GAPOKTAN) as the beneficiary of Rural Agribusiness Development Program in the year of 2010. Sampling is done randomly (random sampling) with a total of 30 GAPOKTAN. Data was analyzed quantitative descriptively and relation analysis with partial least squares (PLS). The success rate of the Rural Agribusiness Development Program in Ende Regency is classified as less successful with the score of 2.1. Simultaneously, all the exogenous factors: Organizational Factor (X1), Rural Agribusiness Development Program Management Factor (X2), Agribusiness Factor (X3), Entrepreneurial Factor (X4), Agribusiness Management Factor (X5), and Leadership Factor (X6) collectively have strong influence towards the success of Rural Agribusiness Development Program. Partially, not all of the six variables affecting the success of the program, in which the Agribusiness variable has no influence towards the success of the Rural Agribusiness Development Program. Suggestions may be submitted to this study are the enhancement of the Farmers Group Association Boards capability as the facilitators by conducting comparative study to regencies or provincies whose Rural Agribusiness Development Programs are successful in conducting trainings, that the business can be developed that absorb labours, intensive supervission of the government and monitoring and evaluation by the regency coordinating team related to financial management.

The Performance of Extension Workers toward the Success of Rural Aquaculture Development Program in the East Sumba Regency, East Nusa Tenggara Elfis Umbu Kantongu Retang; Ketut Budi Susrusa; I Made Sudarma
JURNAL MANAJEMEN AGRIBISNIS Vol 4 No 2 (2016): Vol. 4 - No. 2 - Oktober 2016
Publisher : Universitas Udayana

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The success of the aquaculture farming group in the development of rural aquaculture is highly determined by the cooperation and the commitment of the entire farming group, technical team, and extension institutions, particularly government employee and contract fishery assisting extension workers. The present study aimed to analyze the effects of extension workers’ performance and direct community assistance on the success of the Rural Aquaculture Development Program (Pengembangan Usaha Mina Perdesaan Perikanan Budidaya – PUMP-PB) in the East Sumba Regency. Data was analyzed using a descriptive qualitative and partial least square (PLS) method. Data collection was carried out by interview, observation, and documentation. Meanwhile, a census sampling method was employed to select a total of 102 respondents from 17 groups, from which 6 persons were selected (3 persons in management and 3 persons as members). Results show that: 1) extension workers’ performance have a highly significant influence on the success of the Rural Aquaculture Development Program in the East Sumba Regency, with facilitating the strengthening of Pokdakan agencies as a dominant extension workers performance indicator; 2) the direct community assistance from the Rural Venture Development of Aquaculture have a significant impact on the success of Rural Aquaculture Development Program in the East Sumba Regency, with distribution of direct community assistance as a dominant extension workers performance indicator; 3) collectively, both the extension workers’ performance and the direct community assistance of PUMP-PB variables appears to have a significant influence on the success of the PUMP-PB program, with a coefficient of determination (R2) value of 27.90%. The study suggests that it is imperative to increase the performance of extension workers in rural aquaculture development program in the East Sumba Regency, as it has been proven to have a positive impact on the success of the program. It is also necessary to extend the provision of direct community assistance, which has played a significant role in the success of the rural aquaculture development program. Further research is needed to determine other factors that may influence the success of the rural aquaculture development program in the East Sumba Regency.

PENGARUH BIAYA BAURAN PROMOSI TERHADAP OMZET PENJUALAN USAHA AGRIBISNIS DI DENPASAR Putu Evi Henda Niri Antari; Ketut Budi Susrusa; Ketut - Suamba
JURNAL MANAJEMEN AGRIBISNIS Vol 7 No 1 (2019): MEI 2019
Publisher : Universitas Udayana

ABSTRACT Marketing requires more than just developing a good product, set an attractive price, offering an affordable prices, but also need to promote the product itself. The success of a marketing program also determined by promotion mix. This research aimed to analyzed the influence of promotion mix cost simultaneously, partially and the most dominantly variable toward the sales turnover of agribusiness company in Denpasar. The research method was used descriptive statistics. Through descriptive statistical analysis will be described and described characteristic table of respondents, while the influence of promotion mix cost to sales turnover using multiple linear regression analysed using the help of SPSS program version 22.0. Based on multiple linear analysis, the results of research showed promotion mix variables give simultaneous positive and significant effect toward the sales turnover p ? 0.05 with determination coefficient 0.575 or 57.5 %. Partially, all of five variables promotional mix showed that the cost of advertising, cost of personal selling, cost of sales promotion and cost of direct marketing give significant affect, while the variable cost of public relations showed insignificant results. The most dominant variable affecting the sales turnover is the cost of sales promotion with standardized beta coefficient point to 0.463. Suggestions that can be given by the author to agribusiness entrepreneurs in Denpasar in order to implement promotional mix cost policies that are appropriate in the future to be in accordance with the capabilities and budget owned by the company. The combination of the five components of the promotional mix costs is still carried out, but must pay attention and consider allocating funds efficiently into the promotional mix costs so that the company does not experience losses.

The Performance of Extension Workers Toward the Success of Rural Aquaculture Development Program in the East Sumba Regency,East Nusa Tenggara Elfis Umbu Katongu Retang; Ketut Budi Susrusa; I Made Sudarma
JURNAL MANAJEMEN AGRIBISNIS Vol 4 No 1 (2016)
Publisher : Universitas Udayana

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Pengaruh Karakteristik Situasional dan Komponen Kualitas Layanan Gerai Starbucks terhadap Keputusan Pembelian Ulang Danny Adityo; Dwi Putra Darmawan; K. Budi Susrusa
JURNAL MANAJEMEN AGRIBISNIS Vol. 2 - No. 1 - Mei 2014
Publisher : Universitas Udayana

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Increasing in coffee industries attract investor to invest their funds in this business field. One of investor that attracted in this field industry is Starbucks. Starbucks is known as international coffee shop that has good reputation on service quality. In this time service quality is being important things due to its affect to purchasing decision. Situational variable is another thing that affect to purchase decision. This research is aimed to know the affect of situational variable and service quality to repurchase decision at Starbucks. This research use regression analysis to measuring and knowing the affection of situational variable and service quality to repurchasing decision at Starbucks. The subject of this research is consumer of Starbucks in Bali. Based on Roscoe’s theory that stated in multivariate research sample size at least 10 times of number variables. This research use 9 variables, so minimal sample for this research is 90, but on its research the sample were added become 150 to make better result. The result of this research was developed two phase of research. In the first phase thirty amount of questionnaire were spread to the consumers to be analyzed for validity and reliability test. From 38 questions, all were stated as a valid question if its Alpha Pearson correlation was bigger than 0,3 (? ? 0,3). Reliability test result standard value r > 0,6. Cronbach’s alpha based on standarized items resulted 0,972 (> 0,6). It means the indicators were reliable and coud be spread to the respondent. The second phase, questionnaires were given to the customers and then been analyzed. From this analyzing get some result that service quality dimension variables such as tangible, reliability, responsiveness, assurance, and empathy has positive affect to repurchase decision. And for situational variable there are three variable that has positive affect to repurchase decision such as temporal perspective, task definition, and mood. Meanwhile, social surroundings didn’t give positive affect to repurchase decision.

Hubungan Antara Jiwa Kewirausahaan dan Manajemen Agribisnis terhadap Keberhasilan Usaha Jamur Tiram di Kota Denpasar Ni Wayan Purnami Rusadi; Ketut Budi Susrusa; I Gede Setiawan AP
JURNAL MANAJEMEN AGRIBISNIS Vol. 3 - No. 2 - Oktober 2015
Publisher : Universitas Udayana

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Oyster mushroom cultivation is one of the right businesses to be developed in Denpasar. It is based on high market demand and terraced cultivation usage system which is able to save the land. The success of oyster mushroom business is influenced by many factors such as entrepreneurial spirit ability and agribusiness management. The purpose of this study was to analyze the influence of entrepreneurial spirit and agribusiness management to oyster mushrooms business success in Denpasar. This study was conducted to oyster mushroom farmers who have at least 1000 baglog (growth media) with minimum 1 year cultivation period. The number of samples was determined by 36 respondents of mushroom farmers who were scattered in Denpasar. The data analysis techniques which were used were SPSS and Smart PLS program. The result of the relation between variable which used PLS in the structural path coefficient showed that there was a positive and very significant relationship with more than 2,72 t-statistic value. There was a positive and very significant relationship with 5,990 t-statistic value of entrepreneurial spirit variable to oyster mushrooms business relationship. Agribusiness management to oyster mushrooms business success had a positive and very significant relationship with 6,670 t-statistic value. Entrepreneurial spirit variable to agribusiness management had a positive and very significant relationship with 49,555 t-statistic value. Goodness of fit evaluation showed that Q2 value was 0,969 which had a meaning that 96,95% information which was in the data could be explained by model and 3,1% remaining was explained by another model. The most influenced indicator in entrepreneurial spirit variable was creative character with 0,927 outer loading value. The most influenced indicator in agribusiness management variable was agribusiness development with 0,874 outer loading value. The most influenced indicator in oyster mushrooms business variable was oyster mushroom farming income improvement with 0,866 outer loading value. This study suggests farmers to improve their entrepreneurial spirit and manage the oyster mushroom business better than before to get a maximum result. Creative character in developing this business becomes the strong main asset to compete with another oyster mushroom which comes from outside Denpasar. The government should give the policy which is related to oyster business assistance and make a plenty promotion of this healthy food therefore it can be more known by people.

Analisis Kinerja Keuangan pada Koperasi Serba Usaha di Kabupaten Buleleng I M. SARJANA; K. BUDI SUSRUSA; DWI PUTRA DARMAWAN
JURNAL MANAJEMEN AGRIBISNIS Vol. 1, No. 2, Oktober 2013
Publisher : Universitas Udayana

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The development of cooperation in Indonesia is very fast. It can be seen from the fact that the chosen of year 2012 as the year of cooperation. The development of a cooperation can be seen from its financial performance. From seing it, the stakeholders/the outsider party can find out how well a cooperation runs its business. The financial performance of a cooperation can be judged from 5 aspects. They are : capital aspect, the quality of productive active, management aspect. Rentability aspect and liquidity aspect, according to Peraturan Koperasi Serba Usaha (the rule of multi- business cooperation) which was issued by the government through Kep Men Kop no 129 year 2002. The objective of this research is to find out how well the cooperation runs its activities, based on the rule issued by the government. And also to find out the influence of financial performance such as : solvability ratio (debt to asset ratio and debt to equity ratio), activity ratio (receivable turnover and cash turnover). Rentability ratio (earning), liquidity ratio (current ratio) toward the ability of cooperation in gaining the profit. This research is an explainatory research. The data collecting is done by taking 11 samples from 152 multy-businesses cooperation emerged in Buleleng regency. By using persuasive random sampling method, from 11 samples and their financial report: Balance sheet and lost and profit report. The instrument of data collecting is documentary study by studying the existing data from until 2012. From the result of analysis of financial ratio comparing with the standard pointed out in Kep Men no 129, year 2002, it can be found out that the average of current ratio and debt to equity ratio can be categorized as very efficient. The economy rentability and cash turn over are categorized as effisient enough, and debt to asset ratio and receivable turnover are categorized as less effisient. The financial ratio has significant influence simultaneously towards economy rentability, meanwhile, partially, it is only debt to asset ratio which has significant influence towards the rentability. Meanwhile the other four factors (aspects) don’t has significant influence. The analysis of this research is based on the result of t-test and F test done during the research.

Co-Authors A.A.A WULANDIRA SUDIRAJELANTIK AMARA PRISILYA BALMED Anak Agung Ayu Wulandira Sawitri Djelant Anak Agung Istri Arundhati Aiswara Anak Agung Putu Agung Suryawan Wiranatha Andayani, Ni Luh Nyoman Sinta Dewi ANGGRENI, I. G. A. A. LIES Ary Bakhtiar Ary Bakhtiar AStiningsih, Ana Agung Made BELLO ARDA UTAMA DAMANIK, ELVRIDA PRIMAYANTI Danny Adityo DESAK MADE PRADNYA GAYATRI Dewani, Luh Ayu Karunia Dewi, Ni Made Ayu Vionita Dewi, Ni Made Gita Santhika DIAN WIDY KUSUMAWATI dice fice siska Dwi Dili Aprianna Putri DWI NOVITASARI DWI PUTRA DARMAWAN EDSA, INDY Eka Swarnadi Luh Elfis Umbu Kantongu Retang Elfis Umbu Katongu Retang Ernalsalia Ateta EVITA YULISETIANI GEDE DELIN SANJAYA Gede Mekse Korri Arisena Gusti Ngurah Alit Susanta Wirya HESTIN YUSWANTI I D.G. Mayun Permana I Dewa Gde Mayun Permana I Dewa Gede Raka Sarjana I Dewa Putu Oka Suardi I Gede Setiawan Adi Putra I Gede Setiawan AP I GUSTI AGUNG AYU AMBARAWATI I Gusti Alit Gunadi I GUSTI AYU AGUNG DEWI MAHAYANI I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Ayu Lani Triani I Kadek Agus Widiarta I Ketut Rantau I Ketut Suamba I M. SARJANA I MADE ADI DWIRANA PUTRA I MADE ANANDA WIGUNA, I MADE ANANDA I Made Antara I Made Atmika I MADE SANATHANA DHARMA I Made Sudarma I Made Sudarma I MADE SUDARMA I putu Gede Ardhana I PUTU PURNA JAYA I Putu Wisnumurti Utama Buda I WAYAN BUDIASA I Wayan Ramantha I WAYAN WINDIA Ida Ayu Listia Dewi Ida Ayu Putri Darmawati Ida Ayu Putri Lingga Sari Ida Ayu Putu Hemy Ekayani Jaya Pramono K. Agus Wirawan KADEK YUNNI DWIASTARI Kadhung Prayoga, Kadhung Karyati, Ni Ketut KOMANG AGUS PUTRA SARASWATI Luh Ayu Karunia Dewani LUH PUTU DEWI SUKMAYANTI Luh Putu Widia Sri Mastini M. Narka Tenaya Made Antara Made Antara MADE WAHYU LESTARI MAHAYANI, KOMANG IRA Mariyani, Ni Luh Devi Darmika MUHAMMAD AGUS SUPRAYUDI N. Yudiarini NI KADEK AYU LILIS UPAYANI NI KADEK MARITA DEWI Ni Ketut Karyati NI LUH MADE BINTANG LARASTI Ni Luh Prima Kemala Dewi NI LUH TRISNA DIPA WAHYUNINGSIH NI MADE CLASSIA SUKENDAR NI MADE SRI WEGA YANTI Ni Nyoman Juli Nuryani NI PUTU ARI PURNAMAYANI NI PUTU FEBRI KRISNA DEWI NI PUTU VIVI FEBRYANA NI WAYAN EVI SUWARIYATI Ni Wayan Purnami Rusadi NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI NI WAYAN WITRI WIJAYANTI Nita Agustini NN. Arya Nurfadillah, Suryani Nyoman Parining Paendong, Stella Maria Pingkan PALGUNA, I MADE ANGGI Parameswari, Ni Wayan Mita Philipus Nerius Supardi PRADNYAYANTI, NI PUTU WULAN MANIKA Purnamasari, I Gusti Ayu Agung Jaya PUTRI RAHMAWATI DEWI S PUTU AYU RATNA DEWI Putu Evi Henda Niri Antari PUTU IKA FRANSISKA Putu Oktavia Kusumadewi PUTU SRI ADNYASARI PUTU SUGIARTAWAN Putu Udayani Wijayanti Rahayu, I Putu Yoga Darma Rahel Anggun Pramita RATNA KOMALA DEWI Rindang Dwiyani Saptono Iqbali SARAH IMANUELLA TAMBUNAN SARDI, ANTONIUS JULIAN ARIE Sinta Dewi Andayani, Ni Luh Nyoman Stella Maria Pingkan Paendong THERESIA I GUSTI AGUNG BULAN VITRIA WULANDARI Yohanes Setiyo Yohanes Setiyo

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