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Pengaruh Promo Diskon dan Experiential Marketing terhadap Penjualan di PT Rekadia Solusi Teknologi Muhammad Ardissyah Bramasta; Elmira Siska
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.870

Abstract

Rapid technological innovation affects various aspects of life, including how a company works. One of them is the shift from using paper as a means of writing and files as a means of storage to a computer application commonly known as Microsoft 365 which is cheaper and more efficient. In the world of accounting, there is a trend of increasing performance and time efficiency which is the center of a problem that is quite inflamed by various parties of companies and consumers. This study aims to analyze the influence of discount promo strategies and experiential marketing on sales at PT Rekadia Solusi Teknologi. The approach used is a quantitative method with a population and sample of 34 respondents selected using the saturated sample method. Data were collected through questionnaires, interviews, observations, literature studies, and documentation during the period April - May 2025. Data analysis was carried out using SPSS with data quality tests, classical assumptions, multiple linear regression, t-test, f-test, and coefficient of determination. The results of the study showed that discount promos partially had a positive and significant effect on sales. Experiential marketing also has a positive and significant effect on sales at PT Rekadia Solusi Teknologi. Simultaneously, discount promos and experiential marketing have a positive and significant effect on sales.
Pengaruh Green Bond dan Green Budget Tagging terhadap Pembangunan Berkelanjutan di Indonesia Elmira Siska; Rini Larasati Irawan; Tri Lestari; Sri Rahayu; Alya Kanaya Alfita
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.209

Abstract

Sustainable development is one of the main priorities in an effort to maintain a balance between economic growth, environmental sustainability, and social welfare. Green financial instruments such as Green Bonds and the implementation of Green Budget Tagging have emerged as important strategies in supporting the sustainable development agenda in Indonesia. This study aims to analyze the effect of green bonds and green budget tagging on the achievement of sustainable development. The method used is a quantitative approach with regression analysis, where green bonds and green budget tagging are independent variables, while sustainable development is the dependent variable. The data used are annual time series data from 2018-2023. Data processing was carried out using the SPSS 25 program. The results of the study indicate that partially Green Bonds do not have a significant effect on sustainable development in Indonesia (statistical t significance value 0.970 > 0.05). Green Budget Tagging has a significant effect on sustainable development in Indonesia (statistical t significance value 0.021 < 0.05). Simultaneously, both variables significantly influence sustainable development in Indonesia (F-statistic significance value 0.034 < 0.05). This finding indicates that optimizing green bond issuance and implementing green budget tagging can strengthen green financing and ensure budget allocation is more focused on sustainable programs. The implications of this research emphasize the importance of the government and related institutions' commitment to expanding green financial instruments as a key pillar in supporting inclusive and environmentally sound development in Indonesia.
Pengaruh Green Bond dan Green Budget Tagging terhadap Pembangunan Berkelanjutan di Indonesia Elmira Siska; Rini Larasati Irawan; Tri Lestari; Sri Rahayu; Alya Kanaya Alfita
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.220

Abstract

Sustainable development is one of the main priorities in an effort to maintain a balance between economic growth, environmental sustainability, and social welfare. Green financial instruments such as Green Bonds and the implementation of Green Budget Tagging have emerged as important strategies in supporting the sustainable development agenda in Indonesia. This study aims to analyze the effect of green bonds and green budget tagging on the achievement of sustainable development. The method used is a quantitative approach with regression analysis, where green bonds and green budget tagging are independent variables, while sustainable development is the dependent variable. The data used are annual time series data from 2018-2023. Data processing was carried out using the SPSS 25 program. The results of the study indicate that partially Green Bonds do not have a significant effect on sustainable development in Indonesia (statistical t significance value 0.970 > 0.05). Green Budget Tagging has a significant effect on sustainable development in Indonesia (statistical t significance value 0.021 < 0.05). Simultaneously, both variables significantly influence sustainable development in Indonesia (F-statistic significance value 0.034 < 0.05). This finding indicates that optimizing green bond issuance and implementing green budget tagging can strengthen green financing and ensure budget allocation is more focused on sustainable programs. The implications of this research emphasize the importance of the government and related institutions' commitment to expanding green financial instruments as a key pillar in supporting inclusive and environmentally sound development in Indonesia.
Pengaruh EVA Dan MVA Terhadap Return Saham Perusahaan Food & Beverage di BEI Riszka Utami, Aisyah; Elmira Siska; Natal Indra
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 3 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i3.619

Abstract

This study aims to determine the effect of Economic Value Added (EVA) and Market Value Added (MVA) on stock returns in Food and Beverage companies listed on the Indonesia Stock Exchange. The method used for data collection is a documentation technique by obtaining company financial report data, which can be accessed via www.idx.co.id. The research method used is a statistical quantitative method with data collection techniques using purposive sampling with a total sample of 26 companies. Data processing uses the SPSS 22 program which includes classic assumption tests, descriptive statistics, partial tests and simultaneous tests. The results of the t test show that EVA has a positive but not significant effect on stock returns. MVA has a positive but not significant effect on stock returns. The F test shows that EVA and MVA have a positive and significant effect on stock returns.
Pelatihan Ms. Excel untuk Pricing Decisions pada Koperasi UKM Tajurhalang Makmur Bogor di Masa Pandemi Covid-19 Elmira Siska; Nurlaela Eva Puji LLestari; Lela Elvira; Siti Mabrur Rachmah
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 1 (2022): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i1.181

Abstract

Kegiatan Pengabdian Masyarat ini bermitra dengan Koperasi UKM Tanjurhalang Makmur Bogor yang bergerak di bidang penyediaan produk UMKM bidang kuliner, souvenir dan catering. Selama ini penetapan harga jual oleh anggota koperasi dilakukan secara intuisi atau perkiraan kasar saja bukan berdasarkan pertimbangan biaya produksi dan penetapan margin yang diperhitungkan berdasarkan ilmu manajemen keuangan dan Akuntansi. Hal ini menyebabkan harga jual yang dibebankan kepada konsumen ternyata lebih tinggi dari harga jual apabila melalui perhitungan. Sehingga harga jual tidak dapat bersaing dengan produk-produk sejenis di marketplace. Kegiatan Pengabdian Masyarat bertujuan untuk memberikan pelatihan kepada anggota koperasi UKM Tajurhalang Makmur untuk menghitung harga pokok produksi dan harga jual normal. Pelaksanan kegiatan Pengabdian Masyarat dilakukan melalui tiga tahap yang meliputi tahap persiapan, pelaksanaan secara daring, dan tahap evaluasi kegiatan. Materi yang diberikan sesuai dengan kebutuhan peserta, sehingga peserta pelatihan merasa puas terhadap pelatihan yang diberikan. Berdasarkan Uji Statistik, pelatihan ini berdampak positif dan signifikan terhadap peningkatanan wawasan, pengetahuan, keterampilan dan keahlian anggota Koperasi UKM Tajurhalang Makmur Bogor.
Pengaruh Ukuran Perusahaan dan Struktur Modal terhadap Nilai Perusahaan pada Perusahaan Perbankan yang Tercatat di BEI Periode Tahun 2020-2024 Shafira, Rinda; Elmira Siska
EBISMAN eBisnis Manajemen Vol. 4 No. 1 (2026): Maret : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v4i1.1243

Abstract

Investors consider firm value as an indicator of a company’s success and its future prospects. Several financial variables, such as firm size and capital structure, are believed to influence firm value in the banking industry. Financial institutions with large total assets are often perceived as more stable and less vulnerable to risk, thereby increasing investor confidence. In addition, capital structure, commonly measured by the Debt to Equity Ratio (DER), plays an important role in evaluating a company’s financial performance and its impact on firm value. This study aims to examine the effect of firm size and capital structure on firm value in banking companies listed on the Indonesia Stock Exchange (IDX) during the period 2020–2024. The research employs a quantitative approach using multiple linear regression analysis. Secondary data were obtained from financial statements and stock price information published on the official IDX website. The sample consists of 12 BUKU 2 banking companies selected through purposive sampling, with an observation period of five years. Firm size is measured using the natural logarithm of total assets (Ln Total Assets), capital structure is proxied by the Debt to Equity Ratio (DER), and firm value is measured using Price to Book Value (PBV). The results indicate that, simultaneously, firm size and capital structure have a significant effect on firm value.