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All Journal Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam NUSANTARA : Jurnal Ilmu Pengetahuan Sosial At-Tawassuth: Jurnal Ekonomi Islam JURIS (Jurnal Ilmiah Syariah) At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman IMARA : Jurnal Riset Ekonomi Islam Aghniya: Jurnal Ekonomi Islam Al-Sharf: Jurnal Ekonomi Islam Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah Journal Of Sharia Banking EKSYA: Jurnal Ekonomi Syariah Ijtimā`iyya: Journal of Muslim Society Research JURIS (Jurnal Ilmiah Syariah) Mudabbir: Journal Research and Education Studies Journal Of Islamic Social Finance Management International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) JIFTECH: Journal Of Islamic Financial Technology Jurnal Mahasiswa Akuntansi Samudra (JIMBE) I-PHILANTHROPY: A Research Journal on Management of Zakat and Waqf TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Imara: Jurnal Riset Ekonomi Islam Socius: Social Sciences Research Journal Jurnal Akuntansi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Innovative and Creativity JURNAL RUMPUN MANAJEMEN DAN EKONOMI Profetik Jurnal Ekonomi Syariah Al-masharif: Jurnal Ilmu Ekonomi dan Keislaman Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Sinergi : Jurnal Ilmiah Multidisiplin Proceedings of International Conference on Islamic Economic Finance and Social Finance Jurnal Bisnis dan Ekonomi Islam Jurihum
Sarmiana Batubara
UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
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Journal : JIFTECH: Journal Of Islamic Financial Technology

 1 
Strategy PT. Bank Sumut Syariah Panyabungan Branch Office In Improving The Quality Of Mobile Banking Services Windari, Windari; Batubara, Sarmiana; Sari, Heny Purnama
Journal of Islamic Financial Technology Vol 1, No 1 (2022): JIFTECH : Journal Of Islamic Financial Technology
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.749 KB) | DOI: 10.24952/jiftech.v1i1.5024

Abstract

The role of technology in the development and provision of new products is very important in this competition, therefore Bank SUMUT Syariah launched Mobile Banking or SUMUT Mobile service products. In response to this, Bank SUMUT Syariah strives to improve and maintain the quality of services provided to attract customers. The problem in this research is how the strategy of SUMUT Syariah bank in improving the Quality of Mobile Banking Services. The purpose of this study was to determine how the strategy of Bank SUMUT Syariah in improving the quality of mobile banking services. This research is a type of descriptive qualitative research with interview techniques , documentation and literature study, data processing techniques data examination, data reconstruction and data systematization.The results of the research carried out are Strategies in improving the Quality of Mobile Banking Services. The Bank presents various offers such as a gift program to the public who become customers at PT. Bank SUMUT Syariah Panyabungan branch office. The challenge for Bank SUMUT Syariah is the assumptions/thoughts of ordinary people who are afraid of losing their balance when using the Mobile Banking application and the solution provided by the Bank is by providing education to customers who come to Bank SUMUT Syariah.Keywords: Strategy, Service Quality, and Mobile BankingThe role of technology in the development and provision of new products is very important in this competition, therefore Bank SUMUT Syariah launched Mobile Banking or SUMUT Mobile service products. In response to this, Bank SUMUT Syariah strives to improve and maintain the quality of services provided to attract customers. The problem in this research is how the strategy of SUMUT Syariah bank in improving the Quality of Mobile Banking Services. The purpose of this study was to determine how the strategy of Bank SUMUT Syariah in improving the quality of mobile banking services. This research is a type of descriptive qualitative research with interview techniques , documentation and literature study, data processing techniques data examination, data reconstruction and data systematization.The results of the research carried out are Strategies in improving the Quality of Mobile Banking Services. The Bank presents various offers such as a gift program to the public who become customers at PT. Bank SUMUT Syariah Panyabungan branch office. The challenge for Bank SUMUT Syariah is the assumptions/thoughts of ordinary people who are afraid of losing their balance when using the Mobile Banking application and the solution provided by the Bank is by providing education to customers who come to Bank SUMUT Syariah.Keywords: Strategy, Service Quality, and Mobile Banking
Co-Authors Abdul Nasser Hasibuan Adanan Murroh Afrini Nasution Alfadri, Ferri Ali Djamhuri Arbanur Rasyid Ari Apryansyah Armyn Hasibuan berlin berlin Dalimunthe, Mita Medina Damri Batubara Delima Sari Lubis Diah Mala Sari Duma, Duma Erni Wahyuni Gultom Fahrina Putri Sapna fatahuddin siregar Fatma Azra Rahmawani Gultom, Yusril Amin Halim Harahap, Abdul Hamna, Fitri Harahap, Darwis Hasibuan, Devi Imelda Sahfitri Hasibuan, Fitriani hasibuan, salsabilah Hasugian, Akmal Chairun Anwar Hasugian Idris Saleh Ihdi Aini ika purnama Ismail Marzuki Jamila, Fitri lestari, sry lestari Lubis, Aswadi Lubis, Mara Husin Lubis, Rahmat Husein M Fauzan M. Fauzan Maria Kutbiah Marliyah Martondi Martondi Mhd. Khalis Pasaribu Muhammad Arif Muhammad Wandisyah R Hutagalung Muhammad Yafiz, Muhammad Munawarah . Nabil Muharram Nashwa Nabila Kasih Nasution, Adanan Murroh Nasution, Hasbi Assiddiqi Nasution, Ifran Alfaris Nasution, Ikhwan Fadhly Nasution, Siti Batiah Nauli, Mutiara Nawir Yuslem, Nawir Nofinawati Nofinawati Nurhidayani Pulungan Nurlaili Rismawati Matondang Permana, Taufik Hadi Prayogi Kusdino Putri Bunga Meiliana Putri Bungsu Siregar Robiatul Adawiyah Rodame Monitorir Napitupulu Royhan Rangkuti, Mhd Rukiah Rukiah Lubis Safika Zebua Sari, Heny Purnama Sa’adilah Mursyid Saragih Setia Hidayah SIREGAR, BUDI GAUTAMA Siregar, Muhammad Yoga Siregar, Winda Sari Sitompul, Erlina Srikandi, Devi suci suci Sugianto tanjung, elpinia Toib Daulay, Ahmad Wanda Khairani Windari, Windari yennita sari Yuli Agustina