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All Journal Jurnal Manajemen Bisnis JSSH (Jurnal Sains Sosial dan Humaniora) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Indonesian Journal of Business Analytics (IJBA) Psycho Idea Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Jurnal Manajemen Bisnis, Akuntansi dan Keuangan e-Jurnal Apresiasi Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Totok Haryanto
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Brand Awareness, Asosiasi Merek, Persepsi Kualitas dan Persepsi Harga Terhadap Keputusan Pembelian Kosmetik Wardah.: - Farah Almas Fadilah; Arini Hidayah; Naelati Tubastuvi; Totok Haryanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2990

Abstract

This research aims to investigate the impact of Brand Awareness, Brand Association, Perceived Quality and Perceived Price on Wardah cosmetic purchasing decisions among the general public in Purwokerto, using non-probability sampling techniques and involving 124 respondents.  The research variables include four independent variables, namely the influence of Brand Awareness, Brand Association, Perceived Quality, Perceived Price Qualityice one dependent variable, namely purchasing decisions.  The method used in this research is quantitative research and distributing questionnaires to representative respondents, namely respondents who have used Wardah products and live in Purwokerto.  This questionnaire technique uses a Likert scale and distributes the questionnaire online via Google Form.  Because the population in this study is unknown.  In this research, determining the sample size refers to Roscoe's research.  The research method used is multiple linear regression analysis, with data processing carried out using IBM SPSS 26 Statistics. The research results show that Brand Awareness and Perceived Price have a positive influence on purchasing decisions, while Brand Association and Perceived Price have a negative influence on purchasing decisions.
Pengaruh Taste, Packgaging, Price dan Inovation Terhadap Purchase Intention: Studi Kasus Terhadap Minat Beli Teh Desa pada Mahasiswa di Purwokerto Rangga Rifqi Zachary; Totok Haryanto; Herni Justiana Astuti; Purnadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4628

Abstract

The aim of this research is to analyze the factors that influence Taste, Packgaging, Price and Innovation on Teh Desa Purchase Intention among Students in Purwokerto. This type of research is a quantitative method. In data collection techniques, researchers used surveys and distributed questionnaires in Purwokerto. The sampling technique used purposive sampling with a research sample of 153 respondents. The results of this study show that Taste has a positive effect on Teh Desa Purchase Intention among Students in Purwokerto, Packgaging has a positive effect on Teh Desa Purchase Intention among Students in Purwokerto, Price has no effect on Teh Desa Purchase Intention among Students in Purwokerto and Innovation has no effect on Teh Desa Purchase Intention among Students in Purwokerto.
Pengaruh Kepercayaan, Kepuasan Pelanggan, Citra Merek dan Pengalaman Pelanggan Terhadap Loyalitas: Studi Kasus pada Pengguna Iphone Muhammad Reza Adzaki; Totok Haryanto; Herni Justiana Astuti; Alfato Yusnar Kharismasyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4640

Abstract

This study aims to analyze trust, customer satisfaction, brand image, and experience on the loyalty of iPhone users in Purwokerto. The iPhone product is a smartphone brand produced by Apple, Inc., and is currently very popular with the public because it has an image as a top-notch mobile phone with unique features and appearances that are not owned by other brands. This study is a quantitative study with a sample of 150 respondents selected using purposive sampling techniques. The analysis tool used is multiple linear regression with the help of SPSS Version 25.00 software. The results of the study show that: 1) Trust has a significant positive effect on loyalty, 2) Customer satisfaction does not has a significant positive effect on loyalty, 3) Brand image has a significant positive effect on loyalty, and 4) Experience have a not significant positive effect on loyalty. These results indicate that trust, customer satisfaction, and brand image are important factors in increasing the loyalty of iPhone users in Purwokerto.
The Effect of Work-Family Conflict, Workload, Non-Financial Compensation and Job Stress on Employee Turnover Intention at PT Herba Emas Wahidatama Purbalingga Melina Nur Afifah; Hermin Endratno; Suyoto; Totok Haryanto
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10728

Abstract

This study examines the influence of Work-Family Conflict, Workload, Non-Financial Compensation, and Employee Work Stress on Employee Turnover Intention at PT Herba Emas Wahidatama Purbalingga. This study uses primary data and is a type of quantitative research. Employees at PT Herba Emas Wahidatama Purbalingga, with a population of 160 people, using a purposive sampling method with a minimum service period of 1 year. The analysis test in this study are using multiple regression analysis through the SPSS 26 application. The results of this study indicate that Non-Financial Compensation and job stress have a positive and significant effect on Turnover Intention. However, Work-Family Conflict and Workload have no impact on Turnover Intention
The Effect of Culture, Perceptions, and Beliefs on the Decision to Purchase OB Herbal Cought Syrup Among the People of Purwokerto Rizki Galih Prasetyo; Erny Rachmawati; Totok Haryanto; Purnadi Purnadi
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.10864

Abstract

This study aims to test and analyse the influence of culture, perceptions, and beliefs on purchasing decisions for the drug OB Herbal. The study uses quantitative research methods and focuses on communities in Purwokerto. 1500 respondents were used as sample of this study, based on certain criteria at least they had purchased the “OB Herbal” cough syrup at least once. Data collection method used the distribution of the questionnaire with a Likert scale of 5 points. Data were analysed used multiple linier regression analysis by SPSS 26 application. The findings of this study found that each culture and beliefs has an effect on “OB Herbal” cough syrup purchase decision, while perceptions has no effect on “OB Herbal” cough syrup purchase decision.
Examining the Effect of Brand Trust, Celebrity Endorsement, and Brand Association toward Samsung Mobile Phones Purchase Decisions (Study on Community in Banyumas Regency) Akhmad Fauzi; Restu Frida Utami; Herni Justiana Astuti; Totok Haryanto
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.12257

Abstract

The purpose of this study was to test and analyze the effect of brand trust, celebrity endorsement, and brand association on purchasing decisions for Samsung mobile phones. This study uses quantitative research methods and focuses on people who live in Banyumas. Respondents used in this research sample were 143, which is in accordance with the criteria involved in purchasing decisions for Samsung mobile phones. The data collection method is through a questionnaire distribution survey which is measured on a 5-point Likert scale and analysed through the SPSS 26 application. The results showed that brand trust, celebrity endorsement, and brand association have a positive and significant effect on purchasing decisions for Samsung mobile phones.
PENGARUH LINGKUNGAN KERJA, PELATIHAN KERJA DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI DINAS KESEHATAN KABUPATEN BANYUMAS Rafif Widianto; Suyoto Suyoto; Hermin Endratno; Totok Haryanto
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 11 No. 4 (2024): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v11i4.1452

Abstract

This research aims to examine the influence of the work environment, job training and workload on the performance of Banyumas District Health Service employees. This type of research is quantitative research. The research population was all employees of the Banyumas District Health Service, totaling 128 people. To determine the sample size, the Slovin formula was used, with a sample size of 97 employees. The research instrument used a questionnaire with a five-level Likert scale. The sampling technique uses Simple Random Sampling. The analysis tool uses SEM PLS. The test tool uses SmartPLS 4.0 to test validity, reliability, R-Square test, Net Fit Index (NFI) test, and hypothesis testing. The results of the analysis show that there is an influence of the work environment and workload which has a positive influence on employee performance, while job training does not have a positive influence on the performance of Banyumas District Health Service employees.
Pengaruh Program Gratis Ongkos Kirim, Live Streaming, dan Online Customer Review Terhadap Keputusan Pembelian pada Platform E- Commerce Tiktok Shop Florida Mandiriani Suwaji; Totok Haryanto; Wida Purwidianti; Arini Hidayah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.5918

Abstract

This research aims to analyze the influence of the free shipping program (X1), live streaming (X2), and online customer reviews (X3) on purchasing decisions (Y) on the TikTok Shop e-commerce platform. The method used was quantitative by distributing questionnaires filled in by 110 respondents in the Purwokerto area, but only 103 respondents met the criteria. The results of the analysis show that the three variables The validity and reliability test states that the questionnaire instrument used has a good level of validity and reliability. The coefficient of determination test shows that the three X variables are able to contribute 43.1% to variable Y in the TikTok Shop. The research results are consistent with the theory which states that the free shipping program variables (X1), live streaming (X2), and online customer reviews (X3) are important factors that influence the purchasing decision variable (Y).
Co-Authors Akhmad Darmawan Akhmad Fauzan Akhmad Fauzi Alfato Yusnar Kharismasyah Arini Hidayah, Arini Edi Joko Setiyadi Erny Rachmawati Farah Almas Fadilah Fatmah Bagis Florida Mandiriani Suwaji Hengky Widhiandono Herdian Herdian Hermin Endratno Herni Justiana Astuti Humrotul Hasanah Ika Yustina Rahmawati Luthfi Arie Widzayanto Melina Nur Afifah Muchammad Agung Miftahuddin Muhammad Reza Adzaki Naelati Tubastuvi Novi Crisnandani Purnadi Purnadi Purnadi Rafif Widianto Rangga Rifqi Zachary Restu Frida Utami Retnaningrum, Maharani Rizki Galih Prasetyo Salma Nurhanifah Suyoto Suyoto Suyoto Wida Purwidianti