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All Journal Jurnal Manajemen dan Keuangan Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya JURNAL PEMASARAN KOMPETITIF Journal of Tropical Marine Science Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Intervensi Komunitas: Jurnal Pengabdian Masyarakat Nusantara Hasana Journal Open Science and Technology Open Community Service Journal Indonesian Journal of Community Services Cel Jurnal Pengabdian dan Pemberdayaan Masyarakat Inovatif Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Journal of Social Sciences and Technology for Community Service
Rinaldi Bursan
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Value Adoption Model (VAM) and Users’ Intentions to Use Mobile Banking: Examining Perceived Usefulness, Perceived Sacrifice and Perceived Risk Berto, Ali; Bursan, Rinaldi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2056

Abstract

ABSTRACT The financial services sector in Indonesia is highly competitive due to advancements in technology and changing customer behavior. Banks are challenged to adopt customer-centric strategies, particularly in the context of mobile banking. This study introduces a Value Adoption Model (VAM) based on consumer choice theory to investigate the factors influencing customers' intentions to use mobile banking services. In the highly competitive landscape of Indonesia's financial services sector, this study introduces a VAM to understand the drivers behind customers' intentions to use mobile banking services. Drawing on dimensions like accessibility, enjoyment, perceived usefulness, perceived sacrifice, and perceived risk, this research demonstrates that these factors significantly influence users' adoption. Notably, enjoyment emerges as the most influential factor, followed by perceived usefulness, perceived sacrifice, accessibility, and perceived risk. This study provides valuable insights for financial institutions seeking to enhance their mobile banking services, offering a pathway to better understand and cater to customers' needs in an evolving technological landscape. ABSTRAK Sektor jasa keuangan di Indonesia sangat kompetitif akibat kemajuan teknologi dan perubahan perilaku pelanggan. Bank-bank dihadapkan pada tantangan untuk mengadopsi strategi berorientasi pelanggan, terutama dalam konteks perbankan mobile. Penelitian ini memperkenalkan Model Penerimaan Nilai (Value Adoption Model - VAM) berdasarkan teori pilihan konsumen untuk menginvestigasi faktor-faktor yang memengaruhi niat pelanggan untuk menggunakan layanan perbankan mobile. Dalam lanskap persaingan yang ketat di sektor jasa keuangan Indonesia, penelitian ini memperkenalkan VAM untuk memahami faktor-faktor pendorong niat pelanggan untuk menggunakan layanan perbankan mobile. Dengan mengacu pada dimensi seperti aksesibilitas, kepuasan, kegunaan yang dirasakan, pengorbanan yang dirasakan, dan risiko yang dirasakan, penelitian ini menunjukkan bahwa faktor-faktor ini secara signifikan memengaruhi niat pengguna dalam mengadopsi layanan tersebut. Terutama, kepuasan muncul sebagai faktor yang paling berpengaruh, diikuti oleh kegunaan yang dirasakan, pengorbanan yang dirasakan, aksesibilitas, dan risiko yang dirasakan. Penelitian ini memberikan wawasan berharga bagi lembaga keuangan yang mencari cara untuk meningkatkan layanan perbankan mobile mereka, menawarkan jalan untuk lebih memahami dan memenuhi kebutuhan pelanggan dalam lanskap teknologi yang terus berkembang. Kata kunci: M-banking, kepuasan pelanggan, nilai konsumen, layanan keuangan, VAM
Consumer Value and Risk Perception on Consumer Purchase Intention in Athletic Shoe Markets Bursan, Rinaldi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2108

Abstract

In the ever-evolving sports equipment industry, iconic brands like Adidas, Nike, and Puma have transcended their athletic origins to become fashion symbols, adapting to the preferences of the modern consumer. Brand recognition plays a crucial role in distinguishing quality products, aiding effective marketing efforts, segmentation, and customer loyalty. This study delves into the brand management strategies of these leading athletic shoe companies, focusing on how they maintain their brand presence in a fiercely competitive market and adapt to changing consumer trends. Employing a quantitative approach, we examined the relationship between Consumer Value, Brand Awareness, and Risk Perception and their impact on Purchase Intention among consumers seeking to purchase Nike shoes. Our findings highlight the significant influence of these factors on Purchase Intention, reinforcing their importance in consumer decision-making. We recommend strategies for Nike, such as enhancing product quality and introducing distinctive shoe designs, leveraging social media for brand awareness, and implementing features to reduce counterfeit risks, all aimed at shaping the future of the athletic shoe industry. Keywords: Athletic footwear, brand management, consumer behavior, purchase intention, sportswear industry ABSTRAK Dalam industri peralatan olahraga yang terus berubah, merek-merek terkenal seperti Adidas, Nike, dan Puma telah melampaui akar mereka dalam olahraga untuk menjadi simbol mode, mengikuti preferensi konsumen modern. Pengenalan merek memainkan peran penting dalam membedakan produk berkualitas, membantu upaya pemasaran yang efektif, segmentasi, dan membangun loyalitas pelanggan. Penelitian ini menyelidiki strategi manajemen merek dari perusahaan sepatu olahraga terkemuka ini, dengan fokus pada bagaimana mereka menjaga kehadiran merek mereka di pasar yang sangat kompetitif dan beradaptasi dengan tren konsumen yang berubah. Dengan menggunakan pendekatan kuantitatif, kami mengeksplorasi hubungan antara Nilai Konsumen, Kesadaran Merek, dan Persepsi Risiko serta dampaknya pada Niat Pembelian di kalangan konsumen yang ingin membeli sepatu Nike. Hasil penelitian kami menunjukkan pengaruh signifikan dari faktor-faktor ini pada Niat Pembelian, yang mengukuhkan pentingnya mereka dalam keputusan konsumen. Kami juga memberikan rekomendasi strategis untuk Nike, seperti meningkatkan kualitas produk dan menghadirkan desain sepatu yang unik, memanfaatkan media sosial untuk meningkatkan kesadaran merek, dan mengimplementasikan fitur-fitur untuk mengurangi risiko barang palsu, semuanya bertujuan untuk membentuk masa depan industri sepatu olahraga.. Kata kunci: Sepatu olahraga, manajemen merek, perilaku konsumen, niat beli konsumen, industri pakaian olahraga.
The Effect of Communication and Brand Trust on Sustainable Commitment Bursan, Rinaldi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

In the modern era, cycling communities have become a means for people to interact and share experiences, as well as to build trust in certain bicycle brands. This study aims to analyze the influence of community and brand trust on the commitment of cycling community members in Bandar Lampung. This research uses a quantitative method with data collected through questionnaires distributed to members of the cycling community in Bandar Lampung. The number of samples used was 50 samples. The collected data were analyzed using linear regression techniques to determine the extent of the influence of community and brand trust on member commitment. The results of the study show that the community has a positive and significant impact on member commitment. Members who feel connected and supported by the community are more likely to show a high commitment to cycling activities and the brands they use. Additionally, brand trust has also been shown to have a significant effect on commitment. Community members who have high trust in the quality and reputation of the brand are more likely to exhibit sustained commitment. These findings underline the importance of building a strong community and enhancing brand trust as strategies to increase customer commitment in the bicycle industry. This research provides significant contributions for marketers and bicycle manufacturers in formulating effective marketing strategies by leveraging community aspects and brand trust.
The Impact of Tourist Destination Image and Satisfaction on Tourist Loyalty Bursan, Rinaldi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This study examines the impact of tourist destination image and satisfaction on tourist loyalty on Pahawang Island, located in Pesawaran Regency, Lampung. With regional autonomy emphasizing the importance of tourism for economic development, this research explores how these factors influence loyalty among tourists. Utilizing a non-probability sampling method with a judgment sampling technique, data were collected from 100 respondents and analyzed using multiple linear regression.The findings reveal that tourist satisfaction is the dominant factor in shaping loyalty, significantly more influential than the image of the tourist destination. Specifically, satisfaction accounted for the largest variance in loyalty among tourists visiting Pahawang Island. The study underscores the need for the local government to focus on preserving the natural environment and marine ecosystem of the island to ensure sustained tourist satisfaction and loyalty. This includes maintaining fish populations crucial for fishing activities, enhancing beach security, and providing adequate safety facilities and infrastructure such as boat rentals and fishing equipment. The research highlights the critical role of satisfaction in tourist loyalty and suggests that strategic efforts to enhance visitor experiences can lead to increased repeat visits and sustained economic benefits for the region.
Implementing Technical Acceptance Model and Its Impact on the Positive Word of Mouth of BCA Mobile Users in Bandar Lampung Bursan, Rinaldi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2590

Abstract

The advancement of information technology, telecommunications, and the internet has resulted in the emergence of various internet-based business applications. Bank Central Asia (BCA) is one such institution that leverages internet technology to serve its customers through its mobile application, MBca Mobile. This research investigates whether the variables of satisfaction and usability influence customer loyalty and subsequently generate positive word of mouth among MBca users. This study aims to determine the effect of satisfaction and usability on loyalty and its impact on positive word of mouth among MBca users. A sample of 150 participants was analyzed using multiple linear regression. The results indicate that satisfaction significantly mediates the relationship between usability and loyalty, which in turn has a substantial positive impact on word of mouth. Consequently, all hypotheses in this study are accepted. It is suggested that BCA enhance the MBca service connection to prevent transaction failures by collaborating with telecommunications providers to ensure reliable internet connections. Additionally, improving operator capabilities through training can increase the speed and accuracy of the service.
Co-Authors A.S., M.Arizal Agus Hudoyo Aida Sari Aida Sari Aida Sari Al Faris, Luthfi Naufal Ali Rahmat Andriyani, Lis Astrid Veranita Indah, Astrid Veranita Ayu Agustina Berto, Ali BIDARTI, AGUSTINA Casrini, Casrini Dhaniel J Chanerie Dina Safitri ERLINA, R.R. Faila Shofa Fauzi, M. Annas Habibbullah Jimad Indah Listiana Indah Nurmayasari Jaya Sironi, Alifya Zahra Jimad, Habibullah Lucky Lindu Antika Mahrinasari MS Mareta Karunia Alda Maya Riantini, Maya Nik Adzrieman Bin Abdul Rahman Nova Mardiana Nuzul Inas Nabila Prakarsa Panjinegara RAD Widyastuti Raghid D, M Marshall Ramelan, Mudji Rachmat Reno Wikandaru, Reno Rhodiatul Haida Rio Tedi Prayitno Riska Gusti Rahmani Sabila, Firanti Sakinah, Tazkiyah Shely Cathrin Shinta Tantriadisti Siswanto, Hidayat Puji Sri Suningsih Tiara Prisca Sabilla Widyastuti, RA Diana Wiryawan, Driya Yuniarti Fihartini yuningsih yuningsih Zahra, Rina Fatimatuz