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Analisis Wacana Iklan Layanan Masyarakat “Anak Kost” Menggunakan Teori Analisis Wacana Kritis Teun A. Van Dijk Mutiara Basli Ali; Ika Septiana
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 10 No. 04 Desember 2025 In Progress
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.10098

Abstract

Penelitian ini mengaplikasikan metode analisis wacana kritis dengan pendekatan model Teun A. Van Dijk, untuk meneliti iklan layanan masyarakat yang berjudul "Anak Kost 30s." Penelitian ini memfokuskan pada dimensi teks, yang dibagi menjadi struktur makro, superstruktur, dan struktur mikro. Dalam struktur makro, iklan ini menyoroti topik kepedulian sosial, tema kemanusiaan, serta empati, dengan ide utama bahwa kebaikan yang tampak kecil pun bisa memberikan dampak besar bagi orang lain yang sedang mengalami kesulitan. Pada bagian superstruktur, terdapat orientasi yang menjelaskan latar belakang isu tentang mahasiswa yang tinggal jauh dari rumah dan tidak bisa pulang saat Lebaran karena pandemi, komplikasi yang menggambarkan perasaan kesepian dan rindu pada keluarga, serta reorientasi yang menyajikan solusi melalui perhatian Ibu Kost yang menunjukkan bahwa kebaikan dari orang-orang terdekat bisa menjadi sumber kekuatan. Sementara itu, dalam struktur mikro, terdapat penggunaan sintaksis, semantik, dan stilistik yang tepat untuk membangkitkan empati dan menarik perhatian audiens terhadap iklan tersebut. Hasil analisis menunjukkan bahwa iklan ini mampu menyampaikan pesan yang kuat tentang pentingnya kepedulian sosial dan kebaikan dalam menghadapi kesulitan hidup.
ANALISIS WACANA KOGNITIF PADA PEMBELAJARAN BAHASA INDONESIA MENULIS TEKS REKON Welas; Ika Septiana
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2025): Volume 12 No. 01 Maret 2026
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.10811

Abstract

This study is motivated by the tendency of writing instruction at the junior high school level to focus mainly on formal linguistic aspects, such as sentence structure and language errors, while paying less attention to the cognitive meaning and students’ personal experiences reflected in their texts. In fact, recount texts, as experience-based texts, are closely related to thinking processes, emotions, and the social background of the writer. This study aims to describe text structure, mental models, cognitive schemas, and social cognition represented in recount texts written by ninth-grade junior high school students on the theme of “Holiday Experiences” using Teun A. van Dijk’s cognitive discourse analysis approach. This research employed a descriptive qualitative method. The data consisted of five recount texts written by ninth-grade junior high school students. Data were collected through documentation techniques, while data analysis was conducted using cognitive discourse analysis, which includes the analysis of macrostructure, superstructure, microstructure, mental models, cognitive schemas, and social cognition based on van Dijk’s theory. The results show that all texts contain macrostructure, superstructure, and microstructure that are consistent with the characteristics of recount texts. Differences in holiday experiences influence the global meaning of the texts, language choices, and the reorientation expressed by the students. Texts describing recreational experiences tend to present positive emotional vocabulary and longer narratives, whereas texts describing routine activities display negative emotions and complaint-oriented reorientations. This study concludes that cognitive discourse analysis is effective for understanding the relationship between language, experience, and students’ cognition in writing instruction.
ANALISIS WACANA MEDIA PADA BROSUR ‘WASPADA DEMAM BERDARAH CEGAH DENGAN 3M PLUS’ Indah Velayani; Ika Septiana
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2025): Volume 12 No. 01 Maret 2026
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.10961

Abstract

This study aims to analyze how the media construct and represent social reality through discursive practices. Using a critical discourse analysis approach, the study examines textual structures, discourse production practices, and the social contexts underlying them. The research data consist of news texts published by national mass media within a specific period and are analyzed using qualitative analysis techniques.The findings indicate that the media are not neutral in conveying information; rather, they actively shape meaning through the choice of diction, sentence structures, the highlighting of certain actors, and the omission of others. The constructed discourse tends to reflect ideological interests and dominant power relations within society. These findings suggest that the media function as agents of social construction that influence how the public understands an event.This study is expected to contribute theoretically to communication studies and media studies, as well as to serve as a reference for the public to adopt a more critical stance toward media-produced discourse.