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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Cakrawala Management Business Journal eCo-Buss Lampuhyang Management Studies and Entrepreneurship Journal (MSEJ) Ilomata International Journal of Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin Journal of Educational Management Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Joong-Ki
Wenny Pebrianti
Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Determinants of Continuance Intention Toward ChatGPT Premium Among Indonesian University Students: An Information Systems Success Model Perspective for Higher Education Management Amaninda Jihan Nabila; Wenny Pebrianti; Giriati; Heriyadi; Harry Setiawan
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1892

Abstract

The rapid adoption of generative artificial intelligence (GenAI) tools such as ChatGPT has significantly transformed digital learning practices in higher education; however, empirical evidence on students’ continuance intention toward subscription-based GenAI services remains limited. This study aims to examine the determinants of university students’ continuance intention to use ChatGPT Premium by adopting the Information Systems Success Model (ISSM) within the context of digital learning management. An online survey was conducted with 200 Indonesian university students who had used ChatGPT Premium for at least six months, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that system quality, information quality, and service quality have positive and significant effects on perceived usefulness and price fairness, which subsequently enhance students’ continuance intention. Mediation analysis confirms that perceived usefulness and price fairness significantly mediate the relationships between the three quality dimensions and continuance intention. These findings extend the application of the ISSM by positioning price fairness as a critical evaluative component in subscription-based GenAI services and provide managerial implications for higher education institutions in optimizing digital learning strategies through improved system performance, information reliability, and value-oriented service management to support the sustainable use of GenAI in academic settings.
Electronic Loyalty Flow: AI Chatbots are Changing Generation Z's Shopping Style: Aliran Loyalitas Elektronik: Chatbot AI yang Mengubah Gaya Belanja Generasi Z Wenny Pebrianti; Dewi; Ahmadi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i1.1975

Abstract

This study investigates the impact of artificial intelligence (AI) chatbots and flow experience on e-loyalty within e-commerce platforms, specifically focusing on Generation Z Shopee users in Pontianak City, with customer satisfaction serving as a mediating variable. Employing a quantitative research design with a causal approach, data were collected through a questionnaire distributed to 200 respondents selected via convenience sampling. The analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 3.0, revealing a positive and significant relationship between AI chatbots and flow experience on both customer satisfaction and e-loyalty. Furthermore, customer satisfaction was found to mediate the relationship between AI chatbots, flow experience, and e-loyalty. These findings provide valuable insights for developing strategies to enhance consumer loyalty in e-commerce, contributing to a deeper understanding of the factors influencing e-loyalty and offering practical implications for e-commerce platform development.
The Influence of Perceived Quality and Price Fairness on Repurchase Intention through Customer Satisfaction of Yonex Badminton Racket Users Roland Franklin; Heriyadi Heriyadi; Ahmadi Ahmadi; Wenny Pebrianti; Bintoro Bagus Purmono
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6541

Abstract

This study aims to examine the effect of perceived quality and price fairness on repurchase intention with customer satisfaction as a mediating variable among Yonex badminton racket users in Indonesia. The study employed a quantitative approach with a causal research design. Data were collected through a Likert-scale questionnaire distributed to 250 respondents using purposive sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4.0. The results indicate that perceived quality has a significant direct effect on customer satisfaction and repurchase intention. Price fairness is also found to have a significant effect on customer satisfaction and repurchase intention. In addition to these direct effects, customer satisfaction serves as a partial mediator that strengthens the influence of perceived quality and price fairness on repurchase intention. These findings suggest that consumers consider not only quality and price directly, but also evaluate them through their level of satisfaction before deciding to repurchase. Accordingly, this study emphasizes customer satisfaction as an important psychological mechanism that links consumers’ perceptions of quality and price to repurchase behavior.
Enhancing SME Export Performance through Export Sharing Communities, Export Market Orientation, and Export Digital Agility: A Mediation Analysis Bintoro Bagus Purmono; Ramadania; Wenny Pebrianti
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2408

Abstract

Small and Medium Enterprises (SMEs) in Indonesia continue to face a persistent export performance gap compared with comparable ASEAN economies. Although previous studies have examined collaborative networks, market orientation, and digital capabilities separately or in pairs, little is known about their integrated role in improving SME export performance. This study addresses this gap by developing and testing an empirical model integrating Export Sharing Community (ESC), Export Market Orientation (EMO), and Export Digital Agility (EDA), with EMO and EDA proposed as complementary mediators. Using a cross-sectional survey of 215 exporting SMEs across Indonesia, data were collected through structured questionnaires employing five-point Likert scales adapted from validated measures. Structural Equation Modeling (SEM–AMOS 24) was used to test the proposed model, while mediation effects were assessed using standardized indirect effects and the Sobel test. Results show that all eight hypothesized relationships are positive and significant. ESC directly improves export performance while strengthening EMO and EDA, and EMO also positively influences EDA. EDA is the strongest direct predictor of export performance (β = 0.465), whereas both EMO and EDA significantly mediate the relationship between ESC and export performance. The model explains 72.0% of the variance in export performance, highlighting the complementary roles of export communities, market orientation, and digital agility in enhancing SME export competitiveness in an increasingly digitalized global market.
Market Reaction to Rights Issue Announcement: An Event Study on Conventional Banks in Indonesia Risa Ramadhianti; Helma Malini; Wenny Pebrianti; Wendy; Anggraini Syahputri
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.3012

Abstract

This study aims to examine market reactions to rights issue announcements among conventional banking companies by assessing changes in abnormal returns, trading volume activity, and stock return volatility before and after the announcements. A quantitative event study design was employed using secondary data from 26 conventional banking issuers that announced rights issues during 2020–2024. An 11-trading-day event window, covering five days before and five days after the announcement date, was applied. Market reactions were measured using abnormal return, trading volume activity, and stock return volatility. Because the data did not satisfy the normality assumption, the Wilcoxon Signed-Rank Test was used to examine differences between the pre- and post-announcement periods. The findings indicate significant differences in abnormal return, trading volume activity, and stock return volatility following rights issue announcements. The results demonstrate that rights issue information generates measurable changes in investor responses, reflected in changes in returns, trading intensity, and stock price fluctuations. The findings provide practical insights for investors in evaluating rights issue announcements as relevant information for investment decisions. The study also contributes to the literature by integrating return, trading activity, and volatility indicators within an event-study framework.
The Role of Store Atmosphere and Price Discount in Driving Repurchase Intention: The Mediating Effect of Customer Satisfaction Elika Rani; Wenny Pebrianti; Harry Setiawan; Bintoro Bagus Purmono; Ahmadi
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.3034

Abstract

This study aims to examine the effects of store atmosphere and price discount on repurchase intention, both directly and indirectly through customer satisfaction as a mediating variable. This research employed a quantitative approach by collecting data through questionnaires from 150 respondents. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test the proposed relationships among variables. The results indicate that store atmosphere and price discount have significant effects on repurchase intention. Furthermore, customer satisfaction plays a significant mediating role in strengthening the relationship between store atmosphere, price discount, and repurchase intention. The findings highlight that an attractive shopping environment and competitive pricing strategies are essential factors in enhancing customer satisfaction and encouraging repeat purchases. This study implies that retailers should prioritize improvements in store atmosphere and value-based promotional strategies to build long-term customer loyalty and increase repurchase intention.
Beyond Financial Literacy: Impulsive Traits and Lifestyle as Drivers of Buy Now, Pay Later Usage among Generation Z Daniel; Wenny Pebrianti; Anggraini Syahputri; Wendy; Uray Ndaru Mustika
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.3069

Abstract

This study aims to examine the effects of financial literacy, impulsivity, and lifestyle on Generation Z’s decision to use Buy Now, Pay Later (BNPL), as well as to investigate the moderating role of social media in these relationships. A quantitative explanatory approach was employed using an online survey of 300 Generation Z respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings indicate that impulsivity and lifestyle have positive and significant effects on BNPL usage decisions, whereas financial literacy has no significant effect. Social media does not significantly moderate the relationships between any of the independent variables and BNPL usage decisions. The model yielded an R-square value of 0.069, indicating that the variables explain 6.9% of the variance in BNPL usage decisions, while 93.1% is explained by other factors outside the model. The findings highlight the importance of strengthening self-control and responsible financial behavior through targeted financial education to promote more prudent use of digital credit facilities.
Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? Shemma Anggia Romanisti; Juniwati; Wenny Pebrianti; Heriyadi; Arman Jaya
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.984

Abstract

The impact of this is that sales of beauty products can contribute significantly to a country's economy. Successful cosmetics companies can create jobs, pay taxes and contribute to economic growth. This can influence consumer preferences and provide companies with information about what the market is interested in. This study aims to determine the effect of electronic word of mouth and product quality on purchasing decisions mediated by brand image on Maybelline mascara products in Indonesia. The population in this study are people who have bought Maybelline mascara on TikTok social media at least twice. This study will use a causal design approach with Structural Equation Modeling (SEM) as a statistical approach to test constructs and hypotheses built with AMOS 24 statistical aids. The number of samples used in this study were 215 respondents who had bought Maybelline mascara on TikTok at least 2 times. The results of this study indicate that electronic word of mouth and product quality have a positive and significant effect on purchasing decisions mediated by brand image.
The Influence of Service Innovation and Brand Image on Customer Loyalty in the Indonesian Ride-Hailing Industry: English Anindita Ayu Listyanti; Heriyadi; Ramadania; Wenny Pebrianti; Ahmadi
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1501

Abstract

The ride-hailing sector in Indonesia has experienced significant growth, making service innovation and brand reputation crucial for cultivating customer loyalty. This study investigates the effects of service marketing innovation and corporate brand image on customer satisfaction and their subsequent influence on customer loyalty. This research utilises survey data from 261 individuals across three major ride-hailing platforms—Grab, Gojek, and Maxim—employing SmartPLS 4.0 to evaluate the proposed relationships. The findings demonstrate that service marketing innovation and corporate brand image positively influence customer satisfaction, enhancing customer loyalty. Furthermore, trust and perceived value significantly impacted consumer satisfaction and loyalty, highlighting the essential importance of these factors in maintaining competitive advantage in the ride-hailing industry. The study suggests firms must prioritise innovative service strategies and strong brand positioning to foster lasting customer loyalty.
Co-Authors Ahmad Shalahuddin Ahmadi Ahmadi Ahmadi Amaninda Jihan Nabila Ana Fitriana Anggraini Syahputri Anindita Ayu Listyanti Arman Jaya Barkah Barkah Bimewahqi Najmi Bintoro Bagus Purmono Daniel Desi Nurhalita Dewi Elika Rani Ensi Rahmayanti Erna Listiana Fadhilah Jihan Faezha Giriati Harisa Juliani Harry Setiawan Helma Malini Hendarmin Hendarmin Heriyadi Heriyadi Heriyadi Ilmira Rosalin Indah Riyani Indra Safari Isnawati Isnawati Juniwati Juniwati Juniwati Khusnul Hairunnisa M. Irfani Hendri Maria Olivia Pricilla Metasari Kartika Muhammad Nafil Fikri Naswa Riantika Nur Afifah Nur Kholis Farhan Nurul Komari Puput Lestari Rahmadania Ramadania Ramadania Ramadania, Ramadania Resti Nursabilla Risa Ramadhianti Roland Franklin Seiko Manito Septi Purnama Sari Shemma Anggia Romanisti Tiara Wati Titik Rosnani Titik Rosnani Uray Ndaru Mustika Wendy Weni Trisnawati