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All Journal Lingua Cultura IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Al Ishlah Jurnal Pendidikan POLYGLOT Wanastra : Jurnal Bahasa dan Sastra Paradigma Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra Jurnal Metamorfosa PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA Research and Innovation in Language Learning Voices of English Language Education Society International Journal of Educational Research and Social Sciences (IJERSC) Journal of English Language and Education English Learning Innovation (englie) Journal of English Development Jurnal Tatsqif Jurnal Pembelajaran Bahasa dan Sastra Inspiration : Instructional Practices in Language Education
Euis Meinawati
Universitas Bina Sarana Informatika Jakarta
Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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New soft masculinity discourse in era digital: A critical analysis of Zayn Malik’s Instagram posts Tibefrilia, Jessica Debora; Meinawati, Euis
English Learning Innovation Vol. 7 No. 1 (2026): February
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/englie.v7i1.43178

Abstract

This research explores how soft masculinity is portrayed in seven Instagram posts by Zayn Malik from 2024 to 2025, using Norman Fairclough's three-dimensional Critical Discourse Analysis (CDA) model. The analysis occurred between April and October 2025. Employing a qualitative method, the study used Critical Discourse Analysis (CDA) grounded in Fairclough's model. Data gathering involved recording posts, encompassing images, text, and user engagements. Analytical methods encompassed textual and multimodal scrutiny across micro, meso, and macro scales, along with an assessment of discursive and broader social practices. Findings reveal that Zayn primarily embodies soft masculinity through casual and personal visual stances, affectionate and exposed facial cues, and language conveying appreciation, emotional honesty, modesty, and interpersonal compassion. These traits blend with lingering traditional masculine symbols (such as leather jackets, tattoos, and beards), resulting in a blended yet clearly soft form of masculinity that opposes dominant norms of control, emotional restraint, and detachment. The study argues that Zayn Malik's recent Instagram content represents a sincere challenge to traditional masculine ideals, rather than superficial or profit-oriented weakness, thus enriching modern perspectives on inclusive masculinity within online celebrity spheres.
Co-Authors . Suwarsito Abhiseka, Putri Hadeka Akrom, Akrom Alawiyah, Sufi Ananta, Wisnu Ragil Baiatun Nisa Chodidjah Chodidjah Chodidjah Chusnul Chotimah Danang Dwi Harmoko Dina Rachmawati Eni Irfiani Herlin Widasiwi Setianingrum Inge Dwiana Haryati Irma Sukma Dewi Jimmi Jimmi Jimmi, Jimmi Lia Nurmalia Lisnawati - Lisnawati Maylinda Vina Violita Meiva Eka Sri Sulistyawati Nazzala Aulia Rahmah Nurdini, Rahmi Aulia Nurhaliza, Salwa Nurmala Dewi Nurmala Dewi, Nurmala Octa Pratama Putra Purwaningrum, Prapti Wigati Radif Muhammad Fathoni Rifari Baron Riza, Nazira Sabian, Annaba Tama Sri Arfani, Sri Sufi Alawiyah Suwarsito Syukri Ghozali Tibefrilia, Jessica Debora Tisha Amanda Putri Viviana Lisma Lestari Widia Yunita Winata, Eggi