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All Journal Business UHO: Jurnal Administrasi Bisnis AKUNTANSI DEWANTARA Sebatik YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Administrasi dan Manajemen Jurnal Mantik Jurnal Ekuivalensi Jurnal Ilmiah Smart Jurnal Arastirma International Journal of Economics and Management Research International Journal of Management Research and Economics Jurnal Ilmiah Smart Digital Innovation : International Journal Of Management Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI International Journal of Mechanical, Electrical and Civil Engineering Journal of Community Research & Engagement (JCRE) International Journal of Economics and Management Research
Victor Victor
STMB MULTISMART, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Analysis of the Effect of Diversity of Facilities and Business Locations in Increasing Consumer Interest in the Multibeauty.id Medan Victor Victor; Agusman Agusman; Cynthia Carolyn
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.202

Abstract

This research aims to describe the influence of the diversity of facilities and business locations on increasing consumer interest in multibeauty.id salons. This research was conducted for 6 (six) months, starting from September 2023 to February 2024. The respondents of this research were consumers from the multybeauty.id salon, totaling 64 (sixty four) people. The instrument used is a questionnaire to collect data from facility diversity variables, business location variables and business success variables. The data analysis techniques used are validity test, reliability test, descriptive analysis, normality test, multiple linear regression analysis, partial hypothesis test or t test and calculation of the coefficient of determination. The results of the descriptive analysis for the facility diversity variable, business location variable and business interest are in the very good category. Based on partial analysis, the diversity of facilities has a positive and significant effect on increasing consumer interest in the multibeauty.id salon. The business location variable partially has a positive but not significant effect on increasing consumer interest in multibeauty.id salons. Based on a simultaneous analysis of the diversity of facilities and business locations, it has a positive and significant effect on increasing consumer interest in the multibeauty.id salon.
Analysis Of The Influence Of Store Environment, Product Innovation And Service Quality On Consumer Purchasing Decisions Of Coffee Shop Ming Kopi Medan Victor Victor; August Halomoan Siregar; Jesslyn Toffany
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.221

Abstract

This research aims to find out what influence the store environment, product innovation and service quality have on consumer purchasing decisions at the Ming Kopi Medan Coffee shop. The type of research used is a quantitative descriptive research method, sampling was carried out using snowball sampling techniques and using the Cochran formula because the population size is unknown. The number of samples taken was 97 consumers and data was collected through questionnaires distributed directly to consumers. To assess respondents' responses, the author uses a Likert scale which uses several question items to measure individual behavior by responding to 5 choice points for each question item. Analysis was carried out using descriptive statistics, data quality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination using the SPSS version 25 program (IBM SPSS Statistics 25). The research results show that simultaneously, the calculated F value (20.555) is greater than the F table value (2.70) with a significance level of 0.000 < 0.05 which shows that H4 is accepted which shows a positive and significant influence from store environment, product innovation and service quality on purchasing decisions. Partially, hypothesis testing reveals that store environment (t = 3.934), product innovation (t = 2.227) and service quality (t = 2.171) each have a positive and significant impact on purchasing decisions because they are greater than the t value table (1.985), with the significance level for each variable being 0.000; 0.028; and 0.001. Therefore, the conclusion of this research is that store environment, product innovation and service quality, both partially and simultaneously, have a significant influence on consumer purchasing decisions at the Ming Kopi Medan coffee shop.
CERDAS  MENGELOLA  KEUANGAN RUMAH TANGGA, STRATEGI INVESTASI AMAN BAGI MASYARAKAT KOTA TEBING TINGGI Sinurat, Mangasi; Siahaan, Rumiris; Purba, Rakhmawati; Hartanto, Bobby; Arneta, Yaumi Arfah Noor; Lumban Tobing, Maria Magdalena; Lubis, Mhd Ridho Akbar; Andika, Andika; Victor, Victor; Cittaro, Michael; Nasution, Umar Hamdan; Nasution, Roni; Ngatemin, Ngatemin; Darmawan, Rahmat
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/hfqvd885

Abstract

Household financial management is crucial for a family's operational well-being. Managing finances requires precision and ingenuity. This must be adjusted to the family's income, which will be used for daily expenses and a portion set aside for savings and investment. The problem arises from a lack of financial literacy, resulting in many housewives lacking an adequate understanding of basic financial concepts, such as budgeting, distinguishing between needs and wants, and even not knowing how to save and invest their money. The implementation of the Ceria Village Community Service Program (KKN) involving students, lecturers, and partners. Conducting outreach to the community and providing financial literacy in the villages of Bagelen, Pelita, and Pinang Mancung. The objective of this activity was to strengthen understanding of financial literacy and investment, with the theme "Smart Household Economy, Safe Investment." The outreach method used included lectures and a Q&A session. Discussions, including the material and Q&A sessions, addressed issues emerging during the event, and quizzes were administered to improve participant understanding. The results showed that participants gained new knowledge about family financial management and recognized the importance of financial literacy in improving family well-being.
Pendekatan Terintegrasi dalam Administrasi Bisnis: Strategi dan Tantangan Digitalisasi UMKM Desa Buntu Bedimbar Agusman, Agusman; Surbakti, Michael Novranda; Tamba, Iventura Fitra Uli; Andriaskiton, Mario; Hidayat, Ferry; Victor, Victor; Siregar, August Halomoan; Mesakh, Januardi
Journal of Community Research & Engagement Vol. 1 No. 2 (2025): January 2025
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/0k3vyx46

Abstract

Kegiatan pengabdian kepada masyarakat  transformasi digital dilaksanakan untuk Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Buntu Bedimbar dengan tujuan meningkatkan efisiensi operasional dan daya saing melalui adopsi teknologi digital. Metode yang digunakan meliputi pelatihan intensif dan pendampingan teknis, yang mencakup penggunaan software akuntansi berbasis cloud, aplikasi manajemen inventaris, dan sistem Customer Relationship Management (CRM). Hasil evaluasi menunjukkan bahwa 90% peserta merasa puas dengan materi yang diajarkan, dan 65% telah mulai memanfaatkan layanan cloud untuk pengelolaan data usaha. Meskipun terdapat kemajuan signifikan, tantangan seperti keterbatasan pengetahuan teknologi, kurangnya sumber daya manusia terampil, dan fasilitas yang tidak memadai masih dihadapi oleh peserta. Rekomendasi untuk program lanjutan mencakup pelatihan teknis lebih lanjut, pembentukan jaringan kolaborasi antar UMKM, dan program literasi digital untuk meningkatkan pemahaman masyarakat tentang pentingnya teknologi. Dengan dukungan berkelanjutan, diharapkan UMKM di Desa Buntu Bedimbar dapat beradaptasi dan berkembang dalam era digital, serta berkontribusi pada perekonomian lokal yang lebih inklusif dan berkelanjutan.
Co-Authors Agnes Kasih Agusman Agusman Agusman, Agusman Andika Andika Arneta, Yaumi Arfah Noor August Halomoan Siregar Bobby Hartanto Br Gurusinga, Latersia Cittaro, Michael Cynthia Carolyn Defanny Agnes Tannando Denni Denni Denni, Denni Ferina Novelim Ferry Hidayat Fitri Handayani Fransiska Fransiska Goh, Fernando Hendy Hendy Huliman, Huliman Irwadi, Irwadi Iventura Fitra Uli Tamba Jesslyn Toffany Latersia Br Gurusinga Laura Tifani Lesley, Melisa Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Manalu, Tamara Mario Andriaskiton Martin Martin Melinda Sinaga, Triana Mesakh, Januardi Michael Novranda Surbakti Nadya Caroline Nasution, Dian Utama Prayoga Nasution, Roni Nasution, Umar Hamdan Ngatemin, Ngatemin Purba, Rakhmawati Rahmat Darmawan, Rahmat Robin Robin, Robin Selvia Selvia Shelly Nikita sherly sherly Siahaan, Rumiris Sinurat, Mangasi Steven Steven Sutanto, Hermawan Tamba, Iventura Fitra Uli Veron Veron Viona Anggara Viviana Viviana Yap, Herni - Yusnaini