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All Journal Business UHO: Jurnal Administrasi Bisnis AKUNTANSI DEWANTARA Sebatik YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Administrasi dan Manajemen Jurnal Mantik Jurnal Ekuivalensi Jurnal Ilmiah Smart Jurnal Arastirma International Journal of Economics and Management Research International Journal of Management Research and Economics Journal of Innovative and Creativity Jurnal Ilmiah Smart Digital Innovation : International Journal Of Management Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI International Journal of Mechanical, Electrical and Civil Engineering Journal of Community Research & Engagement (JCRE) International Journal of Economics and Management Research
Victor Victor
STMB MULTISMART, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Analisis Pengaruh Jiwa Kewirausahaan dan Motivasi Terhadap Keberhasilan Usaha Pada Rumah Makan Padang di Kota Medan Victor, Victor; Steven, Steven
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 1 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i1.3075

Abstract

Penelitian ini bertujuan untuk mendeskripsikan pengaruh jiwa kewirausahaan dan motivasi terhadap keberhasilan usaha pada rumah makan padang di kota Medan. Penelitian ini dilakukan selama 3 (tiga) bulan, mulai dari Agustus 2022 sampai Oktober 2022. Penelitian ini menggunakan metode non probability sampling yaitu accidental sampling. Responden penelitian ini adalah rumah makan padang di kota Medan yang berjumlah 44 (empat puluh empat) tempat. Instrument yang digunakan berupa angket untuk mengumpulkan data dari variabel jiwa kewirausahaan, variabel motivasi dan variabel keberhasilan usaha. Teknik analisis data yang digunakan adalah uji validitas, uji realibilitas, analisis deskriptif, uji normalitas, analisis regresi linear berganda, uji hipotesis parsial atau uji t dan penghitungan koefisien determinasi. Penentuan hasil analisis deskriptif untuk variabel jiwa kewirausahaan, variabel motivasi dan keberhasilan usaha berada pada kategori sangat baik. Berdasarkan analisis secara parsial, jiwa kewirausahaan dan motivasi, berpengaruh positif dan signifikan terhadap keberhasilan rumah makan padang di kota Medan. Berdasarkan analisis secara simultan jiwa kewirausahaan dan motivasi, berpengaruh positif dan signifikan terhadap keberhasilan usaha rumah makan padang di kota medan.     Kata Kunci: Jiwa Kewirausahaan, Motivasi, Keberhasilan Usaha
PENGARUH ETIKA BISNIS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT ROLIMEX MEDAN Denni, Denni; Robin, Robin; Irwadi, Irwadi; Hendy, Hendy; Victor, Victor
Sebatik Vol. 26 No. 1 (2022): Juni 2022
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v26i1.1839

Abstract

Tujuan dari penelitian ini adalah mengetahui hubungan etika bisnis dan pelayanan konsumen terhadap kepuasan konsumen pada PT Rolimex Medan.Kepuasan konsumen merupakan aset yang sangat penting dalam kesuksesan suatu bisnis. Jika konsumen merasa puas, maka konsumen akan menjadi pelanggan setia dan akan merekomendasikan produk tersebut kepada orang lain. Dalam penelitian ini, menganalisis tentang etika bisnis dan kualitas pelayanan yang diduga mempengaruhi kepuasan konsumen. Etika bisnis adalah kaidah secara tertulis maupun tidak tertulis mengenai perilaku individu maupun kelompok saat melakukan aktivitas bisnis dengan konsumen sedangkan kualitas pelayanan adalah perilaku yang dilakukan seorang individu maupun kelompok, dengan harapan bahwa perilaku tersebut sudah memenuhi keinginan dan harapan konsumen. Penelitian ini menggunakan metode analisis deskriptif, uji asumsi klasik, ujiregresi linear berganda, uji parsial (uji-T), uji signifikansi simultan (uji-F) dan koefisien determinasi (R2) dengan menggunakan bantuanSoftware Statistical Program Of Social Science (SPSS) versi 26For Windows. Metode pengambilan sampel dengan metode purpose sampling dan penarikan sampel sebanyak 70 responden. Hasil analisis menunjukkan bahwa etika bisnis dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Hasil pengujian koefisien determinasi menunjukkan adanyapengaruh variabel etika bisnis dan kualitas pelayanan terhadap kepuasan konsumen, dengan kontribusi pengaruh sebesar 0.264(26,4%) dan sisanya 73,6% dipengaruhi oleh variabel lain diluar penelitian ini seperti kualitas produk, harga, cara iklan, kemudahan akses produk dan lain sebagainya.
Analysis Of The Influence Of Service Quality, Business Facilities And Consumer Satisfaction In Increasing Consumer Loyalty At Pt. Trikarya Era Sukses Medan August Halomoan Siregar; Victor Victor; Defanny Agnes Tannando
Digital Innovation : International Journal of Management Vol. 1 No. 3 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i3.25

Abstract

In the era of globalization, intense competition drives companies to expand their markets, particularly in Indonesia's rapidly growing tourism sector. Batam, as a Free Trade Zone and a potential tourist destination, has experienced a significant increase in international tourists, fostering the growth of the hospitality industry. PT. Trikarya Era Sukses Medan established the Ibis Style Hotel Batam, offering facilities comparable to four-star hotels to attract consumers amid tight competition. This study analyzes the influence of service quality, business facilities, and consumer satisfaction on customer loyalty at the hotel. The population in this study consists of all guests staying at Ibis Style Hotel Batam, totaling 3,689 individuals. Accidental sampling is the technique used for sample collection, and the sample size is 110 individuals. The data collection method employs questionnaires. The study results indicate that: (1) Service quality significantly affects customer loyalty, (2) Business facilities significantly affect customer loyalty, (3) Consumer satisfaction significantly affects customer loyalty, (4) Service quality, business facilities, and consumer satisfaction collectively and significantly affect customer loyalty.
Pengaruh Fasilitas Kerja dan Pelatihan terhadap Kinerja Karyawan di Koperasi Purna Karya Pertamina Medan Victor; Melinda Sinaga, Triana; Manalu, Tamara
JURNAL EKUIVALENSI Vol. 10 No. 2 (2024): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/81d5v144

Abstract

The aim of this scientific work is to determine the effect of work facilities and training on employee performance at the Medan Purna Karya Cooperative. Furthermore, this scientific work uses a quantitative descriptive research methodology, namely a statistical method used to analyze data by describing or illustrating the data that has been collected. Furthermore, the data sources used are primary data and secondary data. In this research or scientific work, all 46 employees working at the Medan Purna Karya Cooperative were used as respondents. The results of further data analysis are that work facilities have a t value > t table (5.261 > 2.016) with a significant value of 0.000 < 0.050, and the job training variable has a t value > t table t table (2.220 > 2.016) with a significant value of 0.032 < 0.050. The research results also state that there is an influence between facilities and job training on employee performance. This is proven by the value of Fcount > Ftable (13.899 > 2.816) and a significant value of 0.000 < 0.05.
Analysis Determination Of Business Communication, Trust And Price On Purchasing Decisions Of Spare Parts At PT. Autostar Mandiri Teknotama Agusman Agusman; Victor Victor; Laura Tifani
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.200

Abstract

This study aims to explore the impact of business communication, trust, and price on purchasing decisions at PT Autostar Mandiri Teknotama. The research method used is associative descriptive with a population of 83 customers of the company. Sampling was conducted using a saturated sample technique, and data were collected through questionnaires. Analysis was performed using descriptive statistics, data quality tests, classical assumption tests, multiple regression analysis, hypothesis testing, and coefficient of determination using the SPSS program. The results showed that simultaneously, the F value of 357.532 was greater than the critical F value of 3.11 with a significance level of 0.000 < 0.05, indicating that the hypothesis was accepted, demonstrating a positive and significant influence of business communication, trust, and price together on purchasing decisions. Partially, hypothesis testing revealed that business communication (t = 2.040), trust (t = 2.774), and price (t = 3.202) each had a positive and significant impact on purchasing decisions, with significance levels of 0.045, 0.007, and 0.002, respectively. Therefore, the conclusion of this study is that business communication, trust, and price, either partially or collectively, significantly influence purchasing decisions at PT Autostar Mandiri Teknotama.
Analysis of the Effect of Diversity of Facilities and Business Locations in Increasing Consumer Interest in the Multibeauty.id Medan Victor Victor; Agusman Agusman; Cynthia Carolyn
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.202

Abstract

This research aims to describe the influence of the diversity of facilities and business locations on increasing consumer interest in multibeauty.id salons. This research was conducted for 6 (six) months, starting from September 2023 to February 2024. The respondents of this research were consumers from the multybeauty.id salon, totaling 64 (sixty four) people. The instrument used is a questionnaire to collect data from facility diversity variables, business location variables and business success variables. The data analysis techniques used are validity test, reliability test, descriptive analysis, normality test, multiple linear regression analysis, partial hypothesis test or t test and calculation of the coefficient of determination. The results of the descriptive analysis for the facility diversity variable, business location variable and business interest are in the very good category. Based on partial analysis, the diversity of facilities has a positive and significant effect on increasing consumer interest in the multibeauty.id salon. The business location variable partially has a positive but not significant effect on increasing consumer interest in multibeauty.id salons. Based on a simultaneous analysis of the diversity of facilities and business locations, it has a positive and significant effect on increasing consumer interest in the multibeauty.id salon.
Analysis Of The Influence Of Store Environment, Product Innovation And Service Quality On Consumer Purchasing Decisions Of Coffee Shop Ming Kopi Medan Victor Victor; August Halomoan Siregar; Jesslyn Toffany
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.221

Abstract

This research aims to find out what influence the store environment, product innovation and service quality have on consumer purchasing decisions at the Ming Kopi Medan Coffee shop. The type of research used is a quantitative descriptive research method, sampling was carried out using snowball sampling techniques and using the Cochran formula because the population size is unknown. The number of samples taken was 97 consumers and data was collected through questionnaires distributed directly to consumers. To assess respondents' responses, the author uses a Likert scale which uses several question items to measure individual behavior by responding to 5 choice points for each question item. Analysis was carried out using descriptive statistics, data quality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination using the SPSS version 25 program (IBM SPSS Statistics 25). The research results show that simultaneously, the calculated F value (20.555) is greater than the F table value (2.70) with a significance level of 0.000 < 0.05 which shows that H4 is accepted which shows a positive and significant influence from store environment, product innovation and service quality on purchasing decisions. Partially, hypothesis testing reveals that store environment (t = 3.934), product innovation (t = 2.227) and service quality (t = 2.171) each have a positive and significant impact on purchasing decisions because they are greater than the t value table (1.985), with the significance level for each variable being 0.000; 0.028; and 0.001. Therefore, the conclusion of this research is that store environment, product innovation and service quality, both partially and simultaneously, have a significant influence on consumer purchasing decisions at the Ming Kopi Medan coffee shop.
Analysis Of The Influence Of Business Location, Business Capital and Digital Marketing On Business Income Victor Victor; Iventura Fitra Uli Tamba; Nadya Caroline
International Journal of Mechanical, Electrical and Civil Engineering Vol. 1 No. 3 (2024): July : International Journal of Mechanical, Electrical and Civil Engineering
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijmecie.v1i3.30

Abstract

This research was conducted in PT. Autostar Mandiri Teknotama Medan with the aim of analyzing the influence of business location, business capital and digital marketing partially and simultaneously on business income.The research population is 65 consumers who come and buy four-wheeled vehicle spare parts products from the company. The research sample uses a saturated sample so the total sample is 65 respondents. The type of data used is primary data and the data source uses secondary data. Data collection techniques use questionnaires, observation and documentation. Data analysis techniques are descriptive statistics, data quality testing, classical assumption testing, multiple regression analysis, hypothesis testing and coefficient of determination using the SPSS program. The research results show that business capital and digital marketing partially have a positive and significant effect on business income in the company, while business location does not have a significant effect on business income. Simultaneously, business location, business capital and digital income have a significant effect on business income.There is a very strong correlation between business location, business capital and digital marketing on company business income. Business income in the company can be explained by business location, business capital and digital marketing at 67.4% and the remaining 32.6% can be explained by other variables that were not studied such as distribution, price, service, marketing communications and so on.
Mendorong Keberlanjutan Bisnis UMKM Pariwisata di Kota Medan: Pendekatan Inovatif Teknologi dan Praktik Berkelanjutan (Sumber Pendanaan Hibah Penelitian DRPTM 2024) Victor, Victor; Handayani, Fitri; Br Gurusinga, Latersia; Sherly, Sherly
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 1 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i1.6061

Abstract

Penelitian ini dimaksudkan untuk mengidentifikasi faktor-faktor kunci yang mempengaruhi keberhasilan UMKM dalam sektor pariwisata Kota Medan. Faktor - faktor ini meliputi strategi penggunaan teknologi digital, penerapan praktik berkelanjutan, dan integrasi berbagai inisiatif kreatif dalam promosi dan pengembangan wisata. Dengan memahami secara lebih mendalam tentang bagaimana UMKM pariwisata dapat mengoptimalkan potensinya melalui pendekatan inovatif dan berkelanjutan, penelitian ini diharapkan dapat memberikan panduan yang berharga bagi kebijakan dan praktik di tingkat lokal dan nasional. Melalui pendekatan metodologi yang komprehensif, termasuk survei, wawancara, dan analisis data, penelitian ini bertujuan untuk menyajikan pemahaman yang lebih baik tentang dinamika ekosistem UMKM pariwisata di Kota Medan. Hasil penelitian ini diharapkan dapat memberikan wawasan yang berharga bagi pemerintah, lembaga swadaya masyarakat, dan pelaku industri dalam merancang kebijakan, program, dan praktik yang mendukung pertumbuhan berkelanjutan sektor pariwisata dan UMKM di Kota Medan. Penelitian ini bertujuan untuk menginvestigasi keberlanjutan bisnis UMKM dalam sektor pariwisata di Kota Medan, dengan fokus mengidentifikasi faktor-faktor kunci yang mempengaruhi keberlanjutan bisnis tersebut. Faktor-faktor ini meliputi praktik bisnis yang diadopsi, tingkat penggunaan teknologi digital, dan implementasi praktik berkelanjutan Penelitian ini mengeksplorasi keberlanjutan bisnis UMKM pariwisata di Kota Medan, dengan fokus pada pusat oleh-oleh, kerajinan tangan, dan kuliner. Dari 100 UMKM, sampel sebanyak 50 UMKM dipilih secara acak sederhana. Data dikumpulkan melalui survei kuesioner tertutup terkait profil usaha, praktik bisnis, penggunaan teknologi digital, dan praktik berkelanjutan. Analisis dilakukan menggunakan statistik deskriptif untuk menggambarkan profil responden dan variabel. Exploratory Factor Analysis (EFA) mengidentifikasi faktor kunci, sedangkan regresi linier berganda menentukan pengaruh teknologi digital dan praktik berkelanjutan terhadap keberlanjutan bisnis dan analisis korelasi Pearson digunakan untuk mengukur kekuatan hubungan antar variabel. Keywords: Keberlanjutan Bisnis; UMKM Pariwisata; Teknologi Digital; Inovatif; Praktik Berkelanjutan
Pengaruh Experiential Marketing Dan Relationship Marketing Terhadap Keputusan Pembelian Produk di Pt. Victory Jayatama Sempurna Medan Victor, Victor; Huliman, Huliman; Lesley, Melisa
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9444

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Experiential Marketing dan Relationship Marketing terhadap Keputusan Pembelian konsumen di PT. Victory Jayatama Sempurna Medan. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif deskriptif dengan teknik analisis regresi linier berganda. Data dikumpulkan melalui kuesioner yang disebar kepada 76 responden pelanggan setia perusahaan tersebut menggunakan metode purposive sampling. Hasil menunjukkan bahwa kedua variabel independen memiliki pengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keputusan pembelian. Nilai koefisien determinasi (R²) sebesar 0,62 menunjukkan bahwa 62% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel tersebut, sementara 38% sisanya dipengaruhi oleh faktor lain di luar model. Kata Kunci: Experiential Marketing, Relationship Marketing, Keputusan Pembelian 
Co-Authors Agnes Kasih Agusman Agusman Agusman, Agusman Andika Andika Arneta, Yaumi Arfah Noor August Halomoan Siregar Bobby Hartanto Br Gurusinga, Latersia Cittaro, Michael Cynthia Carolyn Defanny Agnes Tannando Denni Denni Denni, Denni Ferina Novelim Ferry Hidayat Fitri Handayani Fransiska Fransiska Goh, Fernando Hendy Hendy Huliman, Huliman Irwadi, Irwadi Iventura Fitra Uli Tamba Jesslyn Toffany Latersia Br Gurusinga Laura Tifani Lesley, Melisa Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Manalu, Tamara Mario Andriaskiton Martin Martin Melinda Sinaga, Triana Mesakh, Januardi Michael Novranda Surbakti Nadya Caroline Nasution, Dian Utama Prayoga Nasution, Roni Nasution, Umar Hamdan Nathalia, Nathalia Ngatemin, Ngatemin Purba, Rakhmawati Rahmat Darmawan, Rahmat Robin Robin, Robin Selvia Selvia Shelly Nikita sherly sherly Siahaan, Rumiris Sinurat, Mangasi Steven Steven Sutanto, Hermawan Tamba, Iventura Fitra Uli Veron Veron Viona Anggara Viviana Viviana Yap, Herni - Yusnaini