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Wibowo, Arif Ardy
Universitas Ahmad Dahlan
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Journal : Jurnal Profetik

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THE FALL OF PUBLIC RELATION OFFICER AND THE RISE OF INFLUENCER IN THE INDONESIAN GOVERNMENT Dani Fadillah; Arif Ardy Wibowo
Profetik: Jurnal Komunikasi Vol 15, No 1 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v15i1.2201

Abstract

The presence of Public Relations Officers in the organization is a must because they’re responsible for establishing good relations between the organization and stakeholders. Good relations between these two will result in harmony. This is a key factor in the success of various programs implemented by the organization. However, it seems that now the role of Public Relations Officers of the Republic of Indonesia Government has begun to decline and be replaced by Influencers starting from the end of 2019 to mid-2020. This research is a case study to describe how the Public Relations Officer of the government of the Republic of Indonesia lost its main function, being heavily replaced by influencers promoting Omnibus Law on social media. Influencers can be a respectable profession if they maintain their quality as public communicators. First, influencers need to have qualifications and competencies relevant to their field. Second, influencers hired by government agencies openly convey to the public that the message sent is a form of a commercial public campaign. Third, government agencies that use influencer services also need to meet the qualifications and competency standards of the influencers they choose. The conclusion is that the government prefers to maximize the function of influencers so that the Omnibus Law gets support from the community rather than maximizing Public Relations Officer. However, the use of influencers must be accompanied by good communication. With this, we can hope that the influencers will develop into a public communication actor that is respectable and acceptable.
Co-Authors Abraz, Firza El Widad Agy Firda Sandi Ahmad, Nani Hartina Ajar Pradika Ananta Tur Akbar, M. Aditya Zuhri Akhsan, Rifai Nur Aldairasyah Aldairasyah Ana Nadhya Abrar Ananda, Dhea Citra Ananda, Tiara Wirman Annisa Ishlahtus Shohwah Annisya, Ika Rizna Apriyani, Tristanti Ardian Indro Yuwono Ariantini, Tiyas Arliananda, Diva Aisha Az-Zahra, Alifia Wanda Azmi, Mohammad Ardya Noor Bai Long Bambang Kasatriyanto Bambang Kasatriyanto Bambang Robi'in Bambang Robiin Bambang Robi’in Bambang Robi’in Budi, Audita Dwi Prasetyoning Budiman, Arif Imam Dani Fadillah Dina Astuti Dina Astuti Dinda Destiana Fahma Ayu Dwi Shadillah Talentania Putri Wiyono Ega Arfiansyah Erviana, Vera Yuli Gibbran Prathisara Hadi, Khaiqal Hamumpuni, Laksono Bintang Ida Puspita Iis Suwartini Iis Suwartini Ika Suryani Purba Kariska U Marasabessy, Maulidya kusuma, nala tri Luo Zhenglin Maheswari, Anindya Izza Maulana, Thoriq Muhammad Rasikh Noor ‘Alim Muhammad Zaffwan Idris Muhammad Zaffwan Idris, Muhammad Zaffwan Nasir, Roziani Nasir, Roziani Mat Nashir @ Mohd Novi Rahmawati Nugrahani, Rahina Nugroho Heri Cahyono Nugroho, Aji Santoso Nunik Hariyati Oscar Samaratungga Peter Ardhianto Pratishara, Gibbran Probosiwi, Probosiwi Putri Sekar Diani Qirom, Rizqi Latiful Rachim, Ilmiawan Noor Rahina Nugrahani Rahina Nugrahani Rahmah, Rizka Fatchur Ramadani, Destian Agung Rasikh Noor ‘Alim, Muhammad Ratih Ayu Pratiwinindya Roziani Mat Nashir Roziani Mohd Nasir Roziani Nasir Samsuddin, Mat Redhuan Samsudin, Mat Redhuan Sari, Syifa Naurah Shofia, Resa Suryani Purba, Ika Syahani, Isfiya Syfa Amelia Ulaya Ahdiani Vera Yuli Erviana Vera Yuli Erviana Wandah Wibawanto Wijayanti, Annisa Alifiana