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PENINGKATAN OMZET PENJUALAN DENGAN MEMANFAATKAN TEKNOLOGI PEMASARAN ONLINE BAGI PELAKU UMKM DI KECAMATAN TIDORE KOTA TIDORE KEPULUAUAN Djumadil, Nurdiyanawati; Arahman, Muhammad Natsir; Basuki, Natal; Mahmud, Haris; Syafie, Yunus
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 8, No 1 (2025): APRIL
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v8i1.4621

Abstract

ABSTRACTSmall business activities in both traditional and modern sectors through micro, small and medium enterprises (MSMEs) are one of the pillars of economic growth. This service activity was held with the main focus on solving MSME problems in the Tidore Islands. The aim is to identify the problems faced by MSME actors and to hold entrepreneurship training activities to develop the potential of the actors. In the current digital era, it is very easy for people to open new businesses and jobs. This potential can be maximized if knowledge and provision are provided for MSMEs to build their businesses from the start until they are successful in the future. Apart from that, as a business person in a business that is run, an entrepreneur who runs a business in Micro, Small and Medium Enterprises (MSMEs) needs to have a good marketing strategy. In an effort to increase public awareness to start entrepreneurship and build their businesses to become better developed, it is necessary to provide knowledge and understanding of marketing strategies by utilizing digital technology.Keywords: MSMEs, Digital Marketing, Social Media, Strategy and MarketingABSTRAKKegiatan usaha kecil baik di sektor tradisional maupun modern melalui usaha mikro kecil dan menengah (UMKM) merupakan salah satu penopang pertumbuhan ekonomi. Kegiatan pengabdian ini diadakan dengan fokus utama memecahkan permasalahan UMKM di Tidore Kepulauan. Tujuannya untuk mengidentifikasi permasalahan yang dihadapi pelaku UMKM serta mengadakan kegiatan pelatihan kewirausahaan untuk mengembangkan potensi para pelaku. Di era digital saat ini, kemudahan masyarakat untuk membuka usaha dan lapangan kerja yang baru sangat mudah dilakukan. Potensi tersebut bisa dimaksimalkan apabila pengetahuan dan pembekalan bagi para UMKM untuk membangun usahanya dari awal sehingga berhasil di kemudian waktu. Selain itu, sebagai pelaku bisnis pada usaha yang dijalankan, seorang wirausahawan/i yang menjalankan usaha di Usaha Mikro, Kecil dan Menengah (UMKM) perlu memiliki strategi pemasaran yang baik. Dalam upaya meningkatkan kesadaran masyarakat untuk mulai berwirausaha dan membangun usahanya menjadi lebih berkembang lebih baik, perlunya memberikan pengetahuan serta pemahaman mengenai strategi pemasaran dengan memanfaatkan teknologi digitalKata Kunci: UMKM, Digital Marketing, Media Sosial, Strategi dan Pemasaran.
Aplikasi Micro-organisme Lokal Terhadap Pertumbuhan dan Produksi Tanaman Cabai Di Bawah Tegakan Kelapa Tjokrodiningrat, Suryati; Abdullatif, Zauzah; Abdullah, Hayun; Haryanto, Sugeng; Syafie, Yunus; Melati, Rima
Jurnal Pertanian Khairun Vol 3, No 1: (Juni 2024)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jpk.v3i1.8389

Abstract

The coconut plantations in Maffa village are spaced approximately 7 x 9 meters apart, providing enough room for the chili plants to grow. The shading from the coconut plants, at about 45 percent, is suitable for the growth of chili plants. An experiment was conducted to observe the application of local micro-organisms on chili and its influence on the phenotype of chilies in coconut-sheltered conditions also the resistance to anthracnose attacks.. The experiment was held in the Mafa village coconut plantation from November 2022 to March 2023. The research was implemented using factorial treatment based on Randomized Block Design with 30 percent and 45 percent coconut shelter respectively, and the concentration of local micro-organisms is 5ml and 10ml per liter of water, respectively. The observational data was analyzed using the F-test and a treatment difference test at a five percent significance level. The research findings indicated that shade level and local microorganism concentration significantly impacted, the number of brunches, and the fruit weight. The highest chili production was 476.39 g tree-1 harvest-1.Keywords: Chili, micro-organism, coconut plantation.
Efektivitas Reaktor Biogas dan Pengolahan Limbah Bioslurry Sebagai Sumber Energi Rumah Tangga Serta Hara Organik Pada Wilayah Pertanian Di Halmahera Timur Suparman, Suparman; Tjokrodiningrat, Suryati; Abdullatif, Zauzah; Hasan, Said; Syafie, Yunus; Hasan, Asrul Dedy Ali
Jurnal Pertanian Khairun Vol 2, No 2: (Desember, 2023)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jpk.v2i2.7273

Abstract

East Halmahera is the main area for developing rice and beef cattle in the North Maluku region. The cultivation of food crops and livestock production generates substantial waste which requires proper management. Precise waste management can reduce environmental pollution in agricultural areas while creating added value opportunities. Rice waste is used with cow manure to produce biogas and organic fertilizer through anaerobic digestion technology. In this research, rice waste and cow dung were used to produce biogas and organic fertilizer through anaerobic digestion. The research is a continuation of previous studies on biogas production in a laboratory setting. The study is divided into two stages: firstly, the production of biogas, and secondly, the creation of organic fertilizer from the remaining bioslurry. The performance of a Modified Profile Anaerobic Reactor biogas digester was evaluated using standard parameters such as pH, temperature, total solids, and flame duration. The nutrient content of the organic fertilizer was tested based on various parameters, including C-organic, Nitrogen (N), C/N ratio, Phosphorus (P2O5), and Potassium (K2O). The results of the research showed that a biogas reactor with a capacity of 2.200 kg produced 4.2 kg of biogas with a flame duration of 12 hours, 7 minutes, and 10 seconds. The average temperature during the process was 29°C, and the total solid organic material decomposition was 33%. Total solid processed organic fertilizer with a C/N value of 16.53, C-Organic content of 24.16%, macronutrients N 1.93%, P2O5 0.37%, and K2O of 1.75%.Keywords: biogas, organic fertilizer, rice husks, cow dung, and East Halmahera.