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Pengaruh Keragaman Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Apotek Kimia Farma Khomsah Kamilah; Alfin Adam; Resti Rohayati; Nazwa Awlia Maulana; Rismawati Rismawati; Fatimah Azzahra; Ramadhani Ramadhani; Endang Silaningsih
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4606

Abstract

This study aims to analyze the effect of product diversity and service quality on consumer satisfaction at Kimia Farma Pharmacy. Product diversity includes the variety of types of drugs, health products, and medical needs available, while service quality includes the speed, compassion, and accuracy of service provided by Kimia Farma pharmacy staff. Data were collected through questionnaires distributed to Kimia Farma Pharmacy consumers using quantitative methods. Data analysis was carried out using multiple linear regression to identify the effect of each variable on consumer satisfaction. The results of the study indicate that product diversity and service quality have a positive and significant effect on consumer satisfaction. This explains that improving product and service quality can increase the level of consumer satisfaction. These findings have an impact on Kimia Farma Pharmacy management to continue to improve service quality and expand product diversity in order to optimally meet consumer needs. In addition, this study also contributes to the pharmacy business development strategy amidst increasingly tight pharmaceutical industry competition, especially in designing a customer-oriented approach. Further research can examine other variables such as price, location, or consumer loyalty to expand understanding of the factors that influence customer satisfaction more comprehensively.
Tinjauan Literatur Sistematik Tentang Implementasi ISO 9001:2015: Strategi, Tantangan, dan Implikasi Terhadap Produktivitas dan Mutu Organisasi Ramadhani Ramadhani; Rudi Khobiron; Ananda Syaiba Suri Kholafi; Mu’alimin Mu’alimin
Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa Vol. 2 No. 4 (2025): November : Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dilan.v2i4.2570

Abstract

The implementation of ISO 9001:2015 as a quality management system standard has become a strategic issue in improving the competitiveness, efficiency, and consistency of organizational quality in the era of globalization and digitalization. However, the effectiveness of its implementation still varies depending on the organizational context, resource readiness, and quality culture. This study aims to systematically review the literature related to the implementation of ISO 9001:2015 to answer the main questions: how it affects organizational performance, how it is integrated with other management systems, and what the challenges and directions for future research are. The method used is a systematic literature review through a search of the Google Scholar and Publish or Perish databases using the keywords "ISO 9001:2015," "quality management systems," and "organizational performance." A total of 27 articles published between 2021 and 2025 were analyzed thematically. The review results show four main trends: the implementation of ISO in various sectors, the impact on performance and productivity, integration with other systems such as TQM and ISO 21001, and implementation challenges related to organizational culture and management commitment. In general, ISO 9001:2015 has been shown to improve organizational efficiency and reputation, but its success depends on the synergy between management, digital technology, and a quality culture. Further research is recommended to examine the integration of digital-based ISO and organizational sustainability.