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All Journal Sodality: Jurnal Sosiologi Pedesaan El-HARAKAH : Jurnal Budaya Islam Journal of Degraded and Mining Lands Management Jurnal Dinamika Pengabdian (JDP) ETNOSIA : Jurnal Etnografi Indonesia KENOSIS: Jurnal Kajian Teologi Masyarakat Berdaya dan Inovasi Tarjih: Agribusiness Development Journal IBDA': Jurnal Kajian Islam dan Budaya Agrikan: Jurnal Agribisnis Perikanan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Journal of Training and Community Service Adpertisi Open Community Service Journal Jurnal Pallangga Praja Pallangga: Journal of Agriculture Science and Research
AZUZ, FAIDAH
Universitas Bosow
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Land degradation, flood disaster, and local wisdom in Tempe Lake of South Sulawesi coastal community Harifuddin, Harifuddin; Azuz, Faidah; Madiong, Baso
Journal of Degraded and Mining Lands Management Vol. 12 No. 5 (2025)
Publisher : Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15243/jdmlm.2025.125.8693

Abstract

Floods that hit the coast of Lake Tempe are caused by land degradation and poor land management. This research aims to analyse (1) land degradation as a determinant factor in the occurrence of flood disasters, (2) the function of local wisdom as an adaptation to flooding, (3) the effects of land degradation on the sustainability of the fishermen’s livelihoods of coastal communities. This research used an exploratory-consequential (qualitative-quantitative) design. This research was conducted on the coast of Tempe Lake, utilizing data collection methods that included interviews, observations, literature studies, questionnaires, and documentation. Data analysis used 3-step technique (qualitative) and descriptive statistics (quantitative). The results showed that (1) almost all respondents stated that land degradation such as sedimentation and land erosion that lasted for a long time and the amount of critical land due to wrong land management triggered flooding. (2) In reading natural signs, local wisdom serves as an early warning so that people are aware of the disasters that will occur, (3) the professions most affected by flooding are farmers, fishermen, and transport boat drivers. When flooding occurs farmers and fishermen cannot work but they can become transport boat drivers. For the transport boat driver, his boat can be rented out when he isn’t working. The conclusion is that land degradation causes floods. However, the experience of flooding over the years has made people adapt, including in terms of work, so that they still have alternative productive activities despite being hit by floods.
Inovasi Hilirisasi Produksi Ikan Nila di Desa Kanjilo sebagai Penggerak Ekonomi Lokal di Kabupaten Gowa Achmad Anzhari Hasanuddin; Yohannis Yohannis; Faidah Azuz; Lukman Lukman; Wirjon Wirjon; Aldio Mukhlas Rizky; Iwan Perwira
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i3.3174

Abstract

This Community Service Programme addresses the theme of Empowering Beginner Communities (EBC), primarily focusing on the implementation of an initiative titled “Innovative Downstream Production of Nile Tilapia in Kanjilo Village as a Driver of Local Economy in Gowa Regency.” The objective of this programme is to enhance the capacity, skills, and productivity of Nile tilapia farmers through the adoption of more modern, efficient, and innovative technologies. Currently, the practices of tilapia farming in Kanjilo Village are largely reliant on traditional methods, which prove to be less effective. This results in suboptimal harvests, relatively high production costs, and low operational efficiency, thereby restricting the profits available to the community. To tackle these challenges, the programme introduces several cutting-edge aquaculture technologies. Firstly, the use of round tarpaulin ponds offers more efficient land utilisation, ease of management, and a high success rate. Secondly, the implementation of a biofloc system helps maintain water quality while accelerating fish growth. Thirdly, the application of nano-oxygen technology enhances dissolved oxygen levels, promoting healthier, stronger, and more productive fish. Through this combination of technologies, it is anticipated that the aquaculture system can be significantly improved, leading to quicker harvests, reduced operational costs, and increased income for fish farmers. In addition to the technical aspects of production, the programme also includes training in digital marketing strategies. This training aims to broaden the marketing reach of Nile tilapia products via online platforms, targeting consumers in Eastern Indonesia, a region with substantial potential yet to be fully tapped. By leveraging digital media, entrepreneurs can access a wider market, enhance product value, build local brands, and strengthen distribution networks. Consequently, this programme is expected to foster sustainable economic transformation in Kanjilo Village.
Analisis Preferensi Konsumen Terhadap Pembelian Beras Premium Pabrik Beras Tujuh Lima Di Kecamatan Maritengae Kabupaten Sidrap Hasmin, Alia Hasti; Salam, Suryawati; Azuz, Faidah
PALLANGGA: Journal of Agriculture Science and Research Vol. 2 No. 2 (2024): PALLANGGA: Journal of Agriculture Science and Research, Juli 2024
Publisher : Fakultas Pertanian Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/pallangga.v2i2.2913

Abstract

Rice is a very important staple food and is widely consumed by the public. Rice available in Indonesia has several different types and characteristics. Consumers will always consider the type or characteristics of rice before buying and adjust it to their likes or preferences when purchasing rice. This research was carried out with the aim of analyzing consumer preferences in purchasing PB. Tujuh Lima premium rice in Maritengae District, Sidrap Regency. This research was conducted in Maritengae District, Sidrap Regency in June 2023. Respondents consisted of 30 consumers of PB. Tujuh Lima premium rice. Qualitative-descriptive preference analysis presented in tabular form. The results of the analysis show that all variables have an influence on the purchase of PB. Tujuh Lima premium rice. These variables are in terms of product quality, in terms of product brand image, in terms of product texture, in terms of product packaging, in terms of product price, and in terms of product availability. Consumer preferences for purchasing PB. Tujuh Lima premium rice state that PB. Tujuh Lima premium rice is very good. Beras merupakan bahan makanan pokok yang sangat penting dan banyak dikonsumsi oleh masyarakat, Beras yang tersedia di Indonesia memiliki beberapa jenis dan karakteristik yang berbeda-beda. Konsumen akan selalu mempertimbangkan jenis atau karakteristik beras sebelum membeli dan menyesuaikan dengan kesukaan atau preferensi terhadap pembelian beras. Penelitian ini dilaksanakan dengan tujuan untuk menganalisis preferensi konsumen dalam pembelian beras premium PB Tujuh Lima di Kecamatan Maritengae, Kabupaten Sidrap. Penelitian ini dilaksanakan di Kecamatan Maritengae, Kabupaten Sidrap pada bulan Juni 2023. Responden terdiri dari 30 konsumen beras premium PBTujuh Lima. Analisis preferensi dengan kualitatif-deskriptif yang disajikan dalam bentuk tabel. Hasil analisis menunjukkan bahwa pada semua variabel berpengaruh terhadap pembelian beras premium PB Tujuh Lima. Variabel tersebut yaitu dari segi kualitas produk, citra merek produk, tekstur produk, kemasan produk, harga produk, dan ketersediaan produk. Preferensi konsumen pembelian beras premium PB Tujuh Lima menyatakan bahwa beras premium PB Tujuh Lima sangat baik.
Analisis Keuntungan Pedagang Ternak Babi Di Pasar Hewan Bolu Kecamatan Tallunglipu Kabupaten Toraja Utara Kartoni, Desri Kartoni; Sheyoputri, Aylee Christine Alamsyah; Azuz, Faidah
PALLANGGA: Journal of Agriculture Science and Research Vol. 2 No. 2 (2024): PALLANGGA: Journal of Agriculture Science and Research, Juli 2024
Publisher : Fakultas Pertanian Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/pallangga.v2i2.2915

Abstract

Pigs are animals that are widely farmed and traded at the Bolu Animal Market, and are suitable for businesses in the Toraja community. This research was carried out with the aim of finding out the profits of pig traders at the Bolu Animal Market, Tallunglipu District, North Toraja Regency. This research was carried out at the Bolu Animal Market, Tallunglipu District, North Toraja Regency from April to May 2023. This sample was determined using a saturated sample. Respondents totaled 33 people. The research data consists of primary and secondary data. The results of the research show that the average total cost of pig traders at the North Bolu Animal Market is IDR 161,792,918/month and the average income of traders is IDR 189,839,394/month, as well as the average trader profit is IDR 28,046,476/month. Babi adalah hewan yang banyak diternakkan dan diperdagangkan di Pasar Hewan Bolu, dan cocok bagi usaha masyarakat Toraja tersebut. Penelitian ini dilaksanakan dengan tujuan untuk mengetahui besar keuntungan pedagang ternak babi di Pasar Hewan Bolu Kecamatan Tallunglipu Kabupaten Toraja Utara. Penelitian ini dilaksanakan di Pasar Hewan Bolu, Kecamatan Tallunglipu, Kabupaten Toraja Utara pada bulan April sampai bulan Mei 2023. Penentuan sampel dilakukan secara sampel jenuh. Responden berjumlah 33 orang. Data penelitian terdiri dari data primer dan sekunder. Hasil penelitian menunjukkan bahwa rata-rata total biaya pedagang ternak babi di Pasar Hewan Bolu Utara sebesar Rp.161.792.918/bulan dan rata-rata penerimaan pedagang sebesar Rp.189.839.394/bulan, serta rata-rata keuntungan pedagang sebesar Rp.28.046.476/bulan.
Analisis Faktor-Faktor Preferensi Konsumen Dalam Memilih Produk Kopi Olahan Lokal Di Kota Makassar Mahendra, Anugerah Dwi; Azuz, Faidah; Sheyoputri, Aylee Christine Alamsyah
PALLANGGA: Journal of Agriculture Science and Research Vol. 2 No. 2 (2024): PALLANGGA: Journal of Agriculture Science and Research, Juli 2024
Publisher : Fakultas Pertanian Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/pallangga.v2i2.3217

Abstract

Coffee is one of the commodities produced from the plantation subsector which is included in the agricultural sector, which makes a large contribution to the Indonesian economy, especially as a source of foreign exchange for the country.  This research aims to identify and analyze consumer preference factors in deciding locally processed coffee products in Makassar City. This research is located in Makassar City, South Sulawesi. The population in this study were 120 consumers from three coffee shops in Makassar City. The subjects in this study were consumers of Ngumpul Coffee, Ransum Café and Hub Coffee in Makassar City. The samples for each were 15 consumers who were respondents to the three coffee shops. The research data consists of primary data and secondary data. The results of this study concluded that the consumer preference factors were: (1) Consumer preference factors based on coffee quality in terms of coffee taste, the average respondent rated it as good quality, (2) The consumer preference factor based on the average coffee price of respondents assesses the good or affordable price category, (3) The consumer preference factor is based on the availability of coffee, the average respondent assesses the available coffee category, (4) Consumer preference factors based on the menu in terms of coffee menu variants, the average respondent considers it quite interesting, and (5) The consumer preference factor based on the atmosphere in terms of the convenience of the location to enjoy coffee, the average respondent assesses the comfortable atmosphere. Kopi merupakan salah satu komoditi yang dihasilkan dari subsektor perkebunan yang termasuk dalam sektor pertanian memberikan kontribusi yang besar terhadap perekonomian Indonesia khususnya sebagai sumber devisa negara. Penelitian ini bertujuan untuk untuk mengidentifikasi dan menganalisis faktor-faktor preferensi konsumen dalam memilih produk kopi olahan lokal di Kota Makassar. Penelitian ini berlokasi di Kota Makassar, Sulawesi Selatan. Populasi dalam penelitian ini sebanyak 120 konsumen dari tiga Coffee Shop di Kota Makassar dengan subjek dalam penelitian ini yaitu konsumen Kopi Ngumpul, Ransum Café, dan Kopi Hub di Kota Makassar. Adapun sampel masing-masing sebanyak 15 konsumen yang menjadi responden pada tiga Kedai Kopi (Coffee Shop). Data penelitian ini terdiri dari data primer dan data sekunder. Hasil penelitian ini menyimpulkan bahwa faktor-faktor preferensi konsumen adalah: (1) Faktor preferensi konsumen berdasarkan kualitas kopi dari segi cita rasa kopi rata-rata responden menilai dengan kategori berkualitas baik, (2) Faktor preferensi konsumen berdasarkan harga kopi rata-rata responden menilai dengan kategori cukup atau cukup terjangkau, (3) Faktor preferensi konsumen berdasarkan ketersediaan kopi rata-rata responden menilai dengan kategori cukup atau mudah didapatkan, (4) Faktor preferensi konsumen berdasarkan menu dari segi varian menu kopi rata-rata responden menilai kurang, dan (5) Faktor preferensi konsumen berdasarkan suasana dari segi kenyamanan lokasi menikmati kopi rata-rata responden menilai baik atau sangat nyaman.
Analisis Pendapatan Usahatani Rumput Laut Di Kelurahan Takatidung Kecamatan Polewali Kabupaten Polewali Mandar Sulawesi Barat Krisma, Darma; Azuz, Faidah; Sheyoputri, Aylee Christine Alamsyah
PALLANGGA: Journal of Agriculture Science and Research Vol. 2 No. 2 (2024): PALLANGGA: Journal of Agriculture Science and Research, Juli 2024
Publisher : Fakultas Pertanian Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/pallangga.v2i2.3265

Abstract

Seaweed is one of Indonesia's leading commodities and continues to experience an increase in production every year, so the income of seaweed farming needs to be analyzed in order to find how much income the seaweed farmers get. This study aims to determine the income from seaweed farming in Takatidung village, Polewali Distriict, and Polewali Mandar Regency. To fulfill these objectives, this research was conducted in Takatidung Village, Polewali District, Polewali Mandar Regency, involving 36 seaweed farmers. The research data were analyzed using ccost analysis, revenue analysis, and the costs incurred by seaweed farmers are Rp. 4,863/kg with a total revenue of Rp. 17,000/kg, and the total income is Rp. 12,137/kg. Rumput laut merupakan salah satu komoditas unggulan Indonesia yang terus mengalami peningkatan produksi pada setiap tahunnya, sehingga pendapatan usahatani rumput laut perlu dianalisis guna mengetahui berapa besar pendapatan yang diperoleh petani rumput laut. Penelitian ini bertujuan untuk mengetahui pendapatan pada usahatani rumput laut di Kelurahan Takatidung Kecamatan Polewali Kabupaten Polewali Mandar. Untuk memenuhi tujuan tersebut, maka penelitian ini dilakukan di Kelurahan Takatidung Kecamatan Polewali Kabupaten Polewali Mandar dengan melibatkan 36 petani rumput laut. Data penelitian ini dianalisis menggunakan analisis biaya, analisis penerimaan, dan analisis pendapatan. Hasil penelitian ini menunjukkan bahwa biaya yang dikeluarkan petani rumput laut adalah Rp 4.863/kg dengan total penerimaan sebesar Rp 17.000/kg, dan total pendapatan adalah Rp 12.137/kg.
Analisis Dimensi Sosial Ekonomi Rumah Tangga Petani Cengkeh Di Desa Lipulalongo Kecamatan Labobo Kabupaten Banggai Laut Provinsi Sulawesi Tengah Aprianto, Moh. Yayan Rizky; Azuz, Faidah; Sheyoputri, Aylee Christine Alamsyah
PALLANGGA: Journal of Agriculture Science and Research Vol. 2 No. 2 (2024): PALLANGGA: Journal of Agriculture Science and Research, Juli 2024
Publisher : Fakultas Pertanian Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/pallangga.v2i2.3320

Abstract

Discussing clove farmers is inseparable from the socio-economic dimensions of farmers, this can be used as a benchmark to see social status, production and income to be used as material for the development of farmer quality. The aim of this research is to determine the socio-economic dimensions of clove farmer households. This research was conducted in Lipulalongo Village, Labobo District, Banggai Laut Regency, Central Sulawesi Province from June to July 2023. Respondents in this study were clove farmers with a total of 43 farmers. The analysis used is descriptive qualitative analysis by explaining in depth matters relating to the socio-economic clove farmers. The results of this study are: on the social dimension, the age of the farmer is in the productive period, the education of clove farmers is in the tertiary education level, the ownership of productive trees is 25-199 trees, and the position of clove farmers in society is ordinary society with several farmers including in traditional figures, religious figures, and government figures. The economic dimension is in the form of farmers' income from clove production where the income of clove farmers is at a value of Rp. 1,000,000 – Rp. 20,000,000 per season harvest. Membahas tentang petani cengkeh tidak terlepas kaitannya dengan dimensi sosial ekonomi petani. Hal ini dapat dijadikan tolak ukur untuk melihat status sosial, hasil produksi, dan juga pendapatannya untuk dijadikan bahan guna perkembangan kualitas petani. Tujuan Penelitian ini mengetahui dimensi sosial ekonomi rumah tangga petani cengkeh. Penelitian ini dilaksanakan di Desa Lipulalongo, Kecamatan Labobo, Kabupaten Banggai Laut, Provinsi Sulawesi Tengah pada bulan Juni – Juli 2023. Responden dalam penelitian ini yaitu petani cengkeh sebanyak 43 petani. Analisis yang digunakan yaitu analisis kualitatif deskriptif dengan memaparkan secara mendalam hal-hal yang berkaitan dengan sosial ekonomi petani cengkeh. Hasil penelitian ini yaitu: pada dimensi sosial umur petani berada pada masa produktif, pendidikan petani cengkeh berada pada pendidikan tinggi sarjana, kepemilikan pohon produktif berjumlah 25 – 199 pohon, serta kedudukan petani cengkeh adalah masyarakat biasa dengan beberapa orang petani termasuk dalam tokoh adat, tokoh agama, dan tokoh pemerintah. Dimensi ekonomi berupa pendapatan petani dari hasil produksi cengkeh, dimana pendapatan petani cengkeh berada pada nilai Rp.1.000.000 – Rp. 20.000.000 per musim panen.
Persepsi Petani Terhadap Penggunaan Kartu Tani Pada Pupuk Bersubsidi Di Desa Padakkalawa Kecamatan Mattirobulu Kabupaten Pinrang Kurniawan, Ronal; Azuz, Faidah; Nurlaela, Nurlaela
PALLANGGA: Journal of Agriculture Science and Research Vol. 2 No. 2 (2024): PALLANGGA: Journal of Agriculture Science and Research, Juli 2024
Publisher : Fakultas Pertanian Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56326/pallangga.v2i2.3366

Abstract

Farmer cards for subsidized fertilizers are one of the many government programs within the scope of agriculture which are specifically used by farmers to purchase subsidized fertilizers at affordable prices. The aims of this study were (1) to find out how far the farmers' perceptions are in using the farmer's card, (2) to find out the factors related to farmer's perceptions. This research was conducted in Padakkalawa Village, Mattirobulu District, Pinrang Regency from May to June 2023, with a total of 101 respondents. The analysis used in this study is the cross tabulation analysis method and the chi square analysis method. The results of the study showed that 61.39% of perceptions stated that the farmer's card was easy to use and 38.61% of the perceptions stated that the farmer's card was not easy to use. Kartu tani pada pupuk bersubsidi merupakan salah satu dari sekian banyaknya program pemerintah dalam ruang lingkup pertanian yang khususnya dimanfaatkan oleh petani dalam pembelian pupuk bersubsidi dengan harga terjangkau. Tujuan dalam penelitian ini adalah mengetahui sejauh mana persepsi petani dalam menggunakan kartu tani dan faktor-faktor yang berhubungan dengan persepsi petani. Penelitian ini dilaksanakan di Desa Padakkalawa, Kecamatan Mattirobulu, Kabupaten Pinrang pada bulan Mei sampai Juni 2023, dengan jumlah responden sebanyak 101 orang. Analisis yang digunakan dalam penelitian ini adalah metode analisis tabulasi silang dan metode analisis chi square. Hasil penelitian menunjukkan 61,39% persepsi menyatakan kartu tani mudah digunakan dan 38,61% persepsi menyatakan kartu tani tidak mudah digunakan.
Effect of Tarekat Khalwattiyah-Samman on Fishermen's Work on The South Coast of South Sulawesi Iskandar, Abdul Malik; Bahri, Syamsul; Masdar, Muhammad; Nonci, Nurmi; Azuz, Faidah; Harifuddin, Harifuddin
el Harakah: Jurnal Budaya Islam Vol 25, No 1 (2023): EL HARAKAH
Publisher : UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/eh.v25i1.18093

Abstract

Coastal fishermen communities hold religious rituals as Sufism practices. One of which is Tarekat Khalwatiyah-Samman, which affects their daily work. This paper aims to identify the substance of the Khalwatiyah-Samman teachings. It deciphers the effect of this teaching on the work of fishermen on the south coast of South Sulawesi. This research is qualitative with social and empirical approaches. Data collection was done through in-depth interviews, observation, and literature study. It employed qualitative data processing and analysis. The results showed that the substance of the Khalwatiyah-Samman teachings lies in its three doctrines: the purification of the soul, the concept of the essence of God, and the concept of human essence. In addition, the influence of Khalwatiyah-Samman's teaching on the work of fishermen on the south coast of South Sulawesi is the emergence of attitudes in work such as complacency; God has determined everything, and they do not have a competitive spirit and spirit of achievement. Accordingly, the substance of the Khalwatiyah-Samman teaching is that God has determined all human actions, and humans only live it. Moreover, the effect of the Khalwatiyah-Samman teaching is to form an attitude of fatalism in fishermen or resignation. Masyarakat nelayan di wilayah pesisir memegang teguh ritual keagamaan sebagai praktik Sufisme. Salah satunya yaitu Tarekat Khalwatiyah-Samman yang berpengaruh terhadap pekerjaan sehari-hari nelayan. Tulisan ini bertujuan memahami substansi ajaran Tarekat Khalwatiyah-Samman. Penelitian ini mengungkap efek Tarekat Khalwatiyah-Samman terhadap pekerjaan nelayan di pesisir selatan Sulawesi Selatan Penelitian ini bersifat kualitatif dengan pendekatan sosial dan empiris. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan studi literatur. Kajian ini menggunakan pengolahan dan analisis data kualitatif. Hasil penelitian menunjukkan bahwa ini substansi ajaran Tarekat Khalwatiyah-Samman terletak pada tiga doktrinnya yaitu penyucian jiwa, konsep esensi Ketuhanan dan konsep esensi manusia. Pengaruh tarekat Khalwatiyah-Samman terhadap pekerjaan nelayan di pesisir selatan Sulawesi Selatan adalah timbulnya sikap dalam bekerja seperti cepat puas, segala hal telah ditentukan oleh Tuhan, mereka tidak memiliki jiwa bersaing dan semangat berprestasi. Karena itulah substansi ajaran Khalwatiyah-Samman adalah semua perbuatan manusia telah ditentukan Tuhan dan manusia hanya menjalaninya. Adapun efek Tarekat Khalwatiyah-Samman adalah membentuk sikap fatalism pada nelayan atau kepasrahan.
Kampung Wisata Purbayan: Integrasi Teknologi dalam Harmonisasi Nilai Keagamaan dan Budaya As'ad, Ihwana; Harun, Makmur; Azuz, Faidah; Alwi, Muhammad; Firmiaty, Sri; Sugiarti; Hayati, Lilis Nur; Tenripada, A Ulfah
Open Community Service Journal Vol. 4 No. 2 (2025): Open Community Service Journal
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/ocsj.v4i2.165

Abstract

Latar Belakang: Kampung Wisata Purbayan merupakan kawasan heritage yang memiliki potensi besar dalam pengembangan pariwisata berbasis budaya dan sejarah. Keterbatasan masyarakat dalam melakukan promosi mengakibatkan banyak potensi wisata seperti situs sejarah Mataram Islam, arsitektur tradisional Jawa, dan kerajinan lokal belum optimal. Kondisi ini menunjukkan perlunya penguatan kapasitas masyarakat dalam mengelola dan mempromosikan desa wisata secara lebih efektif melalui edukasi, pendampingan, dan pemanfaatan teknologi digital.Tujuan: Pengabdian dilaksanakan untuk mengoptimalkan pemanfaatan potensi budaya, sejarah, dan nilai keagamaan di Kampung Wisata Purbayan dalam pengembangan wisata, dan masih rendahnya penggunaan teknologi digital sebagai media promosi dan edukasi.Metode: Metode yang digunakan adalah sosialisasi dengan melibatkan pemangku kepentingan lokal (pengelola kampung, UMKM, tokoh masyarakat) aktif dalam perancangan, pelaksanaan, dan evaluasi intervensi promosi digital dan edukasi wisata halal.Hasil: Hasil pelaksanaan kegiatan Pengabdian kepada Masyarakat (PkM) Internasional di Kampung Wisata Purbayan menunjukkan bahwa masyarakat memiliki potensi yang kuat dalam mengembangkan wisata berbasis nilai agama dan budaya. Kegiatan yang dilaksanakan pada 12–18 Maret 2023 dan melibatkan 67 peserta dari Indonesia, Malaysia, dan Suriname menghasilkan tiga temuan utama: (1) penguatan identitas religius dan budaya lokal sebagai basis pengembangan wisata, (2) peningkatan kapasitas masyarakat dalam memanfaatkan teknologi digital untuk promosi wisata.
Co-Authors Abdul Malik Iskandar Achmad Anzhari Hasanuddin Aldio Mukhlas Rizky Andi Abriana Andri Setiawan Ansar Arifin, Ansar Aprianto, Moh. Yayan Rizky Apriningsih, Apriningsih Apriningsih As'ad, Ihwana Aylee Christine Alamsyah Sheyoputri Azuz, Fidaan Husein Baso Madiong Bongga, Alfrian Firmiaty, Sri Hamzah, Muh. Fitrah Harifuddin Harifuddin Harifuddin Harifuddin, Harifuddin Harun, Makmur Haslinda B Anriani, Haslinda B Hasmin, Alia Hasti Idrus, Rudiat Iskandar Iskandar Iwan Perwira Kala' Allo, Relfan Ruttu' Kartoni, Desri Kartoni Krisma, Darma lilis nurhayati Lukman Lukman Mahendra, Anugerah Dwi Muhammad Alwi Muhammad Hasan Muhammad Ilyas Thamrin Tahir Muhammad Masdar Nurlaela Nurlaela NURLAELA NURLAELA Nurmi Nonci Nurmi Nonci Ronal Kurniawan Salam, Suryawati Sili Sanga, Silvester Andreas Thomas Soi, Yohanes Sri Firmiaty Suaib Ibrahim Subhan Haris Sugiarti Syamsu A. Kamaruddin Syamsul Bachri Syamsul Bahri Syamsul Bahri Syarifuddin Tenripada, A Ulfah Tuty Suciaty Razak Waspada, Waspada Werang, Michael Macmarten Koda Widaryanti Wirjon Wirjon Yenny Wati Yohannis Yohannis