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The Effect of Promotion and Consumer Trust on the Decision to Purchase Airline Tickets Online Through Traveloka Inayah Inayah; Arif Fakhrudin
JETISH: Journal of Education Technology Information Social Sciences and Health Vol 2, No 1 (2023): March 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v2i1.367

Abstract

The development of tourism is increasing rapidly making it easier to spread information about tourism. The people are also interested in visiting and need planes as a means of transportation because it is safe, fast and efficient. As a result, there is an increase in demand for airline tickets. Traveloka is an online ticket booking service provider company which was founded in 2012. This study aims to find out whether there is an influence of promotion and consumer trust on the decision to purchase airplane tickets online through Traveloka. This research method uses a quantitative approach. The number of samples in this study were 100 respondents. The respondents in this study were passengers at Jenderal Ahmad Yani International Airport in Semarang who had bought plane tickets through Traveloka. The sampling technique in this study used the Non-Probability Sampling technique with a purposive sampling approach, which is a sampling technique based on certain criteria who will be used as a sample. Data collection techniques by giving questionnaires to respondents. In analyzing the required validity and reliability tests, multiple linear regression test, t test (partial), f test (simultaneous) and the coefficient of determination. The test results show that the promotion variable (X1) and consumer trust (X2) simultaneously have a positive and significant effect on the decision to purchase (Y) airplane tickets online through Traveloka. The results obtained from the f test were 0.000 0.05, thus proving that H03 was rejected and Ha3 was accepted. Partially the promotion variable (X1) has a positive and significant effect on purchasing decisions (Y) for airplane tickets online through Traveloka. The results obtained from the t test are 0.000 0.05, so H01 is rejected and Ha1 is accepted, while the consumer trust variable (X2) has a partial effect on the decision to purchase (Y) airplane tickets online through Traveloka. The results obtained from the t test were 0.000 0.05, so H02 was rejected and Ha2 was accepted.
The Influence of Reward and Punishment on Employee Performance at Komodo Labuan Bajo Airport. Maria Komang Devi Bengan Demon; Arif Fakhrudin
Jurnal Publikasi Ekonomi dan Akuntansi Vol 3 No 3 (2023): Vol 3 No 3 (2023): September : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komodo Labuan Bajo Airport is one of the airports located in East Nusa Tenggara. In addition to the importance of airport development, human resources are also one of the assets that the company pays close attention to. Human resources are a supporting factor for the success of a business sector. Because employees are a very important asset for airport provider companies, companies must pay attention to the obligations that employees deserve, namely rewards and punishments as an effort to be able to create optimal and satisfying employee performance. This research was conducted to find out whether there is an effect of reward and punishment on the performance of Komodo Labuan Bajo airport employees. This research was processed using quantitative research methods, with a research instrument, namely a questionnaire. The results of the study show that: 1) Reward has a partial effect on the performance of Komodo Labuan Bajo airport employees. 2) Punishment has a partial effect on the performance of Komodo Labuan Bajo airport employees. 3) Reward and punishment have a simultaneous effect on the performance of Komodo Labuan Bajo airport employees. 4) Rewards have a more dominant effect on the performance of Komodo Labuan Bajo airport employees.
The Effect of Customer Service Performance and Sign Placement Facilities on Passenger Satisfaction Levels at Zainuddin Abdul Majid International Airport Safira Fitri; Arif Fakhrudin
QISTINA: Jurnal Multidisiplin Indonesia Vol 2, No 1 (2023): June 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v2i1.544

Abstract

Customer Service is any activity that is intended or intended to provide customer satisfaction, through services that can fulfill the desires and needs of customers. Sign facilities are signs or information that are placed or installed at airport terminals, made clear, easy to understand and function to explain or provide instructions, warnings, regulations, prohibitions and orders for all users or service users at the airport. The purpose of this study is to find out how much influence the performance of Customer Service and Sign placement has on the level of passenger satisfaction at Zainuddin Abdul Majid International Airport. This study uses quantitative data. The data used in this study were taken from primary data based on questionnaires distributed to passengers at Zainuddin Abdul Majid International Airport from August to October 2022. With a total of 150 people, the data analysis technique used was Multiple Linear Regression Analysis, T Test , F Test and Coefficient of Determination. The results showed that H1 was rejected and H2 was accepted, which means that the calculation results of the F test showed the calculated F value = 0.829181 ftable value = 0.737812. It is very clear that H1 and H2 are accepted. The T test shows a significant value of the X1 variable to the Y variable, namely = 0.003244 Less than the threshold value Significance = 0.05 means that Customer Service Performance has a significant effect on Passenger satisfaction and a significant value of the Variable X2 to Variable Y, namely = 0.040887 Smaller than the threshold value. Significance = 0.05 means that the Placement of Sign Facilities has a significant effect on Passenger satisfaction. The results of the Coefficient of Determination test which shows how much the X1 variable is Customer Service performance and the X2 variable is the placement of Sign Facilities on the Y variable passenger satisfaction is known to be a determination coefficient of 78.7%, which means that the X1 variable is Customer Service performance and the X2 variable is the placement of Sign Facilities. Y variable is passenger satisfaction. contributed 78.7% to the Y variable of passenger satisfaction with a Correlation Value = 0.92087 (Very Strong).
The Effect of Work Stress and Compensation on the Performance of AVSEC Unit Officers at Sultan Muhammad Salahuddin Bima Airport Dian Rahmiyati Andayani; Arif Fakhrudin
QISTINA: Jurnal Multidisiplin Indonesia Vol 2, No 1 (2023): June 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v2i1.543

Abstract

Human resources are the main factor needed to achieve the goals of an organization. To achieve the goals or objectives, the organization needs to improve the performance of each employee to get perfect results. One of the factors that can affect employee performance is work stress, work stress is a condition or feeling experienced by employees while working so that it makes employees feel stressed and anxious. In addition to Human Resources, Performance, and Work Stress, Compensation is also something that companies need to pay attention to, because compensation is one of the factors that can create good employee performance. This research was conducted to find out whether there is an effect of work stress and compensation on the performance of AVSEC unit officers at Sultan Muhammad Salahuddin Bima Airport. This study used quantitative research methods, and the research instrument used was a questionnaire. The results of this study indicate that: 1.) Work Stress partially affects the Performance of Avsec Unit Officers at Sultan Muhammad Salahuddin Bima Airport, 2.) Partially Compensation does not affect the Performance of Avsec Unit Officers at Sultan Muhammad Salahuddin Bima Airport. 3.) Work Stress and Compensation simultaneously affect the performance of Avsec Unit Officers at Sultan Muhammad Salahuddin Bima Airport.
Kualitas produk, citra merek dan harga mempengaruhi keputusan pembelian tiket pesawat Arif Fakhrudin; Awan Awan; Aditya Dewantari
INOVASI Vol 19, No 2 (2023): Mei
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.12863

Abstract

Penelitian ini merupakan penelitian kuantatif melalui 100 responden untuk mengetahui tanggapan responden terhadap masing-masing variabel dengan menggunakan metode uji validitas dan reliabilitas, analisis regresi linier berganda, uji hipotesis lewat uji t dan uji f serta uji koefisien determinasi. Hasil pembahasan penelitian ini menunjukkan bahwa pada uji validitas dan reliabilitas semua variable terdiri dari kualitas produk, citra merek, harga, keputusan pembelian adalah valid dan reliabel. Di analisis menggunakan regresi berganda, mendapatkan hasil jika variabel kualitas produk, citra merek, harga tidak ada atau nilainya adalah 0, maka keputusan pembelian di maskapai Srilankan Airlines nilainya sebesar 7,680. Pada uji t didapatkan hasil variabel kualitas produk, citra merek dan harga terdapat pengaruh terhadap keputusan pembelian secara parsial. Lalu pada uji f untuk menguji variabel secara keseluruhan dimana variabel kualitas produk, citra merek, harga memberikan pengaruh terhadap variabel keputusan pembelian secara simultan. Hasil uji koefisien determinasi menunjukkan bahwa kualitas produk, citra merek dan harga mampu menjelaskan variasi yang terjadi pada keputusan pembelian tiket pada maskapai Srilankan Airlines sebesar 60,3%, sedangkan sisanya sebesar 39,7% dijelaskan oleh variabel lain di luar model penelitian.
KUALITAS PRODUK DAN KUALITAS PELAYANAN MEMPENGARUHI KEPUTUSAN PENGGUNA MASKAPAI Arif Fakhrudin; Maria Valeria Roellyanti
Jurnal Manajemen Dirgantara Vol 16 No 1 (2023): Jurnal Manajemen Dirgantara, Juli 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i1.919

Abstract

Kualitas produk dan kualitas pelayanan adalah beberapa aspek yang sangat penting karena konsumen menginginkan produk dan pelayanan yang sesuai dengan yang mereka harapkan. Penelitian ini untuk mengetahui bagaiman pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pengguna jasa maskapai Lion Air di Yogyakarta. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif yang pada dasarnya ingin menguji kebenaran dari suatu hipotesis yang dilaksanakan melalui penyebaran kusioner. Banyaknya sampel yang diteliti adalah 100 responden yang merupakan pelanggan maskapai Lion Air di Yogyakarta. Berdasarkan hasil penelitian diperoleh kesimpulan bahwa persamaan regresi linier berganda untuk pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pengguna jasa adalah H1 diterima dimana kualitas produk memiliki pengaruh yang signifikan terhadap keputusan pengguna jasa dengan nilai t hitung 3,888 > nilai t tabel 1.9896 dan dengan nilai signifikan 0,001 < 0,05. Sedangkan H2 diterima dimana kualitas pelayanan memiliki pengaruh yang signifikan terhadap keputusan pengguna jasa dengan nilai t hitung 3,555 > nilai t tabel 1.9896, dan dengan nilai signifikan 0,001 < 0,05. Dengan nilai signifikan lebih kecil atau dibawah 0,05. Serta H3 diterima yaitu terdapat pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pengguna jasa maskapai Lion Air di Yogyakarta dengan f hitung sebesar 49,249 dan dengan nilai signifikan 0,000 < 0,05, adapun untuk mengetahui berapa besar pengaruh dapat dilihat pada nilai adjustet R Square sebesar 0.737, yang artinya kualitas produk dan kualitas pelayanan kontribusi 0,737 atau 73,7% terhadap variabel keputusan pengguna jasa dan sisanya sebesar 26,3% dipengaruhi oleh variabel lain yang tidak diteliti oleh peneliti.
The Effect of Leadership Style and Work Discipline on the Performance of Avsec Officers at Sultan Muhammad Salahuddin Bima Airport Ayu Indriyani; Arif Fakhrudin
JETISH: Journal of Education Technology Information Social Sciences and Health Vol 2, No 2 (2023): September 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v2i2.1003

Abstract

Leadership style is a way to improve work discipline towards follower performance more than just transactional. With this leadership, officers can feel admiration, trust, and respect for the leader to do more than what is expected. Therefore, the work discipline factor must be considered by a company, because performance is the result of work in quality and quantity achieved by an officer in the achievement of carrying out tasks according to the responsibilities given to him. The purpose of this study (1) To determine the effect of leadership style on the performance of Avsec officers, (2) To determine the effect of work discipline on the performance of Avsec officers, (3) To determine the effect of leadership style and work discipline on the performance of Avsec officers at Sultan Muhammad Salahuddin Airport in Bima. This research was conducted in August and September 2022 using quantitative methods with saturated sampling techniques on 43 respondents of Avsec unit officers at Muhammad Salahuddin Bima Airport. Analysis using multiple linear regression tests, t tests, f tests, coefficient of determination (R2) tests. The results showed that (1) Leadership style has no significant effect on the performance of Avsec officers, (2) Work discipline has a significant effect on the performance of Avsec officers, (3) Leadership style and work discipline have a positive and significant effect on the performance of Avsec officers at Sultan Muhammad Salahuddin Airport Bima. In this case, the variable of leadership style and work discipline on officers is 70.8% and the remaining 29.2% is influenced by variables outside the variable model in this study.
PERKEMBANGAN ILMU MANAJEMEN: DITINJAU DARI ILMU FILSAFAT Arif Fakhrudin; Imamudin Yuliadi
Jurnal Manajemen Dirgantara Vol 16 No 2 (2023): Jurnal Manajemen Dirgantara, Desember 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i02.1045

Abstract

Philosophically, management is a collection of knowledge and beliefs that provide a basis for determining solutions to managerial problems. Every science cannot be separated from philosophy because philosophy is the root of all human knowledge, both scientific and non-scientific knowledge. Management philosophy and science have a close correlation. The practice and science of management has a very deep philosophical dimension. Management cannot be separated from philosophy because without philosophy management does not have a strong foundation. Based on the philosophy of science from an ontological perspective, the essence of management theory in business organizations is a science that offers a management process so that business organizations can achieve their goals. The final goal to be achieved through this management process is the achievement or fulfillment of the goals that have been set. Based on an epistemological point of view, management theory in business organizations introduces methods or ways of making decisions or solving problems that can be used by managers in running business organizations. Apart from that, management science introduces various management theories to be practiced in business activities. In an axiological perspective, ethical values and social responsibility must be taken seriously in the application of management science to business organizations. In management theory, business orientation is not only about seeking profit but also paying attention to the norms that apply in society and paying attention to the interests and welfare of all parties. Because management theory has an ontological, epistemological and axiological perspective, management theory is actually a philosophy of science. Therefore, management theory needs to be developed to be applied in business organizations.
PENGARUH KUALITAS PELAYANAN PETUGAS BOARDING GATE TERHADAP KEPUASAN PENUMPANG PESAWAT DELAY MASKAPAI CITILINK DI BANDAR UDARA INTERNASIONAL ZAINUDDIN ABDUL MADJID LOMBOK Mirnawati; Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 17 No 1 (2024): Jurnal Manajemen Dirgantara, Juli 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i1.1160

Abstract

Regarding service, an important thing that must be paid attention to by the company is passenger service from the check-in or boarding gate service section, because good or bad service will ultimately create an image for the airport and the airline. The method used in this research is quantitative, with a sample size of 100 respondents. The type of sampling technique in this research uses purposive sampling. Then the data was analyzed using validity tests, reliability tests, t tests, coefficient of determination tests. Regarding the service quality of boarding gate officers on the satisfaction of passengers on delayed Citilink Airline flights at Zainuddin Abdul Madjid Lombok International Airport with Ho being rejected, which means that there is an influence on the quality of service of boarding gate officers on the satisfaction of passengers on delayed Citilink Airline flights at Zainuddin Abdul Madjid Lombok International Airport.
PENGARUH FASILITAS SELF CHECK-IN TERHADAP KEPUASAN PENUMPANG MASKAPAI CITILINK PADA MASA ARUS MUDIK LEBARAN DI BANDAR UDARA INTERNASIONAL HALIM PERDANAKUSUMA JAKARTA Lu`luatul Fuadah; Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 17 No 1 (2024): Jurnal Manajemen Dirgantara, Juli 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i1.1161

Abstract

It is hoped that the self-check-in facility can reduce queues at check-in counters and facilitate mobility during the Eid homecoming flow. The aim of this research is to determine the effect of self check-in facilities on Citilink Airlines passenger satisfaction during the Eid homecoming flow at Halim Perdanakusuma International Airport, Jakarta. This research is quantitative research using primary data in the form of surveys (questionnaires) for data collection and secondary data in the form of literature studies to connect theories. The population in this study were Citilink airline passengers who had self-check-in or had used the self-check-in facility provided by Citilink Airlines at Halim Perdanakusuma International Airport, Jakarta. A sample of 100 respondents was taken using a simple random sampling technique and using the Solvin formula. The data was then analyzed using instrument tests, simple linear regression analysis, coefficient of determination (R²) test, and T/significant test. The results of the analysis state that Ho is rejected and Ha is accepted, which means there is a significant influence between these two variables, and the self check-in facility variable has a significant positive effect on the passenger satisfaction variable. The influence of self check-in facilities on passenger satisfaction in this study was 74.6%, while the remainder was influenced by other factors or variables not used in the research.