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All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Agroteknos Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal Agrotek Indonesia IJGIE (International Journal of Graduate of Islamic Education) International Journal of Environmental, Sustainability, and Social Science DEVOSI Jurnal Bakti Bagi Bangsa Entrepreneurship and Community Development Jakadimas CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Nana Danapriatna
Universitas Islam 45 Bekasi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Social Sciences Other

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Journal : Jurnal Agribisnis dan Pengembangan Wilayah

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STRATEGI BAURAN PEMASARAN KOPI GUNUNG ARCA PADA KELOMPOK TANI MEKARWANGI JAYA Danapriatna, Nana; Ismarani, Ismarani; Asyani Listyowati, Esi; Supah, Pela
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8262

Abstract

Mekarwangi Jaya Farmers Group is a coffee farmer group in Sukawangi Village, Bogor Regency which markets local specialty Bogor coffee in the form of dry beans and ready-to-brew coffee powder, but faces obstacles in marketing these coffee products. The purpose of this research is to determine the implementation of the 4P marketing mix for Gunung Arca Coffee, determine consumer assessments of the marketing of Gunung Arca Coffee and determine the priority marketing mix strategy for Gunung Arca Coffee in the Mekarwangi Jaya Farmer Group. This research uses primary and secondary data sources. Descriptive methods were used and Analysis Hierarchy Process (AHP) was used in this research to answer the research objectives. Based on the results of the analysis, it is known that the Mekarwangi Jaya Farmers Group has implemented the 4P marketing mix, namely product, price, promotion and distribution. Consumers feel that the quality of Gunung Arca Coffee is guaranteed, the price of Gunung Arca Coffee is affordable, media locations or promotional activities carried out by the Mekarwangi Jaya Farmers Group are easy to find, and the sales location for Gunung Arca Coffee is not strategic. The main priority marketing objective is to improve the business image with the first ranking marketing mix, namely product.
STRATEGI PENGEMBANGAN USAHA TERNAK AYAM RAS PETELUR DI CV. MAJU BERSAMA FARM MELALUI ANALISIS SWOT DAN QSPM Hidayat, Taufiq; Danapriatna, Nana; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10863

Abstract

CV Maju Bersama Farm is one of the laying hen farms that is still in the development stage. Various obstacles from both the internal and external environment of the company surround the running of the business. The purpose of this study is to determine: a) internal and external factors that affect the business, b) business position, c) business development strategies and d) priority business development strategies that can be applied for business development. This study was studied using a qualitative descriptive approach. Data analysis in this study includes the IFE and EFE matrices, IE matrices, SWOT matrices, and QSPM matrices. The research data comes from primary and secondary data. Based on the IFE matrix, it is known that the main strength is that the eggs produced have good quality and the main weakness is that production has not met consumer demand. In the EFE matrix, the main opportunity is that market demand for broiler eggs is quite high and the main threat is fluctuations in the price of feed, medicines, and egg prices. The results of the IE matrix show that CV Maju Bersama Farm is in cell I which directs the growth and development strategy. There are six alternative strategies from the SWOT analysis with the main priority strategy being to increase chicken capacity by utilizing available land in order to meet demand.
PENGENDALIAN PERSEDIAAN BAHAN BAKU TEPUNG TERIGU DAN GULA PADA CV “dR anNur” BEKASI Maulidya Ergy, Belinda Rizky; Danapriatna, Nana; Rahmanto, M. Ikhwan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10887

Abstract

CV “dR. anNur” Bekasi is a manufacturing company that primarily utilizes wheat flour and granulated sugar as raw materials. The company faces significant challenges in inventory management due to a simplistic approach that results in discrepancies between actual and required inventory levels. This inefficiency leads to increased inventory holding costs and reduced operational profitability. The aim of this study is to develop a more effective and efficient inventory control system to minimize inventory-related costs and enhance overall company performance. This research employs a quantitative descriptive method, utilizing data collection techniques such as observation, interviews, and documentation. The analysis is conducted using the Economic Order Quantity (EOQ) model as the proposed inventory control method. The findings indicate that implementing the EOQ model provides significant efficiency improvements compared to the company’s current practices. Specifically, the adoption of EOQ enables the company to reduce inventory costs by up to 12% annually. Additionally, inventory turnover rates increase to 14.59 times for wheat flour and 12.29 times for granulated sugar. These results demonstrate that the EOQ method is a more effective tool for supporting efficient inventory management within the company’s operational context
Co-Authors -, Ismarani Aditya, Dwi Ahya Kamilah Ahya Kamilah Ahya Kamilah Ahya KAMILAH Asyani Listyowati, Esi Benny Joy Dawud Ardisela Dawud Ardisela Dewi, Rani Novita Emma Agustien Hasyim Esi Asyani Listyowati Fakhran Al Ramadhan, Muhammad Fitriyanti, Dea Hardini Puspitaningrum Haris Budiyono Haris Budiyono Hutagalung, Benny Is Zunaini Nursinah Is Zunaini Nursinah Ismarani . Ismarani Ismarani Ismarani Ismarani Khoiriyah, Ummi Khoirul Fikri, Dede Listyowati, Esi Asyani Lubna Afifah Azra m ikhwan rahmanto M Ikhwan Rahmanto M. Ikhawan Rahmanto M. Ikhwan Rahmanto Maryati Maulidya Ergy, Belinda Rizky Millary Agung Widiawaty Moh. Dede Muzalifah, Muzalifah Nandang Najmulmunir Pratama, Ridho Pria Purnama Putra, Purnama Puspitaningrum, Hardini Puspito, Puji Rahmanto, Muhammad Ikhwan Ramadhan, M Fakhran Reginawati Hindersah Ridwan Lutfiadi Ridwan Lutfiadi Ridwan Lutfiadi Ridwan LUTFIADI Risti, Eka Rony Setiawan Supah, Pela Taufiq Hidayat Tualar Simarmata U. Maman Rubaman Widia Putri, Tiu Ilia Yayat Suharyat Yunita Utami Panuntun Zhafiraah, Nazma Riska