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All Journal Edukasi Islami: Jurnal Pendidikan Islam TIN: TERAPAN INFORMATIKA NUSANTARA Journal Economy And Currency Study (JECS) International Journal of Educational Review, Law And Social Sciences (IJERLAS) JRAM (Jurnal Riset Akuntansi Multiparadigma) Manajemen dan Bisnis JRMB (JURNAL RISET MANAJEMEN & BISNIS) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Journal of Trends Economics and Accounting Research Journal of Innovative and Creativity
Oddie Babudilla, Nilawati Nasti
Universitas Islam Sumatera Utara
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Pengaruh Kualitas Produk Dan Promosi Terhadap Minat Beli Produk Emina (Studi Kasus Pada Mahasiswa FEB UISU) Triana Sari Asih; Nilawati Nasti; Julkarnain Julkarnain
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5085

Abstract

Rumusan dalam penelitian ini apakah Kualitas Produk berpengaruh terhadap minat beli dan apakah Promosi berpengaruh terhadap minat beli. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan promosi terhadap minat beli produk Emina pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Sumatera Utara. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Sampel penelitian terdiri dari 91 mahasiswa FEB UISU yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner yang disebarkan secara online. Analisis data menggunakan metode regresi linier berganda dengan bantuan software SPSS. Pada variabel kualitas produk hasil penelitian menunjukan bahwa secara parsial berpengaruh positif dan signifikan terhadap minat beli. nilai pengaruh parsial (0,540) dan t tabel (10,822) dan nilai signifikan (0,000 < 0,05), variabel Promosi hasil penelitian menunjukan bahwa secara parsial tidak berpengaruh positif dan signifikan terhadap minat beli. Dapat di lihat dari nilai parsial (-162) dan nilai t-hitung (-1.709) dan nilai signifikan (0,091>0,05). Hasil penelitian menunjukkan bahwa kualitas produk dan promosi berpengaruh positif dan signifikan terhadap minat beli produk Emina.
PENGARUH KREATIVITAS DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT PERKEBUNAN IV SEI PUTIH DELI SERDANG Rizki Dwi Saputra; Nilawati Nasti; Julkarnain Julkarnain
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.8166

Abstract

Penulis merumuskan permasalahan yang ada yaitu apakah Kreativitas berpengaruh terhadap kinerja karyawan, apakah kepuasan kerja berpengaruh terhadap kinerja karyawan, apakah kreativitas dan kepuasan kerja berpengaruh terhadap kinerja karyawan di PT Perkebunan IV Sei Putih Deli Serdang. Penelitian ini menggunakan metode kuantitatif dengan sampel penelitian yaitu keseluruhan dari populasi yang ada ditempat penelitian yaitu sejumlah 30 orang. Data yang diperoleh dalam penelitian ini adalah data primer yang diperoleh dari kuesioner, Teknik analisis data yang digunakan adalah analisis regresi linear berganda uji hipotesis menggunakan uji F dan uji t yang di uji dengan SPSS versi 30. Berdasarkan hasil penelitian diketahui bahwa Kreativitas berpengaruh positif dan signifikan terhadap kinerja Karyawan di PT Perkebunan IV Sei Putih Deli Serdang. Hal ini terbukti dari hasil uji t Dimana thitung X1 = 2.940 dengan taraf signifikan 0.001, kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai di PT Perkebunan IV Sei Putih Deli Serdang. Hal ini terbukti dari hasil uji thitung X2 = 1.129 dengan taraf signifikan 0.026, Kreativitas dan Kepuasan Kerja berpengaruh positif dan signifikan terhadap Kinerja Pegawai di PT Perkebunan IV Sei Putih Deli Serdang. Hal ini terbukti dari hasil uji F Dimana Fhitung Sebesar 14.242 dengan taraf signifikan 0.001. Berdasarkan hasil olah data nilai koefisien determinasi R2 sebesar 0.513 yang menunjukkan bahwa sebesar 51.3% kinerja pada pegawai di PT Perkebunan IV Sei Putih Deli Serdang dipengaruhi oleh variasi kedua variable independent yang digunakan, yaitu Kreativitas dan Kepuasan Kerja, Adapun sisanya dipengaruhi oleh faktor-faktor lain yang berada di luar ruang lingkup penelitian ini.
THE EFFECT OF COMPENSATION AND SHIFT WORK SYSTEM ONJOB SATISFACTION AMONG EMPLOYEES OF THE REGIONAL DISASTER MANAGEMENT AGENCY (BPBD) OF NORTH LABUHAN BATU REGENCY Dosmatahi Sagala; Nilawati Nasti; Nelson Pinem
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 5 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i5.3718

Abstract

This study aims to analyze the effect of compensation and shift work systems on employee job satisfaction at the Regional Disaster Management Agency (BPBD) of North Labuhan Batu Regency. Fair compensation and an effective work system are important factors in increasing job satisfaction, especially for employees who work in emergency and stressful conditions. This study used a quantitative method with a survey approach, where data were collected through questionnaires distributed to BPBD employees. The data analysis technique used multiple linear regression to test the relationship between the independent variables (compensation and shift work systems) and the dependent variable (job satisfaction). The results showed that compensation did not have a significant effect on employee job satisfaction. Similarly, the shift work system had a significant effect, although in some aspects it could reduce the level of job satisfaction due to changes in work rhythm and personal life balance. These findings indicate that to improve BPBD employee job satisfaction, a more optimal compensation policy is needed, along with a shift work system that considers employee welfare aspects. This study is expected to serve as a reference for policy makers in improving the welfare and work effectiveness of BPBD employees. The implications of this research are expected to serve as considerations for BPBD management and leaders in designing better compensation policies and work systems to improve employee well-being and performance. Suggestions for further research are also provided to explore other factors that may influence job satisfaction in greater depth.
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE DECISION TO PURCHASE AN iPHONE (A STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, ISLAMIC UNIVERSITY OF SUMATERA) NORTH MANAGEMENT STUDY PROGRAM CLASS 2021) Nola Amelia; Nilawati Nasti; Julienda Br Harahap
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 6 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i5.3735

Abstract

The purpose of this study is to analyze and determine the extent of influence of product quality on iPhone purchasing decisions among students, the influence of price on iPhone purchasing decisions among students, and the influence of price on iPhone purchasing decisions among students. This study was conducted at the Islamic University of North Sumatra, specifically at the Faculty of Economics and Business.Business Management Study Program Class of 2021.In sampling using simple random sampling technique, with a total sample of 63 respondents. The method used in the study is the multiple linear regression analysis method. This type of research is quantitative research. The results of this study, namely: (1) product quality has a positive and significant effect on the decision to purchase an iPhone cellphone in students of the Faculty of Economics and Business, Islamic University of North Sumatra. (2) brand image does not have a positive and significant effect on the decision to purchase an iPhone cellphone in students of the Faculty of Economics and Business, Islamic University of North Sumatra. (3) price has a positive and significant effect on the decision to purchase an iPhone cellphone in students of the Faculty of Economics and Business, Islamic University of North Sumatra.
Co-Authors Abdul Rasyid MS Abdul Rohim Musprianto Abu Bakar Gentie Raya Ahmad Husin Lubis Amanda Agustia Pasaribu Ananda Satria Merqurius Bessie Bakhtiar Bakhtiar Budiman Arif Chairul Masri Lubis Coory Audhita Tampublon David Suriadi Marpaung Devi Yusnita Diko Fajri Dora Mauren Asianita Dosmatahi Sagala Elvisawati Elvisawati Ernawati Hasrita Lubis Hensty Simorangkir Irwandi Lubis Ismail Nasution Juan Amanda Simanjuntak Jufrijal Julienda Br Harahap Julkarnain Julkarnain Lennyza Lennyza Mas’ut . Mohammad Ika Yazuar Muhammad Prasetyo Wibowo Nelson Pinem Nola Amelia Nuke Novariana Nur M Ridha Tarigan Riska Yanti Rizki Dwi Saputra Rizky Wiya Ningsih Safrida Shofwan Andri Sofian Sri Gustina Pane Supriadi Susanti Susanti Syafrizal . Tri Kartika Yudha Triana Sari Asih