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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) JRMA (Jurnal Riset Manajemen dan Akuntansi) Jurnal Akuntansi dan Pajak Media Mahardhika Comvice : Journal of community service JAD: Jurnal Riset Akuntansi & Keuangan Dewantara Jurnal Manajemen dan Bisnis LOYALITAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Performance : Jurnal Bisnis dan Akuntansi ASAWIKA: Media Sosialisasi Abdimas Widya Karya Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat GUYUB: Journal of Community Engagement Jurnal Manajemen dan Bisnis GANESHA: Jurnal Pengabdian Masyarakat BIP'S : Jurnal Bisnis Perspektif Peka: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Musi Charitas International Journal of Applied Business and International Management JIPkM Jurnal Keuangan dan Bisnis Jurnal Pengabdian Barelang
Maria Widyastuti
Universitas Katolik Darma Cendika
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis

 1 
ANALISIS MINAT DAN KEPUTUSAN PEMBELIAN MELALUI HARGA, KUALITAS DAN INOVASI Saputro, Samuel Henry; Widyastuti, Maria
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1734

Abstract

The development of communication technology causes smartphones to dominate the market, especially Chinese smartphone products. The number of Chinese products in the market is due to cheap and affordable prices, but not accompanied by good quality so that the Indonesian people already have their own views on Chinese products. However, Xiaomi as one of the mobile phone manufacturers from China in fact managed to become one of the kings of the smartphone market in Indonesia, this is because the price is affordable. This study aims to analyze interest and purchase decisions through price, quality and innovation. The results of data processing proved that all statement items were valid and all variables were reliable. The results showed that interest and purchasing decisions for Xiaomi smartphones in East Surabaya through price, quality and innovation were said to be moderate. Subsequent results show consumer interest and purchase decisions due to price and product quality, while innovation is not the cause of interest and purchase decisions for Xiaomi smartphones in East Surabaya, but purchasing decisions are due to price and product quality through interest first
ANALISIS MINAT BELI DAN KEPUTUSAN PEMBELIAN MELALUI PRODUCT DAN PRICE Sebastian, Jenny Ivana; Widyastuti, Maria
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

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Abstract

The Covid-19 virus pandemic has had an impact on the business world where one of those that has felt the impact of the Covid-19 pandemic is the hotel and tourism industry in Surabaya. The government is anticipating an increase in the Covid-19 pandemic by imposing New Normal, including in Surabaya. This implementation has made the hospitality industry, which initially declined due to Covid-19, is now experiencing an increase. One of them is the Mercure Surabaya Grand Mirama Hotel. This hotel has experienced a decrease in the number of consumers in 2020 and 2021, but consumers will increase in 2022. The research objective is to analyze buying interest and purchasing decisions at the Mercure Surabaya Grand Mirama Hotel through product and price. The results of data processing prove that all statement items are valid, and all variables are reliable. The results of the study show that buying interest and purchasing decisions at the Mercure Surabaya Grand Mirama Hotel through product and price are said to be moderate. The next results show buying interest and purchasing decisions due to product and price, while buying interest is not the cause of purchasing decisions at the Mercure Hotel Surabaya Grand Mirama.
KEPUTUSAN MENGINAP BERDASARKAN IKLAN, PROMOSI PENJUALAN, DAN HUBUNGAN MASYARAKAT DI HOTEL GOODRICH SUITES Amalia, Antonia Rita; Widyastuti, Maria; Santika, Wendy Shelma; Aditya, Jeffrey
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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Abstract

Persaingan antar industri perhotelan di Jakarta sangat ketat. Hal ini disebabkan olehpendirian hotel baru dan bentuk akomodasi lainnya selama dekade terakhir. Hotel GoodrichSuites Jakarta merupakan hotel bintang 5 yang benar-benar menghadapi persaingan ketat ini,karena dekat dengan banyak hotel bintang empat dan lima. Penelitian ini bertujuan untukmenganalisis pengaruh variabel independen yaitu periklanan, promosi, dan hubunganmasyarakat terhadap keputusan menginap tamu di Hotel Goodrich Suites. Populasi padapenelitian adalah tamu yang menginap di Hotel Goodrich Suites dan sampel yang digunakansebanyak 75 orang. Berdasarkan hasil pengolahan data dikatakan semua item pernyataandinyatakan valid dan semua variabel dinyatakan reliabel, serta uji asumsi klasik terpenuhi.Berdasarkan hasil uji t dapat dikatakan iklan tidak berpengaruh terhadap keputusanmenginap tamu di Hotel Goodrich Suites, sedangkan promosi dan hubungan masyarakatberpengaruh signifikan terhadap keputusan tamu menginap di Hotel Goodrich Suites
ANALISIS MINAT TRADING ONLINE MAHASISWA MELALUI MANFAAT DAN LAYANAN PADA PT AGRODANA FUTURES Angelina, Helen; H, Andrea Angel; P, Jonathan Alexander; Widyastuti, Maria
Jurnal Manajemen dan Bisnis Volume 24 No. 2 Tahun 2024
Publisher : UNIKA Santo Thomas

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Abstract

Technological developments in this decade have made online trading increasingly popular, especially among young people, namely students, where they can invest with minimal capital and learn to understand global economic developments. PT Agrodana Futures as a verified company can be a forum for students to invest early on. This research also aims to analyze the influence of independent variables in the form of benefits and services on students' online trading interest. The population in the study were UKDC students with a sample of 50 active students majoring in UKDC management. The type of research used is quantitative research using a questionnaire as a research instrument. The sampling technique used is non-probability sampling or objective sampling. In this research, data processing uses SPSS version 25. Based on the results of data processing, it is said that all statement items are declared valid and all variables are declared reliable, and the classical assumption test is met. Based on the T test results, it can be concluded that services and benefits have a significant influence on student interest in Online Trading.
Co-Authors Aditya, Jeffrey Aldo, Aldo Alfredo Alfredo, Alfredo Amalia, Antonia Rita Aminuyati Andreas Andreas Andy Putra Pratama Angelina, Helen Ayu, Stephanie Astrid Base, Flavianus Nefliando Jurney Budi Hermanto, Yustinus Budiarti, Monica Nia Calvin Willius Changda, Stevasya Christina Agnesia David Andrian Dimalouw, Jefri Eriks Djala, Regina Gala Fazmah Arif Yulianto Ferdinand, Deograsias Yoseph Yustinianus Flavianus Nefliando Jurnei Base Frumensia H, Andrea Angel Harefa, Mei Kristiani Harianto, Johanes Kristianus Hawa Hermanto, Y. Budi Hillary Therecia Ignatius Reynald Jefri Eriks Dimalouw Kunang, Margaretha Zhilla Natasya Laili Nur Indah Sari Lilik Indrawati Lusy Lusy Lusy Lusy Lusy Lusy Lusy Lusy Lusy, Lusy Maria Risky Pratiwi Renwarin Martinus Sony Erstiawan Mei Kristiani Mei Kristiani Haref Ngariwati Ngariwati Nia Budiarti, Monica Oktavianus Agustus Sigarlaki P, Jonathan Alexander Pandjaitan, Thyophoida Wanty Suriany Panjaitan, Thyophoida W. S. Penta Paula Prabani Setio, Stefanus Pratama , Andy Putra Pricilla Angelita Putri Pricilla Putri Angelita Purbiyati, Yuliana Sri Putra, Heristama Anugrah Putri, Pricilla Angelita Renwarin, Maria Riski Pratiwi Renwarin, Maria Risky Pratiwi Santika, Wendy Shelma Saputro, Samuel Henry Sebastian, Jenny Ivana Sentosa, Handre - Setio Hastorahmanto, Stefan Prabani Setio, Stefanus Prabani Sigarlaki, Oktavianus Agustus Silfira Stefanny Irene Putri Maryono Stefanus Prabani Stefanus Prabani STEVASYA CHANGDA Therecia, Hillary WS Panjaitan, Thyophoida Y. Budi Hermanto Y. Budi Hermanto Y. Budi Hermanto Y. Budi Hermanto Yohanes Candra Surya Yohanes Kristianus Harianto Yuliana Sri Purbiyati Yuliana Sri Purbiyati Zalianty Berlian, Putri