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All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business Distribusi SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Procuratio : Jurnal Ilmiah Manajemen Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Business and Applied Management eCo-Buss Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekuilnomi Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Conference on Community Engagement Project (Concept) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JER Asian Journal of Management, Entrepreneurship and Social Science
Nurjanah, Listia
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Journal : Conference on Community Engagement Project (Concept)

 1 
Design And Implementation Of Promotion Mix On Pecel Lele Pak Eko Listia Nurjanah; Jason Jerico
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This activity aims to help solve problems with Pecel Lele Pak Eko. The lack of knowledge of business owners about the promotion mix results in a lack of income for business owners. Therefore the authors designed a marketing system in the form of a promotion mix to further introduce this business to a wider range by relying on advertisements through social media and designing promotions to attract customers and potential customers. The writing and practical work activities were carried out by the author from September to December 2022. As for the method used by the author to obtain partner data, by observing and interviewing. Judging from the problems found by the author, there is a completion stage given to the Pecel Lele Pak Eko business owner so that the problem can be resolved. Several promotional mix variables used by the author consist of advertising, direct marketing, and sales promotion. The solutions provided by the author include making banners, electronic posters, advertising on social media, and bundle packages. The result of the implementation of the system that has been designed is the emergence of promotional activities that have not previously been carried out by Pecel Lele Pak Eko and the effect of increasing sales.
Penerapan Strategi Promotion Mix Pada Warung Makan Mie Residivis Untuk Meningkatkan Daya Saing Listia Nurjanah; Yosep Dwi Rian
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Promotion can be done in various ways, one of which is using digital or non-digital media, every UMKM competes to find consumers by doing the right promotion. Mie Residivis have food products with spicy flavors that are already doing quite a promotion, but the promotion itself has not been able to make the products dominate the market. The purpose of the study was to measure the extent of influence in terms of reach, engagement, reaction, analyzing the effectiveness of ads on Instagram Stories, Facebook posts, brochures, and banners. The implementation of the promotion mix strategy can provide an overview of the Mie Residivis on how to promote effectively in marketing. The results of implementing this new strategy indicate that there is a significant increase in the number of visitors/buyers.
Perancangan Dan Penerapan Promotion Mix Pada Café Rumah Donut’s Tanjungpinang Listia Nurjanah; Tiffani Tri Hanifa
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This program aims to implement the promotion mix strategy at Café Rumah Donut’s Tanjungpinang. In the implementing of the strategy in the form of advertising, sales promotion, and direct marketing. The approach of this program is using data collection techniques are observation and interview with the CEO. In accordance with the results of observations, it shows that Café Rumah Donut’s Tanjungpinang still implements a less active promotion system with the addition of a Word of Mouth (WOM). This makes marketing and promotional activities passive and only relies on regular customers or those who live in the area so that it is not widely known by the wider community. But after analyzing the problem and implementing the program, this cafe can develop and use a promotion system that has been designed by the executor. The promotion mix strategy directly plays a positive role in increasing sales turnover by 4.5% after this strategy is implemented.
Strategi Dan Panduan Pemasaran Terhadap Toko Sabar Water Depot Air Minum Dengan Brosur Digital Melalui Instagram Listia Nurjanah; Melina Melina
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Research at Sabar Water store has a purpose in helping to overcome problems in the form of achieving increased sales and increasing marketing sales products through social media channels, namely advertising on accounts owned by Sabar. This marketing application effort is carried out by establishing a procedure or implementation stage by the author who is then given explanation and follow-up work by employees of Sabar Water store. The implementation of this practice starts from October 10, 2020 until January 28. Data processing or data collection done by observation method and direct interview with the shop owner Sabar Water followed by design and implementation. The application of online marketing at the Sabar Water store includes creating an account on Instagram. The results of implementing this strategy indicate that there is a significant increase in buyers of product.
Co-Authors Adeline Adeline Adeline Adeline, Adeline Alexsandro, Wiko Andina Fasha, Andina Anita Anita Ariyanto, Hepy Hefri Charles Charles Claudia Christina Cristina, Cristina Cuandra, Fendy Defen, Defen Eddison, Thomas Erwin Erwin Gita Aulia Indah Chrystin Diana Indriyani, Monika Putri Jackie Rosana Jason Jerico Jason Jerico Jessie Limmousine Kelvin Kelvin Kevin Charles Kristina Thai Lady, Lady Lady, Lady Lily Indrawati Lily Purwianti Lim, Nicholas Limanda, Kelfi Yanti Lu Sudirman Maharani, Dita Ayu Sri Melina Melina Michelle Michelle Michelle Winovsky Michelle, Michelle Nababan, Cindy Christina Nicky Nicky Pradnia Adella Priscillia Tanujaya Putra, Edy Yulianto Puwianti, Lily Qadri, Rizni Aulia Ria Bintan Napitupulu Ricardo Ricardo Rio Fernando Rusyen, Karina Shevia, Shevia Situmeang, Ampuan Stella Theo Thai, Kristina Tiffani Tri Hanifa Tri Julianto Vinchen, Hendri Viona Eka Putri Desmond Vivian Frederica Widi Waisaka Winata, Wendy Yolanda Masnita Siagian Yosep Dwi Rian Yusran, Husna Leila