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All Journal Gadjah Mada International Journal of Business Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) ARSY : Jurnal Aplikasi Riset kepada Masyarakat Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Sarli Rahman
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Penguatan Branding Tenun Songket Melayu Riau Melalui Strategi Desain Digital Astri Ayu Purwati; Mimelientesa Irman; Sarli Rahman; Muhammad Luthfi Hamzah; Hamzah Hamzah
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 3 No. 1 (2022): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v3i1.284

Abstract

Usaha mikro saat ini dirasa masih kesulitan dalam melakukan branding atau pencitraan pada produk atau jasa yang mereka hasilkan. Cahaya Kemilau merupakan salah satu UMKM yang bergerak dalam bidang produksi tenun songket melayu Riau sebagai bentuk kerajinan khas daerah. Untuk menciptakan suatu keunggulan kompetitif dalam hal branding, maka kegiatan ini dilaksanakan untuk menumbuhkan kemampuan dan skill tim rumah tenun Cahaya Kemilau dalam hal pembuatan desain tenun berbasis digital. Kegiatan ini dilaksanakan di rumah tenun Cahaya Kemilau pada Sabtu, 23 Juli 2022 dalam agenda pelatihan desain tenun menggunakan adobe illustrator. Pada kegiatan ini mitra juga diberikan pen tablet untuk membantu membuat desain gambar tenun menggunakan laptop/computer. Melalui kegiatan ini diharapkan mitra dapat meningkatkan lagi desain-desain tenun melayu yang lebih kreatif, unik dan berbeda dari pesaing. Kata Kunci : Tenun Songket Melayu Riau, Desain, Adobe Illustratir, Branding, UMKM
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, BRAND IMAGE AND LIFESTYLE ON PURCHASE DECISION OF MOTORCYCLE KAWASAKI KLX 150CC AT PT. GREENTECH CAKRAWALA MOTORINDO IN PEKANBARU Sarli Rahman; Agustinus Wijaya
Journal of Applied Business and Technology Vol. 2 No. 1 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.181 KB) | DOI: 10.35145/jabt.v2i1.62

Abstract

This study aims to determine and analyze the effect of product quality, promotion, brand image and lifestyle on purchasing decisions of the Kawasaki KLX 150cc motorcycle PT. Greentech Cakrawala Motorindo in Pekanbaru. The data used in this study are primary data obtained from questionnaires. Respondents from this study were 150 respondents who visited the Kawasaki Greentech Dealer. The data analysis technique used is multiple linear regression analysis using the t test and F test for hypothesis testing. The results of this study indicate that not all variables have an effect, the product quality and brand image variables have no effect, while the promotion and lifestyle variables have an influence on the purchase decision of the 150cc KLX Kawasaki PT. Greentech Cakrawala Motorindo. Of the four variables, the promotion and lifestyle variables had the most dominant influence on the purchase decision of the 150cc KLX Kawasaki PT. Greentech Cakrawala Motorindo.
Organizational Commitment, Job Satisfaction, and Locus of Control on Employee Turnover Intention and Performance at PT. Sekarbumi Alam Lestari Habibi; Achmad Tavip Junaedi; Sudarno; Sarli Rahman; Mujtaba M. Momin
Journal of Applied Business and Technology Vol. 3 No. 2 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i2.102

Abstract

The purpose of this study is to determine and analyze organizational commitment, power, and flexibility of control affect turnover intention and employee performance of PT. Sekarbumi Alam Lestari. The population in this study is PT. Sekarbumi Alam Lestari in Kampar district employs 185 employees while the research sample as the unit of observation is referred to as the census technique. So the number of samples in this study found 185 employees of PT. Sekarbumi Alam Lestari in Kampar district. The data analysis technique in this study used descriptive analysis and PLS structural equation model analysis (SEM). The results of this study indicate that the organizational commitment variable is significant in turnover intention. The job satisfaction variable has no effect on turnover intention. Locus of the control variable is significantly positive on turnover intention. Organizational commitment variable has a significant effect on employee performance. The job satisfaction variable has no effect on employee performance. Locus of control variable has a significant effect on employee performance. The turnover intention variable is significantly positive on employee performance.
The Effect of Commitment, Motivation, and Leadership on Heads and Teachers Performance in the Junior High School in Rimba Melintang Yarmanelis; Sarli Rahman; Achmad Tavip Junaedi; Mujtaba M. Momin
Journal of Applied Business and Technology Vol. 3 No. 3 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i3.106

Abstract

This research was conducted to know and analyze the influence of commitment, motivation, and leadership on the satisfaction and performance of teachers in the SMP Rimba Melintang Sub-district. This study was chosen because of the phenomenon and problems related to the satisfaction and performance of elementary school teachers in the Rimba Melintang sub-district. This is of course related to many factors, but the authors have a conjecture that factors of commitment, motivation, and good leadership will affect and improve teacher satisfaction and performance. The method used in data collection and this research is a questionnaire. The results of this study are: (1) There is a significant and positive influence between commitment to satisfaction. (2) There is a significant and positive influence between motivation to satisfaction. (3) There is no significant influence between leadership and satisfaction. (4) There is no significant influence between commitment to performance. (5) There is no significant influence between motivation on performance. (6) There is no significant influence between leadership on performance. (7) There is no significant influence between satisfaction with performance.
EFFECT OF RELATIONSHIP MARKETING, STORE IMAGE, AND COMPLETENESS OF PRODUCTS TO CUSTOMER LOYALTY THROUGH TRUST AS VARIABLE INTERVENING (STUDY ON PAKNING JAYA TRADE BUSINESS) Kevin Adrian; Astri Ayu Purwati; Sarli Rahman; Mazzlida Mat Deli; Mujtaba M. Momin
International Conference on Business Management and Accounting Vol 1 No 1 (2022): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v1i1.2822

Abstract

The level of competition in the business world is already considered very tight in Indonesia because every business tries to attract market share in order to retain consumers and attract new consumers. Therefore, it is necessary to carry out various efforts through market strategies in order to win the competition and ultimately achieve business objectives. One aspect of taking part in a change is the public's demand for loyalty. This study aims to determine and analyze the effect of Relationship Marketing, Store Image, and product completeness on consumer loyalty through Trust as a variable intervening in the Pakning Jaya trading business. The number of respondents used in this research is 100 respondents who shop at Pakning Jaya trading business. The research analysis technique used in this research is Accidental Sampling analysis using descriptive analysis and multiple linear regression with the help of PLS software. From the tests that have been done, it can be seen that Relationship Marketing, Store Image, and product completeness have affected customer loyalty to consumers of Pakning Jaya's trading business.
Pelatihan Mengelolah dan Mengembangkan Pemasaran Produk Berbasis Digital Luciana Fransisca; Rizaldi Putra; Sarli Rahman; Intan Purnama; Priyono Priyono; Hidayat Saputra; Fitri Yani; David David; Maulana Rejfajri
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v3i1.3147

Abstract

Sulam Suji merupakan salah satu teknik sulam yang diwariskan turun – temurun di Koto Gadang. Teknik membuat sulaman suji cair merupakan Teknik yang sulit dan membutuhkan waktu lama dalam pengerjaannya. Umumnya Sulaman suji ini dapat menghiasi beberapa produk seperti selendang, baju kurung, songket bahkan pakaian tradisional. Namun, masalah yang dihadapi oleh pesulam suji adalah kurangnya ilmu dalam pemasaran produk-produk mereka. Oleh karena itu, PT Pergadaian menyelenggarakan ”Pelatihan Mengelolah dan Mengembangkan Pemasaran Produk Berbasis Digital Bagi Para Pesulam Suji Koto Gadang” yang dihadiri oleh 22 pesulam dari Desa Subarang Tigo Jorong. Melalui pelatihan ini para peserta diajarkan tentang digital marketing dan bagaimana cara, tips dan melakukan praktek untuk mempromosikan produk – produk mereka di social media untuk meningkatkan penjualan dan juga promosi produk lokal yaitu Sulam Suji asal Koto Gadang ini.
Pelatihan Cara Penghitungan Harga Pokok Produksi Pupuk Limbah Kulit Nenas Suci Ramadhani; Kiki Joesyiana; Asepma Hygi Prihastuti; Suci Ramadhani; Sri Wahyuni; Sarli Rahman
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2021): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v1i1.1721

Abstract

This study aims to determine how a company calculates the cost of goods manufactured. The prickly pineapple business group still has difficulty in classifying raw material costs, labor costs and factory overhead costs. This research uses descriptive qualitative method. Prior to the training, only 2 participants answered correctly about costs, 4 participants answered correctly about raw materials, 3 participants answered correctly about labor costs, and 5 participants correctly answered about factory overhead costs. The results of this study explain that in the early stages prior to the provision of training on how to calculate the cost of production, many participants did not understand about cost calculations and how to classify them. After the training, the participants of the prickly pineapple business group began to understand that after a briefing was held on how to calculate the cost of production, participants were able to classify the related costs into the calculation of the cost of products, and participants were also able to calculate financial statements for the business they were doing.
Pengaruh Good Corporate Governance dan Firm Growth terhadap Manajemen Laba Fadrul Fadrul; Alfred Yang; Sarli Rahman; Nicholas Renaldo; Suharti Suharti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.2919

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis bagaimana pengaruh good corporate governance dan firm growth terhadap manajemen laba. Populasi dalam penelitian ini adalah perusahaan sektor pertambangan yang terdaftar di BEI periode 2018-2022 berjumlah 44 perusahaan dengan jumlah sampel yang digunakan sebanyak 35 perusahaan. Teknik analisis data menggunakan path analysis dengan bantuan aplikasi Smart PLS. Hasil menunjukkan bahwa firm growth berpengaruh negatif signifikan terhadap manajemen laba, sedangkan kepemilikan institusional, dewan direksi, komisaris independent dan kepemilikan manajerial berpengaruh negatif tidak signifikan terhadap manajemen laba.
PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PROMOTION IN ENCOURAGING THE DECISION TO USE GOPAY E-WALLET IN PEKANBARU Bord Nandre Aprila; Sarli Rahman; Verly Novelia; Rizqon Jamil Farhas
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 4 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i4.4722

Abstract

The use of e-wallets in Indonesia, including Gopay, continues to increase along with the development of financial technology that facilitates financial transactions. However, a deeper understanding is needed regarding the factors influencing the decision to use e-wallets, particularly in Pekanbaru. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and promotion on the decision to use the Gopay e-wallet. This research employs a survey method using the accidental sampling technique, involving 120 Gopay users. The data collected were analyzed using multiple linear regression. The results show that perceived usefulness, perceived ease of use, and promotion have a positive and significant influence on the decision to use the Gopay e-wallet in Pekanbaru. In conclusion, increasing promotion and developing more user-friendly features can encourage greater e-wallet adoption. These findings provide strategic implications for e-wallet service providers in formulating more effective marketing policies. Penggunaan e-wallet di Indonesia, termasuk Gopay, terus meningkat seiring dengan perkembangan teknologi finansial yang memudahkan transaksi keuangan. Namun, masih diperlukan pemahaman mendalam mengenai faktor-faktor yang memengaruhi keputusan penggunaan e-wallet, khususnya di Kota Pekanbaru. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi manfaat, kemudahan penggunaan, dan promosi terhadap keputusan penggunaan e-wallet Gopay. Penelitian ini menggunakan metode survei dengan teknik accidental sampling, melibatkan 120 responden pengguna Gopay. Data yang diperoleh dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi manfaat, perceived usefulness, perceived ease of use, dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan e-wallet Gopay di Pekanbaru. Kesimpulannya, peningkatan promosi dan pengembangan fitur yang lebih memudahkan pengguna dapat mendorong peningkatan penggunaan e-wallet. Hasil ini memberikan implikasi strategis bagi perusahaan penyedia layanan e-wallet dalam menyusun kebijakan pemasaran yang lebih efektif.
STRENGTHENING MARKETING PERFORMANCE STRATEGIES FOR CULINARY MSMES: THE MEDIATING ROLE OF PRODUCT INNOVATION IN MARKET KNOWLEDGE Bord Nandre Aprila; Sarli Rahman; Eliza Sofian Putri; Pujiono Pujiono
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 3 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i3.4488

Abstract

This research aims to analyze the influence of Market Knowledge and Product Innovation on Marketing Performance in MSMEs in the culinary sector in Pekanbaru City. The research sample was selected using a purposive sampling method based on criteria relevant to the research objectives, with a total of 200 respondents. The analysis method used is path analysis with the help of SPSS version 21 and SmartPLS 3 software. The research results show that Market Knowledge has a significant influence on Product Innovation and Marketing Performance. However, Product Innovation does not show a significant influence on Marketing Performance. Apart from that, Market Knowledge also has a significant influence on Marketing Performance through the mediation of Product Innovation. Penelitian ini bertujuan untuk menganalisis pengaruh Market Knowledge dan Inovasi Produk terhadap Kinerja Pemasaran pada UMKM sektor kuliner di Kota Pekanbaru. Sampel penelitian dipilih menggunakan metode purposive sampling berdasarkan kriteria yang relevan dengan tujuan penelitian, dengan jumlah total 200 responden. Metode analisis yang digunakan adalah analisis jalur (path analysis) dengan bantuan perangkat lunak SPSS versi 21 dan SmartPLS 3. Hasil penelitian menunjukkan bahwa Market Knowledge memiliki pengaruh signifikan terhadap Inovasi Produk dan Kinerja Pemasaran. Namun, Inovasi Produk tidak menunjukkan pengaruh signifikan terhadap Kinerja Pemasaran. Selain itu, Market Knowledge juga memiliki pengaruh signifikan terhadap Kinerja Pemasaran melalui mediasi Inovasi Produk.
Co-Authors Achmad Tavip Junaedi Agustinus Wijaya Alfred Yang Andi Oh Andi oh Andi Oh Angelina Rudyanto Antoni Putra Aprilli Sugianto Astri Ayu Purwati Astri Ayu Purwati Bord Nandre Aprila Budiyanto Budiyanto David David Desnelita, Yenny Diana Diana Eliza Sofian Putri Erianto Erianto Fadrul Fadrul Fitri Yani Habibi Hamzah Hamzah Hendri . A Hendri Hendri Hidayat Saputra Intan Purnama Jeki Supranto Kevin Adrian Kiki Joesyiana Luciana Fransisca Martini Martini Maulana Rejfajri Mazzlida Mat Deli Mimelientesa Irman Muhammad Hasbi Yazid Muhammad Luthfi Hamzah Mujtaba M Momin Mujtaba M. Momin Mujtaba M. Momin Nicholas Renaldo Onny Setyawan Pamuji Hari Santoso Prihastuti, Asepma Hygi Priyono Priyono Pujiono Eddy Rizaldi Putra Rizqon Jamil Farhas Robert Marlyn Sherlyn Stevanie Silvia Sari Sitompul sri wahyuni Suci Ramadhani Suci Ramadhani Sudarno Suharti Suwitho, Suwitho Verina Saputri Gultom Verly Novelia Wiko Rusmansyah Yarmanelis Yusnita Octafilia Theresia A Yesu Infante Yusrizal