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All Journal Gadjah Mada International Journal of Business Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) ARSY : Jurnal Aplikasi Riset kepada Masyarakat Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Sarli Rahman
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PROMOTION IN ENCOURAGING THE DECISION TO USE GOPAY E-WALLET IN PEKANBARU Bord Nandre Aprila; Sarli Rahman; Verly Novelia; Rizqon Jamil Farhas
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 4 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i4.4722

Abstract

The use of e-wallets in Indonesia, including Gopay, continues to increase along with the development of financial technology that facilitates financial transactions. However, a deeper understanding is needed regarding the factors influencing the decision to use e-wallets, particularly in Pekanbaru. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and promotion on the decision to use the Gopay e-wallet. This research employs a survey method using the accidental sampling technique, involving 120 Gopay users. The data collected were analyzed using multiple linear regression. The results show that perceived usefulness, perceived ease of use, and promotion have a positive and significant influence on the decision to use the Gopay e-wallet in Pekanbaru. In conclusion, increasing promotion and developing more user-friendly features can encourage greater e-wallet adoption. These findings provide strategic implications for e-wallet service providers in formulating more effective marketing policies. Penggunaan e-wallet di Indonesia, termasuk Gopay, terus meningkat seiring dengan perkembangan teknologi finansial yang memudahkan transaksi keuangan. Namun, masih diperlukan pemahaman mendalam mengenai faktor-faktor yang memengaruhi keputusan penggunaan e-wallet, khususnya di Kota Pekanbaru. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi manfaat, kemudahan penggunaan, dan promosi terhadap keputusan penggunaan e-wallet Gopay. Penelitian ini menggunakan metode survei dengan teknik accidental sampling, melibatkan 120 responden pengguna Gopay. Data yang diperoleh dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi manfaat, perceived usefulness, perceived ease of use, dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan e-wallet Gopay di Pekanbaru. Kesimpulannya, peningkatan promosi dan pengembangan fitur yang lebih memudahkan pengguna dapat mendorong peningkatan penggunaan e-wallet. Hasil ini memberikan implikasi strategis bagi perusahaan penyedia layanan e-wallet dalam menyusun kebijakan pemasaran yang lebih efektif.
STRENGTHENING MARKETING PERFORMANCE STRATEGIES FOR CULINARY MSMES: THE MEDIATING ROLE OF PRODUCT INNOVATION IN MARKET KNOWLEDGE Bord Nandre Aprila; Sarli Rahman; Eliza Sofian Putri; Pujiono Pujiono
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 3 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i3.4488

Abstract

This research aims to analyze the influence of Market Knowledge and Product Innovation on Marketing Performance in MSMEs in the culinary sector in Pekanbaru City. The research sample was selected using a purposive sampling method based on criteria relevant to the research objectives, with a total of 200 respondents. The analysis method used is path analysis with the help of SPSS version 21 and SmartPLS 3 software. The research results show that Market Knowledge has a significant influence on Product Innovation and Marketing Performance. However, Product Innovation does not show a significant influence on Marketing Performance. Apart from that, Market Knowledge also has a significant influence on Marketing Performance through the mediation of Product Innovation. Penelitian ini bertujuan untuk menganalisis pengaruh Market Knowledge dan Inovasi Produk terhadap Kinerja Pemasaran pada UMKM sektor kuliner di Kota Pekanbaru. Sampel penelitian dipilih menggunakan metode purposive sampling berdasarkan kriteria yang relevan dengan tujuan penelitian, dengan jumlah total 200 responden. Metode analisis yang digunakan adalah analisis jalur (path analysis) dengan bantuan perangkat lunak SPSS versi 21 dan SmartPLS 3. Hasil penelitian menunjukkan bahwa Market Knowledge memiliki pengaruh signifikan terhadap Inovasi Produk dan Kinerja Pemasaran. Namun, Inovasi Produk tidak menunjukkan pengaruh signifikan terhadap Kinerja Pemasaran. Selain itu, Market Knowledge juga memiliki pengaruh signifikan terhadap Kinerja Pemasaran melalui mediasi Inovasi Produk.
THE IMPACT OF THE QUALITY OF DIGITAL SITES AND SERVICES ON E-TRUST AND E-COMMERCE CONSUMERS' REPURCHASE INTENTION IN PEKANBARU Bord Nandre Aprila; Verina Saputri Gultom; Sarli Rahman; Onny Setyawan
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 2 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i2.5072

Abstract

This study aims to examine and analyze the influence of website quality and e-service quality on e-trust and repurchase intention on e-commerce platforms in Pekanbaru City. The objects in this study were e-commerce consumers domiciled in Pekanbaru, with a total of 200 respondents. Data were collected through questionnaires and analyzed using the Structural Equation Modeling (SEM) method with the help of SPSS software version 21.0 and SmartPLS version 4.1.0. The results of the study indicate that: (1) website quality does not have a significant influence on e-trust; (2) e-service quality has a positive and significant influence on e-trust; (3) website quality does not have a significant influence on repurchase intention; (4) e-service quality has a significant influence on repurchase intention; and (5) e-trust has a significant influence on repurchase intention. Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh kualitas situs web serta kualitas layanan elektronik (e-service quality) terhadap kepercayaan elektronik (e-trust) dan niat pembelian ulang pada platform e-commerce di Kota Pekanbaru. Objek dalam penelitian ini adalah konsumen e-commerce yang berdomisili di Pekanbaru, dengan jumlah responden sebanyak 200 orang. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode Structural Equation Modelling (SEM) dengan bantuan perangkat lunak SPSS versi 21.0 dan SmartPLS versi 4.1.0. Hasil penelitian menunjukkan bahwa: (1) kualitas situs web tidak memiliki pengaruh yang signifikan terhadap e-trust; (2) kualitas layanan elektronik berpengaruh positif dan signifikan terhadap e-trust; (3) kualitas situs web tidak berpengaruh secara signifikan terhadap niat pembelian ulang; (4) kualitas layanan elektronik memberikan pengaruh signifikan terhadap niat pembelian ulang; dan (5) e-trust berpengaruh secara signifikan terhadap niat pembelian ulang.
Co-Authors Achmad Tavip Junaedi Agustinus Wijaya Alfred Yang Andi Oh Andi oh Andi Oh Angelina Rudyanto Antoni Putra Aprilli Sugianto Astri Ayu Purwati Astri Ayu Purwati Bord Nandre Aprila Budiyanto Budiyanto David David Dedy Novrizal Desnelita, Yenny Diana Diana Eliza Sofian Putri Erianto Erianto Fadrul Fadrul Fery Martias Fitri Yani Gustientiedina Habibi Hamzah Hamzah Hendri . A Hendri Hendri Hidayat Saputra Intan Purnama Jeki Supranto Kevin Adrian Kiki Joesyiana Luciana Fransisca Martini Martini Maulana Rejfajri Mazzlida Mat Deli Mimelientesa Irman Muhammad Hasbi Yazid Muhammad Luthfi Hamzah Muhammad Panji Prabowo Mujtaba M Momin Mujtaba M. Momin Mujtaba M. Momin Nicholas Renaldo Onny Setyawan Pamuji Hari Santoso Prihastuti, Asepma Hygi Priyono Priyono Pujiono Eddy Rizaldi Putra Rizqon Jamil Farhas Robert Marlyn Sherlyn Stevanie Silvia Sari Sitompul sri wahyuni Suci Ramadhani Suci Ramadhani Sudarno Suharti Suwitho, Suwitho Verina Saputri Gultom Verly Novelia Wiko Rusmansyah Yarmanelis Yusnita Octafilia Theresia A Yesu Infante Yusrizal