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All Journal Gadjah Mada International Journal of Business Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) ARSY : Jurnal Aplikasi Riset kepada Masyarakat Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Sarli Rahman
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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THE IMPACT OF THE QUALITY OF DIGITAL SITES AND SERVICES ON E-TRUST AND E-COMMERCE CONSUMERS' REPURCHASE INTENTION IN PEKANBARU Bord Nandre Aprila; Verina Saputri Gultom; Sarli Rahman; Onny Setyawan
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 2 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i2.5072

Abstract

This study aims to examine and analyze the influence of website quality and e-service quality on e-trust and repurchase intention on e-commerce platforms in Pekanbaru City. The objects in this study were e-commerce consumers domiciled in Pekanbaru, with a total of 200 respondents. Data were collected through questionnaires and analyzed using the Structural Equation Modeling (SEM) method with the help of SPSS software version 21.0 and SmartPLS version 4.1.0. The results of the study indicate that: (1) website quality does not have a significant influence on e-trust; (2) e-service quality has a positive and significant influence on e-trust; (3) website quality does not have a significant influence on repurchase intention; (4) e-service quality has a significant influence on repurchase intention; and (5) e-trust has a significant influence on repurchase intention. Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh kualitas situs web serta kualitas layanan elektronik (e-service quality) terhadap kepercayaan elektronik (e-trust) dan niat pembelian ulang pada platform e-commerce di Kota Pekanbaru. Objek dalam penelitian ini adalah konsumen e-commerce yang berdomisili di Pekanbaru, dengan jumlah responden sebanyak 200 orang. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode Structural Equation Modelling (SEM) dengan bantuan perangkat lunak SPSS versi 21.0 dan SmartPLS versi 4.1.0. Hasil penelitian menunjukkan bahwa: (1) kualitas situs web tidak memiliki pengaruh yang signifikan terhadap e-trust; (2) kualitas layanan elektronik berpengaruh positif dan signifikan terhadap e-trust; (3) kualitas situs web tidak berpengaruh secara signifikan terhadap niat pembelian ulang; (4) kualitas layanan elektronik memberikan pengaruh signifikan terhadap niat pembelian ulang; dan (5) e-trust berpengaruh secara signifikan terhadap niat pembelian ulang.
Optimalisasi Komersialisasi Produk Industri Serai Wangi UKM Siti Hajar Pekanbaru Yusrizal Yusrizal; Yenny Desnelita; Sarli Rahman; Gustientiedina Gustientiedina; Fadrul Fadrul
Community Engagement and Emergence Journal (CEEJ) Vol. 3 No. 3 (2022): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v3i3.1076

Abstract

Minyak serai wangi merupakan salah satu komunitas UKM Siti Hajar yang berdiri sejak tahun 2020. UKM ini memproduksi minyak serai wangi mempunyai aroma terapi yang nama produknya Citronella Oil HOMEMADE by Komunitas UKM Siti Hajar. Produk serai wangi UKM Siti Hajar selama ini belum diarahkan dan dikembangkan menjadi suatu produk bernilai jual. Permasalahan yang ditemukan dari UKM Siti Hajar yaitu dalam strategi produksi kemasan yang masih belum memuaskan karena masih dikerjakan secara manual belum memanfaatkan teknologi. Dan produk juga belum didaftarkan ke badan BPOM dan belum mempunyai sertifikat halal MUI. Jumlah produk yang dihasilkan masih kurang dalam memenuhipermintaan serta belum adanya jaminan kualitas produk; dan belum memiliki branding kemasan sebagai keunikan dan ciri khas dari usaha UKM SitiHajar terhadap minyak serai wangi. Solusi yang ditawarkan kepada UKM Siti Hajar untuk menyelesaikan masalah tersebut yaitu dengan cara: 1).pendampingan cara pemilihan, pemanfaatan bahan baku dan penggunaan mesin produksi untuk proses pengisian dan packing botol minyak serai yang higienis, 2). Mendesain packaging kemasan minyak serai wangi, dan 3) pendampingan pendaftaran produk ke Badan POM dan sertifikat Halal MUI. Kegiatan dilakukan melalui sosialisasi dan pelatihan penggunaan teknologi yang digunakan serta pendampingan izin produk minyak serai wangi. Melalui kegiatan PkM ini dapat membantu UKM Siti Hajar dalam kemampuan menggunakan teknologi dan kemampuan manajemen meningkat, serta produk memiliki sertifikat bermutu. Kata Kunci: Optimalisasi Produk, Minyak Serai Wangi, Teknologi, Manjemen, UKM Siti Hajar
THE MEDIATING ROLE OF BRAND SWITCHING INTENTION IN THE RELATIONSHIP BETWEEN SERVICE QUALITY AND PURCHASE DECISION: EVIDENCE FROM INDIHOME CUSTOMERS IN PEKANBARU Bord Nandre Aprila; Sarli Rahman; Siti Salwa Kurnia; Dedy Novrizal; Fery Martias
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol. 11 No. 1 (2026): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v11i1.5957

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan terhadap keputusan pembelian serta menguji peran mediasi brand switching intention pada pelanggan IndiHome di Kota Pekanbaru. Penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 151 pelanggan yang dipilih melalui teknik accidental sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh negatif dan signifikan terhadap brand switching intention serta berpengaruh positif dan signifikan terhadap keputusan pembelian. Sementara itu, brand switching intention berpengaruh negatif namun tidak signifikan terhadap keputusan pembelian. Hasil uji mediasi menunjukkan bahwa brand switching intention tidak memediasi pengaruh kualitas pelayanan terhadap keputusan pembelian. Temuan ini menegaskan bahwa kualitas pelayanan merupakan faktor penting dalam meningkatkan keputusan pembelian dan menurunkan kecenderungan pelanggan untuk beralih ke penyedia layanan lain. Oleh karena itu, peningkatan kualitas pelayanan perlu menjadi prioritas perusahaan untuk mempertahankan daya saing di industri layanan internet broadband. This study aims to examine the effect of service quality on purchase decisions and investigate the mediating role of brand switching intention among IndiHome customers in Pekanbaru, Indonesia. A quantitative research approach was employed, involving 151 respondents selected through an accidental sampling technique. Data were collected using a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that service quality has a negative and significant effect on brand switching intention, indicating that higher service quality reduces customers' tendency to switch to competing service providers. In addition, service quality has a positive and significant effect on purchase decisions, suggesting that improved service quality enhances customers’ willingness to choose and continue using IndiHome services. Meanwhile, brand switching intention has a negative but insignificant effect on purchase decisions. Furthermore, the mediation analysis demonstrates that brand switching intention does not significantly mediate the relationship between service quality and purchase decisions. These findings highlight the critical role of service quality in enhancing purchase decisions and reducing customers’ propensity to switch to alternative service providers. Therefore, improving service quality should be prioritized as a strategic initiative to strengthen competitiveness and sustain customer retention in the increasingly competitive broadband internet service industry.
Membangun Jiwa Wirausaha Di Era Digital Bagi Peserta Didik Smk Dharma Loka Evelyn Wijaya; Yusnita Octafilia; Martha Ng; David David; Stefani Chandra; Sarli Rahman; Bord Nandre Aprila; Fery Martias
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The community service activity was held at SMK Dharma Loka Pekanbaru with the theme "Building Entrepreneurial Spirit in the Digital Era." The purpose of implementing PKM is to provide education to students on how to build an entrepreneurial spirit in the era of digitalization. The phenomenon found in the field shows that there is still limited knowledge regarding business management, lack of capital support, and low self-confidence in taking risks, which can become obstacles to the growth of entrepreneurial mentality. The PKM activity was attended by 25 students of class X at SMK Dharma Loka Pekanbaru and was conducted in the Seminar Hall of SMK Dharma Loka. The form of service in this activity includes material presentation and direct practice, followed by a discussion session and a question-and-answer session. The result of this activity is the smooth implementation of PKM and receiving positive responses from the students.
Co-Authors Achmad Tavip Junaedi Agustinus Wijaya Alfred Yang Andi Oh Andi oh Andi Oh Angelina Rudyanto Antoni Putra Aprilli Sugianto Astri Ayu Purwati Astri Ayu Purwati Bord Nandre Aprila Budiyanto Budiyanto Chandra, Stefani David David Dedy Novrizal Desnelita, Yenny Diana Diana Eliza Sofian Putri Erianto Erianto evelyn wijaya Fadrul Fadrul Fery Martias Fitri Yani Gustientiedina Habibi Hamzah Hamzah Hendri . A Hendri Hendri Hidayat Saputra Intan Purnama Jeki Supranto Kevin Adrian Kiki Joesyiana Luciana Fransisca Martha Ng Martini Martini Maulana Rejfajri Mazzlida Mat Deli Mimelientesa Irman Muhammad Hasbi Yazid Muhammad Luthfi Hamzah Mujtaba M Momin Mujtaba M. Momin Mujtaba M. Momin Nicholas Renaldo Onny Setyawan Pamuji Hari Santoso Prihastuti, Asepma Hygi Priyono Priyono Pujiono Eddy Rizaldi Putra Rizqon Jamil Farhas Robert Marlyn Sherlyn Stevanie Siti Salwa Kurnia Sitompul, Silvia Sari sri wahyuni Suci Ramadhani Suci Ramadhani Sudarno Suharti Suwitho, Suwitho Verina Saputri Gultom Verly Novelia Wiko Rusmansyah Yarmanelis Yusnita Octafilia Theresia A Yesu Infante Yusrizal