Claim Missing Document
Check
Articles

Found 20 Documents
Search

Analisis Faktor-Faktor yang Mempengaruhi Minat Konsumen dalam Menggunakan Sistem Pembayaran Dana (Studi Kasus pada Mahasiswa Administrasi Bisnis UPN “Veteran” Jawa Timur) Lia Nirawati; Addinda Isselyn; Mufnil Ida
Jurnal Syntax Transformation Vol 1 No 10 (2020): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v1i10.176

Abstract

Dana merupakan dompet digital indonesia yang didesain untuk menjadikan setiap transaksi nontunai dan nonkartu secara digital, baik online maupun offline dapat berjalan dengan cepat, praktis dan tetap terjamin keamanannya. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi konsumen dalam menggunakan sistem pembayaran Dana. Data penelitian diperoleh dari hasil pengumpulan kuesioner online dan manual didapatkan 200 responden. Hasil penelitian ini menunjukkan bahwa kepraktisan, keefektifan, hemat, dan promosi dapat terbukti mempengaruhi minat konsumen untuk menggunakan Dana.
PENGARUH KEMUDAHAN DAN KEAMANAN TERHADAP LOYALITAS PELANGGAN E-WALLET APLIKASI DANA Desi Wahyuningsih; Lia Nirawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.2123

Abstract

Technology is experiencing very rapid development, especially internet-based technology. The purpose of this study was to determine the effect of convenience and security on customer loyalty of the E-wallet Dana in Surabaya. This type of research used is quantitative research. This study uses primary data, namely data directly through questionnaires which are filled in directly by the respondents. The population taken is E-wallet Dana users who have used E-wallet Dana at least 3 times. The sampling technique used non-probability sampling with the sampling method using purposive sampling. With a total of 100 respondents who have made transactions on the application of Dana at least 3x. By using data analysis techniques, namely multiple linear regression analysis. Based on the results of the study, it can be concluded that the convenience and security variables simultaneously have a positive effect on customer loyalty for the E-wallet Dana; The convenience variable partially has a positive and significant effect on E-wallet Dana Customer Loyalty; The Security Variable partially has a positive and significant effect on E-wallet Dana Customer Loyalty
PEMETAAN ATRAKSI WISATA DENGAN MENGGUNAKAN SIG DI DESA WISATA DURENSARI KABUPATEN TRENGGALEK Bagas Aryaseta; Wahyuni Wahyuni; Lia Nirawati
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.769

Abstract

Durensari Tourism Village in Sawahan Village, Watulimo District, Trenggalek has a lot of tourism potential. Currently, the village community only focuses on river tourism, but actually there are many other tourist attractions in the village. The UPN Veteran East Java community service team held training and simulations of tourist attractions using GIS (Geographic Information System). With GIS technology, it is hoped that we can analyze the spatial aspects of an area to develop tourism potential into an object with optimal attraction so that it can attract the attention of both domestic and foreign tourists. Apart from that, more tourist attractions will help managers in compiling tour package service products. Based on the results of identifying tourist attractions in Durensari Sawahan Tourism Village, there are 3 types of tourist attractions in Durensari Village, namely Natural Tourism Attractions, Cultural Tourism Attractions, and Artificial Tourist Attractions. After conducting field visits, 10 new tourist attraction locations were identified which were then mapped using GIS technology. The next step is to increase participation from Pokdarwis Durensari members in managing tourism potential to become a tourist attraction which is then packaged in the form of tour packages that can be offered to tourists. The variety of existing tourist attractions can be an opportunity and strength for the Durensari Tourism Village to attract tourist visits
Penggunaan Media Sosial Tik Tok oleh PT SIER dalam Membranding Produk Persewaan Lapangan Olahraga guna Meningkatkan Peluang Pelanggan Baru R.A Tania Erienza Putri; Lia Nirawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1238

Abstract

Certified internships are activities of the Ministry of Education that are beneficial for students to prepare for the world of work. At the time of conducting such activities at PT.SIER there was an interesting phenomenon to be studied related to the use of tok tok in attracting new potential customers on the rental of sports fields. This strategy is rarely implemented by the estate industry, so it's gonna be something new. It aims to see the future marketing strategies that PT.SIER can carry out to assess market opportunities and maintain its consumer loyalty. This research carries out a qualitative descriptive approach with inductive analysis. The research was carried out during the author's internship for about one semester. The results of this study give an idea that the strategy implemented by the marketing division of PT.SIER through social media is effective and successful. The increased interaction of each content and also the data number of customers experienced a rather significant improvement. Besides, the content from Tiktok is able to create a new branding for the formerly known expensive sports fields and there is no option to be a sports field rental that can fit the budget of the prospective tenant. Thus, the implementation of this strategy can also be one of the bridges PT.SIER communicates directly with customers or surroundings through the comment column. So in later days there will be evaluations related to services that can increase customer loyalty. It also affects the introduction of PT.SIER services that are becoming increasingly known and enables great potential in creating a pool of new prospective customers without having to do repeated promotions.
Pengaruh Rasio Likuiditas, Rasio Solvabilitas, Rasio Aktivitas, dan Rasio Profitabilitas Terhadap Financial Distress Perusahaan Pariwisata Terdaftar Bei Periode 2018-2022 Nirawati, Lia
Jurnal Bisnis Indonesia Vol 14, No 2 (2023): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v14i2.4200

Abstract

Penelitian ini menganalisis pengaruh rasio keuangan (rasio likuiditas, rasio solvabilitas, rasio aktivitas,dan rasio profitabilitas) terhadap Financial Distress pada perusahaan pariwisata yang terdaftar diBursa Efek Indonesia periode 2018-2022. Sampel dari penelitian ini adalah 17 perusahaan pariwisatayang dipilih menggunakan teknik purposive sampling. Metode yang digunakan dalam penelitian iniadalah regresi logistik. Hasil dari penelitian ini menunjukkan bahwa Rasio Likuiditas dan rasioprofitabilitas berpengaruh positif terhadap Financial Distress, sementara Rasio Solvabilitas dan rasioaktivitas tidak berpengaruh secara signifikan. Secara simultan, rasio likuiditas, rasio solvabilitas, rasioaktivitas, dan rasio profitabilitas memiliki pengaruh yang signifikan terhadap Financial Distress.Kata kunci : Financial Distress, Current Ratio, Debt To Equity Ratio, Total Asset Turn Over, ReturnOn Asset
Triple Helix Collaboration to Address Increasing Financial Cybercrime Firdausi, Iasa Nur; Nirawati, Lia
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4603

Abstract

Cybercrime or what is commonly known as cybercrime is a series of criminal activities that useinformation technology, networks or computers as the main tool or target. In responding to anddealing with the increasing number of cybercrimes in the financial sector, both universities, industryand government have interrelated influences and cannot act alone. A qualitative descriptive approachwas carried out in this research by discussing various issues in society and providing solutions oralternatives through collaboration carried out by the triple helix in a systematic and comprehensivemanner. Universities act as institutions in charge of education and basic research, industry plays arole in creating commercial goods that support programs, government acts as a supervisor andregulates the market. Universities need to increase the scale of outreach and education regardingbetter alternatives to online gambling. Companies as service providers are also required to providemore varied and innovative services to prevent people from being caught in cybercrimes such asonline gambling, illegal online loans and fraudulent investments. The government must also takeaction in the form of repressive measures such as strengthening existing regulations.Keywords: Cyber Crime; Triple Helix; Online Gambling; Illegal Online Loans; FraudulentInvestment
Penerapan Perilaku Hidup Bersih dan Sehat (PHBS) pada Lingkungan Sekolah Reviandani, Oktarizka; Nirawati, Lia
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4568

Abstract

The purpose of holding Community Service is realizing a clean and healthy lifestyle for children atSDN Muneng Kidul and Muneng Leres 3 as well as children at Tunas Abadi Kindergarten. The targetwas 60 students from SDN Muneng Kidul and SDN Muneng Leres 3 Classes IV, V and VI as well as30 children from Kindergarten class A and B in Probolinggo District, Sumberasih District. Themethod used is guidance activities in the form of lecture methods, interactive discussions, andexercises. The result of the community service activities is that there is a change in behavior patternsin students who initially ignored clean and healthy living behaviors such as washing their hands withsoap under running water, now students have started practicing these behaviors in their dailyactivities. Not only that, students have also started to get used to consuming nutritious food as a formof clean and healthy living behavior. Thus, it can be concluded that this community service activity isrunning effectively.Keywords: Clean And Healthy Behaviors; School Environment; Health Education
Strategic Human Resource Management in the Context of Globalization : “A Review of Literature” Nirawati, Lia
Jurnal Bisnis Indonesia Vol 16, No 01 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i01.4575

Abstract

Penelitian ini mengeksplorasi Strategic Human Resource Management (SHRM) dalam konteks globalisasi dengan fokus pada GoTo Group sebagai studi kasus. Melalui tinjauan literatur yang mendalam dan analisis praktik-praktik manajemen sumber daya manusia, penelitian ini mengidentifikasi strategi- strategi kunci yang telah diadopsi oleh GoTo Group untuk menghadapi tantangan global. Temuan menunjukkan bahwa perusahaan ini berhasil mengelola keberagaman karyawan, mengatasi tantangan integrasi budaya, dan beradaptasi dengan dinamika pasar global. Hasil penelitian memberikan wawasan tentang strategi-strategi adaptasi yang efektif, menciptakan lingkungan kerja inklusif, dan mengoptimalkan kinerja di pasar global. Kesimpulan menekankan pentingnya manajemen sumber daya manusia dalam globalisasi, memberikan implikasi global yang relevan, dan merinci arah untuk penelitian lebih lanjut dalam domain ini. Dengan demikian, penelitian ini memberikan kontribusi penting bagi pemahaman praktik- praktik terbaik dalam manajemen sumber daya manusia di era globalisasi.Kata Kunci : "Manajemen Sumber Daya Manusia Strategis", "Globalisasi", "Perusahaan Multinasional"
Development of Culinary Tourism Through Cooking Classes and Processing of Local Souvenirs in Pabean Village Taufikurrahman Taufikurrahman; Wahyuni Wahyuni; Lia Nirawati; Tegar Prayoga; Rifa Muhamad Rizki
Jurnal Pengabdian Masyarakat Al-Fatimah Vol. 1 No. 2 (2024): Edisi II, December 2024
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pabean Village, located in Dringu Subdistrict, has significant potential for developing creative economy-based tourism. However, limited human resources and expertise in the tourism sector remain major obstacles to fully realizing this potential. In 2023, the UPN Mengabdi team conducted a community service program in this village, focusing on assisting in the development of educational tourism packages. The program aimed to optimize the potential of local MSMEs, crafts, culture, home industries, livestock, plantations, and agriculture in the area. Currently, the residents of Pabean Village primarily sell raw shallots, with some processing them into fried shallots. However, there have been no initiatives to transform shallots into ready-to-eat food products with higher market value. Local ingredients hold significant potential for being creatively developed into a variety of new culinary products. Based on this background, the UPN “Veteran” Jawa Timur community service team designed a training program that includes: 1) Training on creating Pabean Village’s signature souvenirs, such as various ready-to-serve sambal products, and 2) Training on developing cooking class-based tourism packages, targeting families, school children, and women’s groups as the primary tourist segments
IMPLIKASI PINJAMAN TERHADAP KEUANGAN START-UP: STRATEGI EFEKTIF PENGELOLAAN RISIKO DAN BIAYA Nirawati, Lia
Jurnal Bisnis Indonesia Vol 16, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v16i2.4924

Abstract

Start-up sangat penting untuk pertumbuhan ekonomi inovatif dan global di era digital yang berkembang pesat. Namun, mendapatkan modal yang cukup untuk meluncurkan dan memperluas bisnis mereka adalah salah satu hambatan utama yang dihadapi para pengusaha muda. Ekspansi dan investasi yang dibutuhkan sering didukung oleh pinjaman dan bentuk penggalangan dana lainnya, seperti crowdfunding. Crowdfunding, melalui platform internet, menciptakan komunitas pelanggan yang berdedikasi serta mempercepat dan menurunkan proses pendanaan. Ekonomi dan penciptaan hal baru telah terbukti sangat menguntungkan dari crowdfunding. Meski pinjaman penting bagi start-up, hal tersebut dapat menyebabkan masalah pada struktur modal dan arus kas yang membutuhkan teknik pengendalian risiko. Stabilitas keuangan jangka panjang dan keberhasilan start-up sangat tergantung pada manajemen risiko dan biaya pinjaman. Strategi pengelolaan pinjaman meliputi perencanaan keuangan, diversifikasi pendanaan, negosiasi syarat, dan evaluasi berkala untuk menjaga kesehatan finansial dan operasional secara efektif. Start-up dapat meningkatkan kapasitas produksi mereka, mengurangi dampak negatif pada skor kredit, dan menggunakan pinjaman untuk investasi strategis dengan pendekatan manajemen yang tepat dan hati-hati. Penelitian bermetode pendekatan deskriptif kualitatif dari sumber yang telah ada digunakan sebagai bahan dasar dan acuan penyusunan artikel, dengan tujuan menjadikan start-up dapat mengoptimalkan pinjaman untuk mencapai pertumbuhan berkelanjutan dan stabil dalam jangka panjang, serta meningkatkan daya saing di pasar global. Kata kunci: Pinjaman, Start-up, dampak, strategi