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ASPEK PENDORONG PETANI MUDA UNTUK BERKOLABORASI DALAM KELOMPOK TANI Gema Wibawa Mukti; Yosini Deliana; Rani Andriani Budi Kusumo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4478

Abstract

Most young farmers in Cibodas Village, Lembang Sub-district are able to develop agriculture with modern patterns and keep up with technological developments. But, the farmer still running their agribusiness enterprises individually. The purpose of this study was to determine the characteristics of young farmers as well as the correlation with group interest and to determine the level of interest of farmers towards farmers’ group. This research is a quantitative descriptive study using an aritmaticmean and rank spearman analysis tool, the selection of samples in this study is using a purposive sampling technique of 100 samples. The results of this study show that young farmers are dominated by male farmers aged 38-44 years, at most junior high school educated and have experience of farming no more than 10 years. Access to information obtained by farmers is easy to obtain and most of them have land no more than 2.88 hectares, 78 people from 100 farmers are not affiliated with farmer groups. The level of interest of farmers is in a low category. The correlation between the characteristics of farmers and interest towards farmers’ group has a positive correlation, with indicators of education, farming experience, access to information and land area.
KELAYAKAN FINANSIAL USATANI KEDELAI Dedi Djuliansah; Trisna Insan Noor; Yosini Deliana; Meddy Rachmadi
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 2 (2019): Juli 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.02 KB) | DOI: 10.25157/ma.v5i2.2265

Abstract

This study aims to identify the cost, revenue, and income of soybean farming, identify the feasibility of soybean farming, identify the breakeven point and change the break-even point due to changes in selling prices in Jatiwaras District, Tasikmalaya Regency. The method used in this study is a survey method, while the data used consists of primary data and secondary data. Determination of sample farmers using the Two Stage Cluster Random Sampling method, with a sample size of 65 people with a proportion of 27 farmers in paddy fields and 38 farmers in land, from a population of soybean farmers as many as 185 people.            The results of this study indicate that the cost of soybean farming per hectare in paddy fields is Rp. 5,896,896.90 with receipts of Rp 8,478,139.53 and income of Rp. 2,581,242.63, while the cost of soybean farming per hectare on land is Rp. 4,163,487.48 with receipts of 8,342,774.57 and income of Rp. 4,179,287.09. Soybean farming in land is more feasible to be cultivated with an R / C value of 2.01 while the R / C value in paddy fields is 1.45. Minimum acceptance received by farmers from soybean farming so as not to lose in one planting season of Rp. 63,911.14 in paddy fields and Rp. 668,378.02 in land, the minimum production volume received by farmers from soybean farming so as not to lose in one planting season is 10.65 Kg in paddy fields and 111.40 Kg in land and minimum land area that must be processed by farmers so that no loss in one planting season of 0.01 ha in paddy fields and 0.08 ha on land. Decrease in output price of Rp. 1,000.00 (16.67%) causes the minimum acceptance received by farmers from soybean farming so as not to lose in one planting season of Rp. 100,196.38 in paddy fields and Rp. 767,384.61 on land. The margin value of safety on soybean farming is 90.53 in wetland and 82.40 in land area
DOMINANT ATTRIBUTE OF MANGO INDOOR FRAGRANCE Yosini Deliana; Sri Fatimah; Mohamad Djali
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.445 KB) | DOI: 10.25157/ma.v6i1.2888

Abstract

Mango produced from Cirebon, Indramayu dan Sumedang  have different qualities . Those types of mango is  already has its own market segment. The on farm problem is mango producers do not know exactly how consumer preferences for mango from Cirebon, Indramayu and Sumedang. When the harvest time , over supply and mango price getting decrease. The idea to solve this problem is to process  mango over supply become mango indoor fragrance. Variables that distinguish consumer preference are easy to find, aroma, colour, duration, freshness, water content, expire date, purpose, information and additional esens. The purpose of this study to analysis respondent’s characteristics,  dominant attribute of mango indoor fragrance which are the least dominant attribute of these product.
PERBEDAAN PREFERENSI KONSUMEN GENERASI Z ANTARA COFFEE SHOP BESAR DAN COFFEE SHOP KECIL DI KECAMATAN COBLONG KOTA BANDUNG Desty Nadirah Putri; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i1.2685

Abstract

Coffee consumption in Indonesia continues to increase in 2014-2018, making entreprereneurs interested in establishing coffee shops with different classifications. The number of businesses engaged in similar fields has led to competition among coffee shop entrepreneurs. One effort in facing competition is by knowing consumer preferences in order to form the right market segmentation. Lifestyle developments and mindset make almost all generations ever drink coffee including generation Z, which is the youngest potential consumer because it has unique characteristics. Kelurahan Lebak Gede is a place of activity for the Z generation because there are many coffee shops and close to schools or universities. The purpose of this study is to identify the characteristics of generation Z coffee consumers based on demographics, psychography, coffee shop attributes, and identify differences between large coffee shop consumers and small coffee shops consumers. The selection of samples in this study used systematic random sampling techniques with a sample of 88 at a large coffee shop and 68 at a small coffee shop. The analysis used is descriptive analysis, and discriminant analysis. The research results show that there are significant differences in the characteristics of age, consumption intensity, time spent in the coffee shop, and visiting time.
HUBUNGAN KARAKTERISTIK WIRAUSAHA DENGAN KEBERHASILAN USAHATANI HORTIKULTURA Gema Wibawa Mukti; Rani Andriani Budi Kusumo; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.592 KB) | DOI: 10.25157/ma.v6i2.3356

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The purpose of this study was to find out how the relationship between entrepreneurial characteristics and the success of Horticulture Farmers in Cibodas Village, Lembang District, West Bandung Regency. This research uses quantitative design with descriptive survey method. The research sample was taken by probability sampling method. Data analysis was carried out descriptively statistically and using Rank Spearman correlation analysis tools. The results showed that the average sample of farmers was male, in productive age, had received a 9-year compulsory education program, and had a business scale of 417.34 Tumbak. Entrepreneurial characteristics possessed by farmers are included in the criteria of "Good" with a percentage of 77.05%, Farming success is included in the criteria of "Good" with a percentage of 77.2%, and the results of the study show there is a positive correlation on all characteristics.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PETANI MENGGUNAKAN TEKNOLOGI PADA BUDIDAYA MANGGIS DI JAWA BARAT Dini Rochdiani; Sulistyodewi Nur Wiyono; Kuswarini Kusno; Lies Sulistyowati; Yosini Deliana; Sri Fatimah; Gema Wibawa Mukti
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 2 (2019): Juli 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.147 KB) | DOI: 10.25157/ma.v5i2.2396

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Mangosteen (Queen of Tropical Fruit) is one of the excellent commodities of Indonesia's flagship fruit export which contributes  to the country's foreign exchange and farmer's income, with the aim of exporting Hong Kong, Taiwan, China. The biggest centers of mangosteen production in Indonesia are West Java, including Tasikmalaya and Purwakarta. Because mangosteen has health benefits, the demand for mangosteen fruit is increasing (50%/year) and this makes it an opportunity to develop mangosteen agribusiness for Indonesian farmers. Many factors influence farmer decisions, especially in the application of cultivation technology, causing national mangosteen production to be unstable and of low quality. This condition causes Indonesian mangosteen to be unable to compete with other countries such as Malaysia, Thailand and Latin America. The amount of mangosteen produced by farmers for export purposes is still low. Useful cultivation techniques and technology applications are not yet fully compliant with the Standard Operating Procedures (SOP) and Good Agricultural Practices (GAP), such as the use of superior seeds, dosage methods and times of fertilization, observation and control of pests, and harvest and post-harvest treatment. this is identifying the factors that influence farmers' decision to use technology in mangosteen cultivation. The research method used was a survey of 69 mangosteen farmers selected by simple random sampling and location selected by multistage random sampling. The factor analysis was used Regression  with System Equations Model. The results of the study show that the factors that influence farmers' decision to use mangosteen cultivation technology to increase production and quality of crops are farmers' assets, namely physical assets, non-physical assets and access to farmers' access. Physical assets, namely the number of ownership of trees, rice fields, vehicles, and income outside of farming; Non-physical assets, namely the number of productive age family members, farmers' access assets, namely the length of travel time from the garden to the provincial road.
HUBUNGAN PENGETAHUAN TERHADAP PERILAKU PENGGUNAAN GREEN PACKAGING DI MASYARAKAT KOTA BANDUNG, JAWA BARAT Nahda Amalia; Yosini Deliana; Erna Rachmawati; Sri Fatimah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.3864

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Environmental problems can occur due to human activities. Bandung City is a densely populated area and a tourist attraction that can cause environmental problems such as plastic waste. The largest volume of plastic waste in Bandung City is contributed from retail, traditional markets, and the people who use plastic bags. This study aims to determine the relationship between knowledge and behavior of using green packaging as an effort to reduce plastic waste in Bandung City. This research belongs to the type of quantitative research with survey and analysis methods using pearson correlation. The result shows that the higher level of public knowledge about green packaging does not have a good effect on the behavior of using green packaging. The dominant factor that is considered by the public in recognizing and using green packaging is social media and the surrounding social environment.  Some people have also begun to try to use green packaging by bringing their own shopping bags, using drinking bottles and lunch boxes themselves when traveling, and are willing to educate people around to use green packaging to help preserve the environment.
SEGMENTASI KONSUMEN COFFEE SHOP GENERASI Z DI JATINANGOR Diana Rachmatunnissa; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.107 KB) | DOI: 10.25157/ma.v6i1.2686

Abstract

Coffee consumption rate in Indonesia has been increasing since 2013. This fact goes simultaneously with the increase of the number of coffee shops that was built in the last few years. Aside from being a place in which consumers can buy and consume coffee, these coffee shops also developed theirs facilities so that it can be a place for the consumers to socialize or as a comfortable place to do their works. Along with the development of the coffee shops’ facilities, there is also a development in the consumers’ mindset. In the last few years, generation Z has began to grow and became one of the targets of coffee shop consumer demographics. Jatinangor is an education area where a lot of students, who are included as generation Z, do most of their activities. The purpose of this study is to identify the characteristics of generation Z consumers and to identify the preferences of generation Z consumers towards coffee shops in Jatinangor. The sample selection in this study used systematic random sampling technique with a sample of 163 respondents. The analysis used was descriptive analysis and discriminant analysis. The results of this study showed the demography and psychography characteristics of generation Z consumers in a big coffee shop and a small coffee shop in Jatinangor and showed significant differences in variables such as age, consumption intensity, expense, number of visits, number of people, distance, traveling time, time spent at the coffee shop, and visiting time between the consumers.
KOMUNITAS SEBAGAI UNSUR PENTING BAGI PENGEMBANGAN KEWIRAUSAHAAN: SEBUAH PEMBELAJARAN DARI PERTANIAN HORTIKULTURA DI JAWA BARAT Gema Wibawa Mukti; Rani Andriani Budi Kusumo; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5197

Abstract

Entrepreneurship occurs in a space with heterogeneous actors, where there are complex relationships between these actors. This research focuses on understanding entrepreneurship and agricultural communities in the context of economic development. Entrepreneurship research is felt to have not paid enough attention to understanding the community as a group of actors who influence the entrepreneurial behavior of an entrepreneur). We believe that entrepreneurship is greatly influenced by the existence of a community consisting of various stakeholders (government, universities and the private sector). An understanding of the entrepreneurial phenomenon can be obtained by understanding individual interactions with existing opportunities and the environment in which the entrepreneur operates. The relationship between farmers as entrepreneurs and the community as a place where farmers cultivate is important. Social capital, values, norms and culture contained in the community can influence entrepreneurship, both positively and vice versa. Likewise, entrepreneurial activities contribute to the life of society as a whole. Community and entrepreneurship are two entities that influence each other, each of which cannot stand alone. The next challenge for us as entrepreneurship researchers is to expand the scope of research to understand entrepreneurship more comprehensively from various points of view.
HUBUNGAN PENGETAHUAN DENGAN PERILAKU PENGGUNAAN GREEN PACKAGING DI MASYARAKAT DKI JAKARTA Anisa Nuraini Priambudi; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.3865

Abstract

DKI Jakarta is a metropolitan city which is well-known as a flood subscriber and ranks number 1 as the region with the most waste in Indonesia. Various attempts have been done by the government to reduce the use of plastic as one of the waste that is difficult to decompose, both in the form of appeals to regulations. This study aims to determine the relationship of knowledge with the use of green packaging behavior in the people of DKI Jakarta. This research is a quantitative research using survey method and Pearson correlation analysis. The analysis shows that the higher level of public knowledge about green packaging will have a good effect on the behavior of using green packaging. The dominant factor that is considered by the public in recognizing and using green packaging is environmental care, social media and the surrounding social environment. Many people have already know about the Regulations of the Governor of DKI Jakarta Number 142 Year 2019 regarding the obligation to use environmentally friendly shopping bags at shopping centers, supermarkets and people's markets.  In addition, the community is willing to start switching to green packaging little by little, such as carrying their own shopping bags, drinking bottles and lunch boxes, and educating people around them to do the same.