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All Journal Advances in Global Economics and Business Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific
A.A. Gde Satia Utama
Universitas Airlangga
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : International Journal of Applied Business and International Management

 1 
Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Oh Zi Jian; A.A. Gde Satia Utama; Wan Nurin Afrina Binti Wan Musa; Wafiq Bin Hasly; Ramizah Fatimah Binti Al-Rifae; Nur Syawaltul Aisyah Binti Mohamad Hussa; Nofel Andriawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.92 KB) | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Oh Zi Jian; A.A. Gde Satia Utama; Wan Nurin Afrina Binti Wan Musa; Wafiq Bin Hasly; Ramizah Fatimah Binti Al-Rifae; Nur Syawaltul Aisyah Binti Mohamad Hussa; Nofel Andriawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
Co-Authors Adinda Dessy Indriana Safitri Ainin Syazana Ajay Massand Alif Azrul Amirul Raziq Amol Sanjay Karkare Asraaf Mohmed Azmi Azimah Shazeeda Suleiman Bing Lin Ang Chai Yeong Jin Chinmay Gandre Chong Chiew Ling Chun Shuen Nga Da Wei Chan Daisy Mui Hung Kee Dong Ru Han Du Guan Ting Efa Afzan Bt Mohd Kamal Bahri Eugene Gan Hing Jian Fadhilah Khoiruwnia Finn Alessandrino Hafizh Sasining Ramadhan Irene Saw Ai Ling James Perez-Moronnb Jhing Hoong Aw Jhonathan Whiryawan Jing Yi Ng Jullia Deol Khairunraihani Mohd Samuddin Kok Ban Teoh Kshitij Shukla Liang Mei Qi Liem Gai Sin Liem Gai Sin Lim Hooi Sien Lim Sin Chen Madhu Ashok Pandey Mariajose Ruiz Atencio Miguel Cordova Min Ru Cheng Mohideen Hasifa A Monica Verma Nana Nur Hasanah Navaneetha Kumar Navaneetha Kumar Ng Pui Yan Nik Nadia Izzati Nofel Andriawan Nor Asyiqin Rosmadi Nur Syawaltul Aisyah Binti Mohamad Hussa Oh Zi Jian Ooi Pei Ying Ooi Tian Xiang Phuan Mun Zhin Pratama, Dian Priyanka Sebastian Puran Puran Purvika Pawar Rajesh Kumar Nair Ramizah Fatimah Binti Al-Rifae Rif’atul Muna Rudresh Pandey Rupesh Sinha Rupesh Sinha Sahil Verma Sam Jing Wen Shruti Talesara Shweta Pandey Tan Hui Min Tan Jia Tien Tan Min Er Tan Pei Xin Tan Sia Ling Teh Jing Xuan Uma Warrier Vaishnavi Yadav Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Vinay Mehta Wafiq Bin Hasly Wan En Cheng Wan Nurin Afrina Binti Wan Musa Wong Sin Yue Wulan Ruhiyyih Khanum Yalla Satya Sai Venkata Sri Harsha Yeoh Jun Yuan Yip Jia Hui Yu Xuan Ng ZeXian Chen ZiHang Cheng