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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) EQUILIBRIUM DeReMa (Development Research of Management) Jurnal Manajemen International Journal of Artificial Intelligence Research Jurnal Riset Akuntansi dan Keuangan Shirkah: Journal of Economics and Business Jurnal Ilmiah Edunomika (JIE) International Journal of Business, Law, and Education Literacy: Jurnal Pendidikan Ekonomi Prosiding Konferensi Nasional PKM-CSR Manajemen dan Kewirausahaan Journal Of Human And Education (JAHE) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Akuntansi Manado (JAIM) Jurnal Penelitian Riset Akuntansi dan Portofolio Investasi Equilibrium: Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nova Ch. Mamuaya
Universitas Negeri Manado
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Journal : Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)

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PERAN KEPUASAN NASABAH DALAM MEMEDIASI PENGARUH CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH Nova Ch. Mamuaya; Bertha I. Mundung
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 1: Januari 2023
Publisher : Bajang Institute

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Abstract

The purpose of this study was to determine the role of customer satisfaction in mediating the influence of customer relationship marketing on customer loyalty at Bank SulutGo Manado City. The sample of this study was 100 people, the data collection technique used a questionnaire with a Likert Scale and Path Analysis techniques for data analysis. The results show that customer relationship marketing has a significant effect on customer satisfaction, customer relationship marketing has a significant effect on customer loyalty and customer satisfaction has a significant effect on customer loyalty. The results also show that customer satisfaction mediates effect of customer relationship marketing on customer loyalty
Co-Authors A. A. Ngurah Gunawan Adithya Pandowo Angmalisang, Stefani I. Ardi, Abdullah Bambang Amir Alhakim Barham Siregar Bertha Mundung Cecilia Lelly Kewo Dahlia Damanik, Darwin Farida Akbarina Fitri Novilia Freddy S. Kawatu Freddy Semuel Kawatu Freddy Semuel Kawatu Grace Jenny Soputan Gratcia Ayu Esteline Sahensolar Hajar Mukaromah Hidayat Hidayat James Manengkey Janet Sombolinggi Jaqueline E.M Tangkau Joanita Pio Julinta Paulina Laksono Trisnantoro Legi, Marice P. Luthfi Nuraini Made Krisnanda Maria Yuliana Kasiala Marice Legi Marice P. Legi MARIFANI FITRI ARISA Merry C. N. Rumagit Meslin Mirah Nggandung, Yeheskial Novilia, Fitri Nuraini, Luthfi P, I Made Indra Paulina, Julinta Putra, Ramadhani Kirana Ramon Arthur Ferry Tumiwa Sahensolar, Gratcia Ayu Esteline Siswanto, Sri Sombolinggi, Janet Sophia Pongoh Sri Siswanto Susanto, Sherly Ernawati Tunta, Jesisca Widodo, Hadi Yeheskial Nggandung Yeni, Afni Zsazsa, Cut Sah Kha Mei